Red Savannah
Red Savannah is a UK-headquartered luxury travel company founded in 2011 that designs bespoke, tailor-made holidays including luxury villa rentals, African safaris, and yacht charters for affluent individuals, families, and honeymooners worldwide.
- Company typePrivate
- Founded2011
- HeadquartersReading, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Red Savannah does
Red Savannah is a UK-headquartered luxury travel company founded in 2011 that designs and delivers bespoke, tailor-made holidays worldwide. The company serves affluent individual travellers, families, couples and honeymooners, and safari/wildlife enthusiasts through a sales-led go-to-market model in which teams of destination specialists engage clients via phone, email, and website enquiry forms to produce personalized, quote-based itineraries. Its core offerings comprise a curated portfolio of luxury villa rentals spanning Europe, the Caribbean, Africa, Asia, and North America, African safaris across 14 countries, yacht and gulet charters in the Mediterranean and Indonesia, and tailored multi-destination travel packages, supported by specialised sub-brands including Reserve Estates (premium fully-staffed properties) and VIP Ski.
The company operates with a relatively small team (11–50 employees) from Cheltenham, UK, with secondary contact presence in the US, and generates revenue primarily through commissions and fees on travel bookings and itinerary packages. Pricing is entirely bespoke, with indicative starting prices ranging from approximately $4,020 (Essential Morocco) to $68,190 (Kenyan Heli-Safari). Red Savannah holds multiple industry accreditations including ATOL, ABTOT, ATTA, and LATA, is a member of the Serandipians/Traveller Made luxury travel network, and is a British Airways Appointed Operator. In May 2025 the company received the King's Awards for Enterprise in recognition of its International Trade development, the UK's highest business accolade.
On the technology dimension, Red Savannah is described as a "travel technology-enabled luxury travel agency," but no proprietary technology, public APIs, AI/ML capabilities, or mobile apps are evidenced in the input data. Operations rely on destination specialist human expertise (the company claims 400 years of collective team experience and 26 "little black books" of insider destination knowledge) combined with standard booking and itinerary design workflows. The company protects three registered trademarks — Red Savannah®, #TheRedEdge, and "Travel Redefined" — and has no disclosed external institutional investors, parent company, or funding rounds.
Red Savannah firmographics
Firmographics- Name
- Red Savannah
- Legal name
- Red Savannah Ltd
- Website
- https://redsavannah.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Red Savannah is a UK-headquartered luxury travel company founded in 2011 that designs bespoke, tailor-made holidays including luxury villa rentals, African safaris, and yacht charters for affluent individuals, families, and honeymooners worldwide.
- Ownership category
- akta.pro rank
Red Savannah industry classification
Industry- Product category
- Luxury Travel Services
- NAICS
- Travel Agencies (561510), Tour Operators (56152)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Safari & Wildlife Travel Agencies (THAKAFAG)
- akta.pro secondary industries
- Rural & Countryside Homes (THAMAAAI), Luxury Chalets & Ski-In/Ski-Out Homes (THAMAEAD)
Keywords
Where Red Savannah is headquartered
LocationHeadquarters
- HQ city
- Reading
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Red Savannah business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Travel Booking and Package Commissions: Red Savannah generates revenue through commissions and fees from booking luxury accommodations (hotels, lodges, safari camps, villas), travel experiences, itinerary planning, and related travel services. All pricing is provided on a bespoke quote basis tailored to each client's requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Bespoke quote-based pricing tailored to individual client itineraries |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Red Savannah product offering
Product offeringCore offering
Red Savannah is a UK-based luxury travel agency that designs and books bespoke, tailor-made holidays for affluent individual travellers. Its core offerings include a curated portfolio of luxury villa rentals, African safaris, yacht and gulet charters in the Mediterranean and Indonesia, and personalised worldwide itinerary planning. All trips are quoted individually by a team of destination specialists, with pricing delivered on a bespoke basis rather than through fixed packages.
Product overview
Red Savannah is a multi-award winning luxury travel company offering a unified service platform combining tailor-made travel planning and luxury villa rentals. The core offerings consist of bespoke itinerary design (Tailor-Made Travel), a hand-picked portfolio of luxury villas, African safari experiences, and yacht/gulet charters. Supporting specialized services include VIP Ski holidays and curated travel style categories (Adventure, Beach, Cultural, Family, Honeymoons, Safaris, etc.). The Reserve Estates sub-brand represents premium tier properties. The company operates primarily through human travel specialists with no digital API or AI-powered automation, focusing on personalized service delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Luxury Villas A curated portfolio of hand-picked luxury villa rentals across destinations including Italy, France, Spain, Greece, the UK, Morocco, Kenya, South Africa, Thailand, Indonesia and the Caribbean, sold on a bespoke basis to affluent individual travellers and families.
- Luxury Safaris Bespoke African safari holidays including Big Five viewing, gorilla trekking, walking safaris, riding safaris and flying safaris across 14 African destinations, delivered for wildlife-focused luxury travellers.
- Luxury Yacht & Gulet Charters Private yacht and gulet charter experiences with crew in the Mediterranean (Turkey, Croatia, Greece, Italy, Montenegro) and Indonesia, offered to affluent travellers seeking private-vessel cruising.
- Tailor-Made Travel Bespoke, personalised travel planning service in which Red Savannah's Tailor-Made Travel Team designs custom worldwide itineraries tailored to individual preferences, interests and budgets, quoted on a per-trip basis.
- Reserve Estates Premium sub-brand offering the company's highest tier of private rental experiences featuring fully-staffed properties in prime locations, with concierges, housekeepers and chefs.
- VIP Ski Luxury skiing vacation packages in France, Italy, Switzerland and Japan, offering premium ski experiences with curated accommodations and supporting services for affluent travellers.
Quantifiable outcome
- 200,000 hours of memories made for clients
Companies that use Red Savannah
Customer profileSegments4 records
Ideal customer profiles2 records
Red Savannah technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Red Savannah partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- British AirwaysminorBritish Airways Appointed Operator. Red Savannah is listed as a British Airways appointed operator, indicating a commercial relationship for flight bookings and/or marketing association.
- ATOL (Air Travel Organiser's Licence)minorATOL protection is a UK Civil Aviation Authority scheme that provides financial protection to holidaymakers who buy package holidays from ATOL holders. Red Savannah displays the ATOL logo, indicating they hold ATOL protection for air travel packages.
- ABTOT (Association of Bonded Travel Organisers Trust)minorABTOT provides financial protection and bonding for UK travel organisers. Red Savannah displays the ABTOT logo as part of its consumer protection and trust credentials.
- Serandipians / Traveller MadecoreSerandipians is a network by Traveller Made — a prestigious global network of luxury travel designers. Red Savannah's membership in this network signals high-quality credentials and access to a curated network of specialist operators worldwide.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Red Savannah competitors and assessment
Company assessmentDirect peers
- Audley Travel: UK tailor-made travel company with country-specialist model, serving HNW clients across Africa, Asia, and the Americas. Direct competitor in the bespoke travel designer space.
- Elegant Resorts: UK luxury villa and holiday specialist offering curated villa rentals and bespoke holidays in the Mediterranean, Caribbean, and Indian Ocean. Overlaps directly with Red Savannah's villa product vertical.
- CV Villas: Long-established luxury villa rental company offering high-end villas across Europe and the Caribbean. Direct competitor in the hand-picked villa rental category.
- Black Tomato: UK-based bespoke luxury travel agency designing custom itineraries, honeymoons, and family experiences worldwide. Operates in the same niche (high-touch, sales-led, HNW traveller) and similar size band to Red Savannah.
- Scott Dunn: UK-headquartered luxury tour operator specialising in tailor-made holidays, ski, villa, and family experiences. Closely aligned on product mix (ski, family, villas) and customer profile.
- ITC Luxury Travel: UK-based luxury tour operator offering tailor-made holidays and honeymoons with a destination-specialist team. Closely comparable operating model and customer segment.
- Abercrombie & Kent: Global luxury tour operator offering tailor-made high-end itineraries, private journeys, and villa/safari experiences across the same destinations Red Savannah serves. Most directly comparable competitor at larger scale.
- Original Travel: UK tailor-made travel company with a team of country specialists creating bespoke itineraries for affluent travellers. Direct peer in size, geography, and service model.
Broad incumbents
- Belmond: Luxury hospitality group (hotels, trains, river cruises, safaris) offering experiential luxury travel with an owned-inventory model. Comparable in customer profile but operates upstream as a supplier Red Savannah often books with.
- Trailfinders: Largest UK privately owned travel company, offering a much broader product range (flights, packages, tours) including luxury. Differs by scale and breadth but competes for the same HNW traveller's overall travel budget.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Red Savannah social profiles
Digital presenceRed Savannah financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Savannah leadership team
Management profileNumber of profiles
Profiles1 record
Red Savannah funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Savannah M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Savannah
What does Red Savannah do?
Red Savannah is a UK-based luxury travel agency that designs and books bespoke, tailor-made holidays for affluent individual travellers. Its core offerings include a curated portfolio of luxury villa rentals, African safaris, yacht and gulet charters in the Mediterranean and Indonesia, and personalised worldwide itinerary planning. All trips are quoted individually by a team of destination specialists, with pricing delivered on a bespoke basis rather than through fixed packages.
Is Red Savannah a public or private company?
Red Savannah is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Red Savannah founded?
Red Savannah was founded in 2011. It employs 11 to 50 people.
Where is Red Savannah based?
Red Savannah is headquartered in Reading, United Kingdom, in the Europe region.
How does Red Savannah make money?
One revenue line is on record: travel Booking and Package Commissions.
Who are Red Savannah's main competitors?
Direct peers on record are Audley Travel, Elegant Resorts, CV Villas, Black Tomato, Scott Dunn, ITC Luxury Travel, Abercrombie & Kent and Original Travel. Broad incumbents are Belmond and Trailfinders.
Does Red Savannah have an API?
No public API is recorded for Red Savannah.
What industry is Red Savannah in?
Red Savannah's product category is Luxury Travel Services. Its primary akta.pro industry code is THAKAFAG, Safari & Wildlife Travel Agencies, with a secondary code of THAMAAAI, Rural & Countryside Homes. Its NAICS code is 561510 and its SIC code is 7990.