Minneapolis Radiology

What Minneapolis Radiology does

Minneapolis Radiology Associates LLC is a physician-owned, private medical practice founded in 1974 in the Twin Cities of Minnesota, providing diagnostic and interventional radiology services across the northwest suburbs. It operates nine wholly-owned outpatient and specialty facilities — including the Imaging Centers of Maple Grove and Plymouth, the Breast Center of Maple Grove, Minneapolis Vascular Physicians, Minneapolis Vein Center, Minnesota Vascular Surgery Center, MVP New Brighton, and Hudson Imaging (Wisconsin) — supported by Medical Business Services for administrative and billing operations. The clinical offering spans the full diagnostic imaging stack (MRI, CT, X-ray, ultrasound, mammography with CAD, PET/CT, nuclear medicine, bone densitometry, CT angiography, MR angiography, and low-dose lung screening), plus interventional radiology, vascular surgery, pain management injections, and vein treatment.

The practice earns revenue primarily through professional services billed to insurance and self-pay patients across its outpatient footprint, supplemented by 24/7 in-hospital radiology coverage contracts with North Memorial Health Hospital (40-year relationship), Maple Grove Hospital, CentraCare Monticello, and the VA of Minneapolis, with both on-staff full-time and teleradiology coverage. The go-to-market is sales-led and referral-driven: physician referrals are the primary acquisition channel, supported by direct scheduling via a central phone line and an online scheduling request form. Service breadth is augmented by fellowship-trained specialists in musculoskeletal, neuroradiology, interventional, and breast imaging, and the practice holds American College of Radiology accreditation across its imaging facilities.

Name

Minneapolis Radiology

Legal name

Minneapolis Radiology Associates LLC

Website

https://mplsrad.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

101–250 employees

Short description

Minneapolis Radiology Associates is a physician-owned Twin Cities diagnostic and interventional radiology practice operating nine outpatient and specialty centers, providing imaging, vascular, and pain management services to patients and hospital partners across Minnesota and western Wisconsin.

Ownership category

akta.pro rank

Product category

Diagnostic & Interventional Radiology Services

NAICS

Diagnostic Imaging Centers (621512), Offices of Physicians (62111), Outpatient Care Centers (6214)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA)

akta.pro secondary industries

Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB), Women’s Imaging & Breast Health Centers (HLAFAJAJ)

Keywords

• Diagnostic imaging services
• Interventional radiology
• Vascular surgery
• Medical imaging network
• Radiology practice

Headquarters

HQ city

Maple Grove

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Diagnostic Imaging Services: Professional medical services providing diagnostic imaging interpretation and diagnostic procedures including MRI, CT, X-ray, ultrasound, mammography, and specialized imaging. Revenue generated through insurance billing and self-pay patients.
2. Interventional Radiology Procedures: Minimally-invasive procedures performed with image guidance including angiography, angioplasty, stenting, cancer treatments, and pain management procedures.
3. Vascular Surgery Services: Vascular and endovascular surgical treatments including dialysis access, stenting, bypass surgeries, and treatment of peripheral arterial disease.
4. Out-of-Pocket Screening Services: Cardiac CT Calcium Score offered at $100 out-of-pocket fee, not covered by insurance. CT Lung Cancer Screening covered by most insurance with provider referral.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Minneapolis Radiology Associates LLC delivers diagnostic and interventional radiology services across the Twin Cities region, operating wholly-owned outpatient imaging centers and providing 24-hour on-staff and teleradiology coverage to affiliated hospitals. Services span MRI, CT, X-ray, Ultrasound, Mammography with computer-aided detection, PET/CT, Nuclear Medicine, Bone Density, Hysterosalpingogram, Interventional Radiology procedures, Vascular Surgery, and Vein Treatment. Revenue is generated through professional service billing to insurers and self-pay patients for outpatient imaging, plus contracted coverage for hospital partners.

Product overview

Minneapolis Radiology is a comprehensive medical imaging network providing diagnostic and interventional radiology services across the Twin Cities area. The company operates as a unified network offering 16 distinct imaging and treatment services including MRI, CT, X-ray, Ultrasound, Mammography (with CAD technology), PET/CT, Nuclear Medicine, and specialized Interventional Radiology procedures. The network comprises multiple facilities including Imaging Centers (Maple Grove and Plymouth), The Breast Center of Maple Grove, Minneapolis Vascular Physicians, Minneapolis Vein Center, Minnesota Vascular Surgery Center, and MVP New Brighton. Additional services include Medical Business Services for administrative support. The organization has over 50 years of experience with board-certified and fellowship-trained physicians providing both outpatient and hospital-based radiology services.

Differentiator

Problem solved

Functional benefit

Brands

• The Breast Center of Maple Grove: Dedicated breast health imaging center offering digital mammography, breast ultrasound, breast biopsy, and related breast health services.
• Minneapolis Vascular Physicians
• Minneapolis Vein Center
• Minnesota Vascular Surgery Center
• Hudson Imaging
• MVP New Brighton
• Medical Business Services

Products and services

• Bone Densitometry (DEXA) Imaging exam using enhanced X-ray technology to measure bone density and bone loss, scanning the hip and spine for osteoporosis and fracture risk assessment.
• Breast Imaging (Mammography with CAD) Mammography services using low-dose X-rays with computer-aided detection (CAD) for early breast cancer detection, including 2D and 3D/Tomosynthesis screening mammography, diagnostic mammography, breast biopsy, and breast ultrasound.
• Cardiac CT Calcium Score Noninvasive CT exam that evaluates calcified plaque in the heart vessels to assess heart attack and heart disease risk; offered as a $100 out-of-pocket screening not covered by insurance.
• Computed Tomography (CT) Medical imaging using computer-assisted X-rays to produce two- and three-dimensional detailed images of soft tissues and bones across the body.
• CT Angiography Specialized CT exam producing enhanced images of major arteries in the brain, neck, aorta, kidneys, and extremities to evaluate vascular disease.
• CT Low-Dose Lung Cancer Screening Low-dose chest CT exam used to detect early-stage lung cancer in asymptomatic patients meeting screening criteria (ages 55-80, current/former smokers with 30 pack-year history); covered by most insurance including Medicare with physician referral.
• Hysterosalpingogram (HSG) X-ray examination of the uterus and fallopian tubes using fluoroscopy and contrast material to assess reproductive anatomy, typically as part of fertility evaluation.
• Interventional Radiology (IR) Minimally-invasive procedures performed with image guidance, including angiography, angioplasty, stenting, cancer treatment, and therapeutic interventions.
• Magnetic Resonance Imaging (MRI) Medical imaging using a strong magnetic field and radio waves to produce detailed images of organs and tissues without X-ray or ionizing radiation.
• MR Angiography Specialized MRI exam producing images of arteries in the brain, carotid arteries, aorta, renal arteries, and extremities to detect blood vessel abnormalities.
• Nuclear Medicine Imaging using small amounts of radioactive material (typically injected or swallowed) to diagnose and detect diseases across organ systems.
• PET/CT Combined PET and CT imaging for anatomic localization, used primarily for cancer diagnosis, staging, assessment of disease spread, and evaluation of therapy response.
• Spinal Injections & Joint Injections Image-guided injection of medication through precisely placed needles for pain relief, including epidural steroid injections, joint injections, and related therapeutic procedures.
• Ultrasound Diagnostic imaging using sound waves to visualize the structure and movement of organs and blood flow, including abdominal, vascular, obstetric, and pelvic applications.
• Vein Treatment Options & Procedures Comprehensive vein treatments including compression stockings, sclerotherapy, ultrasound-guided sclerotherapy, venous ablation, phlebectomy, and vascular consultations.
• X-ray Non-invasive exam using small doses of ionizing radiation to produce images of the inside of the body; the oldest and most frequently used form of medical imaging.

Quantifiable outcome

• Board-certified and fellowship-trained physicians providing expert interpretation
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• North Memorial Health HospitalcoreStrategic or Co-development PartnerMinneapolis Radiology has been providing imaging services for North Memorial for 40 years. They provide 24-hour in-hospital vascular physicians coverage and full diagnostic radiology services at North Memorial Medical Center in Robbinsdale.
• Maple Grove HospitalcoreStrategic or Co-development PartnerMinneapolis Radiology provides diagnostic and interventional radiology services at Maple Grove Hospital, located at 9875 Hospital Drive, Maple Grove, MN. Services available 24 hours/day.
• CentraCare Health - MonticellocoreStrategic or Co-development PartnerMinneapolis Radiology provides full service diagnostic radiology at CentraCare Monticello, located at 1013 Hart Boulevard, Monticello, MN. Services available 24 hours/day.
• VA of MinneapoliscoreStrategic or Co-development PartnerMinneapolis Radiology provides full service diagnostic radiology services to the VA of Minneapolis, located at 1 Veterans Dr, Minneapolis, MN. Services available 24 hours/day.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• RadNet, Inc. Largest US outpatient diagnostic imaging platform operating hundreds of centers across multiple states. Direct competitor to Minneapolis Radiology's imaging center footprint and the most visible consolidator in the category, though considerably broader in geography and service mix.
• Akumin Inc. Multi-modality outpatient and mobile imaging operator in the US. Competes with Minneapolis Radiology on MRI/CT/ultrasound and women's imaging and is representative of the PE-backed consolidator competition.
• Radiology Partners: Physician-owned radiology practice affiliated with hundreds of hospitals across the US. Competes with Minneapolis Radiology for hospital professional-services contracts and teleradiology coverage, including North Memorial-tier relationships.
• SimonMed Imaging: Large multi-state outpatient imaging chain offering MRI, CT, ultrasound, mammography, and PET/CT. Competes for the same physician-referral-driven outpatient imaging business at significantly greater scale.

Regional players

• Great Lakes Medical Imaging: Western New York outpatient imaging group offering MRI, CT, ultrasound, mammography, and PET/CT through multiple centers. Comparable multi-modality community imaging center and hospital-aligned model in a non-overlapping region.
• Charlotte Radiology: Sub-specialized independent radiology group serving the Charlotte, NC region with multi-modality imaging, interventional radiology, and hospital partnerships. Same independent multi-site physician group model in a different geography.
• Center for Diagnostic Imaging (CDI) — Midwest sites: Operating under the collective RAYUS banner with Midwest locations, this is a direct regional competitor for tertiary imaging referrals, women's imaging, and hospital professional services in markets adjacent to Minneapolis.

Emerging players

• Foundation Radiology Group: Hospital-focused radiology group providing on-site and remote interpretation, including teleradiology. Directly comparable to Minneapolis Radiology's hospital contracts and teleradiology capability for partners like Maple Grove Hospital and VA of Minneapolis.
• U.S. Radiology Specialists: PE-backed roll-up of independent radiology practices with a partnership model targeting hospital contracts and outpatient centers. Represents both a competitor to Minneapolis Radiology and a potential acquirer of similar regional groups.

Direct peers

• RAYUS Radiology (formerly Center for Diagnostic Imaging): Multi-modality outpatient imaging network with hospitals and ambulatory centers across the Upper Midwest and nationwide. Closest business-model analog to Minneapolis Radiology, including multi-modality centers, specialty women's imaging, and hospital contracted radiology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/mplsradiology

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minneapolis Radiology