MoveMend

What MoveMend does

MoveMend is a single-location physical therapy and training clinic located at 2723 Eastlake Avenue East in Seattle, WA, serving active individuals who are experiencing pain or injury but want to continue training, climbing, and daily activity. The defined customer persona is an active person whose pain is distracting or limiting, who wants clarity on what is safe to keep doing rather than being told to stop, and who values understanding their condition over quick-fix solutions. The clinic operates on a direct-to-consumer basis; there are no enterprise clients, no referral partners, and no third-party distribution.

The service portfolio is built on two core offerings — Physical Therapy and Training — with a complimentary consultation as the acquisition entry point. Condition-specific programs are positioned for climbing injuries, back pain, knee pain, and hip pain. Service delivery is organized around a documented three-phase methodology: (1) comprehensive assessment to understand the underlying situation, (2) progressive capacity-building through tailored strengthening, and (3) preparation for return to sport or daily activity. Underlying technology is minimal and third-party: the clinic runs on a Squarespace-hosted website with a content/blog surface and uses JaneApp (https://movemend.janeapp.com) as its scheduling and patient-intake platform. No proprietary software, mobile app, or clinical decision system is disclosed.

MoveMend runs a fee-for-service professional services revenue model. Patients pay per session or per treatment program; specific session pricing is not publicly disclosed. A free consultation is used to convert prospects into paying patients. Customer acquisition is concentrated on owned digital channels — the company website and blog content marketing aimed at Seattle-area organic search traffic — with online booking via JaneApp and a phone line as conversion touchpoints. The entity is privately held, with no disclosed investors, no funding history, no management team information, no subsidiaries, and no M&A activity in the input data.

Name

MoveMend

Legal name

MoveMend

Website

https://movemend.info

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

MoveMend is a single-location physical therapy and training clinic in Seattle, WA serving active individuals with pain or injuries. It offers structured three-phase rehabilitation plus a free consultation, with specialized programs for climbing, back, knee, and hip pain.

Ownership category

akta.pro rank

Product category

Physical Therapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Health Services (8000)

akta.pro primary industry

Orthopedic Physical Therapy & Post-Op Rehab (HSADAIAA)

akta.pro secondary industry

Rehabilitation Return-to-Exercise Training (Non-Clinical) (HSADAAAK)

Keywords

• Physical therapy services
• Injury rehabilitation
• Performance training
• Climbing injury rehab
• Pain management therapy

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Physical Therapy Services: Fee-for-service physical therapy sessions provided directly to patients. Patients pay for individual treatment sessions and ongoing therapy programs based on their care plans.
2. Training Services: Training programs offered as part of rehabilitation and fitness services, billed as professional service sessions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

MoveMend operates a physical therapy and training clinic in Seattle, WA, delivering one-on-one rehabilitation and performance training to individuals recovering from or managing musculoskeletal injuries. Services include a free 15-minute consultation, personalized physical therapy treatment plans, and individual training sessions, with specialty focus on climbing injuries, back pain, knee pain, and hip pain.

Product overview

MoveMend is a physical therapy and training clinic in Seattle, WA offering two core services: Physical Therapy and Training. The clinic specializes in treating active individuals with conditions including climbing injuries, back pain, knee pain, and hip pain. Services follow a three-phase approach: initial assessment to understand the situation, progressive capacity-building exercises, and transition planning for return to activities. A free initial consultation is offered to help patients determine next steps. Appointments are scheduled through the Jane App booking platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Physical Therapy One-on-one physical therapy sessions for individuals recovering from musculoskeletal injuries, including back pain, knee pain, hip pain, and other orthopedic conditions. Delivered by a clinician at the Seattle Eastlake Avenue clinic.
• Training Individual training sessions for clients seeking to build strength, improve performance, or progress from rehabilitation into physical conditioning. Offered as part of the clinic's three-step care process.
• Free Consultation A complimentary 15-minute consultation that allows prospective clients to discuss their pain or injury with a clinician at no cost, serving as the first step in the three-step process toward a personalized treatment plan.
• Climbing Injury Rehabilitation Specialized physical therapy for climbers presenting with finger, shoulder, elbow, or other sport-specific injuries, leveraging clinician understanding of climbing biomechanics to support recovery and return to sport.
• Back Pain Treatment Physical therapy services targeted at individuals suffering from back pain, delivered as part of the clinic's personalized diagnosis and treatment process.
• Knee Pain Treatment Physical therapy services tailored to individuals experiencing knee pain, provided through individualized assessment and rehabilitation sessions at the clinic.
• Hip Pain Treatment Physical therapy services focused on individuals with hip pain, delivered through the clinic's personalized diagnosis and rehabilitation workflow.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• ATI Physical Therapy: One of the largest US outpatient PT chains with multi-state clinic footprint. Broadly comparable as an in-person, fee-for-service PT provider, though ATI operates at vastly greater scale and lacks MoveMend's niche climbing/active-lifestyle positioning.
• U.S. Physical Therapy: Public operator of ~600+ outpatient PT clinics across the US. Directly comparable business model (clinic-based professional PT services), but serves a much broader patient mix and lacks specialty branding around active-individual rehab.
• Select Medical: Large diversified outpatient rehab and specialty hospital operator. Comparable on the rehab services axis but covers post-acute, occupational health, and inpatient rehab — a much broader portfolio than MoveMend's focused orthopedic/active-individual clinic.
• Confluent Health: National network of physical and occupational therapy clinics plus workforce solutions. Comparable in clinic-based PT delivery and a network-partner model that supports independent practices, partially overlapping with how MoveMend might grow.

Emerging players

• Hinge Health: Leading digital MSK/physical therapy platform serving employers and health plans. Comparable end market (people with back, knee, hip pain seeking conservative care) but inverse delivery model — virtual and app-based vs MoveMend's in-clinic visits.
• Sword Health: Virtual-first PT and MSK care provider combining AI-enabled exercise programs with licensed clinician oversight. Overlaps with MoveMend on the back/knee/hip pain use case but competes from a digital, employer-contracted angle rather than local clinic visits.
• Luna Physical Therapy: Outpatient PT delivered in patients' homes by local licensed therapists. Competes with MoveMend for the same active/rehab patient but via in-home visits rather than clinic visits, and at multi-market scale.

Direct peers

• Therapy Partners Group: Outpatient PT management and partnership platform that supports independent clinics with back-office, payer contracting, and clinical resources. Highly comparable to MoveMend as a hub for independent PT practices, though at a network rather than single-clinic level.

Regional players

• MTI Physical Therapy: Seattle-area outpatient PT practice with multiple locations serving the Eastside. Directly comparable as a local in-person orthopedic PT competitor operating in MoveMend's home market, though without the climbing specialty positioning.
• Foothills Physical Therapy: Independent multi-clinic PT group based in the Puget Sound region. Comparable local in-clinic orthopedic and sports rehab model serving Seattle-area active adults; direct competitive overlap in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MoveMend