WhoPlusYou
WhoPlusYou is a Toronto-based software company whose platform powers the Magnet Network across Canada, providing intelligent job matching, integrated assessments and learning tools, and a multi-community framework that connects job seekers, employers, employment service providers, educators, and government bodies through an exclusive partnership with Magnet (Toronto Metropolitan University).
- Company typePrivate
- Founded2008
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What WhoPlusYou does
WhoPlusYou is a Toronto-based private software company founded in 2008 that operates a national-scale employment and professional networking platform connecting five distinct stakeholder groups: job seekers, employers, employment service providers, educators, and government bodies, alongside community organizations. The platform's core technical offering is an intelligent matching engine paired with a secure authorization framework that integrates third-party job boards, assessments, and learning management systems into a unified employment and training ecosystem. A Community Framework allows users to subscribe to multiple communities and receive aggregated resources in a single inbox, and a diversity self-declaration system lets job seekers self-identify across six underrepresented groups (visible minorities, newcomers, LGBTQ+, indigenous persons, persons with disabilities, and women) to receive targeted opportunities while controlling disclosure. Sub-products include an Export Portal and a Business Growth Portal providing market trends, subsidy opportunities, and regulatory guidance.
WhoPlusYou firmographics
Firmographics- Name
- WhoPlusYou
- Legal name
- WhoPlusYou
- Website
- https://whoplusyou.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WhoPlusYou is a Toronto-based software company whose platform powers the Magnet Network across Canada, providing intelligent job matching, integrated assessments and learning tools, and a multi-community framework that connects job seekers, employers, employment service providers, educators, and government bodies through an exclusive partnership with Magnet (Toronto Metropolitan University).
- Ownership category
- akta.pro rank
WhoPlusYou industry classification
Industry- Product category
- Employment Matching Platform
- NAICS
- Employment Placement Agencies (561311), Computer Systems Design and Related Services (54151)
- SIC
- Services-Employment Agencies (7361), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Professional & Business Networking Communities (MPACAJAB)
- akta.pro secondary industries
- General Permanent Placement (Multi-Industry) (BPACAFAA), Internship/Apprenticeship Matching & Work-Based Learning Platforms (EDAFAMAL)
Keywords
Where WhoPlusYou is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Markets served
WhoPlusYou business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Platform Licensing/SaaS Model: WhoPlusYou provides its platform technology to power the Magnet Network in Canada. The revenue model appears to involve licensing its technology platform to employment service providers, government bodies, and community organizations, with potential subscription-based or contract-based arrangements.
Go-to-market motion1 record
Distribution channels1 record
WhoPlusYou product offering
Product offeringCore offering
WhoPlusYou is a software platform that connects job seekers, employers, employment service providers, and communities through intelligent matching, diversity self-declaration, and secure authorization tools. It exclusively powers the Magnet Network in Canada, enabling cross-stakeholder labour market engagement and community-based workforce development.
Product overview
WhoPlusYou offers a unified platform designed to support economic and social prosperity by connecting individuals, businesses, and communities with opportunities and knowledge. The core product is the WhoPlusYou Platform, which powers the Magnet Network (the company's exclusive Canadian partner, part of Toronto Metropolitan University). The platform delivers intelligent matching between employers and talent, provides productivity tools for employment service providers, and offers community-based resource sharing through the Community Framework. The product portfolio includes Export and Business Growth Portals that provide market information, subsidy opportunities, and regulatory guidance. Users can access integrated job boards, assessments, and learning management tools, while diversity groups (visible minorities, newcomers, LGBTQ+, indigenous persons, persons with disabilities, and women) can receive targeted opportunities.
Differentiator
Problem solved
Functional benefit
Products and services
- WhoPlusYou Platform
- Magnet Network
- Export Portal
- Business Growth Portal
Companies that use WhoPlusYou
Customer profileSegments6 records
Ideal customer profiles4 records
WhoPlusYou technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
WhoPlusYou partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Magnet (Toronto Metropolitan University)coreWhoPlusYou works exclusively with Magnet, part of Toronto Metropolitan University, to power the Magnet Network in Canada. This is the company's primary and exclusive partnership for delivering its employment and training technology platform nationally. WhoPlusYou provides the technology infrastructure while Magnet serves as the operational partner and brand for the employment network across Canada.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
WhoPlusYou competitors and assessment
Company assessmentBroad incumbents
- Workday (HCM / Talent): Large enterprise HCM and talent management suite with built-in candidate matching and workforce planning. Comparable in providing talent-matching technology to large employers, but as part of a much broader enterprise software portfolio rather than a specialized employment-services platform.
- Indeed: Global job search and matching platform. Comparable in core job seeker-to-employer matching and labour market data aggregation, but operates at vastly larger scale and with a different GTM motion.
- CareerBuilder: Global job board and talent acquisition network serving employers and employment service providers. Comparable employer- and provider-facing recruitment infrastructure, though at a different scale and ownership structure.
- LinkedIn (Talent Solutions): Largest professional networking and recruiting platform globally. Overlaps with WhoPlusYou on professional networking and employer-talent matching but operates as a broad incumbent rather than a specialized public-sector/community-focused platform.
Direct peers
- iCIMS: Enterprise talent acquisition platform providing candidate matching, CRM, and ATS to employers and workforce programs. Closely comparable in serving employment service providers and large employers with a software-led, B2B matching workflow.
- SmartRecruiters: Enterprise recruiting and ATS platform with matching and workflow tools for employers and RPO/service provider partners. Directly comparable in serving structured hiring workflows and large employer customer bases.
- ZipRecruiter: AI-driven job matching platform connecting employers and job seekers. Directly comparable intelligent-matching capability and employer/self-serve model, though primarily focused on SMB employers rather than government and employment service providers.
Emerging players
- Eightfold AI: Talent intelligence platform using AI to match candidates to roles and to support diversity hiring. Comparable intelligent-matching and diversity-focused capabilities aimed at large employers and government workforce programs.
Regional players
- Workopolis: Long-standing Canadian job board. Comparable as a Canada-focused employment matching platform, but operates a job-listing model rather than a multi-stakeholder community framework like WhoPlusYou.
Others
- Magnet (Toronto Metropolitan University): WhoPlusYou's exclusive Canadian partner and the operational face of the Magnet Network. Not a direct competitor but a strategic partner that also operates community and employer programs on shared technology, making its strategy and priorities a direct determinant of WhoPlusYou's trajectory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
WhoPlusYou social profiles
Digital presenceWhoPlusYou financial estimates
Financial estimateRevenue estimate
Valuation estimate
WhoPlusYou leadership team
Management profileNumber of profiles
Profiles1 record
WhoPlusYou funding detail
Funding detailFunding overview
Funding rounds4 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WhoPlusYou M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WhoPlusYou
What does WhoPlusYou do?
WhoPlusYou is a software platform that connects job seekers, employers, employment service providers, and communities through intelligent matching, diversity self-declaration, and secure authorization tools. It exclusively powers the Magnet Network in Canada, enabling cross-stakeholder labour market engagement and community-based workforce development.
Is WhoPlusYou a public or private company?
WhoPlusYou is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WhoPlusYou founded?
WhoPlusYou was founded in 2008. It employs 11 to 50 people.
Where is WhoPlusYou based?
WhoPlusYou is headquartered in Toronto, Canada, in the North America region.
How does WhoPlusYou make money?
One revenue line is on record: platform Licensing/SaaS Model.
Who are WhoPlusYou's main competitors?
Broad incumbents on record are Workday (HCM / Talent), Indeed, CareerBuilder and LinkedIn (Talent Solutions). Direct peers are iCIMS, SmartRecruiters and ZipRecruiter. Eightfold AI is listed as an emerging player. Workopolis is listed as a regional player. Magnet (Toronto Metropolitan University) is listed as an others.
Does WhoPlusYou have an API?
No public API is recorded for WhoPlusYou.
What industry is WhoPlusYou in?
WhoPlusYou's product category is Employment Matching Platform. Its primary akta.pro industry code is MPACAJAB, Professional & Business Networking Communities, with a secondary code of BPACAFAA, General Permanent Placement (Multi-Industry). Its NAICS code is 561311 and its SIC code is 7361.