ATA Action

What ATA Action does

ATA Action is a 501(c)(6) nonpartisan policy and advocacy organization founded in 2022 as the official lobbying arm of the American Telemedicine Association (ATA). It is exclusively dedicated to shaping telehealth and digital health policy at the federal level and in all 50 U.S. states. The organization serves a diverse membership that spans hospital systems (Lifepoint Health, Intermountain Health, Johns Hopkins Medicine), telehealth and digital health technology companies (Teladoc Health, Hims & Hers, Amazon, Circle Medical, Bicycle Health, Ro, Curai), payers (CVS Health, Optum, Cigna), and pharmaceutical manufacturers (Sanofi, Otsuka, Takeda), with board representation from CVS Health.

ATA Action does not develop or sell technology products; its offerings are advocacy services — federal and state lobbying, real-time policy intelligence, legislative tracking, grassroots engagement (via Quorum), and PAC administration. In May 2025 the organization acquired the Digital Therapeutics Alliance, extending its scope to digital therapeutics, Prescription Drug Use-Related Software (PDURS), remote monitoring, and AI-enabled medical devices. It also coordinates four coalitions: the Advancing Digital Health Coalition, the Virtual Foodcare Coalition, Patient Voices for Telehealth, and Cross State Care.

The business model is membership-funded through recurring dues paid by Advocacy Council Members (premium tier) and Ally Members (lower tier), with supplementary voluntary PAC contributions ($50 to $1,500) supporting federal candidates who advance telehealth policy. Pricing details are not publicly disclosed, and no commercial revenue from product sales exists. Documented policy outcomes include securing permanent first-dollar telehealth coverage for HDHP/HSA participants, codifying 250+ Medicare telehealth service codes, extending Medicare telehealth flexibilities through December 2027, extending the Acute Hospital Care at Home waiver through September 2030, securing DEA remote prescribing flexibility through 2026, and expanding Medicare coverage for Digital Mental Health Treatment.

Name

ATA Action

Legal name

ATA Action

Website

https://ataaction.org

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

ATA Action is a 501(c)(6) nonprofit policy and advocacy organization founded in 2022 as the lobbying arm of the American Telemedicine Association. It exclusively advocates for telehealth and digital health policy at federal and state levels for hospital systems, technology firms, payers, and pharmaceutical manufacturers.

Ownership category

akta.pro rank

Product category

Healthcare Policy Advocacy

NAICS

Social Advocacy Organizations (8133), Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (81399)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Health Technology Assessment (HTA) & Reimbursement Policy Bodies (HLAJACAF)

akta.pro secondary industry

Health, Pharmaceuticals & Medical Devices Regulatory Cooperation (BPADANAJ)

Keywords

• Telehealth policy advocacy
• Digital health lobbying
• Medicare telehealth flexibilities
• Healthcare coalition building
• Regulatory advocacy services

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Membership dues and fees: ATA Action represents a diverse membership including hospital systems, technology companies, professional associations, direct-to-consumer digital health providers, payers, pharmaceutical manufacturers, digital therapeutics developers, and remote monitoring organizations who pay membership fees to support advocacy efforts.
2. Political Action Committee (PAC) contributions: The ATA Action PAC accepts voluntary contributions from members, executives, board members, and their families to support federal candidates who support telehealth policy. Contributions range from $50 to $1,500 or other amounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

ATA Action provides nonpartisan federal and state policy advocacy, lobbying, and coalition management services dedicated exclusively to telehealth and digital health. Members include hospital systems, technology companies, payers, pharmaceutical manufacturers, and digital therapeutics developers who receive real-time legislative intelligence and strategic guidance to influence telehealth reimbursement, licensure, prescribing, and digital health regulation. The organization also operates the ATA Action PAC to support aligned federal candidates.

Product overview

ATA Action is not a product company; it is a 501(c)(6) nonpartisan advocacy organization and the official policy and legislative advocacy arm of the American Telemedicine Association (ATA). Founded in 2022, ATA Action drives lobbying efforts to shape digital health policy at the federal level and in all 50 states. Its offerings consist entirely of advocacy services: federal and state policy advocacy, coalition-building (including the Virtual Foodcare Coalition, Advancing Digital Health Coalition, and Prescription Drug Use-Related Software coalition), real-time policy intelligence, legislative tracking, stakeholder engagement, and political action committee (PAC) activities. No commercial products, software, or technology platforms are offered.

Differentiator

Problem solved

Functional benefit

Brands

• Advancing Digital Health Coalition: Coalition focused on policy solutions for digital health technologies including digital therapeutics, digital diagnostics, and Prescription Drug Use-Related Software (PDURS)
• Virtual Foodcare Coalition
• ATA Action PAC

Products and services

• Federal and State Telehealth Policy Advocacy
• Real-Time Policy Intelligence and Legislative Monitoring
• Advocacy Council Membership
• ATA Action Political Action Committee (PAC)
• Advancing Digital Health Coalition
• Virtual Foodcare Coalition

Quantifiable outcome

• Secured permanent first-dollar coverage for HDHP and HSA participants
• +5 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Digital Therapeutics AlliancecoreStrategic or Co-development Partner · 1 May 2025ATA Action acquired the Digital Therapeutics Alliance in May 2025, creating a unified policy and advocacy platform for digital therapeutics in the U.S. healthcare system. This acquisition expanded ATA Action's scope to include digital therapeutics policy advocacy.
• American Telemedicine Association (ATA)coreStrategic or Co-development Partner · 1 January 2022ATA Action is the official 501(c)(6) policy and advocacy arm of the American Telemedicine Association, launched in 2022. While ATA sets the institutional agenda, ATA Action drives it forward through lobbying and policy advocacy at federal and state levels. ATA is a 501(c)(3) entity recognized for leadership in virtual care, digital health, hybrid care, AI, and connected care.
• Patient Voices for Telehealth CoalitioncoreStrategic or Co-development PartnerCoalition of patient advocacy organizations including Melanoma Research Foundation, National Psoriasis Foundation, Parent Project for Muscular Dystrophy, Telehealth Equity Coalition, Allergy & Asthma Network, ALS Association, Cancer Support Community, Faces & Voices of Recovery, EveryLife Foundation for Rare Diseases, Cystic Fibrosis Foundation, American Foundation for Suicide Prevention, National Hemophilia Foundation, National Organization for Rare Disorders, Michael J. Fox Foundation, Immune Deficiency Foundation advocating for telehealth access.
• Advancing Digital Health CoalitioncoreStrategic or Co-development PartnerCoalition designed for organizations aiming to lead and navigate the advancing health technology sector. Focuses on digital therapeutics, PDURS, remote monitoring devices, AI devices, digital diagnostics, SaMD/SiMD, and connected medical devices. Builds upon work done by the Digital Therapeutics Alliance.
• Virtual Foodcare CoalitioncoreStrategic or Co-development PartnerCoalition for organizations interested in advocating for integration of nutritious food into healthcare through telehealth. Members include FoodSmart, Nourish, Mom's Meals, Aeroflow Health, Albertsons, and Nixon Law Group. Advocates for policies that enable nutritional healthcare delivery across state lines.
• Towards Healthcare Research and ConsultingminorOthersHealthcare research firm that published market projections for digital therapeutics, noting ATA Action's acquisition of Digital Therapeutics Alliance as a key industry development in the digital health sector.
• CVS HealthcoreStrategic or Co-development PartnerSree Chaguturu, Executive Vice President and CMO of CVS Health, serves as Immediate Past Chair of the ATA Action Board of Directors. CVS Health represents the largest pharmacy healthcare company in the U.S.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Alliance for Connected Care: A 501(c)(4) advocacy coalition focused specifically on telehealth and remote patient monitoring policy at federal and state levels. Direct peer to ATA Action, with overlapping membership across health systems and technology companies.
• Center for Telehealth and eHealth Law (CTeL): Nonprofit focused on legal, regulatory, and policy analysis for telehealth and digital health. Comparable to ATA Action in its telehealth policy niche but with a more legal-research orientation.
• Connected Health Initiative: Coalition advocating for connected health technologies including telehealth, RPM, and digital therapeutics. Directly comparable in mission and federal advocacy focus to ATA Action.
• Health Innovation Alliance: Coalition advocating for innovation in health technology, with overlapping policy priorities in telehealth, interoperability, and digital health regulation.

Broad incumbents

• American Telemedicine Association (ATA): Parent 501(c)(3) of ATA Action; sets institutional agenda and provides research and education on virtual care, while ATA Action handles lobbying. Closely intertwined but distinct mission: education vs. advocacy.
• American Hospital Association (AHA): Large national hospital trade association that engages in healthcare policy advocacy including telehealth. Broader and more established; overlaps with ATA Action's hospital-system members but is not telehealth-focused.
• AdvaMed (Advanced Medical Technology Association): Medical device industry trade association advocating for medtech regulation, coverage, and payment. Overlaps with ATA Action on digital diagnostics, SaMD/SiMD, and remote monitoring policy.
• PhRMA: Pharmaceutical Research and Manufacturers of America — major pharma trade association. Comparable in advocacy model and shares members (Sanofi, Otsuka, Takeda) with ATA Action, particularly around PDURS.
• Consumer Technology Association (CTA): Trade association representing the consumer technology industry, including digital health and connected health verticals. Overlaps on health-tech policy and shares large members (Amazon) with ATA Action.

Emerging players

• Digital Medicine Society (DiMe): Professional society for digital medicine stakeholders focused on digital therapeutics, SaMD, and digital health evidence generation. Adjacent to ATA Action's post-DTA-acquisition digital therapeutics agenda.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/about

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A1 record

Investments

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Frequently asked questions about ATA Action