QuizUp
QuizUp is a privately held mobile games developer based in San Francisco, founded in 2010. The company raised approximately $45 million in venture funding between 2012 and 2016 from investors including Sequoia Capital and Tencent, before being acquired by Glu Mobile.
- Company typePublic
- Founded2010
- HeadquartersSan Francisco, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingSoftware
What QuizUp does
QuizUp is a privately held mobile games developer headquartered in San Francisco, California, founded in 2010. The company operates in the consumer mobile gaming segment, with a reported headcount of 501–1,000 employees in firmographic data and a for-profit private operating status. QuizUp's website is registered at quizup.com.
Between 2012 and 2016, QuizUp raised approximately $45 million across six distinct funding rounds from a mix of strategic and financial investors. The most significant financing was a $26.9 million Series 2 round closed in December 2013, led by Sequoia Capital with participation from Tencent, Greycroft, boldstart ventures, CAA Ventures, Headline, Ridge Ventures, SeedInvest, and Tuesday Capital. Earlier seed and Series 1 funding totaled $1.2 million in July 2012, followed by additional Series 2 tranches in April 2013 ($2.5M, co-led by boldstart, Greycroft, Ridge Ventures, and Tencent), November 2013 ($2M), and June 2015 ($5M).
In January 2016, Glu Mobile provided $7.5 million in financing to QuizUp, corresponding to Glu Mobile's acquisition of Plain Vanilla Games (QuizUp's parent operating entity). Following this transaction, QuizUp's standalone trajectory is unclear from the available source material. Detailed information on QuizUp's specific product portfolio, technology architecture, pricing model, customer segmentation, and revenue mechanics is not provided in the structured input data; the bulk of the supplied technology, product, and subsidiary data pertains to EA Studios rather than QuizUp, reflecting a material data quality issue in the source material.
QuizUp firmographics
Firmographics- Name
- QuizUp
- Legal name
- Electronic Arts Inc.
- Website
- https://quizup.com
- Company type
- Public
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- QuizUp is a privately held mobile games developer based in San Francisco, founded in 2010. The company raised approximately $45 million in venture funding between 2012 and 2016 from investors including Sequoia Capital and Tencent, before being acquired by Glu Mobile.
- Ownership category
- akta.pro rank
QuizUp industry classification
Industry- Product category
- Mobile Gaming
- NAICS
- Amusement Arcades (71312)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Assessments, Quizzes & Learning Analytics Tools (MPACALAK)
- akta.pro secondary industries
- Quiz Bowl & Academic Team Competitions (EDAMAGAF), Test Item Banks, Question Authoring & Assessment Design Tools (EDAFADAC), Assessment Item Banks, Question Authoring & Test Development Content (EDAGADAG)
Keywords
Where QuizUp is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
QuizUp business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Distribution channels3 records
Marketing channels3 records
QuizUp product offering
Product offeringCore offering
QuizUp is a developer of mobile games. The company focuses on building mobile-based trivia and quiz gaming experiences for individual consumers, distributing its entertainment applications through mobile platforms such as iOS and Android.
Product overview
EA Studios is the game development division of Electronic Arts, operating as a platform of over 20 individual studios and more than 6,000 creators globally. The portfolio consists of multiple flagship video game franchises including EA SPORTS FC (formerly FIFA), Battlefield, Apex Legends, The Sims, Madden NFL, Need for Speed, Titanfall, and Plants vs. Zombies. These games span genres including sports simulation, first-person shooters, battle royale, life simulation, racing, and tower defense, distributed across PC, console (PlayStation, Xbox, Nintendo Switch), and mobile platforms.
Differentiator
Problem solved
Functional benefit
Brands
- EA SPORTS: Sports video game franchise including FIFA, Madden NFL, and other sports titles
- EA Originals
- EA Play
Products and services
- QuizUp Mobile trivia game application developed by QuizUp for individual consumers, delivering quiz-based gaming experiences across multiple topic categories via iOS and Android platforms. Designed for casual and social multiplayer trivia gameplay.
Companies that use QuizUp
Customer profileIdeal customer profiles1 record
QuizUp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
QuizUp partnerships and signals
Strategic signalScale indicators3 records
Recent moves1 record
Expansion highlights2 records
QuizUp competitors and assessment
Company assessmentEmerging players
- Crowdpurr: Crowdpurr provides trivia game-show hosting software for live events, team-building, and brand activations. Comparable to QuizUp on multiplayer trivia gameplay, focused on live-event and B2B use cases.
- Blooket: Blooket delivers game-based quiz experiences targeted at K-12 classrooms, with strong UX and growth in the education niche. Overlaps QuizUp on core quiz-mechanic gameplay and question delivery.
- AhaSlides: AhaSlides offers live quiz, polls, and trivia tools for presentations, classrooms, and events. Comparable to QuizUp on trivia quiz mechanics, focused on live-audience and presentation use cases.
- Mentimeter: Mentimeter is a presentation/interactive engagement platform that includes quiz and trivia features for meetings and classrooms. Overlaps QuizUp on trivia-as-engagement mechanics and question content.
- Slido: Slido (now a Cisco/Webex company) provides interactive Q&A, polls, and quizzes for meetings and events. Comparable to QuizUp on the quiz-mechanic and content side, primarily in the corporate-meeting use case.
- Wooclap: Wooclap is an interactive learning platform offering live quizzes, polls, and engagement tools for educators and trainers. Shares QuizUp's quiz-game mechanics with a stronger education/training angle.
Direct peers
- Trivia Crack: Trivia Crack (by Etermax) is a leading mobile trivia game with thousands of question categories and global user base. Direct head-to-head competitor to QuizUp in the consumer mobile-trivia category with similar gameplay loops.
- Kahoot!: Kahoot! is a game-based learning platform that delivers quiz/trivia experiences to educators, students, and corporate training audiences. Comparable to QuizUp in core quiz-gameplay mechanics, with greater emphasis on education and B2B.
- Sporcle: Sporcle operates a large online trivia/quiz library across web and mobile, competing for trivia-enthusiast audience attention. Comparable question-bank-driven trivia model to QuizUp with established consumer traffic.
- Quizlet: Quizlet is a study-tools platform with study modes and games including quiz-style matching and tests. Overlaps with QuizUp on the consumer learning-engagement side with a broader study-use case.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
QuizUp social profiles
Digital presenceQuizUp financial estimates
Financial estimateRevenue estimate
Valuation estimate
QuizUp leadership team
Management profileNumber of profiles
QuizUp subsidiaries and ownership
Company hierarchySubsidiaries23 records
QuizUp funding detail
Funding detailFunding overview
Funding rounds6 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
QuizUp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about QuizUp
What does QuizUp do?
QuizUp is a developer of mobile games. The company focuses on building mobile-based trivia and quiz gaming experiences for individual consumers, distributing its entertainment applications through mobile platforms such as iOS and Android.
Is QuizUp a public or private company?
QuizUp is a public company. It is classified as corporate owned and is currently operating.
When was QuizUp founded?
QuizUp was founded in 2010. It employs 501 to 1,000 people.
Where is QuizUp based?
QuizUp is headquartered in San Francisco, United States, in the North America region.
Who are QuizUp's main competitors?
Emerging players on record are Crowdpurr, Blooket, AhaSlides, Mentimeter, Slido and Wooclap. Direct peers are Trivia Crack, Kahoot!, Sporcle and Quizlet.
Does QuizUp have an API?
No public API is recorded for QuizUp.
What industry is QuizUp in?
QuizUp's product category is Mobile Gaming. Its primary akta.pro industry code is MPACALAK, Assessments, Quizzes & Learning Analytics Tools, with a secondary code of EDAMAGAF, Quiz Bowl & Academic Team Competitions. Its NAICS code is 71312 and its SIC code is 7990.