Name

Muc-Off

Legal name

Muc-Off

Website

https://muc-off.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Bicycle and Motorcycle Care Products

NAICS

Soap and Cleaning Compound Manufacturing (32561), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Soap and Other Detergent Manufacturing (325611)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Motorcycle Riding Gear & Apparel Retail (CRAMANAA), General All-Purpose Cleaners (CRAJAMAA)

Keywords

• Bicycle cleaning products
• Motorcycle care products
• Chain lubrication
• Bike maintenance equipment
• Pressure washing accessories

Headquarters

HQ city

Poole

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Bicycle Care Products: Core revenue stream from cleaning, lubrication, and protection products for road bikes, mountain bikes, and e-bikes including Nano Tech Bike Cleaner, chain lubes, and maintenance kits.
2. Motorcycle Care Products: Specialized cleaning and maintenance products for motorcycles, including the Harley-Davidson co-branded line, featuring bike wash, protectants, chain care, and detailing products.
3. Pressure Washers and Tools: Sale of mobile pressure washers, inflators, brushes, and workshop equipment for professional and enthusiast cleaning setups.
4. Technical Apparel and Accessories: Riding gloves, clothing, saddle packs, water bottles, and lifestyle merchandise creating ancillary revenue through the existing customer base.
5. Bundle and Kit Sales: Pre-configured value bundles including Battle Boxes, Family Bike Care Kits, and Mystery Boxes offering multiple products at discounted package pricing.
6. Bike Insurance (Full Send Cover): Specialist bicycle insurance underwritten through Niche Box Group, providing multi-bike coverage, legal cover, and personal accident protection as a referral/affiliate arrangement.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Muc-Off manufactures and sells cleaning, lubrication, and protection products for bicycles and motorcycles through direct-to-consumer e-commerce and retail/distributor networks. Its core catalogue spans bike cleaners, chain lubes, protectants, electric inflators, pressure washers, frame protection kits, tubeless valves, and technical apparel, supplemented by co-branded ranges such as the officially licensed Muc-Off X Harley-Davidson motorcycle care line.

Product overview

Muc-Off is a comprehensive bicycle and motorcycle cleaning, care, and maintenance products company offering a unified ecosystem of cleaning, lubrication, protection, and accessories. Core products include the flagship Nano Tech Bike Cleaner, Bio Chain Cleaners, MO-94 protection spray, and All Weather Chain Lubes. The company has expanded into electric inflators (AirMach range), frame protection (XPEL TPU film kits), tubeless valves (Big Bore Hybrid), and pressure washers. Recent additions include the Dark Energy Chain Wax line, Ultrasonic Chain Cleaning products, and Saddle Packs. Muc-Off also offers technical apparel including MTB gloves, jerseys, shorts, and lifestyle clothing. Key product partnerships include Muc-Off X Harley-Davidson (officially licensed motorcycle care range) and Muc-Off X Fidlock (magnetic hydration bottles). The company provides a loyalty program (94th Battalion) and partner bicycle insurance through Full Send Cover.

Differentiator

Problem solved

Functional benefit

Brands

• 94th Battalion: The company's loyalty and community rewards program where customers earn points for purchases and can redeem for discounts.
• Full Send Cover
• Muc-Off X Harley-Davidson
• Project Green

Products and services

• Nano Tech Bike Cleaner Flagship pink bike cleaner with nano tech formula for quick, easy cleaning. Suitable for all bikes including eBikes, available in 1L, 5L, and concentrate formats.
• Bio Chain Cleaner Biodegradable chain cleaner for fast, effective drive chain degreasing. Water-soluble formula that cuts through grease and grime.
• MO-94 All-over post-wash protection product that drives out moisture and prevents corrosion. Available in standard and bio formulas.
• All Weather Chain Lube Ultra-durable chain lubricant providing long-lasting lubrication for all weather conditions, available in standard and off-road formulations with ceramic additives.
• Pressure Washers Mobile and mains pressure washer bundles for deep cleaning bicycles and motorcycles, including starter kits with accessories.
• AirMach Electric Inflator Pro Max Premium electric pump with next-gen brushless motor tech, aluminum body, integrated LED display gauge, protective silicone cover, up to 120 PSI, USB-C rechargeable with 1-hour fast charge. Compatible with Big Bore, Presta and Schrader valves.
• AirMach Electric Mini Inflator Portable electric pump for quick tire inflation, available in standard and Pro versions.
• Dark Energy Chain Wax High-performance chain wax lubricant developed over 4 years with 90+ formulations, 8,500+ hours of testing, and 100,000km real-world riding, delivering clean, fast, and quiet drivetrain performance.
• Ultrasonic Chain Cleaning Bundle Professional-grade ultrasonic cleaning tank with dedicated chain cleaner solution for deep drivetrain preparation.
• Frame Protection Kits Bike frame protection using XPEL TPU film, available in Clear Gloss and Clear Matt finishes. Protects against scratches, stone chips, and cable rub; non-yellowing, stain-resistant, and self-healing.
• Big Bore Hybrid Tubeless Valves Extra wide high airflow valve head delivering 254% more airflow compared to Presta valves, available in 45mm lengths and various colors.
• Saddle Pack - Small Weather-proof saddle bag with Fitgo dial system, 0.6L capacity, 70g weight, built from premium 600D TPU with water-resistant zip.
• Saddle Pack - Medium Weather-proof saddle bag with Fitgo dial system, 0.7L capacity, 95g weight, designed to fit inner tube, mini pump, CO2 inflator, and accessories.
• Mystery Boxes Random assortment mystery boxes for bicycles and motorcycles, available in Small (2026) and Large (2026) sizes at £25 and £50 respectively.
• Foam Sprayer Hand-pressurized foam sprayer that transforms cleaners into thick, clinging foam, with 1.9L total capacity, 1.25L useful capacity, and 3 bar max pressure.
• Wheel Cleaner Color-changing wheel cleaner that turns purple on contact with iron particles, pH neutral, non-corrosive formula safe on anodized, painted, and clear-coated surfaces.
• Muc-Off X Harley-Davidson Motorcycle Care Range Officially licensed Harley-Davidson motorcycle cleaning and care products including Bike Wash, Waterless Wash, Bug & Tar Remover, Protect & Shine, Speed Wax, Matte Surface Detailer, microfiber cloths, and brushes.
• MTB Riding Gloves Premium slip-on MTB gloves with silicone printed palm, available in multiple colors including Tartan, Grey Camo, Grey Punk, Bolt, and Black, including D30 impact protection variants and Winter versions.
• Off Road Motorcycle Chain Care Kit Heavy-duty chain care trio for off-road motorcycles featuring biodegradable chain cleaner, off-road all-weather chain lube with UV dye, and multi-faceted chain brush.
• Full Send Cover (Bicycle Insurance) Specialist bicycle insurance covering crashes, accidental damage, theft, and travel, covering road, MTB, BMX, and E-bikes with multi-bike policies and race day coverage.
• Family Bike Care Kit 9-in-1 comprehensive bike cleaning kit including Nano Tech Bike Cleaner, Bike Cleaner Concentrate, Bio Chain Cleaner, MO-94, All Weather Lube, brushes, sponge, microfiber cloth, and storage tote, saving 50% versus buying separately.
• Muc-Off X Fidlock Twist Bottle Magnetic hydration bottle featuring Fidlock's magnetic-mechanical mounting system, available in 450ml and 590ml sizes with leak-proof self-sealing cap and high-flow valve.
• Valet Bags & Kits Mobile detailing station bags with organized compartments, available in Bike and Moto variants in Essentials, Mega, and Ultimate kit configurations.
• Secure AirTag Holder Bike and powersports tracker holder compatible with Apple AirTag, designed to deter, delay, and locate stolen bikes.

Quantifiable outcome

• 254% Airflow vs Presta Valves for Big Bore Hybrid Tubeless Valves
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• Harley-DavidsonflagshipStrategic or Co-development Partner · 17 March 2026Muc-Off and Harley-Davidson developed an official Motorcycle Care Range launched in 2026. The partnership created an Officially Licensed product line including Bike Wash, Waterless Wash, Bug & Tar Remover, Protect & Shine spray, Speed Wax, Matte Surface Detailer, microfiber cloths, and brushes. Products are sold through Muc-Off online and Harley-Davidson dealers, priced from approximately $10 to $70.
• XPELcoreTechnology or IntegrationMuc-Off partners with XPEL for high-performance TPU (thermoplastic polyurethane) film technology used in Frame Protection Kits. XPEL's film provides non-yellowing, stain-resistant, and self-healing properties with weatherproof adhesive for lasting protection against scratches, stone chips, and cable rub.
• FidlockcoreTechnology or IntegrationMuc-Off collaborated with Fidlock to develop the Muc-Off x Fidlock Twist Bottle line featuring Fidlock's magnetic-mechanical bottle mounting system. The partnership combines Muc-Off's brand with Fidlock's twist-and-snap technology for leak-proof, convenient hydration on the bike. Available in 450ml and 590ml sizes with magnetic bike base.
• Full Send Cover (Niche Box Group)minorGTM or Marketing PartnerFull Send Cover is a trading name of Niche Box Group Ltd providing specialist bicycle insurance underwritten through UK Oasis Group Ltd (FCA authorized). Muc-Off offers bike insurance as an add-on service, earning referral/affiliate revenue through the partnership.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Chemical Guys: Chemical Guys is a major car care and detailing brand with growing presence in motorcycle and powersports detailing products. Comparable in cleaning formulations, brand-led D2C, and content marketing model.
• Meguiar's: Meguiar's is a global incumbent in surface care, polishing, and detailing products across automotive, marine, and powersports. Adjacent competitor in motorcycle cleaning and detailing, with much broader scale and retail presence.
• WD-40 Bike (WD-40 Company): WD-40 Company launched WD-40 Bike, a dedicated line of bicycle-specific cleaning, degreasing, and lubrication products. Backed by the WD-40 brand's massive scale, distribution, and marketing budget, it competes directly with Muc-Off in the bike care category while having access to far broader resources.
• Motul: Motul is a global lubricant manufacturer with a strong motorcycle and motorsport presence. Comparable in motorcycle lubes and chain care products, with broader scale across automotive and industrial lubricants and racing sponsorships.

Direct peers

• S100 (Dr. Wack): S100 by Dr. Wack is a German manufacturer of motorcycle care products including cleaners, chain sprays, and detailing products. Directly comparable in the motorcycle care category where Muc-Off competes via its Harley-Davidson partnership and moto range.
• Pedro's: Pedro's is a US-based bicycle care and tool brand offering cleaners, lubricants, and chain maintenance products. Direct competitor in bike-specific cleaning and maintenance with overlapping retail and e-commerce channels.
• Park Tool: Park Tool is the dominant bicycle tool brand with an expanding portfolio of cleaning and care products. Overlapping customer base (bike shops and enthusiasts) and increasingly competing product categories (lubricants, cleaners) make it a strong direct peer.
• Maxima Racing Oils: Maxima Racing Oils manufactures lubricants, chain lubes, and cleaning products for motorcycles, ATVs, and powersports. Direct peer in the motorcycle maintenance category with overlapping racing and OEM partnerships.
• Finish Line: Finish Line is a long-established US-based manufacturer of bicycle chain lubricants, degreasers, and cleaning products. Direct head-to-head competitor in bike care consumables, with overlapping retail distribution through bike shops and sporting goods retailers.

Emerging players

• Muc-Off competitor: Squirt Chain Lube: Squirt Chain Lube is a South African-origin chain lubricant brand that has expanded internationally as a specialist bike and motorcycle chain lube alternative. Niche competitor in the chain lubrication subcategory where Muc-Off's Dark Energy Chain Wax competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/muc_off
• YouTubeyoutube.com/user/mucoffltd
• Facebookfacebook.com/mucoffltd
• Instagraminstagram.com/mucoff
• TikToktiktok.com/@mucoff?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Muc-Off