ATA Action
ATA Action is a 501(c)(6) nonprofit policy and advocacy organization founded in 2022 as the lobbying arm of the American Telemedicine Association. It exclusively advocates for telehealth and digital health policy at federal and state levels for hospital systems, technology firms, payers, and pharmaceutical manufacturers.
- Company typePrivate
- Founded2022
- HeadquartersWashington, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What ATA Action does
ATA Action is a 501(c)(6) nonpartisan policy and advocacy organization founded in 2022 as the official lobbying arm of the American Telemedicine Association (ATA). It is exclusively dedicated to shaping telehealth and digital health policy at the federal level and in all 50 U.S. states. The organization serves a diverse membership that spans hospital systems (Lifepoint Health, Intermountain Health, Johns Hopkins Medicine), telehealth and digital health technology companies (Teladoc Health, Hims & Hers, Amazon, Circle Medical, Bicycle Health, Ro, Curai), payers (CVS Health, Optum, Cigna), and pharmaceutical manufacturers (Sanofi, Otsuka, Takeda), with board representation from CVS Health.
ATA Action does not develop or sell technology products; its offerings are advocacy services — federal and state lobbying, real-time policy intelligence, legislative tracking, grassroots engagement (via Quorum), and PAC administration. In May 2025 the organization acquired the Digital Therapeutics Alliance, extending its scope to digital therapeutics, Prescription Drug Use-Related Software (PDURS), remote monitoring, and AI-enabled medical devices. It also coordinates four coalitions: the Advancing Digital Health Coalition, the Virtual Foodcare Coalition, Patient Voices for Telehealth, and Cross State Care.
The business model is membership-funded through recurring dues paid by Advocacy Council Members (premium tier) and Ally Members (lower tier), with supplementary voluntary PAC contributions ($50 to $1,500) supporting federal candidates who advance telehealth policy. Pricing details are not publicly disclosed, and no commercial revenue from product sales exists. Documented policy outcomes include securing permanent first-dollar telehealth coverage for HDHP/HSA participants, codifying 250+ Medicare telehealth service codes, extending Medicare telehealth flexibilities through December 2027, extending the Acute Hospital Care at Home waiver through September 2030, securing DEA remote prescribing flexibility through 2026, and expanding Medicare coverage for Digital Mental Health Treatment.
ATA Action firmographics
Firmographics- Name
- ATA Action
- Legal name
- ATA Action
- Website
- https://ataaction.org
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ATA Action is a 501(c)(6) nonprofit policy and advocacy organization founded in 2022 as the lobbying arm of the American Telemedicine Association. It exclusively advocates for telehealth and digital health policy at federal and state levels for hospital systems, technology firms, payers, and pharmaceutical manufacturers.
- Ownership category
- akta.pro rank
ATA Action industry classification
Industry- Product category
- Healthcare Policy Advocacy
- NAICS
- Social Advocacy Organizations (8133), Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (81399)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Health Technology Assessment (HTA) & Reimbursement Policy Bodies (HLAJACAF)
- akta.pro secondary industry
- Health, Pharmaceuticals & Medical Devices Regulatory Cooperation (BPADANAJ)
Keywords
Where ATA Action is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ATA Action business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Membership dues and fees: ATA Action represents a diverse membership including hospital systems, technology companies, professional associations, direct-to-consumer digital health providers, payers, pharmaceutical manufacturers, digital therapeutics developers, and remote monitoring organizations who pay membership fees to support advocacy efforts.
- Political Action Committee (PAC) contributions: The ATA Action PAC accepts voluntary contributions from members, executives, board members, and their families to support federal candidates who support telehealth policy. Contributions range from $50 to $1,500 or other amounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time/ perpetual license | PAC donation levels |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
ATA Action product offering
Product offeringCore offering
ATA Action provides nonpartisan federal and state policy advocacy, lobbying, and coalition management services dedicated exclusively to telehealth and digital health. Members include hospital systems, technology companies, payers, pharmaceutical manufacturers, and digital therapeutics developers who receive real-time legislative intelligence and strategic guidance to influence telehealth reimbursement, licensure, prescribing, and digital health regulation. The organization also operates the ATA Action PAC to support aligned federal candidates.
Product overview
ATA Action is not a product company; it is a 501(c)(6) nonpartisan advocacy organization and the official policy and legislative advocacy arm of the American Telemedicine Association (ATA). Founded in 2022, ATA Action drives lobbying efforts to shape digital health policy at the federal level and in all 50 states. Its offerings consist entirely of advocacy services: federal and state policy advocacy, coalition-building (including the Virtual Foodcare Coalition, Advancing Digital Health Coalition, and Prescription Drug Use-Related Software coalition), real-time policy intelligence, legislative tracking, stakeholder engagement, and political action committee (PAC) activities. No commercial products, software, or technology platforms are offered.
Differentiator
Problem solved
Functional benefit
Brands
- Advancing Digital Health Coalition: Coalition focused on policy solutions for digital health technologies including digital therapeutics, digital diagnostics, and Prescription Drug Use-Related Software (PDURS)
- Virtual Foodcare Coalition
- ATA Action PAC
Products and services
- Federal and State Telehealth Policy Advocacy
- Real-Time Policy Intelligence and Legislative Monitoring
- Advocacy Council Membership
- ATA Action Political Action Committee (PAC)
- Advancing Digital Health Coalition
- Virtual Foodcare Coalition
Quantifiable outcome
- Secured permanent first-dollar coverage for HDHP and HSA participants
- +5 more outcomes
Companies that use ATA Action
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles4 records
ATA Action technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ATA Action partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Digital Therapeutics AlliancecoreATA Action acquired the Digital Therapeutics Alliance in May 2025, creating a unified policy and advocacy platform for digital therapeutics in the U.S. healthcare system. This acquisition expanded ATA Action's scope to include digital therapeutics policy advocacy.
- American Telemedicine Association (ATA)coreATA Action is the official 501(c)(6) policy and advocacy arm of the American Telemedicine Association, launched in 2022. While ATA sets the institutional agenda, ATA Action drives it forward through lobbying and policy advocacy at federal and state levels. ATA is a 501(c)(3) entity recognized for leadership in virtual care, digital health, hybrid care, AI, and connected care.
- Patient Voices for Telehealth CoalitioncoreCoalition of patient advocacy organizations including Melanoma Research Foundation, National Psoriasis Foundation, Parent Project for Muscular Dystrophy, Telehealth Equity Coalition, Allergy & Asthma Network, ALS Association, Cancer Support Community, Faces & Voices of Recovery, EveryLife Foundation for Rare Diseases, Cystic Fibrosis Foundation, American Foundation for Suicide Prevention, National Hemophilia Foundation, National Organization for Rare Disorders, Michael J. Fox Foundation, Immune Deficiency Foundation advocating for telehealth access.
- Advancing Digital Health CoalitioncoreCoalition designed for organizations aiming to lead and navigate the advancing health technology sector. Focuses on digital therapeutics, PDURS, remote monitoring devices, AI devices, digital diagnostics, SaMD/SiMD, and connected medical devices. Builds upon work done by the Digital Therapeutics Alliance.
- Virtual Foodcare CoalitioncoreCoalition for organizations interested in advocating for integration of nutritious food into healthcare through telehealth. Members include FoodSmart, Nourish, Mom's Meals, Aeroflow Health, Albertsons, and Nixon Law Group. Advocates for policies that enable nutritional healthcare delivery across state lines.
- Towards Healthcare Research and ConsultingminorHealthcare research firm that published market projections for digital therapeutics, noting ATA Action's acquisition of Digital Therapeutics Alliance as a key industry development in the digital health sector.
- CVS HealthcoreSree Chaguturu, Executive Vice President and CMO of CVS Health, serves as Immediate Past Chair of the ATA Action Board of Directors. CVS Health represents the largest pharmacy healthcare company in the U.S.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
ATA Action competitors and assessment
Company assessmentDirect peers
- Alliance for Connected Care: A 501(c)(4) advocacy coalition focused specifically on telehealth and remote patient monitoring policy at federal and state levels. Direct peer to ATA Action, with overlapping membership across health systems and technology companies.
- Center for Telehealth and eHealth Law (CTeL): Nonprofit focused on legal, regulatory, and policy analysis for telehealth and digital health. Comparable to ATA Action in its telehealth policy niche but with a more legal-research orientation.
- Connected Health Initiative: Coalition advocating for connected health technologies including telehealth, RPM, and digital therapeutics. Directly comparable in mission and federal advocacy focus to ATA Action.
- Health Innovation Alliance: Coalition advocating for innovation in health technology, with overlapping policy priorities in telehealth, interoperability, and digital health regulation.
Broad incumbents
- American Telemedicine Association (ATA): Parent 501(c)(3) of ATA Action; sets institutional agenda and provides research and education on virtual care, while ATA Action handles lobbying. Closely intertwined but distinct mission: education vs. advocacy.
- American Hospital Association (AHA): Large national hospital trade association that engages in healthcare policy advocacy including telehealth. Broader and more established; overlaps with ATA Action's hospital-system members but is not telehealth-focused.
- AdvaMed (Advanced Medical Technology Association): Medical device industry trade association advocating for medtech regulation, coverage, and payment. Overlaps with ATA Action on digital diagnostics, SaMD/SiMD, and remote monitoring policy.
- PhRMA: Pharmaceutical Research and Manufacturers of America — major pharma trade association. Comparable in advocacy model and shares members (Sanofi, Otsuka, Takeda) with ATA Action, particularly around PDURS.
- Consumer Technology Association (CTA): Trade association representing the consumer technology industry, including digital health and connected health verticals. Overlaps on health-tech policy and shares large members (Amazon) with ATA Action.
Emerging players
- Digital Medicine Society (DiMe): Professional society for digital medicine stakeholders focused on digital therapeutics, SaMD, and digital health evidence generation. Adjacent to ATA Action's post-DTA-acquisition digital therapeutics agenda.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights6 records
Customer concentration
ATA Action social profiles
Digital presenceATA Action financial estimates
Financial estimateRevenue estimate
Valuation estimate
ATA Action leadership team
Management profileNumber of profiles
Profiles5 records
ATA Action subsidiaries and ownership
Company hierarchySubsidiaries1 record
ATA Action funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ATA Action M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ATA Action
What does ATA Action do?
ATA Action provides nonpartisan federal and state policy advocacy, lobbying, and coalition management services dedicated exclusively to telehealth and digital health. Members include hospital systems, technology companies, payers, pharmaceutical manufacturers, and digital therapeutics developers who receive real-time legislative intelligence and strategic guidance to influence telehealth reimbursement, licensure, prescribing, and digital health regulation. The organization also operates the ATA Action PAC to support aligned federal candidates.
Is ATA Action a public or private company?
ATA Action is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was ATA Action founded?
ATA Action was founded in 2022. It employs 1 to 10 people.
Where is ATA Action based?
ATA Action is headquartered in Washington, United States, in the North America region.
How does ATA Action make money?
Two revenue lines are on record. Membership dues and fees are the primary driver. The others are political Action Committee (PAC) contributions.
Who are ATA Action's main competitors?
Direct peers on record are Alliance for Connected Care, Center for Telehealth and eHealth Law (CTeL), Connected Health Initiative and Health Innovation Alliance. Broad incumbents are American Telemedicine Association (ATA), American Hospital Association (AHA), AdvaMed (Advanced Medical Technology Association), PhRMA and Consumer Technology Association (CTA). Digital Medicine Society (DiMe) is listed as an emerging player.
Does ATA Action have an API?
No public API is recorded for ATA Action.
What industry is ATA Action in?
ATA Action's product category is Healthcare Policy Advocacy. Its primary akta.pro industry code is HLAJACAF, Health Technology Assessment (HTA) & Reimbursement Policy Bodies, with a secondary code of BPADANAJ, Health, Pharmaceuticals & Medical Devices Regulatory Cooperation. Its NAICS code is 8133 and its SIC code is 8600.