HoneyGreen+
HoneyGreen+ (Honeygreen, S.A.) is a Valencia, Spain-based international wholesale supplier of natural beehive-derived ingredients — honey varieties, royal jelly, propolis, pollen, agave syrup, and agave inulin — serving retail, food industry, and pharma/cosmetics/food supplement clients across 60+ countries.
- Company typePrivate
- Founded1994
- HeadquartersPaterna, Spain
- Headcount11–50
- GTM typeB2B
- OfferingServices
What HoneyGreen+ does
HoneyGreen+ (legal entity Honeygreen, S.A.) is a Valencia, Spain-headquartered international wholesale supplier of natural ingredients derived primarily from beehives, operating from the Paterna Technology Park. The company distributes approximately 7.5 million kilos of ingredients annually across 60+ countries via two logistics centers, serving three customer verticals: retail, food industry, and pharma/cosmetics/food supplements. Its catalog is organized into three product families — Bee Products (honey in 25+ varieties including Manuka, Mountain, Acacia, Eucalyptus, Thyme, Orange Blossom; plus royal jelly, bee pollen, and propolis), Natural Sweeteners (agave syrup from certified Mexican Blue Agave, maple), and Functional Ingredients (agave inulin as a prebiotic fiber) — supplied in bulk formats from 25kg drums to 1,400kg IBC containers.
The company's operating backbone is the BEEQUALITY quality management system, under which 20% of staff work in the Quality Department in cooperation with vetted suppliers, paired with full-batch traceability from production origin to customer delivery and a PROPLANET sustainability program covering 100% of the product line. Distribution is sales-led and direct B2B wholesale, supplemented by BEECONSULTING product development advisory services that help clients formulate products and grow sales. Marketing combines educational blog content, downloadable resources, bilingual (English/Spanish) web presence, and trade show participation (Food Ingredients Europe, VitaFoods).
The business is privately held with no disclosed institutional investment. It positions itself in structurally expanding end-markets — the global honey market valued at $8.58B (2021, 5.2% CAGR), the propolis market at $636.6M (2021), and the broader nutritional supplements market growing from $71.81B (2021) toward $128.64B by 2028 at 8.68% CAGR. The firm received a 2020 Internationalization Award from the Spanish Exporters and Investors Club and has subsequently secured Generalitat Valenciana and ICEX export-promotion support.
HoneyGreen+ firmographics
Firmographics- Name
- HoneyGreen+
- Legal name
- Honeygreen, S.A.
- Website
- https://honeygreen.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HoneyGreen+ (Honeygreen, S.A.) is a Valencia, Spain-based international wholesale supplier of natural beehive-derived ingredients — honey varieties, royal jelly, propolis, pollen, agave syrup, and agave inulin — serving retail, food industry, and pharma/cosmetics/food supplement clients across 60+ countries.
- Ownership category
- akta.pro rank
HoneyGreen+ industry classification
Industry- Product category
- Wholesale Natural Ingredients Supply
- NAICS
- Apiculture (112910), Flavoring Syrup and Concentrate Manufacturing (31193)
- SIC
- Wholesale-Groceries & Related Products (5140), Food And Kindred Products (2000), Sugar & Confectionery Products (2060)
- akta.pro primary industry
- Value-Added Bee Products Manufacturing (Candles, Cosmetics, Supplements, Mead Ingredients) (AFAEAHAM)
- akta.pro secondary industries
- Honey & Apiculture Sweeteners (Honey, Honey Powders) (AFAJAAAL), Honey & Natural Sweet Spreads Manufacturing (AFAKADAL)
Keywords
Where HoneyGreen+ is headquartered
LocationHeadquarters
- HQ city
- Paterna
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
HoneyGreen+ business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Bulk Natural Ingredients Sales: Wholesale supply of natural ingredients including bee products (honey, royal jelly, propolis, bee pollen), natural sweeteners (agave, maple syrup), and functional ingredients. Products sold in bulk formats including 25kg drums, 300kg drums, and 1400kg IBC containers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | — | Bulk wholesale natural ingredients |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
HoneyGreen+ product offering
Product offeringCore offering
HoneyGreen+ is an international wholesale supplier of natural ingredients, offering bulk bee products (honey varieties, royal jelly, propolis, bee pollen), natural sweeteners (agave syrup, maple), and functional ingredients (agave inulin) to the food industry, pharma, cosmetics, and retail sectors across more than 60 countries. The company also provides product development consulting services (BEECONSULTING) to help clients formulate and launch new products using its ingredients, alongside a proprietary quality system (BEEQUALITY) and full batch traceability from origin to delivery.
Product overview
HoneyGreen+ is an international wholesale natural ingredients supplier with 30 years of experience. The company operates three integrated product families: (1) Bee Products including honey (25+ varieties such as Manuka, Mountain, Eucalyptus, Thyme, Acacia, Chestnut, Lavender, Rosemary, Orange Blossom, Forest, Polyfloral, and more), Royal Jelly, Bee Pollen, and Propolis; (2) Natural Sweeteners including Agave Syrup (Blue Agave Tequilana Weber) and Maple; and (3) Functional Ingredients including Agave Inulin. Products are supplied in bulk formats (25kg-1400kg) in both conventional and organic versions. The company serves three market segments: Retail, Food Industry (bakery, confectionery, beverages, dairy), and Pharma/Cosmetics/Food Supplements. They offer traceability, quality systems, and product development consulting alongside their ingredient supply. Key statistics include 7.5M kilos of natural ingredients supplied annually, operations in 60+ countries, and 2 logistics centers.
Differentiator
Problem solved
Functional benefit
Brands
- BeeQuality: Excellence in the quality of the products and processes, with 20% of the team working in the Quality Department.
- BeeService
- BeeTeam
- BeeConsulting
Products and services
- Honey (Bulk) High-quality natural honey supplied in bulk to the food industry, pharma/cosmetics/food supplements, and retail sectors across 25+ varieties including Acacia, Eucalyptus, Thyme, Chestnut, Lavender, Linden, Rosemary, Orange Blossom, Forest, and Polyfloral.
- Manuka Honey Premium New Zealand-origin honey valued for medicinal and immune-stimulatory properties, with quality graded by MGO (Methylglyoxal) levels. Used in medicated confectionery, food supplements, and throat spray formulations.
- Mountain Honey Specialty Brazilian honey collected at minimum 800m altitude in Serra Santa Catarina, available in Honeydew (bracatinga tree), Broom, and Multifloral varieties, supplied in 300kg and 1400kg IBC drums.
- Sunflower Honey Honey produced in central Spain with very light amber color, floral aroma with oily undertones, and quick crystallization. Used as sugar substitute in confectionery and baking due to high sweetening power.
- Royal Jelly Beehive product rich in B vitamins, riboflavin, biotin, pyridoxine, inositol, thiamine, niacin, pantothenic acid, and folic acid, with multiple health benefits. Sold to pharmaceutical and food supplement manufacturers.
- Bee Pollen Natural superfood collected from flower pollen and processed through contact with bee salivary secretions, rich in nutrients and therapeutic properties. Incorporated into pharmaceutical and food supplement applications.
- Propolis Resinous mixture produced by bees with antioxidant, antimicrobial, anti-inflammatory, antifungal, and antibiotic properties. Available as raw propolis (1kg bag/20kg carton), propolis extract (block or powder), and organic green/brown raw propolis (10kg plastic buckets).
- Agave Syrup Natural sweetener derived from Blue Agave Tequilana Weber plant, certified Mexican origin (Jalisco, Guanajuato, Michoacán, Nayarit, Tamaulipas). 1.3x sweeter than refined sugar with 5x lower glycemic index (GI 15), 100% pure nectar, recognized by EFSA.
- Maple Syrup Natural maple sweetener for food industry applications within the Natural Sweeteners product family.
- Agave Inulin Functional ingredient derived from agave plant, used as a prebiotic agent and dietary fiber source for food industry applications.
- BEECONSULTING Product Development Consulting Product development consulting service that helps food industry, pharma, cosmetics, and retail clients formulate new products and boost sales using HoneyGreen+'s natural ingredient portfolio.
Quantifiable outcome
- 100% PROPLANET certified products ensuring environmental sustainability
- +2 more outcomes
Companies that use HoneyGreen+
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
HoneyGreen+ technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
HoneyGreen+ partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Generalitat Valenciana - Consellería de Economía SostenibleminorHoneyGreen S.A. received a subsidy of 24,465.88€ from the Regional Ministry of Innovation, Industry, Trade and Tourism for external promotion of the Valencian Community (Project INTPRM/2023/1002, budget 92,833.10€).
- ICEX - Spanish Export and InvestmentminorBeneficiary of the ICEX-DANA program (Expedient: ICEXPE_DNA_202506032123), supported by ICEX with co-financing from European Next Generation EU funds through Recovery, Transformation and Resilience Plan Component 32.
Scale indicators9 records
Recent moves5 records
Expansion highlights5 records
HoneyGreen+ competitors and assessment
Company assessmentBroad incumbents
- Döhler Group: German-based global B2B supplier of natural ingredients, flavors, and sweeteners to the food, beverage, and nutrition industries. Larger-scale incumbent with a broader portfolio, but serves the same food/pharma/cosmetics B2B customer base as HoneyGreen+.
- SunOpta: Canadian natural and organic ingredient supplier (sweeteners, plant-based ingredients, fruit) to global B2B food, beverage, and nutrition customers. Comparable ingredient distribution model with broader portfolio but overlapping sustainability-focused sweetening and functional positioning.
- Ingredion: Global ingredient solutions provider to food, beverage, and pharma with sweeteners, starches, and functional ingredients in its portfolio. Comparable B2B ingredient distribution model at significantly larger scale.
- Tate & Lyle: Global sweetener and food ingredient solutions company supplying bulk and specialty sweeteners to food and beverage manufacturers. Closely comparable B2B sweetener distribution model to HoneyGreen+'s agave and natural sweetener family.
- Cargill: One of the world's largest food and agricultural commodity traders with an ingredients and sweeteners business serving global B2B food manufacturers. Operates in the same wholesale food/ingredient distribution space as HoneyGreen+, at vastly larger scale.
Direct peers
- Nature Nate's Honey: US raw and unfiltered honey brand selling in retail and bulk formats with multi-variety portfolio. Compares to HoneyGreen+'s multi-honey-variety strategy and natural / minimally processed positioning.
- Dutch Gold Honey: US-based honey packer and distributor serving retail, foodservice, and ingredient customers with multi-origin sourcing. Directly comparable B2B honey supplier model with bulk and private-label capabilities similar to HoneyGreen+'s.
- Capilano Honey: Australia's largest honey brand and global honey supplier, combining Australian and imported honey into retail and B2B food industry channels. Closely mirrors HoneyGreen+'s multi-origin wholesale honey model and global distribution footprint.
- Manuka Health New Zealand: New Zealand Manuka honey specialist with propolis and complementary bee products sold B2B into food, pharma, and supplements. Overlaps strongly with HoneyGreen+'s premium bee product portfolio and MGO-graded Manuka positioning.
- Comvita: New Zealand-based bee products company selling Manuka honey, royal jelly, propolis, and supplements globally through B2B and retail channels. Direct comparable to HoneyGreen+ in bee-derived natural ingredients, multi-origin sourcing, and pharma/cosmetics end markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
HoneyGreen+ social profiles
Digital presenceHoneyGreen+ financial estimates
Financial estimateRevenue estimate
Valuation estimate
HoneyGreen+ leadership team
Management profileNumber of profiles
Profiles2 records
HoneyGreen+ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HoneyGreen+ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HoneyGreen+
What does HoneyGreen+ do?
HoneyGreen+ is an international wholesale supplier of natural ingredients, offering bulk bee products (honey varieties, royal jelly, propolis, bee pollen), natural sweeteners (agave syrup, maple), and functional ingredients (agave inulin) to the food industry, pharma, cosmetics, and retail sectors across more than 60 countries. The company also provides product development consulting services (BEECONSULTING) to help clients formulate and launch new products using its ingredients, alongside a proprietary quality system (BEEQUALITY) and full batch traceability from origin to delivery.
Is HoneyGreen+ a public or private company?
HoneyGreen+ is a private company. It is classified as unknown and is currently operating.
When was HoneyGreen+ founded?
HoneyGreen+ was founded in 1994. It employs 11 to 50 people.
Where is HoneyGreen+ based?
HoneyGreen+ is headquartered in Paterna, Spain, in the Europe region.
How does HoneyGreen+ make money?
One revenue line is on record: bulk Natural Ingredients Sales.
Who are HoneyGreen+'s main competitors?
Broad incumbents on record are Döhler Group, SunOpta, Ingredion, Tate & Lyle and Cargill. Direct peers are Nature Nate's Honey, Dutch Gold Honey, Capilano Honey, Manuka Health New Zealand and Comvita.
Does HoneyGreen+ have an API?
No public API is recorded for HoneyGreen+.
What industry is HoneyGreen+ in?
HoneyGreen+'s product category is Wholesale Natural Ingredients Supply. Its primary akta.pro industry code is AFAEAHAM, Value-Added Bee Products Manufacturing (Candles, Cosmetics, Supplements, Mead Ingredients), with a secondary code of AFAJAAAL, Honey & Apiculture Sweeteners (Honey, Honey Powders). Its NAICS code is 112910 and its SIC code is 5140.