What Keating does

Keating is a wholesale insurance distributor (managing general agent, or MGA) that places commercial property and casualty coverage with A-rated insurance carriers on behalf of retail brokers and agents. Founded in 2004 and based in Charleston, South Carolina, the firm is described as serving "all business segments and industries" through a horizontal segmentation approach, offering general liability, excess and umbrella, property, environmental, and professional liability lines. The underlying operating model is intermediation: Keating does not sell directly to end insureds but rather functions as a wholesale layer between retail brokers and carriers, earning commission on business placed.

The firm's go-to-market is exclusively a channel model — the Retail Insurance Broker Network — with no direct-to-insureds motion and no consumer-facing digital channel beyond the parent group's corporate website. Coverage pricing is quote-based and not publicly disclosed, determined via individual risk assessment rather than standardized list pricing. Keating maintains no app, no public API, and no proprietary technology stack beyond standard wholesale broker workflow tooling; it produces no in-house AI or ML systems and discloses no patents, certifications, or regulatory credentials beyond its distribution licenses inherited via the parent (California, Texas).

Keating was acquired by Novatae Risk Group and now operates as a wholly-owned wholesale distribution unit within that parent platform. Novatae Risk Group, headquartered at 12700 Park Central Drive, Suite 1300, Dallas, TX, has aggregated multiple MGA Programs (Allied Assisted Living, Allied Healthcare, Builders' Risk, Contractors Guard, Flood, Miscellaneous Professional Liability, Private Client Solutions) and specialty practice lines (Cyber, Management Liability, Workers' Compensation, Inland/Ocean Marine, etc.). Keating contributes a multi-line commercial P&C placement capability to this aggregation, generating revenue via carrier commissions on premium bound — a recurring, transaction-volume-driven stream whose magnitude is not disclosed.

Name

Keating

Legal name

Keating

Website

https://keating.insurance

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Keating is a U.S. wholesale insurance distributor (MGA) that places commercial property and casualty coverage through retail brokers with A-rated carriers. Founded in 2004 and now a unit of Novatae Risk Group, it serves brokers across all business segments and industries.

Ownership category

akta.pro rank

Product category

Wholesale Insurance Distribution

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurance Program Administration & MGA/MGU Services (FSAEADAK)

akta.pro secondary industry

Commercial General Liability (CGL) (FSAJADAA)

Keywords

• Wholesale insurance distribution
• Commercial property casualty
• Managing general agent
• Excess umbrella coverage
• Professional liability insurance

Headquarters

HQ city

Charleston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale Insurance Distribution: Keating operates as a wholesale insurance distributor (also known as a managing general agent or MGA) that earns commissions from insurance carriers for placing business on their behalf. The company represents A-rated insurance carriers and places various lines of commercial property and casualty coverage through retail broker channels.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Keating is a wholesale commercial property and casualty insurance distributor and managing general agent that represents all A-rated carriers. It places multiple lines of business, including general liability, excess and umbrella, property, environmental, and professional liability, on behalf of retail insurance brokers across all commercial segments and industries. Keating also operates a portfolio of specialty MGA programs (such as Allied Healthcare, Builders' Risk, Flood, and Private Client Solutions) under the Novatae Risk Group umbrella.

Product overview

Keating is a commercial property and casualty wholesale insurance distributor that represents all A-rated carriers. The company offers multiple lines of business including general liability, excess and umbrella, property, environmental, and professional coverage across all business segments and industries. Keating operates as part of the Novatae Risk Group and provides these insurance products through its MGA Programs portfolio, including Allied Assisted Living Facility Program, Allied Healthcare, Animal Mortality, Builders' Risk, Contractors Guard, Convenience Store, Fine Art & Specie, Flood Program, Miscellaneous Professional Liability Program, and Private Client Solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Allied Assisted Living Facility Program Wholesale MGA insurance program designed for assisted living facility risks, distributed to retail insurance brokers via Keating's A-rated carrier panel.
• Allied Healthcare Wholesale MGA insurance program tailored for healthcare industry risks, placed through Keating's panel of A-rated carriers for retail brokers.
• Animal Mortality Wholesale MGA insurance program providing animal mortality coverage, placed with A-rated carriers on behalf of retail insurance brokers.
• Builders' Risk Wholesale MGA insurance program providing builders' risk coverage for construction projects, distributed to retail brokers through Keating's A-rated carrier panel.
• Contractors Guard Wholesale MGA insurance program providing coverage solutions for contractors, placed with A-rated carriers for retail brokers.
• Contractors Guard Construction Defect Program Wholesale MGA insurance program addressing construction defect exposure for contractors, distributed to retail brokers via Keating's A-rated carrier panel.
• Convenience Store Wholesale MGA insurance program tailored to convenience store and service station risks, placed through Keating's A-rated carriers.
• Fine Art & Specie Wholesale MGA insurance program providing fine art and specie coverage, distributed to retail brokers through Keating's A-rated carrier panel.
• Flood Program Wholesale MGA insurance program providing flood coverage, placed with A-rated carriers for retail brokers.
• Miscellaneous Professional Liability Program Wholesale MGA insurance program providing miscellaneous professional liability coverage, placed through Keating's A-rated carrier panel.
• Private Client Solutions Wholesale MGA insurance program providing private client insurance solutions, placed with A-rated carriers for retail brokers.
• Commercial Property Insurance Wholesale placement of commercial property insurance with A-rated carriers on behalf of retail insurance brokers across all business segments and industries.
• General Casualty (General Liability and Excess & Umbrella) Wholesale placement of general liability and excess and umbrella casualty coverage with A-rated carriers for retail brokers across all business segments and industries.
• Environmental Liability Insurance Wholesale placement of environmental liability coverage with A-rated carriers on behalf of retail brokers across all business segments and industries.
• Professional Liability (Errors & Omissions) Wholesale placement of professional liability/errors and omissions coverage with A-rated carriers for retail brokers across all business segments and industries.
• Cyber & Privacy Liability Wholesale placement of cyber and privacy liability insurance, distributed through Keating's specialty insurance solutions offering via Novatae Risk Group.
• Garage Liability Wholesale placement of garage liability coverage through Keating's specialty insurance solutions offering via Novatae Risk Group.
• Inland Marine / Ocean Marine Wholesale placement of inland marine and ocean marine coverage through Keating's specialty insurance solutions offering via Novatae Risk Group.
• Management Liability Wholesale placement of management liability coverage through Keating's specialty insurance solutions offering via Novatae Risk Group.
• Specialty Products Wholesale placement of miscellaneous specialty insurance products through Keating's specialty insurance solutions offering via Novatae Risk Group.
• Workers' Compensation Wholesale placement of workers' compensation coverage through Keating's specialty insurance solutions offering via Novatae Risk Group.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• A-Rated Insurance CarrierscoreOthersKeating represents all A-rated insurance carriers as a wholesale insurance distributor. These carrier partnerships enable Keating to place diverse lines of commercial property and casualty business, including general liability, excess and umbrella, property, environmental, and professional liability coverage across all business segments and industries served.

Recent moves4 records

Expansion highlights3 records

Direct peers

• Brown & Riding: Brown & Riding is a wholesale insurance brokerage focused on specialty and excess & surplus lines placement for retail agents. It is a direct peer in the wholesale distribution channel, with comparable specialty program capabilities to Keating.
• CRC Group: CRC Group is a wholesale insurance and reinsurance broker operating across multiple specialty and standard lines. It shares Keating's wholesale-to-retail-broker distribution model and offers comparable multi-line capabilities to retail agent partners.
• Risk Placement Services (RPS): RPS is a major wholesale insurance distributor and MGA serving retail brokers with specialty and standard commercial lines. It directly competes with Keating's wholesale distribution model, particularly in specialty and difficult-to-place commercial P&C risks.
• Burns & Wilcox: Burns & Wilcox is a national wholesale insurance broker and MGA specializing in surplus lines and specialty commercial coverage. It directly competes with Keating by providing retail brokers access to multiple specialty markets and non-admitted carriers.
• Amwins: Amwins is the largest specialty wholesale insurance broker and MGA in the U.S., placing commercial P&C business with retail brokers across multiple lines. It is a direct competitor to Keating in the wholesale distribution / MGA space, sharing the same channel model and A-rated carrier representation approach.
• SIH (Specialty Insurance Holdings): Specialty Insurance Holdings operates as a wholesale brokerage platform placing commercial P&C business on behalf of retail agents. It is a direct peer to Keating in the wholesale distribution and program-administration space.
• Bridge Specialty Group: Bridge Specialty Group operates as a wholesale insurance distributor and MGA offering specialty commercial P&C solutions through retail brokers. It mirrors Keating's model of combining admitted/non-admitted carrier access with specialty program underwriting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/novataeriskgroup
• LinkedInlinkedin.com/company/novatae-risk-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keating