REV'IT!
REV'IT! is a Dutch motorcycle apparel company that designs, manufactures, and sells directly to consumers worldwide protective riding gear across Adventure, Sport, and Urban segments, combining proprietary CE-certified protection technologies (SEEFLEX, SEESMART, SEESOFT) with OEM partnerships and professional rider sponsorships.
- Company typePrivate
- Founded2015
- HeadquartersOss, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What REV'IT! does
REV'IT! Sport International is a private Dutch motorcycle apparel company headquartered in Oss, Netherlands, that designs and manufactures protective riding clothing and accessories for motorcyclists worldwide. The company operates a direct-to-consumer e-commerce platform (revitsport.com) with regional storefronts including a US site priced in USD, and maintains a Denver, Colorado regional headquarters serving North American customers. REV'IT! sells its products across three core riding-style segments — Adventure, Sport, and Urban — with separate men's and women's lines, and offers a comprehensive product portfolio including jackets, pants, jeans, gloves, shoes, boots, full suits, rain gear, base/mid layers, protective armor, casual wear, and maintenance products. Pricing ranges from approximately $54.99 for entry-level rain gear to $569.99 for premium adventure products such as the Sand 5 H2O jacket, with a mid-range tier around $170–$270.
The company's product technology centers on proprietary in-house developed protection systems — SEEFLEX (Level 2 impact protection), SEESMART (flexible thin armor), SEESOFT (memory-foam-style impact absorption), VCS Aquadefense (climate-controlled waterproofing/ventilation), and Spina Back Protector — all CE-certified and integrated across the product range. REV'IT! also operates TAILORTECH, a made-to-measure custom suit service offering bespoke X_101, X_201, and X_301 models, and partners with material technology providers including GORE-TEX and CORDURA. The brand is reinforced by the REV'IT! Riders sponsorship program featuring adventure and racing personalities (Itchy Boots, Pol Tarrés, Charly Sinewan, Collin Veijer, Augusto Fernandez) and co-marketing partnerships with motorcycle OEMs Harley-Davidson, Royal Enfield, Zero Motorcycles, and Touratech. The revenue model is predominantly one-time product sales via e-commerce, supplemented by a membership program that offers free 2-day shipping to encourage repeat purchases. Leadership is led by President Paolo Bacchiarello.
REV'IT! firmographics
Firmographics- Name
- REV'IT!
- Legal name
- REV'IT! Sport International
- Website
- https://revit.eu
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- REV'IT! is a Dutch motorcycle apparel company that designs, manufactures, and sells directly to consumers worldwide protective riding gear across Adventure, Sport, and Urban segments, combining proprietary CE-certified protection technologies (SEEFLEX, SEESMART, SEESOFT) with OEM partnerships and professional rider sponsorships.
- Ownership category
- akta.pro rank
REV'IT! industry classification
Industry- Product category
- Motorcycle Protective Apparel
- NAICS
- Sporting Goods Retailers (45911), Clothing and Clothing Accessories Retailers (458110), Apparel Manufacturing (315)
- SIC
- Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Riding Jackets, Pants & Suits Retail (Leather/Textile) (CRAMANAF)
- akta.pro secondary industries
- Protective Armor & Impact Protection Retail (Body/Back/Chest) (CRAMANAC), Riding Gloves & Hand Protection Retail (CRAMANAE), High-Visibility, Rain & Thermal Riding Gear Retail (CRAMANAK)
Keywords
Where REV'IT! is headquartered
LocationHeadquarters
- HQ city
- Oss
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
REV'IT! business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations
Revenue model
- Motorcycle Apparel Sales: REV'IT! generates revenue through the direct sale of motorcycle protective clothing and gear including jackets, pants, jeans, gloves, shoes, boots, suits, rain gear, and accessories. Products are sold at various price points from budget-friendly options to premium offerings.
- Membership Program: REV'IT! offers a membership program that provides benefits such as free 2-day shipping, creating a recurring engagement model with customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium Adventure Gear |
| Unit Pricing | Pay-as-you-go | Mid-Range Textile Products |
| Unit Pricing | Pay-as-you-go | Motorcycle Jeans |
| Unit Pricing | Pay-as-you-go | Rain Gear |
| Unit Pricing | Pay-as-you-go | Made to Measure Suits |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
REV'IT! product offering
Product offeringCore offering
REV'IT! designs, manufactures, and sells protective motorcycle apparel directly to consumers worldwide. The product portfolio spans jackets, pants, jeans, gloves, shoes, boots, suits, rain gear, base/mid layers, body armor, casual apparel, and maintenance products organized across adventure, sport, and urban riding styles. The company also offers a made-to-measure custom suit service called TAILORTECH and a membership program with free 2-day shipping.
Product overview
REV'IT! is a motorcycle riding gear manufacturer offering a comprehensive portfolio of protective apparel organized into three riding style segments: Adventure (off-road and touring), Sport (track and performance), and Urban (city riding). The product lineup includes core categories like Jackets, Pants, Jeans, Gloves, Shoes, Boots, and Suits, supplemented by Rain Gear, Base/Mid Layers, Protection armor, and Maintenance Products. The brand features proprietary protection technologies including SEEFLEX, SEESMART, SEESOFT, and VCS Aquadefense. Notable flagship lines include the Sand 5 H2O adventure collection, Eclipse 2 versatile jackets, and motorcycle jeans with CORDURA reinforcement. REV'IT! also offers made-to-measure customization through TAILORTECH (X_101, X_201, X_301 suits). The company sells directly to consumers via its e-commerce platform with a membership program offering free 2-day shipping. Recent collaborations include partnerships with Pol Tarrés, Touratech, Harley-Davidson, Zero, and Royal Enfield.
Differentiator
Problem solved
Functional benefit
Products and services
- Motorcycle Jackets
Quantifiable outcome
- CE certification on all protective gear ensures compliance with European safety standards
- +1 more outcomes
Companies that use REV'IT!
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
REV'IT! technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
REV'IT! partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- GORE-TEXcoreREV'IT! partners with GORE-TEX for waterproof and breathable technology in their adventure and touring gear, particularly featured in the Sand 5 H2O collection and other waterproof motorcycle apparel.
- Pol TarréscoreREV'IT! collaborates with enduro/adventure rider Pol Tarrés on a dedicated product collection featuring his signature gear preferences and design input.
- TouratechminorREV'IT! collaborates with Touratech on adventure travel gear and content, combining both brands' expertise in adventure motorcycle equipment.
- Harley-DavidsonminorREV'IT! has partnered with Harley-Davidson on content and gear collaborations targeting touring and cruiser motorcycle riders.
- Zero MotorcyclesminorREV'IT! partners with Zero Motorcycles (electric motorcycle manufacturer) on gear solutions for electric adventure riding.
- Royal EnfieldminorREV'IT! collaborates with Royal Enfield on adventure riding gear and content targeting mid-size adventure motorcycle enthusiasts.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
REV'IT! competitors and assessment
Company assessmentDirect peers
- Alpinestars: Alpinestars is a global leader in motorsport and motorcycle protective apparel, directly competing with REV'IT! across racing, sport, adventure, and urban segments. Both brands sell CE-certified jackets, suits, gloves, and boots with proprietary protection technologies and sponsor MotoGP/WorldSBK athletes.
- Dainese: Italian-founded Dainese is one of REV'IT!'s most direct global competitors, offering protective motorcycle jackets, suits, gloves, and back protectors with proprietary armor systems (D-Axion, Pro-Armor). Both brands emphasize CE-certified protection, premium positioning, and Italian/European design heritage.
- Klim: Klim is a US-based specialist in technical adventure, snow, and off-road motorcycle gear, closely competing with REV'IT!'s Sand series and adventure touring lines. Both brands leverage GORE-TEX membranes, focus on premium pricing, and target the long-distance and off-road riding segments.
- Held: German motorcycle glove and apparel manufacturer Held directly competes with REV'IT! in gloves, suits, and touring gear. Both brands focus on CE-rated protection, premium European craftsmanship, and a strong reputation among sport-touring and adventure riders.
- Furygan: French motorcycle apparel maker Furygan competes with REV'IT! across jackets, gloves, and suits, with comparable proprietary protection technologies (D3O integration) and a focus on sport, touring, and urban riding segments.
- RST: UK-based RST is a direct competitor in textile motorcycle jackets, gloves, and suits, with comparable product segmentation across sport, touring, and urban categories and overlapping CE-certified protection offerings.
- Richa: Belgian motorcycle apparel brand Richa competes with REV'IT! across jackets, gloves, and adventure gear, sharing a European heritage, premium mid-market positioning, and emphasis on waterproof, breathable, CE-certified protection.
- Leatt: Leatt is a protection-focused motorcycle and mountain bike brand competing with REV'IT!'s body armor and protector product lines (SEEFLEX, Nucleus vest). Both brands sell CE-rated neck braces, chest protectors, and body armor, with overlap in adventure and off-road segments.
- Spidi: Italian motorcycle apparel manufacturer Spidi directly competes with REV'IT! in sport, touring, and urban riding segments, offering CE-certified jackets, gloves, and suits with proprietary protection systems and a similar premium European design identity.
Broad incumbents
- Harley-Davidson Motorclothes: Harley-Davidson's branded apparel division is both a REV'IT! partner (per the source data) and a broad incumbent selling riding gear tied to a specific motorcycle OEM. It is comparable as a motorcycle apparel retailer with riding-style segmentation, but its assortment is anchored to cruiser/touring riders rather than REV'IT!'s broader sport and adventure focus.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
REV'IT! social profiles
Digital presenceREV'IT! financial estimates
Financial estimateRevenue estimate
Valuation estimate
REV'IT! leadership team
Management profileNumber of profiles
Profiles1 record
REV'IT! funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
REV'IT! M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about REV'IT!
What does REV'IT! do?
REV'IT! designs, manufactures, and sells protective motorcycle apparel directly to consumers worldwide. The product portfolio spans jackets, pants, jeans, gloves, shoes, boots, suits, rain gear, base/mid layers, body armor, casual apparel, and maintenance products organized across adventure, sport, and urban riding styles. The company also offers a made-to-measure custom suit service called TAILORTECH and a membership program with free 2-day shipping.
Is REV'IT! a public or private company?
REV'IT! is a private company. It is classified as unknown and is currently operating.
When was REV'IT! founded?
REV'IT! was founded in 2015. It employs 1 to 10 people.
Where is REV'IT! based?
REV'IT! is headquartered in Oss, Netherlands, in the Europe region.
How does REV'IT! make money?
Two revenue lines are on record. Motorcycle Apparel Sales are the primary driver. The others are membership Program.
Who are REV'IT!'s main competitors?
Direct peers on record are Alpinestars, Dainese, Klim, Held, Furygan, RST, Richa, Leatt and Spidi. Harley-Davidson Motorclothes is listed as a broad incumbent.
Does REV'IT! have an API?
No public API is recorded for REV'IT!.
What industry is REV'IT! in?
REV'IT!'s product category is Motorcycle Protective Apparel. Its primary akta.pro industry code is CRAMANAF, Riding Jackets, Pants & Suits Retail (Leather/Textile), with a secondary code of CRAMANAC, Protective Armor & Impact Protection Retail (Body/Back/Chest). Its NAICS code is 45911 and its SIC code is 3949.