Huntsman Building Solutions

What Huntsman Building Solutions does

Huntsman Building Solutions (HBS) is the spray polyurethane foam (SPF) division of Huntsman Corporation (NYSE: HUN), formed in May 2020 through the integration of legacy SPF specialists Demilec, Icynene, and Lapolla. The company develops, manufactures, and sells open-cell and closed-cell spray polyurethane foam insulation (H2Foam Lite, H2Foam Lite E, H2Foam Lite Plus; Heatlok EZ, Heatlok HFO Pro) along with Coatlok polyurea coatings for waterproofing applications. Core technology centers on water-blown open-cell systems and next-generation HFO (hydrofluoroolefin) blowing agents for closed-cell foams, supported by recycling of over 250 million PET bottles annually into production feedstock.

HBS sells exclusively through a channel-partner model: products are not sold directly to end users but to qualified contractors, builders, and trained applicators certified through HBS University programs. End customers — homeowners, residential builders, architects, contractors, and commercial/institutional/agricultural building operators — access HBS products via the certified network, which is supported regionally by offices and manufacturing sites in the United States (The Woodlands HQ; Arlington production), Canada (Boisbriand, Waterloo, Mississauga), the United Kingdom, Germany, the Czech Republic, France, Belgium, China (Shanghai APAC HQ), Taiwan, Japan, and the UAE. Independent revenue streams comprise (a) one-time sales of SPF product systems to applicators and (b) professional services revenue from HBS University training and certification.

The company maintains regional product certifications (BBA, KIWA, M1, CE Marking, CSTB, Byggvarubedömningen) across European and North American markets and a 25-year material warranty when applied by certified applicators. In December 2025, HBS entered a partnership with Citrine Informatics to apply AI-driven materials informatics to foam reformulation, with the stated objective of accelerating development cycles and reducing full-scale fire-testing dependence. HBS is described by industry sources as the largest SPF company worldwide; specific standalone revenue is not publicly disclosed as HBS does not report independently from its parent.

Name

Huntsman Building Solutions

Legal name

Huntsman Building Solutions

Website

https://huntsmanbuildingsolutions.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

Huntsman Building Solutions is a division of Huntsman Corporation that manufactures spray polyurethane foam insulation and polyurea coatings, selling exclusively through a global network of certified contractors and applicators trained via HBS University.

Ownership category

akta.pro rank

Product category

Building Insulation Materials

NAICS

Urethane and Other Foam Product (except Polystyrene) Manufacturing (32615)

SIC

Plastics Foam Products (3086)

akta.pro primary industry

Spray Polyurethane Foam (SPF) Systems Manufacturing (IMANAIAL)

akta.pro secondary industries

Spray Foam Insulation Systems (IMADAGAE), Polyurethane (PU) Rigid Foam Manufacturing (IMANAIAD), Construction Foams & Gap Fillers (PU Foams, Low-Expansion) (IMADAOAM)

Keywords

• Spray foam insulation
• Polyurethane foam products
• Building insulation materials
• Protective coatings
• Energy efficient insulation

Headquarters

HQ city

The Woodlands

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Spray Foam Insulation Products: Sale of polyurethane spray foam insulation products (open-cell and closed-cell) to qualified building contractors and applicators. Products include H2Foam Lite, H2Foam Lite E, H2Foam Lite Plus, Heatlok EZ, and Heatlok HFO Pro.
2. Applicator Training Services: Training programs for spray foam applicators through HBS University. Complete training program led by engineering and technical service teams conducted at HBS centers of excellence or on-site for contractors. Participants receive HBS Certified Applicator certificate upon passing final exam.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Huntsman Building Solutions manufactures and sells polyurethane spray foam insulation (SPF) products, coatings, and roofing foam for residential, commercial, institutional, and agricultural buildings. Its product portfolio spans water-blown open-cell foams (H2Foam Lite family) and HFO-blown closed-cell foams (Heatlok family), along with polyurea coatings, distributed exclusively through a network of trained and certified contractor applicators.

Product overview

Huntsman Building Solutions offers a comprehensive portfolio of polyurethane spray foam insulation products and coatings for residential, commercial, institutional, and agricultural buildings. The product line consists of open-cell foams (H2Foam Lite, H2Foam Lite E, H2Foam Lite Plus) designed primarily for interior applications, and closed-cell foams (Heatlok EZ, Heatlok HFO Pro) suitable for both interior and exterior use. The company also offers Coatlok polyurea coatings for waterproofing applications. All products utilize either water-blown or HFO (hydrofluoroolefin) expansion agents for environmental friendliness. The company was formed in May 2020 through the merger of Demilec and Icynene-Lapolla and operates as a division of Huntsman Corporation.

Differentiator

Problem solved

Functional benefit

Brands

• H2Foam Lite: Water-blown open-cell spray foam insulation suitable for residential and commercial buildings, applicable at temperatures down to -15°C with thermal resistance λ = 0.038 w/mK
• H2Foam Lite E
• H2Foam Lite Plus
• Heatlok EZ
• Heatlok HFO Pro
• Coatlok (Polyurea)

Products and services

• H2Foam Lite Water-blown open-cell spray polyurethane foam insulation designed primarily for interior applications in residential and commercial buildings. Can be applied at temperatures as low as -15°C, with thermal resistance of λ = 0.038 W/mK, providing air-tight yet vapor-permeable insulation.
• H2Foam Lite E Open-cell spray polyurethane foam engineered for improved thermal conductivity. Features low water absorption (0.3 kg/m²), 100% water-blown application, and fire reaction class E rating with no dripping behavior.
• H2Foam Lite Plus Quick and easy-to-apply open-cell spray polyurethane foam with higher density (10 kg/m³), excellent adhesion on most surfaces, and superior thermal resistance of λ = 0.036 W/mK for interior applications.
• Heatlok EZ HFO-blown closed-cell spray polyurethane foam suitable for interior and exterior applications. Eliminates thermal bridges, delivers lambda of λ = 0.026 W/m.K, and provides a vapor barrier or retarder depending on applied thickness.
• Heatlok HFO Pro Premium HFO-blown closed-cell spray polyurethane foam offering easier and faster application, with up to 50mm applied in a single layer, high thermal resistance of λ = 0.025 W/mK, and sprayability at temperatures down to -5°C for interior and exterior use.
• Coatlok (Polyurea) Intumescent and waterproof polyurea coating that is durable and flexible, designed for waterproofing pools, foundations, and walls, and usable across high and low temperatures.

Quantifiable outcome

• Up to 56% energy savings with spray foam insulation
• +3 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Citrine InformaticscoreTechnology or Integration · 15 December 2025Huntsman Building Solutions employs Citrine Informatics' platform to reformulate its polyurethane foam with reduced reliance on full-scale fire testing. This AI-driven approach shortened development times and produced regulation-compliant, high-performing foam while improving materials' understanding of complex chemistry. The partnership enables accelerated product innovation through data-driven formulation optimization.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• BASF (Performance Materials / SPF): BASF is a global chemical major with a significant polyurethane systems and spray foam insulation portfolio (e.g., Elastospray, Walltite). It competes head-to-head with HBS for institutional and commercial SPF specification across the same contractor channels.
• Dow (Polyurethane Systems / Voracor): Dow produces polyurethane systems and spray foam insulation chemistries used by applicators globally, making it a direct rival to HBS in closed-cell and open-cell SPF chemistry and in serving certified-installer channels.
• Covestro: Covestro is a leading polyurethane raw materials and systems supplier serving spray foam producers and contractors. Its MDI and polyol chemistries directly enable competing SPF formulations globally.
• Icynene (pre-2020 independent entity / legacy brand): Icynene was one of the original SPF pioneers absorbed into HBS in the 2020 merger. Its legacy product line, brand recognition and certified-installer base are now part of HBS, but pre-merger it competed directly with Demilec and Lapolla.

Broad incumbents

• Carlisle Construction Materials: Carlisle is a broad building-envelope manufacturer with spray polyurethane foam and roofing foam systems. It competes with HBS across commercial and residential SPF and uses a similar contractor/applicator channel.
• GAF (Spray Polyurethane Foam Division): GAF is a major roofing and insulation building products company with a growing SPF offering. Its scale, brand and installer partnerships make it a meaningful competitor to HBS in residential and light-commercial SPF.
• CertainTeed (Saint-Gobain Insulation): CertainTeed, the Saint-Gobain insulation arm, markets fiberglass, spray foam and rigid-foam insulation systems alongside broader building products. Its installed-base footprint and builder relationships compete with HBS in whole-envelope specification.
• Johns Manville (Berkshire Hathaway): Johns Manville manufactures a range of building insulation including SPF systems. It is a broad incumbent offering competing spray foam and rigid foam solutions for residential, commercial and industrial applications.
• Atlas Roofing (polyiso / building envelope): Atlas produces polyiso and rigid foam board insulation that competes with HBS closed-cell spray foam in commercial roof and wall assemblies, particularly in roofing system specifications.

Emerging players

• Knauf Insulation: Knauf is a global insulation manufacturer expanding its SPF and rigid-foam offering alongside its mineral wool core. It is an emerging competitor in SPF and a direct substitute-supplier in adjacent insulation categories.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Huntsman_Build
• Facebookfacebook.com/Huntsman-Building-Solutions-March%C3%A9s-Francophones-101628108805080
• LinkedInlinkedin.com/company/huntsmanbuildingsolutions
• Instagraminstagram.com/huntsman_building_solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huntsman Building Solutions