Waterloo Industries
Waterloo Industries is a Sedalia, Missouri-based manufacturer of metal tool boxes and storage solutions, founded in 1922 and acquired by Stanley Black & Decker in July 2017, now operating as a legacy brand within SWK's DEWALT, CRAFTSMAN, and STANLEY portfolio.
- Company typePrivate
- Founded1922
- HeadquartersSedalia, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
Waterloo Industries firmographics
Firmographics- Name
- Waterloo Industries
- Legal name
- Waterloo Industries
- Website
- https://waterlooindustries.com
- Company type
- Private
- Founded year
- 1922
- Operating status
- Acquired
- Headcount range
- 501–1,000 employees
- Short description
- Waterloo Industries is a Sedalia, Missouri-based manufacturer of metal tool boxes and storage solutions, founded in 1922 and acquired by Stanley Black & Decker in July 2017, now operating as a legacy brand within SWK's DEWALT, CRAFTSMAN, and STANLEY portfolio.
- Ownership category
- akta.pro rank
Where Waterloo Industries is headquartered
LocationHeadquarters
- HQ city
- Sedalia
- HQ country
- United States
- HQ region
- North America
Markets served
Waterloo Industries business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Waterloo Industries product offering
Product offeringCore offering
Waterloo Industries manufactures metal storage products including tool boxes and storage solutions for workshop, garage, and industrial applications. Following its acquisition by The Stanley Black & Decker Corporation on July 28, 2017, Waterloo Industries operates as a brand within Stanley Black & Decker's portfolio, with metal storage products now distributed through the parent company's DEWALT, CRAFTSMAN, and STANLEY brand sites.
Differentiator
Problem solved
Functional benefit
Products and services
- Metal Storage Products Metal storage products including tool boxes and storage solutions for workshop, garage, and industrial applications, intended for professional tradespeople and consumers needing organized storage for tools, equipment, and materials. Following the 2017 acquisition, these products are offered through the DEWALT, CRAFTSMAN, and STANLEY brand sites.
Companies that use Waterloo Industries
Customer profileSegments1 record
Ideal customer profiles1 record
Waterloo Industries technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Waterloo Industries partnerships and signals
Strategic signalScale indicators1 record
Waterloo Industries competitors and assessment
Company assessmentDirect peers
- Milwaukee Tool: Premium professional tool brand offering PACKOUT modular storage and tool chests; competes with Waterloo in professional contractor and trades storage categories.
- Snap-on Incorporated: Leading manufacturer of professional-grade tool storage including tool chests, roll cabs, and mobile workstations; competes with Waterloo in the professional mechanic segment where Waterloo historically sold heavy-duty metal boxes.
- CRAFTSMAN: A peer SWK brand that now absorbs traffic redirected from Waterloo's website; produces mechanic's tool boxes, rolling cabinets, and modular storage units for DIY and prosumer users, directly competing with Waterloo's historic product lines.
- Knaack (Emerson): Specialist manufacturer of jobsite storage and heavy-duty tool cabinets sold under the KNAACK and JOBOX brands; one of the closest direct competitors to Waterloo's industrial-strength metal storage products.
- STANLEY (tools brand): Another SWK brand to which Waterloo's site redirects; offers tool boxes, organizers, and portable storage for tradesmen and consumers, overlapping head-to-head with Waterloo's traditional metal storage SKUs.
- RIDGID (tool brand): Offers rolling tool boxes, modular storage, and professional tool storage solutions; overlaps with Waterloo's former mechanic-grade metal chest offerings.
- Husky (Home Depot house brand): Home Depot's tool and storage private label offering wide assortments of tool chests and rolling cabinets; competes with Waterloo-attributed product lines at the DIY/prosumer price tier.
Broad incumbents
- Stanley Black & Decker: Parent company of Waterloo Industries since 2017; offers the broadest portfolio of metal tool storage and professional tool products in the market, making it the most directly comparable reference point for the business Waterloo now operates inside.
- DEWALT: A flagship SWK brand that absorbed much of Waterloo's redirected demand; offers premium metal tool storage and mobile workstations serving professional trades, the customer base most closely aligned with Waterloo's core users.
Emerging players
- Hatchett (Hilti / Festool adjacent storage): Adjacent professional storage brand where modular, jobsite-ready metal and soft storage increasingly overlap with traditional tool chest categories.
Market position
Customer concentration
Waterloo Industries social profiles
Digital presenceWaterloo Industries financial estimates
Financial estimateRevenue estimate
Valuation estimate
Waterloo Industries leadership team
Management profileNumber of profiles
Waterloo Industries funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Waterloo Industries M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Waterloo Industries
What does Waterloo Industries do?
Waterloo Industries manufactures metal storage products including tool boxes and storage solutions for workshop, garage, and industrial applications. Following its acquisition by The Stanley Black & Decker Corporation on July 28, 2017, Waterloo Industries operates as a brand within Stanley Black & Decker's portfolio, with metal storage products now distributed through the parent company's DEWALT, CRAFTSMAN, and STANLEY brand sites.
Is Waterloo Industries a public or private company?
Waterloo Industries is a private company. It is classified as corporate owned and is currently acquired.
When was Waterloo Industries founded?
Waterloo Industries was founded in 1922. It employs 501 to 1,000 people.
Where is Waterloo Industries based?
Waterloo Industries is headquartered in Sedalia, United States, in the North America region.
Who are Waterloo Industries's main competitors?
Direct peers on record are Milwaukee Tool, Snap-on Incorporated, CRAFTSMAN, Knaack (Emerson), STANLEY (tools brand), RIDGID (tool brand) and Husky (Home Depot house brand). Broad incumbents are Stanley Black & Decker and DEWALT. Hatchett (Hilti / Festool adjacent storage) is listed as an emerging player.
Does Waterloo Industries have an API?
No public API is recorded for Waterloo Industries.