House of Raeford Farms

What House of Raeford Farms does

House of Raeford Farms is a privately held, family-owned U.S. poultry producer founded in 1955 (as Nash Johnson & Sons' Farms) and headquartered in Rose Hill, North Carolina. The company operates a fully integrated chicken production system spanning hatcheries, company-owned feed mills, contract grow-out with southeastern U.S. family farms, and processing plants, controlling every stage from chick to finished product. As of 2025, House of Raeford is one of the top 10 chicken producers in the United States, operating eight processing locations and five live production operations across North Carolina, South Carolina, Georgia, and Louisiana under the House of Raeford, Speedy Bird, and Filet of Chicken brands. Its product portfolio includes fresh chicken (whole birds, breasts, thighs, wings, drumsticks) and further processed items such as breaded nuggets, corn dogs, pulled rotisserie chicken, and other prepared foods meeting National School Lunch Program requirements. Differentiating technical attributes include USDA Process Verified No Antibiotics Ever (NAE) certification, nutritionist-developed proprietary feed formulations, and an independent Animal Well-Being Advisory Board that conducts third-party annual audits from hatchery to processing.

Revenue is generated through a horizontal multi-channel go-to-market organized into five B2B divisions (Foods Division, FoodService, Retail, Export, School Nutrition) selling into foodservice operators, retail grocery chains, institutional K-12 customers, and international markets, supplemented by a direct-to-consumer online pre-order storefront (houseofraeford.store) offering pay-in-advance orders with car-side pickup. Pricing is not publicly disclosed. The company is led across five generations by the Johnson and Beasley families, with Bob Johnson as CEO and owner, Cowan Johnson as President of Ready-to-Cook and Further Processing Divisions and Sales, and ViviAnn Johnson representing the fifth generation on the HR team. House of Raeford also operates FLOCK (Faithful Love Offering for Christ's Kingdom), a wholly owned nonprofit founded in 2009 focused on hunger relief, youth development, mental health, and addiction recovery. Recent strategic activity centers on a 2024 expansion into Georgia (Vienna and Oglethorpe ready-to-cook complex) and a 2026 academic naming partnership with the University of Mount Olive.

Name

House of Raeford Farms

Legal name

House of Raeford Farms

Website

https://houseofraeford.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

501–1,000 employees

Short description

House of Raeford Farms is a privately held, family-owned U.S. chicken producer operating a fully integrated hatchery-to-processing supply chain across the Southeast. It sells fresh and further processed chicken through foodservice, retail, export, school nutrition, and direct-to-consumer channels under the House of Raeford, Speedy Bird, and Filet of Chicken brands.

Ownership category

akta.pro rank

Product category

Poultry Processing

NAICS

Broilers and Other Meat Type Chicken Production (112320), Poultry Processing (311615)

SIC

Poultry Slaughtering And Processing (2015), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Broiler Chicken Production (Meat Birds) (AFAEADAA)

akta.pro secondary industries

Grower Feed (Poultry Grow-out) (AFADACAI), Breeder Feed (Broiler Breeders & Layer Breeders) (AFADACAD)

Keywords

• Poultry production
• Chicken processing
• Further processed chicken
• Foodservice distribution
• Integrated poultry

Headquarters

HQ city

Rose Hill

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Poultry Production and Distribution: Fully integrated chicken production and processing company selling fresh and further processed chicken products through foodservice, retail, institutional, and export channels.
2. Direct-to-Consumer Online Sales: Consumer pre-order chicken sales through company's own e-commerce storefront (houseofraeford.store) offering direct purchasing with car-side pickup.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

House of Raeford Farms is a fully integrated chicken producer that controls every stage from hatcheries and feed mills through grow-out farms to processing plants. It sells fresh chicken (whole birds, breasts, thighs, wings, drumsticks) and further processed chicken products (breaded nuggets, corn dogs, rotisserie chicken) through foodservice, retail grocery, school nutrition, export, and direct-to-consumer online pre-order channels. The company operates eight processing locations and five live production operations across the southeastern United States.

Product overview

House of Raeford Farms is a fully integrated chicken producer offering fresh and further processed chicken products through multiple brands (House of Raeford, Speedy Bird, Filet of Chicken). The company operates an end-to-end supply chain from hatcheries to feed mills to processing plants, controlling every aspect of production. Products span fresh whole birds and cuts, as well as further processed items including rotisserie chicken, breaded nuggets, and corn dogs. The company serves diverse channels including foodservice, retail, export, and school nutrition (K-12) markets. Their FLOCK nonprofit organization supports community outreach initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• House of Raeford: Primary chicken product brand
• Speedy Bird
• Filet of Chicken

Products and services

• Fresh Chicken

Quantifiable outcome

• Produced 1.2 million meals through chicken donations in 2024
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• University of Mount OlivecoreStrategic or Co-development Partner · 3 March 2026Historic naming announcement of the House of Raeford Farms School of Agriculture and Biological Sciences recognizing extraordinary generosity and leadership of Bob Johnson and his family. Significant gift positions the school to become more prominent among university agricultural programs.
• World Central KitchenmajorStrategic or Co-development Partner · 26 September 2024Partnership during Hurricane Helene relief efforts. House of Raeford donated approximately 25,000 lbs of chicken to support WCK's network of restaurants providing thousands of meals daily in Asheville area.
• Samaritan's PursemajorStrategic or Co-development Partner · 26 September 2024Hurricane Helene relief partner. House of Raeford donated $25,000 to support relief efforts including mudding out homes, cutting trees, delivering supplies, and counseling families.
• Tar Heel Human ServicescoreStrategic or Co-development Partner · 1 September 2024Mental health initiative partner providing in-person therapy services for Duplin County Schools students as part of behavioral health program.
• East Carolina University (ECU)coreStrategic or Co-development Partner · 1 September 2024Mental health initiative partner providing tele-medicine support services for Duplin County Schools behavioral health program.
• University of North Carolina (UNC)coreStrategic or Co-development Partner · 1 September 2024Mental health initiative partner providing psychiatry tele-health services for Duplin County Schools behavioral health program.
• Camp CorralcoreStrategic or Co-development PartnerOngoing partnership with Camp Corral, matching monetary contributions during spring fundraising campaigns. Camp Corral provides summer camp experiences at no cost to military-connected children of wounded or fallen warriors. Over 38,000 children served since 2011.
• Duplin County SchoolscoreStrategic or Co-development PartnerLong-standing educational partnership including behavioral health initiative ($172,000 contribution), de-escalation rooms at schools, and various youth development programs.
• National Chicken CouncilminorStrategic or Co-development PartnerIndustry association setting standards for chicken welfare. House of Raeford follows NCC animal welfare policies, procedures, and practices.
• FLOCK Partner OrganizationscoreStrategic or Co-development PartnerExtensive network of nonprofit partners including Free Chapel, CASA, Court Appointed Special Advocates, Camp Corral, MedCamps of Louisiana, local schools, food banks, and community organizations across Georgia, Louisiana, North Carolina, and South Carolina.

Scale indicators11 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Pilgrim's Pride: One of the largest U.S. poultry processors, publicly traded (NASDAQ: PPC) and majority-owned by JBS. Operates processing plants and prepared foods facilities nationwide, directly comparable to House of Raeford's integrated production and further-processed product lines.
• Tyson Foods: America's largest chicken processor and vertically integrated protein producer with national foodservice and retail footprint. Compares to House of Raeford across fresh chicken, prepared foods, and foodservice channels, though at vastly larger scale and with broader protein portfolio (beef, pork, prepared).

Direct peers

• Mountaire Farms: Privately held top-10 U.S. chicken processor with hatcheries, feed mills, and processing plants concentrated on the East Coast. Highly comparable to House of Raeford in scale, integrated model, regional East Coast/Southeast footprint, and B2B foodservice orientation.
• Perdue Farms: Privately held, family-owned integrated chicken producer with strong no-antibiotics-ever positioning and premium brand equity. Closely comparable to House of Raeford in operating model (integrated, family-led, NAE-certified) though larger in scale and with broader national distribution.
• Foster Farms: Privately held, family-owned integrated poultry producer with hatchery, feed mill, and processing operations, primarily serving the West Coast. Compares to House of Raeford on integrated model, family ownership, and emphasis on fresh chicken to retail and foodservice customers.
• Koch Foods: One of the largest privately held U.S. poultry processors with multiple processing plants and further-processing capabilities, serving foodservice and retail nationwide. Comparable integrated model and channel mix to House of Raeford.
• Peco Foods: Privately held integrated poultry producer headquartered in Mississippi with hatcheries, feed mills, and processing facilities across the Southeast. Direct comparable to House of Raeford in size, regional focus, and B2B foodservice orientation.
• George's Inc. Privately held, family-owned integrated chicken producer with hatchery, feed, and processing operations primarily in the Mid-South and Southeast. Closely comparable to House of Raeford on family ownership, integrated production, and regional processing footprint.
• Case Farms: Privately held integrated poultry company with further-processing and ready-to-cook plants concentrated in Ohio and North Carolina. Comparable to House of Raeford in integrated model and Carolina footprint, though smaller in scale.
• Wayne-Sanderson Farms: Top-5 U.S. chicken processor formed from the merger of Wayne Farms and Sanderson Farms, with major processing operations across the Southeast and a foodservice-heavy customer mix. Direct competitor to House of Raeford in the Southeast fresh and prepared chicken category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/5yZBG2MOKVs
• Facebookfacebook.com/HouseOfRaefordFarmsFLOCK
• Xx.com/raefordfarms

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House of Raeford Farms