What Comvita does

Comvita Limited is a New Zealand-based natural health and beauty products company, founded in 1974 by Claude Stratford and Alan Bougen in Paengaroa, and listed on the NZX (ticker: CVT) with 251–500 employees. It manufactures and markets UMF-certified Mānuka honey (grades UMF 5+ through UMF 25+) alongside complementary wellness products including Bee Propolis Throat Spray, Bee Propolis Extract PFL 30, Fresh-Picked™ Olive Leaf Extract, Mānuka Honey Drops, and bundled gift packs. Its technical foundation rests on the UMF™ quality standard (independently verified by the UMF Honey Association for Leptosperin, DHA, MGO, and HMF markers), a government-accredited in-house laboratory running 34+ tests per batch, and a vertically integrated supply chain across 30,000+ hives in remote New Zealand regions and a dedicated olive leaf farm in Coominya, Australia.

The company monetizes through three primary channels: direct-to-consumer e-commerce via comvita.com (shipped from a Southern California warehouse) with a Subscribe & Save subscription program offering 15% recurring discounts; authorized retail and marketplace distribution through Costco, Amazon, iHerb, Vitacost, and thousands of natural/grocery retailers under an enforced Authorized Reseller Policy with MAP pricing; and brand licensing/ingredient supply into adjacent verticals such as the Aunu skincare partnership. Pricing spans $15.99 for entry-level MGO 50+ multifloral up to $425.00 for ultra-premium UMF 25+, with bundle discounts of 25–31% and tiered UMF pricing enabling high-margin premium positioning.

Comvita targets health-conscious consumers, elite athletes (endorsed by the San Francisco 49ers' nutrition team), skincare buyers, and clinical/therapeutic use cases, and serves the United States, New Zealand, Australia, and (planned) India and Southeast Asia. Following a failed Florenz takeover bid (rejected by 80.3% of shareholders in November 2025), Comvita recapitalized via a NZ$30M capital raise led by Fraser and Neave (19.99% cornerstone stake, April 2026), returned to profitability in H1 FY26 with NZ$118M revenue (+18.3% YoY) and NZ$4.6M net profit, and is positioning for international expansion and clinical-grade product development.

Name

Comvita

Legal name

Comvita Limited

Website

https://comvita.com

Company type

Public

Founded year

1974

Operating status

Operating

Headcount range

251–500 employees

Short description

Comvita Limited is a New Zealand-founded, NZX-listed natural health company that produces UMF-certified Mānuka honey and bee-derived wellness products, selling direct-to-consumer, through major US retailers, and via licensing partnerships across health, skincare, and athletic nutrition segments.

Ownership category

akta.pro rank

Product category

Mānuka Honey and Natural Wellness Products

NAICS

Nonchocolate Confectionery Manufacturing (31134), Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833), Sugar & Confectionery Products (2060)

akta.pro primary industry

Value-Added Bee Products Manufacturing (Candles, Cosmetics, Supplements, Mead Ingredients) (AFAEAHAM)

akta.pro secondary industries

Honey & Apiculture Sweeteners (Honey, Honey Powders) (AFAJAAAL), Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

Keywords

• Mānuka honey products
• Natural health supplements
• UMF certified honey
• Bee propolis extracts
• Olive leaf extract

Headquarters

HQ city

Paengaroa

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Mānuka Honey Direct-to-Consumer (E-commerce): Comvita sells products directly to consumers through its US e-commerce website (comvita.com), offering individual products and bundles. Products are shipped from their Southern California warehouse with delivery within 3–10 business days.
2. Subscription / Subscribe & Save: Recurring subscription revenue model offering 15% discount on all orders with flexible delivery schedules (30, 60, or 90 days). Subscribers can modify, skip, or cancel anytime with no long-term commitment.
3. Retail / Wholesale Distribution: Distribution through authorized retail partners including Costco, Costco.com, Amazon, iHerb, Vitacost, and thousands of natural foods and grocery retailers across the U.S. Authorized Reseller Policy governs channel partners.
4. Brand Licensing / Partnership (Aunu Skincare Brand): Comvita provides its Mānuka honey as an ingredient to Aunu, a skincare brand launched by Jennifer Krouse (Victoria Beckham Beauty veteran), formulated for sensitive and irritated skin. Available direct-to-consumer and through dermatologists and aestheticians.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Comvita produces and markets UMF-certified Mānuka honey products ranging from MGO 50+ multifloral to UMF 25+ ultra-premium monofloral grades, plus complementary bee-derived wellness products including Bee Propolis Extract, Bee Propolis Throat Spray, Olive Leaf Extract, and Mānuka Honey Drops. The company sells primarily through direct-to-consumer e-commerce (comvita.com), authorized retail partners (Costco, Amazon, iHerb, Vitacost), and brand licensing partnerships, supported by a Subscribe & Save subscription program.

Product overview

Comvita is a New Zealand-based wellness company founded in 1974 specializing in Mānuka honey and bee-related health products. The product portfolio centers on UMF-certified monofloral Mānuka honey products (UMF 5+ through UMF 25+ grades), multifloral Mānuka honey (MGO 50+), and complementary wellness offerings including Pure Mānuka Honey Drops, Bee Propolis Throat Spray, Bee Propolis Extract, and Olive Leaf Extract. These core products are sold individually and bundled in various value packs (Starter Pack, Targeted Support, Luxury Gift, World Bee Month Gift Box). The company also operates a Subscribe & Save subscription program offering 15% discounts. All UMF Mānuka honey products are independently certified by the UMF Honey Association, while the company maintains B Corp certification and multiple quality certifications including HACCP, MPI registration, and TGA GMP certification.

Differentiator

Problem solved

Functional benefit

Products and services

• MGO 50+ Multifloral Mānuka Honey

Quantifiable outcome

• Revenue grew 18.3% to NZ$118 million in H1 FY26
• +7 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Pollinator PartnershipflagshipStrategic or Co-development Partner · 1 May 2026Comvita launched a month-long World Bee Month campaign (May–June 2026) in partnership with Pollinator Partnership to raise global awareness of pollinator conservation and ecosystem health. Comvita contributes to Pollinator Partnership's conservation and education programs, co-hosts a public webinar on May 19 featuring experts from both organizations, and engages consumers through promotional offers including complimentary wildflower seed packets and site-wide discounts. The partnership highlights Comvita's 50+ years of Mānuka honey production alongside Pollinator Partnership's U.S.-based research and habitat restoration work.
• Aston University (UK)coreStrategic or Co-development Partner · 1 November 2025Comvita announced a three-year research collaboration with Aston University, UK (November 2025) focused on harnessing the unique antimicrobial properties of Mānuka honey to help address antimicrobial resistance. This significant research milestone advances Comvita's scientific program and positions Mānuka honey in the pharmaceutical and medical research space.
• Aunu (Skincare Brand)coreStrategic or Co-development Partner · 22 October 2025Aunu is a skincare brand centered around medical-grade Mānuka honey, created in partnership with Comvita by Jennifer Krouse (Victoria Beckham Beauty veteran). The brand offers products formulated for sensitive and irritated skin, with plans to expand into various other categories. Products are currently available direct-to-consumer and through dermatologists and aestheticians. Comvita provides its premium Mānuka honey as a key ingredient, extending Comvita's brand into the beauty and wellness skincare market.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Rowse Honey: UK's leading honey brand offering a broad portfolio across retail channels. Comparable as an established incumbent in branded honey but operating at mass-market rather than Mānuka specialty positioning.
• Barkman Honey: US-based honey producer and distributor with broad retail presence. Comparable as an established honey industry player but operating across conventional rather than premium Mānuka specialty categories.

Regional players

• Capilano Honey: Australia's largest honey brand producing and distributing honey products. Comparable as a regional honey producer with similar branded CPG approach but focused on Australian retail channels rather than Mānuka specialty.

Direct peers

• Wedderspoon: US-headquartered premium Mānuka honey brand offering UMF-certified products, propolis, and bee wellness items through DTC and retail channels. Competes head-to-head in the North American market with Comvita on similar product lines.
• New Zealand Honey Co. New Zealand Mānuka honey producer with UMF-certified products sold globally through retail and DTC. Directly comparable in product offering, certification standards, and target consumer segments.
• Manuka Doctor: New Zealand Mānuka honey brand offering UMF-graded products with vertically integrated beekeeping. Comparable product portfolio, certification approach, and premium pricing strategy targeting health-conscious consumers.
• Arataki Honey: New Zealand beekeeper and honey producer with vertically integrated hive operations producing Mānuka and multifloral honeys. Comparable as a fellow NZ producer with similar supply chain and quality positioning.
• Manuka Health: New Zealand-based competitor producing UMF-certified Mānuka honey products across multiple grades. Directly comparable in product category, target customer (premium wellness consumers), and global distribution through health retailers.

Emerging players

• Hilltop Honey: UK-based premium honey brand expanding into wellness and functional honey products. Comparable as an emerging premium honey brand targeting health-conscious consumers with branded retail and DTC channels.
• Steens Honey: New Zealand Manuka honey producer specializing in raw, UMF-certified products with vertically integrated hive operations. Comparable as a smaller-scale NZ competitor with similar premium positioning and specialty focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCBHugzCMGuGy-TwnIGYNgqw/featured
• Facebookfacebook.com/ComvitaUSA
• Instagraminstagram.com/comvita_usa
• TikToktiktok.com/@comvitausa
• Xx.com/ComvitaDotcom
• LinkedInlinkedin.com/company/comvita-new-zealand-limited

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Comvita