@realty
- Company typePrivate
- Founded2014
- HeadquartersSurfers Paradise, Australia
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
@realty firmographics
Firmographics- Name
- @realty
- Legal name
- @realty Pty Ltd
- Website
- https://atrealty.com.au
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
@realty industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Loan Brokers (6163)
- akta.pro primary industry
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
- akta.pro secondary industry
- Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)
Keywords
Where @realty is headquartered
LocationHeadquarters
- HQ city
- Surfers Paradise
- HQ country
- Australia
- HQ region
- Oceania
Offices6 records
Markets served
@realty business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Property Sales Commission: Agents retain up to 93% of commission from property sales transactions. The company provides the brand, technology, marketing tools, and administrative support in exchange for the remaining commission share.
- Property Management / Rent Rolls: Agents can own and manage rent rolls (property management portfolios) as an asset. The company offers up to 93% of full commission for property management activities. Administrative support available for $275 per month.
- Advertising Packages: Custom advertising packages for vendors starting from as little as $100 for listings on realestate.com.au and major real estate websites. Social media Home Booster campaigns at $165 per campaign.
- Finance Services: @realty Finance provides mortgage broker services through partnerships with 60+ lenders, offering home loans, refinancing, and investment property financing to clients of the network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom advertising packages for vendors |
| Unit Pricing | Pay-as-you-go | Social Media Home Booster campaign |
| Subscription | Monthly | Agent administrative support membership |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
@realty product offering
Product offeringCore offering
@realty operates a tech-focused national real estate network connecting 950+ independent agents across Australia and New Zealand to deliver residential sales, commercial sales/leasing, and property management services. Agents retain up to 93% of commission while leveraging proprietary technology platforms including Home Booster (social media advertising) and Click2Buy (real-time offer platform), supported by @realty Finance mortgage broking and administrative services. The network reports $3.0B in properties sold in the prior year and 14,000+ cumulative properties sold.
Product overview
@realty operates as a tech-focused national real estate network offering a platform-plus-services model. The core offering is the @realty Real Estate Network connecting 950+ independent agents across Australia and New Zealand for residential and commercial property sales and property management. The platform is differentiated by proprietary technology including Home Booster for social media advertising, Click2Buy for real-time offer competition, and VR property viewing technology. Supplementary services include @realty Finance mortgage broking (60+ lenders), Utilities Connections, and Market Reports. The network generates $3.0B+ in annual property sales with 14,000+ properties sold to date.
Differentiator
Problem solved
Functional benefit
Brands
- @realty Finance: Mortgage broking and home loan lending service operating under the @realty brand, providing financing solutions to property buyers through partnerships with 60+ lenders. Lending specialists include Adam Kay and Deanna Klumpp.
Products and services
- @realty Real Estate Network National real estate network providing buying, selling, and renting services for residential and commercial property across Australia and New Zealand through 950+ independent real estate agents leveraging proprietary technology. Targets individual buyers, sellers, tenants, and investors.
- Property Management Full property management service handling landlord payments, maintenance requests, inspections, and tenant communication for landlords in the @realty network. Agents retain ownership of rent rolls as an asset, with administrative support available for $275 per month.
- Commercial Real Estate Services Commercial real estate services including commercial property sales, commercial leasing, and businesses for sale transactions delivered through @realty agents across Australia and New Zealand.
- @realty Finance (Mortgage Broking) Mortgage broking service providing access to 60+ lenders for first home buyers, renovation loans, refinancing, and property investment financing. Lending specialists with 10+ years experience guide clients through home loan search, selection, and settlement process.
- Home Booster Social Media Advertising Standalone social media advertising product enabling vendors to promote property listings on Facebook, Instagram, and Twitter with proximity-based targeting and retargeting of previous visitors. Costs $165 inc GST per campaign, generating average 400 clicks per campaign with 10-12% click-through rate. Sold through @realty agents to vendors.
- Click2Buy Offer Platform Ebay-style online offer platform for property transactions that allows buyers to compete with real-time visibility of competing offers. Enables vendors to assess buyer valuations before accepting offers. Launched in 2018 alongside Home Booster.
- Utilities Connections (atrealtyconnect) Utility connection service through atrealtconnect.com.au for connecting electricity, gas, internet, and other essential services during property transactions, supporting buyers and tenants moving into new properties.
Quantifiable outcome
- 950+ real estate professionals in network
- +3 more outcomes
Companies that use @realty
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
@realty technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature5 records
@realty partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Gold Coast Sunsminor@realty signed a sponsorship deal with the Gold Coast Suns AFL team, providing significant market presence in Gold Coast markets. The partnership gives @realty high-profile brand visibility and leg-up in target markets.
- AMLHUB Australia Pty Ltdcore@realty uses AMLHUB as their compliance platform for AML/CTF obligations. AMLHUB captures and electronically verifies customer identity information, runs verification against authoritative data sources, and securely stores due-diligence records. AMLHUB is ISO/IEC 27001:2022 certified with primary data hosted in Google Cloud's Australia region.
- 60+ Lenders Networkcore@realty Finance works with 60+ lenders to provide mortgage broking services to clients. The network includes major banks and lenders, with the finance team able to offer up to 16 lenders for complicated cases. Lending specialists have delegated lending authority from some banks to approve loans directly.
Scale indicators12 records
Recent moves8 records
Expansion highlights6 records
@realty competitors and assessment
Company assessmentBroad incumbents
- Ray White: Largest residential real estate network in Australasia with thousands of offices and tens of thousands of agents across ANZ. Directly comparable as a national real estate brokerage network competing for the same agent and vendor pool.
- LJ Hooker: Legacy Australian real estate franchise with national coverage in residential sales, property management, and commercial. Comparable in operating model (franchise network) and customer segments, though with traditional franchise economics rather than @realty's higher retention.
Direct peers
- RE/MAX Australia: Global franchise network with Australian operations. Comparable as a franchise/network alternative competing for agents and listings using similar commission-share models across residential markets.
- Belle Property: Premium Australian residential real estate brand with offices across NSW, QLD, VIC, and other states. Comparable as a brand-led network targeting similar residential segments, particularly in mid-to-upper price tiers.
- Professionals Real Estate: Australian and New Zealand real estate group with a network of independently owned offices. Comparable as a group/network competitor targeting the same residential sales and property management markets.
- McGrath Estate Agents: Australian-listed residential real estate group with agent network across NSW and other east coast markets. Comparable as a network competing for agents, vendors, and buyers in the same mid-to-premium residential segment.
- Sotheby's International Realty Australia: Luxury residential real estate network operating in premium Australian markets. Comparable as a brand-led brokerage network targeting higher-end residential segments with affiliated agent economics.
- Harcourts Australia: Global real estate franchise with significant Australian and New Zealand presence. Directly comparable as a multi-country network offering residential sales, property management, and auction services to similar vendor/buyer segments.
Others
- REA Group (realestate.com.au): Operator of realestate.com.au, the dominant Australian property portal. Not a direct competitor but a critical infrastructure provider/distribution channel whose pricing decisions materially affect @realty's listing-package economics.
Emerging players
- eXp Realty: Cloud-based brokerage with international operations including Australia, operating a low-overhead agent-centric model. Comparable for its tech-enabled, low-friction agent economics versus traditional franchises, though at much larger global scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
@realty social profiles
Digital presence@realty compliance and trust
Trust signalCompliance3 records
@realty financial estimates
Financial estimateRevenue estimate
Valuation estimate
@realty leadership team
Management profileNumber of profiles
Profiles5 records
@realty subsidiaries and ownership
Company hierarchySubsidiaries1 record
@realty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
@realty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about @realty
What does @realty do?
@realty operates a tech-focused national real estate network connecting 950+ independent agents across Australia and New Zealand to deliver residential sales, commercial sales/leasing, and property management services. Agents retain up to 93% of commission while leveraging proprietary technology platforms including Home Booster (social media advertising) and Click2Buy (real-time offer platform), supported by @realty Finance mortgage broking and administrative services. The network reports $3.0B in properties sold in the prior year and 14,000+ cumulative properties sold.
Is @realty a public or private company?
@realty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was @realty founded?
@realty was founded in 2014. It employs 251 to 500 people.
Where is @realty based?
@realty is headquartered in Surfers Paradise, Australia, in the Oceania region.
How does @realty make money?
Four revenue lines are on record. Property Sales Commission is the primary driver. The others are property Management / Rent Rolls, advertising Packages and finance Services.
Who are @realty's main competitors?
Broad incumbents on record are Ray White and LJ Hooker. Direct peers are RE/MAX Australia, Belle Property, Professionals Real Estate, McGrath Estate Agents, Sotheby's International Realty Australia and Harcourts Australia. REA Group (realestate.com.au) is listed as an others. eXp Realty is listed as an emerging player.
Does @realty have an API?
No public API is recorded for @realty.
What industry is @realty in?
@realty's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell), with a secondary code of FSAEAJAB, Commercial Real Estate Brokerage (Leasing & Sales). Its NAICS code is 53121 and its SIC code is 6531.