What Enjovia does

Enjovia is a privately-held UK SaaS company (Enjovia Limited, registered in England and Wales under company number 08715948) headquartered in Newport with a North American office in Kanata, Ottawa. The company operates a cloud-based gift voucher and gift card management platform that allows hospitality and experience-based businesses to create white-label branded storefronts, sell vouchers across online and in-venue channels, centralise issuance and redemption in a single dashboard, and operate multi-brand programmes under parent-level super-admin controls. The platform spans white-label storefront customisation (CSS/JS-level), multi-channel checkout and EPOS flows, QR-code redemption with partial-redemption and top-up, multilingual and mobile-optimised storefronts, PCI-compliant payment processing via Stripe, API-driven integrations with hospitality software (Phorest, Bookassist), Google Analytics / Tag Manager, 40+ analytics metrics, optional in-house physical voucher fulfilment, and a built-in AI assistant for promotional planning. Customers include hotels and resorts (Celtic Manor, Park Plaza, Sarova, Morgans Hotel Group, Welsh Rarebits, Brookstreet Hotel), restaurants (Hard Rock Cafe), spas, golf and country clubs, heritage properties and experience operators (SFC Aero, China Fleet, Irish Landmark Trust, Maleny Golf Club), with the platform used across 37+ countries.

The technology stack is built as a multi-tenant SaaS with a unified voucher lifecycle engine: create, sell, fulfil, track, and redeem vouchers from one platform, with API integrations for automated workflows and white-label storefronts supporting full branding control. The 2021 launch of Enjovia 2.0 (preceded by a 2017 customer-driven audit) marked a major modernisation of architecture and UX. In April 2022 Enjovia acquired Plasticjungle.com, extending the asset base into secondary-market gift card exchange.

Enjovia monetises exclusively via a commission-only transaction-fee model of approximately 2.01%–4.5% on voucher sales, varying by region, supplemented by a £10 monthly minimum to keep stores active. There are no setup fees, monthly subscription fees, or fixed-term contracts. Distribution combines a sales-led enterprise motion (demos and direct contact), a self-serve product-led motion (storefronts live within hours, code-free setup), and a partner channel of white-label marketplace operators and resellers that distribute fully branded voucher platforms under their own identity. Geographically, the company serves customers in 37+ countries from European and North American offices, with cumulative processed sales stated at £37,000,000 and a 97% customer retention rate.

Name

Enjovia

Legal name

Enjovia Limited

Website

https://enjovia.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Enjovia is a UK-based SaaS provider of cloud gift voucher and gift card management software for hospitality and multi-brand operators, offering commission-based white-label storefronts, multi-channel redemption, and centralised analytics across 37+ countries.

Ownership category

akta.pro rank

Product category

Gift Voucher & Gift Card Management Software

NAICS

Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Rewards Marketplace & Redemption Platforms (Merchandise, Gift Cards, Experiences) (THALAKAC)

Keywords

• Gift voucher management
• Gift card software
• Hospitality gift platform
• White-label vouchers
• Multi-brand management

Headquarters

HQ city

Newport

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Commission on Voucher Sales: Enjovia operates on a commission-only model where businesses pay a percentage fee on actual voucher sales. Commission ranges between approximately 2.01% and 4.5% depending on region. There are no setup fees, monthly fees, or fixed-term contracts. Revenue goes directly to the business with Enjovia taking their cut per transaction.
2. White-Label Marketplace Platform: Platform operators can create white-label voucher marketplaces where multiple vendors can sell vouchers. Enjovia supports this model for tourism operators and experience-based commerce platforms.
3. Reseller Program: Resellers can offer branded voucher platforms under their own identity. Enjovia delivers fully branded voucher platforms under reseller identity.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Enjovia provides a cloud-based SaaS gift voucher and gift card management platform that enables hospitality businesses, multi-brand operators, and experience-based merchants to create, sell, manage, track, and redeem vouchers across online, in-store, and POS channels. The platform includes white-label branded storefronts, multi-brand super-admin controls, QR-code redemption, partial redemption, API integrations, real-time analytics, and physical voucher fulfillment services.

Product overview

Enjovia is a cloud-based SaaS platform providing a comprehensive gift voucher and gift card management system. The core product is the Enjovia Gift Voucher & Gift Card Platform, which operates as a unified system with integrated modules including White-Label Gift Storefronts, Multi-Channel Voucher Sales, Centralized Voucher Management, Multi-Brand & Multi-Location Management, Promotional Tools, Physical Voucher Fulfillment, Voucher Redemption System, and Reporting & Analytics. The platform serves hospitality groups, multi-location retailers, and franchise businesses, with pricing based on a commission-only model (approximately 2.01%-4.5% depending on region) with no setup or monthly fees.

Differentiator

Problem solved

Functional benefit

Products and services

• Enjovia Gift Voucher & Gift Card Platform Cloud-based SaaS platform that enables hospitality and multi-brand operators to create, sell, manage, track, and redeem gift vouchers, gift cards, and gift certificates online and in-store, with central dashboards, APIs, multi-brand super-admin, QR-code redemption, partial redemption, and real-time analytics.
• White-Label Marketplace Platform White-label marketplace offering that enables marketplace and platform operators to deliver fully branded voucher platforms under their own identity for tourism operators and experience-based commerce platforms.
• White-Label Reseller Platform White-label reseller offering that allows resellers and agency partners to deliver fully branded voucher platforms under their own identity, managing multiple client voucher programs from a single dashboard.

Quantifiable outcome

• 300% growth in voucher sales over two years for Celtic Manor Resort
• +4 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability1 record

Feature11 records

Partnerships

Three partnerships are on record, tiered core.

• Google AnalyticscoreTechnology or IntegrationEnjovia integrates with Google Analytics for understanding how visitors use voucher storefronts and tracking traffic sources, user behavior, and conversion metrics. Data integrates with Google Tag Manager for enhanced tracking.
• PhorestcoreTechnology or IntegrationIntegration with Phorest platform for salon and spa businesses. Enables seamless voucher sales integrated with existing booking and management systems.
• StripecoreTechnology or IntegrationEnjovia uses Stripe as PCI-compliant payment gateway for secure processing of voucher payments. Stripe integration enables secure checkout and instant payment processing.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Square (Block) - Gift Cards: Square offers a native, bundled gift card product as part of its payments and POS suite, serving small and mid-sized merchants. It competes with Enjovia for the long-tail SMB hospitality customer where a bundled, no-extra-fee solution is attractive.
• Shopify - Gift Cards: Shopify ships native gift card functionality for merchants on its commerce platform, including hospitality and experience-based sellers. It is a broad incumbent alternative to Enjovia for retailers and experience operators already on Shopify.
• Blackhawk Network: Blackhawk Network is a large gift card distribution, stored value, and payments network serving global retail and hospitality brands. It overlaps with Enjovia at the enterprise gift card and stored-value infrastructure layer.

Emerging players

• Tremendous: Tremendous operates a digital gifting and rewards platform used for incentives, gift cards, and payouts. It is comparable to Enjovia's voucher/rewards marketplace and corporate gifting workflows, with stronger emphasis on digital and global distribution.
• Yiftee: Yiftee operates a digital gifting platform for small and mid-sized businesses, including local retail and hospitality merchants. It is comparable to Enjovia's self-serve SMB gift card motion, though with less of a multi-brand enterprise focus.
• Vouchery.io: Vouchery.io provides a gift card, voucher, and promotion management API for digital businesses. While it focuses more broadly on digital goods, it overlaps with Enjovia's voucher issuance, tracking, and redemption workflows via API.

Regional players

• Edenred: Edenred is a global leader in employee benefits, vouchers, and prepaid corporate services with strong European footprint. While oriented to corporate/employee benefits rather than B2B hospitality gifting, its voucher platform is a regional comparable in scale and regulation.

Direct peers

• Gift Up: Gift Up is a gift voucher and gift card platform built specifically for hospitality businesses (hotels, restaurants, spas, activity providers). It is the closest direct competitor to Enjovia in target vertical, business model (commission/transactional), and feature set (branded storefronts, multi-location, integrations).
• Smartouch (formerly Grassroots / Stored Value Solutions): Smartouch offers gift card, loyalty, and stored value programs for restaurants and hospitality operators. It competes with Enjovia on branded gift card programs, POS integration, and multi-location management for hospitality chains.
• Givex: Givex provides gift card, loyalty, and stored-value solutions to restaurants, hotels, and retailers globally. It overlaps with Enjovia in gift card issuance, management, and redemption, while extending into broader loyalty and POS-integrated stored value.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/enjovia
• Xx.com/enjovia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enjovia