Brakebush Brothers, Inc.

Name

Brakebush Brothers, Inc.

Legal name

Brakebush Brothers, Inc.

Website

https://brakebush.com

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Further-Processed Chicken (Foodservice Poultry Manufacturing)

NAICS

Poultry Processing (311615)

SIC

Poultry Slaughtering And Processing (2015), Food And Kindred Products (2000)

akta.pro primary industry

Ready-to-Eat/Ready-to-Heat Poultry Meals & Components (Meal Kits, Fully Cooked Items) (AFANACAG)

akta.pro secondary industries

Broiler Processing (Whole Bird, Parts, Further Processing) (AFANACAI), Poultry Cut-Up, Deboning & Portioning (AFANACAB)

Keywords

• Further-processed chicken
• Foodservice poultry
• Frozen chicken products
• Breaded chicken tenders
• Chicken wings supplier

Headquarters

HQ city

Westfield

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Chicken Product Sales: Revenue generated from processing and selling chicken products to foodservice operators including colleges, universities, healthcare facilities, convenience stores, and other foodservice establishments. Products include wings, tenders, nuggets, patties, fillets, and value-added chicken products.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Brakebush Brothers is a U.S. chicken processor that produces fully cooked and raw further-processed poultry products — including wings, tenders, nuggets, patties, fillets, breaded items, and chicken-based breakfast/protein items — sold under its own branded product lines and private label to foodservice operators such as colleges, universities, healthcare facilities, convenience stores, and chain restaurants. The company operates seven processing plants across the U.S. and distributes through foodservice distributors, brokers, and its own refrigerated trucking subsidiary, Brakebush Transportation.

Product overview

Brakebush Brothers, Inc. is a family-owned chicken processing company founded in 1925, based in Westfield, Wisconsin. The company operates five state-of-the-art production facilities across the U.S. (Wisconsin, Texas, Minnesota, North Carolina, and Georgia). The product portfolio is organized into several core categories: (1) Wings & Boneless Wings including Oven Roasted, Naked, Inferno, Honey Touched, Sauce-Sations, Tempura Battered, Tappers Beer Battered, Country Good, and Buffalo-Style varieties; (2) Tenderloins & Strips including Gold'N'Spice, Crispy Barrel, Original, Panko, Southern-Style, Buffalo-Style, Tater Chip, Gluten Free, and Fiery Fingers lines; (3) Filets & Cutlets including Brakebush Signature Classic and Spicy Crispy, Italian-Style, Southern Select, Cayenne Kicker, Easy Gourmet Classic grilled varieties, and portioned sliders; (4) Nuggets & Patties including CN Whole Grain, Country Goodness, Kids Klassics, Chik'N Fry Stix, Chik'N O's, Chik-Licious, and Zoon Crew animal-shaped varieties; (5) Sliced & Diced products including Chik'N'Zips diced chicken in various sizes and flavors. The company also provides Brakebush Transportation logistics services and sells various sauces and recipe inspiration.

Differentiator

Problem solved

Functional benefit

Brands

• Tappers™: Beer battered boneless wings product line
• Country Good™
• Inferno Wings®
• Original Honey Touched®
• Sauce-Sations®
• Gold'N'Spice®
• Crispy-Lishus®
• Homestyle Pepper
• Naked Wings
• Chik'N'Zips®
• SmartShapes®
• Easy Gourmet Classic®
• Chik'N O's®
• Chik'N Fry Stix™
• Doo-Wa Ditties

Products and services

• Naked Wings (fully cooked chicken wings product line) Fully cooked chicken wings in multiple flavor and portion variants (including Naked Wings 4600) sold to U.S. foodservice operators for menu items such as boneless and traditional wings programs.
• Inferno Wings Fully cooked, hot/spicy-flavored chicken wing products under the Inferno Wings brand, sold to foodservice operators seeking premium spicy wing menu options.
• Original Honey Touched wings Fully cooked honey-glazed chicken wings under the Original Honey Touched brand for foodservice wing programs.
• Sauce-Sations wings Fully cooked sauced chicken wings under the Sauce-Sations brand, intended for foodservice operators wanting pre-sauced wing variety.
• Buffalo-Style wings Fully cooked Buffalo-style chicken wings sold to foodservice operators for traditional buffalo wing menu offerings.
• Oven Roasted Wings Fully cooked oven-roasted chicken wings sold to foodservice operators as a roasted alternative to fried wings.
• Gold'N'Spice chicken product line Gold'N'Spice-branded fully cooked further-processed chicken products (including breaded tenders and portions 5842/5844) sold to foodservice operators.
• Country Good chicken product line Country Good-branded fully cooked further-processed chicken products sold to foodservice operators seeking homestyle-style chicken items.
• Homestyle Pepper chicken product line Homestyle Pepper-branded fully cooked further-processed chicken products sold to foodservice operators.
• Crispy-Lishus chicken product line Crispy-Lishus-branded crispy breaded fully cooked chicken products sold to foodservice operators.
• Tappers chicken product line Tappers-branded fully cooked chicken tender-style products sold to foodservice operators for sandwich and entrée applications.
• Fiery Fingers chicken product Fiery Fingers-branded fully cooked spicy chicken finger products sold to foodservice operators.
• Southern-Style chicken product Fully cooked Southern-style breaded chicken products sold to foodservice operators.
• Chik'N'Zips diced/sliced chicken product line Chik'N'Zips-branded fully cooked diced and sliced chicken pieces used by foodservice operators in salads, wraps, bowls, and pizza toppings.
• Chik'N Fry Stix Chik'N Fry Stix-branded fully cooked chicken strip/fry-shaped products sold to foodservice operators for fry-style applications.
• Doo-Wa Ditties chicken product Doo-Wa Ditties-branded fully cooked shaped chicken products sold to foodservice operators for novelty menu items.
• Crispy Barrel chicken product Crispy Barrel-branded fully cooked breaded chicken products sold to foodservice operators.
• Nuggets & Patties product line Fully cooked chicken nuggets and formed patties — including Popcorn Chicken, CN Whole Grain Patties, and CN Grilled Patties — sold to foodservice operators including K-12 school nutrition programs.
• Popcorn Chicken Popcorn Chicken-branded fully cooked bite-sized chicken products sold to foodservice operators for kids' menus and snacking.
• SmartShapes shaped chicken products SmartShapes-branded fully cooked shaped chicken products, including Easy Gourmet Classic and Country Good variants, sold to foodservice operators for K-12 and other child-friendly menus.
• Chik'N O's shaped chicken product Chik'N O's-branded fully cooked ring-shaped chicken products sold to foodservice operators.
• Chik-Licious chicken product Chik-Licious-branded fully cooked chicken products (including a CN-labeled variant for K-12 foodservice) sold to operators.
• CN Zoo Crew shaped chicken product CN-labeled fully cooked animal-shaped chicken products sold to K-12 school foodservice operators under the Zoo Crew line.
• CN Whole Grain Patties CN-labeled whole grain fully cooked chicken patties sold to K-12 school foodservice for USDA meal-pattern-compliant entrées.
• CN Grilled Patties CN-labeled grilled fully cooked chicken patties sold to K-12 school foodservice for USDA meal-pattern-compliant entrées.
• Tempura Battered NAE chicken product

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Lake FoodsmajorStrategic or Co-development Partner · 31 December 2023Brakebush Brothers acquired the Lake Foods processing facility in Hartwell, Georgia, completing the deal on December 31, 2023. This acquisition expands Brakebush Brothers' operational capacity to five production facilities across the U.S. and expands their market reach in the chicken processing sector.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Case Farms: Family-owned vertically integrated poultry processor with value-added further-processed capabilities serving foodservice customers. Mirrors Brakebush on ownership profile, product mix (breaded/further-processed), and foodservice channel.
• Koch Foods: Private, family-influenced further-processed chicken company with U.S. footprint serving foodservice, retail, and industrial customers. Closely mirrors Brakebush on private ownership, value-added focus, and foodservice channel orientation, though considerably larger in revenue scale.
• Wayne-Sanderson Farms: Major U.S. poultry processor (Cargill joint with Continental Grain) producing fully cooked and further-processed chicken for foodservice and retail customers. Directly comparable to Brakebush on production model, product range, and foodservice focus, though at a larger scale.
• Simmons Prepared Foods: Mid-size private poultry processor (Simmons Foods) producing prepared/further-processed chicken for foodservice and retail. Overlaps with Brakebush on value-added product mix and foodservice customer base.
• House of Raeford: Family-owned poultry company producing further-processed/value-added chicken products (including cooked and breaded items) for foodservice and retail. Closely aligned with Brakebush on ownership structure and RTE/RTH product orientation.
• Mountaire Farms: Privately held, vertically integrated poultry company with further-processed prepared foods operations serving foodservice and retail. Comparable scale and customer mix, with similar geographic U.S. footprint.
• Peco Foods: Family-owned, vertically integrated chicken processor with further-processed capabilities primarily focused on foodservice. Closely mirrors Brakebush on ownership, product positioning in value-added chicken, and foodservice channel.

Broad incumbents

• Tyson Foods: Multi-protein, multi-channel food manufacturer with substantial prepared/further-processed chicken offering for foodservice (Tyson has consolidated Wayne Farms). Comparable to Brakebush on RTE/RTH chicken SKUs for institutional and restaurant customers, but at vastly larger scale and across beef/pork as well.
• Perdue Farms: Family-influenced, vertically integrated poultry company with a strong prepared foods division serving foodservice and retail. Comparable product mix (breaded/value-added chicken, NAE options) and overlapping customer base with Brakebush, but materially larger.
• Pilgrim's Pride: Largest U.S. poultry producer (JBS-owned) with extensive further-processed/value-added chicken capacity serving foodservice and retail. Most relevant large-scale comparable to Brakebush's further-processed chicken focus, though vastly larger and more diversified across proteins and geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCKtnxSsH0iSZhqODnD5vdVw
• Facebookfacebook.com/Brakebush.Chicken
• LinkedInlinkedin.com/company/brakebush-chicken
• Instagraminstagram.com/brakebushchicken

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brakebush Brothers, Inc.