360 Private Travel

What 360 Private Travel does

360 Private Travel is a UK-headquartered, privately held global luxury travel club founded in 2009, operating across eight jurisdictions (UK, Australia, Hong Kong, Japan, Netherlands, Singapore, Switzerland, and the USA) with 101–250 employees. The company sells annual memberships in two tiers — the 360 Hotel Collection (£150/year), which provides app-based self-serve booking access to over 4,000 luxury hotels in 130+ countries with VIP perks, and 360 Tailor-made (£1,200/year), which pairs members with a dedicated Travel Designer for bespoke itinerary curation and concierge service. Members are high-net-worth individuals, families, and couples with self-reported annual travel spend of £25K–£100K+. The offering is delivered through the proprietary 360 Juno platform, an integrated CRM, booking, commission-tracking, and itinerary management system with mobile access via iOS and Android apps, and is supported by adjacent in-house services including 360 Private Villas, 360 Private Ski, 360 Flights, and 360 Concierge.

The company operates a hybrid business model combining (1) subscription-based membership fees, (2) transaction commissions on flights, hotels, and experiences booked through the platform, and (3) a host agency structure under which independent Travel Designer Partners operate their own travel businesses under the 360 brand, accessing 360's technology, supplier relationships, and regulatory framework. Supply-side moats include Virtuoso network membership (1,700+ luxury properties), Forbes Travel Guide endorsement, and multi-jurisdictional regulatory licensing (ATOL, IATA, ANVR, VZR Garant, Atout France, TIA, STB). Marketing is primarily content-driven through the 360 Edit newsletter, inspirational travel articles, organic social (Instagram, Facebook, LinkedIn), and event-led engagement via the annual Inspire gathering and Partner events. Most recently, in February 2026, the company began accepting cryptocurrency (USDC and USDT) as a payment method across its global network.

Name

360 Private Travel

Legal name

360 Private Travel Ltd

Website

https://360privatetravel.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

360 Private Travel operates a global membership-based luxury travel club serving high-net-worth individuals, offering bespoke itinerary design through independent Travel Designers and app-based access to 4,000+ luxury hotels via the proprietary 360 Juno platform across 130+ countries.

Ownership category

akta.pro rank

Product category

Luxury Travel Services

NAICS

Travel Agencies (561510), Travel Agencies (56151), Tour Operators (561520), Tour Operators (56152), Other Travel Arrangement and Reservation Services (56159)

akta.pro primary industry

Luxury Travel Agencies (THAKAFAA)

akta.pro secondary industries

Private Guided Tours & Personal Tour Guides (THAJALAA), Luxury & Premium Leisure Travel Agencies (THAKABAC), Fee-Based/Independent Trip Planners (No Booking) (THAKAOAA), Private/Customized Multi-Day Tour Operators (THAKADAC)

Keywords

• Luxury travel services
• Bespoke itinerary design
• Travel concierge services
• Private travel club
• Luxury hotel booking

Headquarters

HQ city

Sevenoaks

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Membership Fees: Annual subscription fees charged for access to the 360 Private Travel Club. Two tiers: 360 Hotel Collection at £150/year providing app-based hotel booking with VIP perks; 360 Tailor-made at £1,200/year providing dedicated Travel Designer matching and bespoke itinerary curation.
2. Travel Booking Commissions: The company earns commissions on travel bookings made through their platform for flights, hotels, and experiences. Partner Travel Designers facilitate bookings while 360 provides back-office support and processes transactions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

360 Private Travel is a global luxury travel membership club that sells access to a curated portfolio of luxury hotels, villas, ski, flights, and bespoke travel experiences through two annual memberships — 360 Hotel Collection (£150/year) and 360 Tailor-made (£1,200/year). The Tailor-made tier pairs members with a dedicated Travel Designer who hand-crafts end-to-end itineraries, supported by a 360 Concierge team, the 360 Travel app, and the proprietary 360 Juno booking and CRM platform. The company additionally operates a host-agency model licensing its brand, technology, and supplier relationships to independent Travel Designer Partners worldwide.

Product overview

360 Private Travel is a global luxury travel collective offering two primary membership tiers: The 360 Hotel Collection (access to 4000+ luxury hotels via app, £150/year) and 360 Tailor-made (dedicated Travel Designer with bespoke itinerary design, £1,200/year, includes Hotel Collection access). The offering is powered by the proprietary 360 Juno platform (CRM and booking system with AI features) and supported by supplementary services including 360 Private Villas, 360 Private Ski, 360 Flights, 360 Concierge Service, Tour Operator, After-sales, Marketing, and Accounting services. The company operates a Host Agency model for Independent Travel Designer Partners worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• 360 Hotel Collection: Online hotel booking platform via the 360 personalised app offering access to 4000+ luxury hotels across 30 luxury brands and 130+ countries, with exclusive benefits such as early check-in, late check-out, hotel credits, and complimentary breakfast.
• 360 Tailor-made
• 360 Juno
• 360 Private Villas
• 360 Private Ski

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• VirtuosocoreStrategic or Co-development Partner360 Private Travel is a proud agency member of Virtuoso, the leading global network of luxury travel designers. Through this partnership, 360 members receive exclusive benefits and amenities at over 1,700 luxury hotels and resorts around the world. 360 holds Virtuoso Numbers across all office locations.
• Forbes Travel GuidecoreStrategic or Co-development Partner360 is one of a select number of companies endorsed by Forbes Travel Guide, the only global rating system for luxury hotels, restaurants, spas and ocean cruise lines. Through this partnership, 360 Travel Designers have direct access to the hotels' General Managers to elevate members' stays.
• Cheli & Peacock SafarisminorStrategic or Co-development PartnerKenya-based luxury safari operator providing exclusive-use camps in Meru National Park and Maasai Mara. Featured as the provider for 360's 'Kenya Under Canvas' itinerary experience.
• Entree DestinationsminorStrategic or Co-development PartnerPartnership for curating in-depth, bespoke Indigenous travel experiences in Canada including itineraries for Haida Gwaii, Yukon, Northwest Territories, Alberta, Saskatchewan, and Nova Scotia.
• Exotravel GroupminorStrategic or Co-development PartnerPartner for Japan travel experiences. 360's Travel Designer team explored Japan with Exotravel Group, visiting Tokyo, Kyoto, countryside, and Osaka to gain firsthand destination knowledge.
• Accor (Orient Express)minorStrategic or Co-development Partner360's Director of Sales & Business Development was among the first guests to experience the Orient Express Corinthian, the largest sailing yacht in the world. 360 maintains relationships with Accor's luxury hotel portfolio.
• Uniworld River CruisesminorStrategic or Co-development PartnerFeatured partner for Danube river cruising experiences. 360 offers itineraries aboard Uniworld's S.S. Beatrice for Portraits of Eastern Europe journeys between Prague and Bucharest.
• Luxury Hotel Brands NetworkcoreStrategic or Co-development PartnerExtensive network of preferred hotel partners including Four Seasons, Aman, Rosewood, Ritz-Carlton, Belmond, Mandarin Oriental, One&Only, Oetker Collection, Rocco Forte, Six Senses, Bulgari, and 30+ other luxury brands providing exclusive access for 360 members.
• Relais & ChateauxcoreStrategic or Co-development PartnerAccess to Relais & Chateaux properties through the 360 Hotel Collection, providing members with exclusive benefits at independent luxury hotels meeting Relais & Chateaux's exacting standards.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Audley Travel: UK specialist travel company assigning each customer a country specialist to design tailor-made trips; structurally similar to 360's dedicated Travel Designer matching model for affluent leisure travellers.
• Lightfoot Travel: Luxury travel company with offices across APAC, Middle East, and the UK offering tailor-made trips to HNW clients; comparable to 360 in geographic spread and luxury bespoke positioning.
• Black Tomato: London-based luxury travel company focused on bespoke, experiential itineraries for affluent travellers; comparable to 360's Tailor-made tier in target customer, curation model, and experiential emphasis.
• Original Travel: UK-based bespoke travel company using knowledgeable country specialists to curate individual itineraries; close peer to 360's Tailor-made membership product on service model and customer profile.
• Scott Dunn: UK-founded luxury tour operator specializing in bespoke family, ski, and villa holidays with dedicated travel specialists — directly comparable to 360 Private Travel's HNW family and bespoke itinerary offering.
• Quintessentially Travel: Luxury concierge and travel service within the broader Quintessentially Group, providing members-only travel and lifestyle access; comparable to 360 Private Travel Club's membership model and HNW concierge offering.
• Cazenove+Loyd: High-end UK travel specialist focused on privately guided, experiential journeys for affluent travellers; mirrors 360's emphasis on exclusive access, expert guidance, and curated luxury.
• Abercrombie & Kent: Global luxury tour operator with private travel designers, exclusive access, and high-touch service for HNW clients — overlaps directly with 360's concierge-style bespoke luxury positioning.
• Red Savannah: UK luxury travel company offering tailor-made holidays and exclusive experiences to a discerning clientele; comparable to 360 on bespoke service delivery and premium brand positioning.

Broad incumbents

• Kuoni / DER Touristik: Long-established European travel company (now under DER Touristik) covering luxury and premium package holidays, tours, and tailor-made travel; broader incumbent with overlapping luxury travel capability but a much wider portfolio than 360's curated focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/360PrivateTravel
• LinkedInlinkedin.com/company/360-private-travel
• Instagraminstagram.com/360privatetravel
• Xx.com/360privatetrvl

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 360 Private Travel