LaFrance Corp
LaFrance Corp is a US-based precision manufacturer founded in 1946 that designs and produces custom nameplates, decorative trim, and functional components in electroform, metal, and plastic for enterprise OEMs across automotive, HVAC, appliance, eyewear, and other industrial verticals.
- Company typePrivate
- Founded1946
- HeadquartersConcordville, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What LaFrance Corp does
LaFrance Corp is a privately held, US-based precision manufacturer founded in 1946 in Concordville, Pennsylvania, that designs and produces on-product branding components—custom nameplates and logos, decorative trim, and functional components such as buttons, keys, ports, and vents—for enterprise customers across automotive, appliance, HVAC, eyewear, motorcycle, golf, electronics, sporting goods, construction and agriculture, cosmetics and personal care, home improvement, transportation, and healthcare/prosthetics end-markets. The company manufactures in a broad materials portfolio including electroform, die-cast zinc, aluminum, stainless steel, molded plastic, sheet plastic, rubber, and custom material combinations, applying processes such as chemical and laser etching, tonal etching, plating, PVD, anodizing, painting, brushing, embossing, and urethane doming. It holds IATF 16949:2016 automotive, ISO 9001:2015, ISO 14001:2015, REACH, and RoHS certifications, ships more than 200 million pieces annually to over 50 countries, and reports 90% share of HVAC nameplates in North America.
The company operates a consultative enterprise field-sales model organized around industry-vertical teams, running projects from concept through collaborative design, engineering, prototyping, and full-scale production, with volumes ranging from tens of millions of pieces to small special-edition runs. LaFrance generates revenue through custom one-time manufacturing orders rather than licensing or subscription pricing, and supplements its core nameplate business with three wholly-owned adjacent divisions: Benmatt (automotive dealer on-car advertising and promotional products), PACTEC (standard and custom electronics enclosures), and JAT Creative Products (creative promotional products for retail and giveaway applications). As of 2025, LaFrance has extended its manufacturing footprint beyond the US with a fully operational Vietnam production facility and is led by an executive team including President & COO Derek McDonnell and CFO David Jacovini alongside founder Joseph A. Teti, Jr.
LaFrance Corp firmographics
Firmographics- Name
- LaFrance Corp
- Legal name
- LaFrance Corp
- Website
- https://lafrancecorp.com
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- LaFrance Corp is a US-based precision manufacturer founded in 1946 that designs and produces custom nameplates, decorative trim, and functional components in electroform, metal, and plastic for enterprise OEMs across automotive, HVAC, appliance, eyewear, and other industrial verticals.
- Ownership category
- akta.pro rank
LaFrance Corp industry classification
Industry- Product category
- Custom Industrial Branding Components Manufacturing
- NAICS
- Sign Manufacturing (339950)
- SIC
- Cutlery, Handtools & General Hardware (3420), Plastics Products, Nec (3089)
- akta.pro primary industry
- Automotive Exterior Trim & Appearance Components Manufacturing (Moldings/Badges/Grilles/Chrome/Cladding) (IMACAKAE)
- akta.pro secondary industries
- Eyewear Components & Parts (Lenses excluded) (CRAAAKAH), Labels & Pressure-Sensitive Materials (labelstock, PSA labels, liners) (IMAMAHAE)
Keywords
Where LaFrance Corp is headquartered
LocationHeadquarters
- HQ city
- Concordville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
LaFrance Corp business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Custom Manufacturing - On-Product Branding Components: B2B custom manufacturing of name plates, decorative trim, and functional components for product branding. Revenue generated through project-based orders with varying volumes, from tens of millions of pieces to small quantities for special editions. Materials include electroform, aluminum, stainless steel, zinc, plastics, and combinations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
LaFrance Corp product offering
Product offeringCore offering
LaFrance Corp is a custom manufacturer of on-product branding components for OEM customers across multiple industries. Its portfolio comprises three core product types — Custom Name Plates/Logos, Decorative Trim, and Functional Components (buttons, keys, ports, vents) — manufactured in materials including electroform, aluminum, stainless steel, zinc, molded plastic, sheet plastic, rubber, and custom multi-material combinations using processes such as electroforming, etching, plating, anodizing, and urethane doming.
Product overview
LaFrance Corp is a precision manufacturing company specializing in on-product branding components. The core product portfolio consists of three main product types: Custom Name Plates/Logos, Decorative Trim, and Functional Components (buttons, keys, ports, vents). These are manufactured using various materials including Electroform, Aluminum, Stainless Steel, Zinc, Molded Plastic, Sheet Plastic, and Rubber, with capabilities for Custom Material Combinations. The company operates across multiple industry verticals including Automotive, Appliance, Eyewear, HVAC, Motorcycle, Golf, Electronics, Sporting Goods, Construction & Agriculture, Cosmetics & Personal Care, and Transportation. LaFrance also offers Design, Engineering, and Production services as part of a collaborative process. The company has three divisions: Benmatt (automotive dealer advertising), PACTEC (electronics enclosures), and JAT Creative Products (promotional products). Founded in 1946, the company has over 75 years of experience manufacturing branded components for world-recognizable brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Name Plates High-quality custom name plates and logos designed to complement product design and differentiate brands in crowded marketplaces; offered in electroform, aluminum, stainless steel, zinc, and plastic with multiple finishing options for OEM customers.
- Decorative Trim Decorative metal trim pieces including accent pieces, trim rings, and aesthetic covers that highlight product quality and brand aesthetics; available in metal, aluminum, stainless steel, and plastic materials for OEM customers.
- Functional Components Functional buttons, keys, ports, and vents designed to enhance user experience while conveying product quality; features custom textures, patterns, and finishes for improved tactility and aesthetics for OEM customers.
- Benmatt (Operating Division — Automotive Dealer Advertising) Wholly-owned LaFrance Corp division that is the largest manufacturer and supplier of automotive dealer on-car advertising and promotional products, serving automotive dealerships and OEM marketing programs.
- PACTEC (Operating Division — Electronics Enclosures) Wholly-owned LaFrance Corp division operating as a leader in complete standard and custom-designed electronics enclosures, serving electronics OEMs and product manufacturers.
- JAT Creative Products (Operating Division — Promotional Products) Wholly-owned LaFrance Corp division that produces creative promotional products for retail and giveaway applications, serving brands and marketing programs.
- Design Services Collaborative design process that helps bring design ideas to life with custom-rendered concepts and tangible samples, supporting OEM brand and product teams.
- Engineering Services Technical engineering support from concept through production, ensuring product needs are met with precision and quality for OEM manufacturing programs.
- Production/Manufacturing Services Full-scale manufacturing with well-defined timelines to meet production needs, tracking all project milestones for OEM customer programs.
Quantifiable outcome
- 90% of HVAC industry in North America supplied with name plates
- +2 more outcomes
Companies that use LaFrance Corp
Customer profileNamed customers18 records
Segments9 records
Ideal customer profiles2 records
LaFrance Corp technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
LaFrance Corp partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
LaFrance Corp competitors and assessment
Company assessmentDirect peers
- Identco: Manufacturer of labels, nameplates, and identification products for industrial and consumer durable goods. Similar material/process capabilities and target verticals (appliance, electronics, HVAC).
- Ragata Industries: Specialty manufacturer of metal nameplates, badges, and decorative components with finishing capabilities (etching, anodizing, printing). Directly comparable product line and OEM customer model.
- Serigraph: Custom decorator of plastics and metals producing nameplates, graphic overlays, in-mold decorations, and 3D components for appliance, automotive, and electronics OEMs. Direct comparable in decorative component manufacturing.
- GM Nameplate: US-based custom manufacturer of nameplates, graphic overlays, membrane switches, and decorative labels serving industrial and consumer OEMs. Direct overlap with LaFrance's core nameplate/emblem business across materials and finishing processes.
- Empire Screen Printing: Manufacturer of nameplates, labels, decals, and overlays using screen printing, digital printing, and metal/photopolymer processes. Comparable in product scope and B2B industrial customer base.
- Molded Devices Inc. Custom molder and component manufacturer producing plastic and rubber molded parts, emblems, and functional components. Comparable in custom molded component work for OEM customers.
- Dynacraft: Custom manufacturer of metal nameplates, decals, emblems, and overlays for OEM customers in similar industries to LaFrance (appliance, electronics, industrial equipment).
- Nameplates For Industry (NFi): Custom nameplate, panel, and label manufacturer offering etched, anodized, printed, and metal nameplates for industrial OEMs. Closely comparable product mix and customer verticals to LaFrance.
Broad incumbents
- Brady Corporation: Global manufacturer of identification and safety solutions including labels, nameplates, and signs. Broader portfolio than LaFrance but operates in overlapping industrial label/nameplate category.
- CCL Industries: World's largest label manufacturer serving consumer durables, automotive, and industrial markets. Larger, publicly-listed incumbent that competes with LaFrance in industrial labeling and branding components.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
LaFrance Corp social profiles
Digital presenceLaFrance Corp compliance and trust
Trust signalCompliance5 records
LaFrance Corp financial estimates
Financial estimateRevenue estimate
Valuation estimate
LaFrance Corp leadership team
Management profileNumber of profiles
Profiles2 records
LaFrance Corp subsidiaries and ownership
Company hierarchySubsidiaries3 records
LaFrance Corp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LaFrance Corp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LaFrance Corp
What does LaFrance Corp do?
LaFrance Corp is a custom manufacturer of on-product branding components for OEM customers across multiple industries. Its portfolio comprises three core product types — Custom Name Plates/Logos, Decorative Trim, and Functional Components (buttons, keys, ports, vents) — manufactured in materials including electroform, aluminum, stainless steel, zinc, molded plastic, sheet plastic, rubber, and custom multi-material combinations using processes such as electroforming, etching, plating, anodizing, and urethane doming.
Is LaFrance Corp a public or private company?
LaFrance Corp is a private company. It is classified as family owned and is currently operating.
When was LaFrance Corp founded?
LaFrance Corp was founded in 1946. It employs 501 to 1,000 people.
Where is LaFrance Corp based?
LaFrance Corp is headquartered in Concordville, United States, in the North America region.
How does LaFrance Corp make money?
One revenue line is on record: custom Manufacturing - On-Product Branding Components.
Who are LaFrance Corp's main competitors?
Direct peers on record are Identco, Ragata Industries, Serigraph, GM Nameplate, Empire Screen Printing, Molded Devices Inc., Dynacraft and Nameplates For Industry (NFi). Broad incumbents are Brady Corporation and CCL Industries.
Does LaFrance Corp have an API?
No public API is recorded for LaFrance Corp.
What industry is LaFrance Corp in?
LaFrance Corp's product category is Custom Industrial Branding Components Manufacturing. Its primary akta.pro industry code is IMACAKAE, Automotive Exterior Trim & Appearance Components Manufacturing (Moldings/Badges/Grilles/Chrome/Cladding), with a secondary code of CRAAAKAH, Eyewear Components & Parts (Lenses excluded). Its NAICS code is 339950 and its SIC code is 3420.