Qureka

What Qureka does

Qureka is an India-based live trivia mobile application operated by CoolBoots Media Pvt. Ltd, headquartered in Gurgaon, Haryana. The Android-only app runs scheduled real-time quiz shows every half hour from 9:00 AM to 9:00 PM across more than 25 categories, including specialized formats such as Back to School, Memory Quiz, Cricket Quiz, Image Quiz, and Trail Mail Quiz. Each Main Quiz consists of 10 questions with a 10-second answer timer, and winners split a prize pool denominated in virtual Qureka Coins, which are also earnable through Mini Quizzes and video views but cannot be redeemed for cash. The platform also offers a Special Live Quiz every Wednesday at 9 PM with up to 100,000 Qureka Coins in prizes, and claims 60 Lakh+ (6 million+) cumulative winners.

The product layer is built on standard Android mobile infrastructure with social onboarding via Google Sign-In and Facebook Login, phone verification using Google's SMS Retriever API, and attribution/analytics through Branch Metrics and Singular. The company positions itself as a free-to-play consumer app with no in-app purchases, monetizing via advertising (Singular-tracked install campaigns) and a B2B white-label offering called Qureka Lite, which licenses the trivia platform to app and web publishers globally to boost their engagement and revenue.

The business model is therefore a hybrid of B2C ad-supported gaming (free to end users in India only, geographic restrictions explicitly enforced including a VPN ban) and an early-stage B2B2C licensing business. Distribution is concentrated on the Google Play Store with secondary channels including a blog (Qureka Gamez), social media presence across Facebook, YouTube, Twitter, and Instagram, a Refer & Earn program, and iPhone giveaway promotions. Leadership is led by Avinash Anandan (CEO & Co-Founder), and the company appears bootstrapped with no disclosed funding rounds or external institutional investors.

Name

Qureka

Legal name

CoolBoots Media Pvt. Ltd

Website

https://qureka.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

Qureka is an India-based Android live trivia game show app, operated by CoolBoots Media Pvt. Ltd, that runs free real-time quiz competitions every half hour across 25+ categories for Indian mobile users, monetized via advertising and a white-label B2B offering called Qureka Lite.

Ownership category

akta.pro rank

Product category

Mobile Trivia Gaming

NAICS

Software Publishers (5132), Amusement, Gambling, and Recreation Industries (713)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Mobile Game Publishing & App Game Stores (BPAMAKAB)

akta.pro secondary industries

In-Game Wallets, Stored Value & Virtual Currency Issuance (MPAFAJAB), Virtual Awards Ceremonies & Competitions (Judging, Voting) (MPAGAOAN)

Keywords

• Live trivia gaming
• Mobile quiz app
• Virtual currency rewards
• White-label gaming platform
• Advertising-based gaming

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Advertising and User Engagement: Qureka appears to generate revenue through advertising, as evidenced by singular.net ad tracking URLs in the app and marketing channels. The app promotes iPhone giveaways and engagement activities. The company also offers Qureka Lite for Publishers, suggesting a B2B model where publishers integrate Qureka's gaming content to increase their user engagement and revenue.
2. Qureka Lite for Publishers: White-label gaming solution for app/web publishers called 'Qureka Lite' that allows publishers to increase their revenue and engagement by integrating Qureka's trivia gaming platform. This represents a B2B2C monetization model.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Qureka operates a free-to-play Android mobile trivia game show application where users compete in live quizzes held every half hour from 9:00 AM to 9:00 PM across more than 25 categories, including Back to School, Memory Quiz, Trail Mail Quiz, Cricket Quiz, and Image Quiz. Winners receive shares of Qureka Coins, a virtual in-app currency that cannot be converted to cash, and can also participate in special coin-entry contests for larger prize pools. A separate B2B product, Qureka Lite, licenses the trivia platform to app and web publishers to increase their user engagement and revenue.

Product overview

Qureka is a fun-based trivia destination and live quiz game show operated by CoolBoots Media Pvt Ltd. The core product is the Qureka mobile app (Android only) which features live quiz competitions every half hour from 9:00 AM to 9:00 PM across over 25 categories including Back to School, Memory Quiz, and Trail Mail Quiz formats. The platform operates a virtual currency system called Qureka Coins, which users earn through Mini Quizzes and watching videos, and spend on Main Quiz participation and special entry games. The ecosystem includes Qureka Lite, a white-label integration product for publishers, and the main consumer app. All quizzes are free to participate in, with winners receiving shares of prize pools in virtual coins that cannot be converted to cash.

Differentiator

Problem solved

Functional benefit

Brands

• Qureka Lite: A platform for app/web publishers to increase revenue and engagement. Available at qurekalite.com.

Products and services

• Qureka Mobile App Free-to-play Android live trivia game show application where Indian users answer quiz questions in real-time competitions held every half hour from 9:00 AM to 9:00 PM across over 25 categories, with winners receiving shares of Qureka Coins prize pools. Targeted at Indian mobile consumers seeking free, educational entertainment and competitive gameplay.
• Qureka Lite for Publishers White-label trivia gaming platform licensed to app and web publishers, enabling them to integrate Qureka's live quiz content into their own products to increase user engagement and revenue. Targeted at app and web publishers seeking ready-made trivia content with monetisation upside.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationGoogle integration for authentication services including Google SMS Retriever API for mobile number verification without extra permissions, Google Sign-In for social registration, and Google Analytics for traffic analysis.
• FacebookcoreTechnology or IntegrationFacebook social login integration allowing users to register and play using their Facebook credentials. Qureka receives user information including name and email from Facebook for account creation.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Paytm First Games: Paytm-owned casual and fantasy gaming platform serving Indian users. Established incumbent competing for the same Indian casual gamer wallet share.
• Dream11: India's largest fantasy sports and casual gaming platform. Established incumbent in Indian real-money gaming with a deep user base that overlaps with Qureka's target demographic.
• MPL (Mobile Premier League): Major Indian mobile gaming platform offering casual and competitive games across multiple categories. Broader incumbent that includes trivia-style content alongside many other game formats.
• WinZO: India-based gaming super-app offering 100+ casual and competitive games. Larger, well-funded platform competing in the same Indian casual gaming wallet.

Regional players

• Games2win: India-based mobile games publisher with multiple casual titles. Comparable regional publisher targeting Indian mobile users with trivia and casual gaming content.

Direct peers

• BrainBaazi (Baazi Games): Indian live trivia and quiz gaming platform running real-money game shows. Direct competitor in the same live trivia category with an overlapping Indian audience and similar B2C monetization approach.
• Loco (Pocket Aces): Indian live streaming and interactive gaming platform with live quiz and game show formats. Competes directly with Qureka for synchronous trivia engagement among Indian mobile users.
• Trivia Crack: Globally popular trivia game app with multiple categories and quiz formats. Comparable mobile trivia product targeting general consumers with category-based questions.
• HQ Trivia: Historically the category-defining live trivia game show app. Direct competitor in live trivia format with synchronous quiz shows; relevant as a category benchmark despite multiple operational interruptions.
• QuizUp: Iceland-based trivia-focused mobile app offering category-based multiplayer quizzes. Direct peer in mobile trivia format with comparable category-driven gameplay, though serving a global audience.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/qureka
• YouTubeyoutube.com/channel/UChGZ6G_tktk_u6_Tr_DApGA
• Facebookfacebook.com/goqureka
• Instagraminstagram.com/goqureka

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Qureka