What Knauf Insulation does

Knauf Insulation is the dedicated insulation materials division of Knauf Unternehmensgruppe (Knauf Group), a privately held, family-owned German building materials conglomerate. The company develops and manufactures mineral wool insulation — glass wool (Glaswolle), stone wool (Steinwolle), wood wool (Holzwolle), and mineral bulk/blown-in insulation — alongside complementary building-envelope systems including air-tightness, green roof (Urbanscape), expanded perlite (PERLIGRAN), and cement-board (AQUAPANEL) products. Core technology centers on the proprietary ECOSE natural binder, in use since 2009, alongside product brands such as Heraklith (wood wool), Supafil (blown-in), and DPF 30 (fire protection). The portfolio is positioned for both new construction and renovation of existing buildings, addressing thermal, acoustic, fire-protection, and moisture-protection requirements across residential, commercial, healthcare, education, industrial, and underground-garage applications.

The business operates a B2B go-to-market with pricing not publicly disclosed. Knauf Insulation sells through a regional network of dealers (Händler) and specialist contractors (Fachunternehmer), supported by an online dealer locator, logistics services, training seminars, and digital planning tools (Systemfinder, myKnauf portal, CAD details, acoustic calculators, and an Ausschreibungscenter for tender texts). The company targets four primary customer segments: DIY/Homeowners, Architects & Planners, Dealers, and Specialist Contractors. In December 2025, Knauf Insulation restructured its German sales organization into dedicated residential construction (Hochbau) and project business (Projektgeschäft) units, sharpening the channel split between volume-driven and specification-led selling. Supporting services such as the RESULATION take-back and recycling program, EPDs, DoPs, and CE markings align the portfolio with EU sustainability and circular-economy requirements. The company is wholly owned by Knauf Group; it has no independent external investors, no public listing, and no disclosed revenue or headcount figures in the input data.

Name

Knauf Insulation

Legal name

Knauf Insulation

Website

https://knaufinsulation.de

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Knauf Insulation is the insulation materials division of privately held German building materials group Knauf, manufacturing glass wool, stone wool, wood wool, blown-in, and complementary building-envelope systems for new construction and renovation, sold via dealers and specialist contractors across multiple European customer segments.

Ownership category

akta.pro rank

Product category

Building Insulation Materials

NAICS

Roofing, Siding, and Insulation Material Merchant Wholesalers (42333)

akta.pro primary industry

Fiberglass Insulation (IMADAGAA)

akta.pro secondary industries

Blown-In/Loose-Fill Insulation Systems (IMADAGAK), Roof Insulation & Cover Boards (IMADAFAN), Insulation & Air/Vapor Barrier Systems (Thermal, Acoustic, WRB/AVB) (IMAFAMAD)

Keywords

• Mineral wool insulation
• Building insulation materials
• Glass wool products
• Thermal insulation solutions
• Fire protection boards

Headquarters

HQ city

Simbach

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Insulation Products Sales: Knauf Insulation generates revenue through the sale of insulation products including glass wool, stone wool, wood wool, blown-in insulation, and related building materials. Products are sold through dealer and specialist contractor networks for use in new construction and modernization of existing buildings.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Knauf Insulation manufactures and sells insulation materials and systems for buildings, including glass wool, stone wool, wood wool, blown-in insulation, and green roof systems. Products are sold under brands such as Heraklith, Supafil, AQUAPANEL, PERLIGRAN, Urbanscape, and ECOSE, addressing thermal, acoustic, and fire protection requirements for both new construction and modernization of existing buildings.

Product overview

Knauf Insulation is the insulation specialist of the Knauf Group, a leading manufacturer of building materials. The company offers a comprehensive portfolio of insulation solutions including glass wool, stone wool, wood wool, and mineral bulk insulation materials. Key product brands include Heraklith® (wood wool products), Supafil® (blown-in insulation), AQUAPANEL® (cement boards), PERLIGRAN® (expanded perlite), and Urbanscape® (green roof systems). The company also provides the natural binder ECOSE® for mineral wool products since 2009. Supporting services include the RESULATION recycling program, Systemfinder planning tool, myKnauf customer portal, CAD details, acoustic tools, and a comprehensive document download center. Recent product launches include DPF 30 fire protection boards with improved WLS 037, Supafil MAX Frame with WLS 034, KP-HB clamp plates for timber construction, and Mineral Plus ADP-030 roof insulation boards with WLS 031.

Differentiator

Problem solved

Functional benefit

Brands

• Heraklith: The world's leading brand for wood wool products.
• Supafil
• Urbanscape
• ECOSE
• RESULATION
• DPF 30
• KP-HB
• Mineral Plus ADP-030
• Heralight

Products and services

• AQUAPANEL Cement-based building board system for exterior and interior applications requiring high durability and moisture resistance, sold for use in construction projects.
• Heraklith World-leading brand of wood wool products offering acoustic and fire-resistant building materials for construction applications.
• PERLIGRAN Expanded perlite-based insulation product line for building applications, including hydro variants for use in construction.
• Supafil Blown-in insulation materials for diverse applications including cavity walls, lofts, and timber frame construction; sold to specialist contractors and dealers.
• Urbanscape Green roof system for sustainable urban landscaping and stormwater management, covering extensive and intensive roofing applications.
• DPF 30 Fire Protection Board Fire protection insulation board (Feuerschutz-Dämmplatte) with thermal conductivity WLS 037, combining thermal protection with fire safety.
• Supafil MAX Frame Blown-in insulation made of pure glass wool for stationary blowing systems, reaching WLS 034 for efficient wood frame construction insulation.
• KP-HB Klemmplatte Economical clamp plate for wood construction, produced for the standard grid dimension 625mm; non-combustible stone wool insulation board reaching WLS 037, suitable for fire protection constructions.
• Mineral Plus ADP-030 Roof insulation board made of mineral wool with WLS 031, particularly light and easy to process; available in ADP-030 and ADP-030-UD (with integrated underlayer membrane) versions.
• Heralight Ceiling Insulation System Ceiling insulation system (Rasterdecken-Dämmsystem) for underground garages and closed parking decks, including the Mineral White variant with high light reflection.
• Cleaneo Klett Acoustic ceiling system combining sound absorption with a velcro (Klett) attachment system for easy installation.
• WARM-WAND Sprint External thermal insulation composite system (ETICS) for energy-efficient building facades.
• RESULATION Recycling Service Service for the return and recycling of insulation material residues, supporting a sustainable circular economy for construction professionals.

Quantifiable outcome

• Millions of tons of CO2 saved annually through insulation products in buildings

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Johns Manville: Johns Manville (Berkshire Hathaway) produces fiberglass and mineral wool insulation for buildings and HVAC applications, competing directly with Knauf Insulation across European and global commercial construction markets. Both emphasize thermal, acoustic, and fire-protection performance in their product specifications.
• Rockwool International: Rockwool is a leading global stone wool insulation manufacturer, directly competing with Knauf Insulation's Steinwolle portfolio in fire-protection, acoustic, and thermal applications. Both serve construction professionals through similar technical-specification and contractor channels across Europe.
• Paroc Group: Paroc is a stone wool insulation manufacturer (now owned by Owens Corning) directly competing with Knauf Insulation's stone wool product line in technical and building applications. Both target similar fire-protection, acoustic, and thermal performance specifications in European commercial construction.
• Owens Corning: Owens Corning is a major global manufacturer of fiberglass insulation and a direct competitor to Knauf Insulation's Glaswolle range. Both companies supply residential and commercial building insulation through dealer and contractor channels, with overlapping product categories in batts, rolls, and loose-fill.
• URSA Insulation: URSA is a European-focused mineral wool (glass and stone) insulation manufacturer selling through similar dealer and contractor channels as Knauf Insulation. The two companies compete closely in residential and commercial applications across Spain, Italy, France, Germany, and Eastern Europe.
• Saint-Gobain (Isover): Saint-Gobain's Isover division is the world's largest mineral wool insulation manufacturer, offering glass wool and stone wool products competing head-to-head with Knauf Insulation across European residential, commercial, and industrial segments. Both companies sell through dealer networks and target identical end-uses (roof, wall, floor, ceiling assemblies).

Broad incumbents

• Kingspan Group: Kingspan is a global leader in insulated panels, rigid foam insulation (PIR/PUR), and building envelope systems. While overlapping with Knauf Insulation in high-performance building envelope applications, Kingspan competes primarily with rigid board foam rather than mineral wool, making it a broad-incumbent rather than a direct head-to-head competitor.
• BASF (Styrodur/Neopor): BASF produces XPS (Styrodur) and EPS (Neopor) rigid foam insulation that competes with Knauf Insulation in roof, perimeter, and facade applications. As a diversified chemical giant, BASF is a broad incumbent offering an alternative insulation technology platform rather than direct mineral wool competition.

Others

• Knauf Performance Materials (Perlite/vermiculite): Knauf Performance Materials is a sibling division of Knauf Group producing PERLIGRAN perlite-based products. While under the same corporate parent and sharing distribution channels, it operates in an adjacent (loose-fill/lightweight aggregate) rather than directly competing mineral wool space with Knauf Insulation.

Emerging players

• Armacell: Armacell specializes in flexible elastomeric foam and petrochemical-based insulation for HVAC, industrial, and technical building applications. While not a direct competitor in heavy-building mineral wool, Armacell overlaps with Knauf Insulation's duct insulation and technical insulation segments (e.g., HVAC and equipment insulation).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutu.be/gwqPzaGm1C0
• Xx.com/knauf_insu_de
• Facebookfacebook.com/KnaufInsulationDeutschland

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Knauf Insulation