WhatsUp Gold
WhatsUp Gold is a Progress Software-owned network monitoring platform that provides unified infrastructure, performance, traffic, and security visibility across on-premises, virtual, and cloud environments for 25,000+ enterprise, mid-market, and SMB customers worldwide.
- Company typePrivate
- Founded1991
- HeadquartersLexington, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What WhatsUp Gold does
WhatsUp Gold is a network infrastructure monitoring software product line owned by Progress Software Corporation (NASDAQ: PRGS), headquartered in Bedford, Massachusetts. Originally developed by Ipswitch, Inc. and acquired by Progress Software in 2016, the platform has been in market for more than 30 years and is used by over 25,000 customers globally to monitor more than 12 million devices. It provides unified visibility across on-premises, virtual, and cloud (AWS, Azure) environments, combining device discovery, Layer 2/3 network mapping, performance monitoring, traffic analysis (NetFlow, IPFIX, sFlow), log management, configuration management, and AI-driven anomaly detection within a single console. The customer base spans large enterprises (e.g., Citibank, HP, AT&T, Ford, Nestle, State of Michigan), mid-market organizations, and small businesses across financial services, healthcare, education, and government verticals.
The core technology stack is built around automated Layer 2/3 discovery, dynamic topology mapping, multi-protocol flow analysis, and an AI/ML engine that processes telemetry to detect threats and performance anomalies. Recent product extensions include WhatsUp Gold 360 (unified hybrid-cloud monitoring), Network Traffic Analysis Plus (NTA+) for root-cause and capacity planning, and a Network Detection and Response module for security operations, all exposed via a public REST API and PowerShell scripting module. Add-on modules cover Log Management, Configuration Management, VoIP Monitor, and Distributed Edition for multi-site NOC deployments.
WhatsUp Gold generates revenue through subscription software licenses (Premium and Total Plus editions) priced per device tier, multi-year support and maintenance renewals, and professional services (installation, Gold/Silver tiers, NTA+ Quick Start). Distribution combines direct enterprise field sales with a global channel partner/reseller network and a self-serve SMB channel via the Progress website, supported by free trials, an active Customer Validation Program, and a multi-language marketing footprint across North America, Europe, and Asia Pacific. Standalone revenue is not publicly disclosed and is consolidated within Progress Software Corporation's reporting.
WhatsUp Gold firmographics
Firmographics- Name
- WhatsUp Gold
- Legal name
- Progress Software Corporation
- Website
- https://whatsupgold.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- WhatsUp Gold is a Progress Software-owned network monitoring platform that provides unified infrastructure, performance, traffic, and security visibility across on-premises, virtual, and cloud environments for 25,000+ enterprise, mid-market, and SMB customers worldwide.
- Ownership category
- akta.pro rank
WhatsUp Gold industry classification
Industry- Product category
- Network Monitoring Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- akta.pro primary industry
- IT Risk Management (ITRM) (HDADAIAD)
Keywords
Where WhatsUp Gold is headquartered
LocationHeadquarters
- HQ city
- Lexington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WhatsUp Gold business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Licenses and Subscriptions: WhatsUp Gold generates revenue through software licenses sold as subscriptions with tiered pricing based on the number of devices and features monitored. Product editions include Premium and Total Plus tiers with device count tiers from 50-100 up to 2500+ devices.
- Support and Maintenance Renewals: Annual or multi-year (1, 2, or 3 year) support and maintenance renewal contracts that provide full access to the Progress Community, online help, knowledge base, phone support, product updates, bug fixes, and beta program access.
- Professional Services: Additional professional services offerings including 1-Day, 1-Hour, Enterprise Plus Installation, Gold and Silver service tiers, and NTA+ Quick Start packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Premium Edition - Core network monitoring capabilities |
| Subscription | Annual | Total Plus Edition - Full-featured monitoring with advanced capabilities |
| Subscription | Annual | Add-on Modules |
| Subscription | Multi-year contract | Support and Maintenance Renewal |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
WhatsUp Gold product offering
Product offeringCore offering
WhatsUp Gold is a unified IT infrastructure monitoring platform that provides network visibility, performance analytics, traffic analysis, and AI-driven threat detection across hybrid-cloud environments. It offers automated discovery, interactive Layer 2/3 network mapping, log management, configuration management, and network detection and response capabilities sold as software subscriptions with tiered device-count pricing.
Product overview
WhatsUp Gold is a unified network monitoring platform by Progress Software that offers a comprehensive portfolio of products and modules. The core offering includes WhatsUp Gold (the main monitoring platform), WhatsUp Gold 360 (hybrid-cloud focused solution), and specialized editions like Premium and Total Plus. The platform provides two primary capability streams: Infrastructure, Performance & Traffic Monitoring (covering network mapping, virtualization, bandwidth, server monitoring, and traffic analysis) and Network Detection and Response (AI-driven security). Add-on modules include Log Management for compliance and threat detection, Configuration Management for backup and audit, and VoIP Monitor for call quality tracking. Newer additions include Network Traffic Analysis Plus (NTA+) for advanced traffic forensics and the Distributed Edition for multi-site monitoring. All offerings share a common REST API and can be extended via integrations with ServiceNow, Microsoft Teams, Slack, and NetBox.
Differentiator
Problem solved
Functional benefit
Brands
- WhatsUp Gold 360: A unified network monitoring platform offering integrated infrastructure, performance, and traffic monitoring along with AI-driven threat detection and response capabilities.
- WhatsUp Gold Distributed Edition
- Network Traffic Analysis Plus (NTA+)
- Log Management
Products and services
- WhatsUp Gold Unified network monitoring software that delivers full IT visibility and security from a single platform, covering infrastructure health, network performance, traffic analysis, and advanced security insights for enterprise IT teams.
- WhatsUp Gold 360 Comprehensive unified monitoring solution that bridges the hybrid-cloud gap, combining infrastructure, performance, and security monitoring into a single integrated platform for hybrid-cloud environments.
- Infrastructure, Performance & Traffic Monitoring Core monitoring capability providing real-time visibility into device health, application performance, and traffic flows with features including network mapping, virtualization monitoring, log management, and NetFlow/IPFIX monitoring for IT operations teams.
- Network Detection and Response (NDR)
Quantifiable outcome
- 12,000,000+ devices monitored globally
- +3 more outcomes
Companies that use WhatsUp Gold
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles4 records
WhatsUp Gold technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature7 records
WhatsUp Gold partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and major.
- AWS (Amazon Web Services)coreWhatsUp Gold provides native monitoring capabilities for AWS cloud environments as part of its cloud monitoring suite, allowing customers to monitor AWS infrastructure alongside on-premises resources.
- Microsoft AzurecoreWhatsUp Gold integrates monitoring for Microsoft Azure cloud environments, enabling unified visibility across Azure and hybrid infrastructure.
- ServiceNowcoreNative integration with ServiceNow for ITSM workflow automation, allowing alerts and network data to flow into ServiceNow incident management.
- Microsoft TeamsmajorWhatsUp Gold can send alerts and notifications directly to Microsoft Teams channels, enabling IT teams to receive network monitoring alerts within their collaboration platform.
- SlackmajorSlack integration allows network monitoring alerts to be delivered to Slack channels, with configurable notification workflows.
- VMwarecoreWhatsUp Gold monitors VMware environments including vSphere, providing visibility into virtual machines, hosts, and virtual infrastructure performance.
- Microsoft Hyper-VcoreWhatsUp Gold provides monitoring for Microsoft Hyper-V virtualization environments, including hosts and guest virtual machines.
- CiscomajorWhatsUp Gold supports Cisco networking devices and protocols including NetFlow, providing deep integration with Cisco network infrastructure.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
WhatsUp Gold competitors and assessment
Company assessmentDirect peers
- Auvik Networks: Auvik provides cloud-based network monitoring and management for MSPs and mid-market IT teams, competing with WhatsUp Gold in the SMB/mid-market segment with a SaaS delivery model and similar network mapping and traffic analysis features.
- Paessler PRTG: PRTG is a direct network monitoring competitor highlighted by WhatsUp Gold on its homepage. Both sell subscription-based, sensor/device-tier priced network monitoring with broad protocol coverage and target a similar SMB-to-enterprise IT operations buyer.
- SolarWinds: SolarWinds is WhatsUp Gold's most direct competitor in network and infrastructure monitoring. WhatsUp Gold's own homepage runs an active comparison campaign against SolarWinds, and both target enterprise IT operations teams with on-premises and hybrid monitoring, NetFlow analysis, and similar device-tier pricing models.
- LogicMonitor: LogicMonitor is a SaaS-delivered infrastructure monitoring platform targeting the same enterprise IT operations buyer as WhatsUp Gold, with similar hybrid-cloud and network device coverage but a cloud-native delivery model.
- ManageEngine OpManager: ManageEngine OpManager competes directly with WhatsUp Gold in network monitoring, server monitoring, and bandwidth analysis. Both sell tiered, device-count-based subscriptions targeting IT operations teams with hybrid infrastructure visibility requirements.
Emerging players
- ExtraHop: ExtraHop is a network detection and response (NDR) specialist that overlaps with WhatsUp Gold's NTA+ and AI-driven threat detection capabilities. It competes for the security-focused subset of WhatsUp Gold's enterprise buyer.
- Nagios: Nagios is a long-standing open-source and commercial network and infrastructure monitoring platform targeting IT operations teams with similar use cases to WhatsUp Gold, including device, server, and application monitoring at lower price points.
Broad incumbents
- Splunk: Splunk's observability and log management portfolio competes with WhatsUp Gold's Log Management, traffic analysis, and security monitoring capabilities. As a much larger platform, it represents an enterprise-scale incumbent threat.
- Dynatrace: Dynatrace offers unified observability and security (including AI-driven anomaly detection) that overlaps with WhatsUp Gold's NTA+ and WhatsUp Gold 360 capabilities. As a large enterprise SaaS platform, it competes for the same observability budgets.
- Datadog: Datadog is a broader cloud-native observability and security platform that overlaps with WhatsUp Gold's hybrid-cloud monitoring, log management, and network performance monitoring. It represents the modern SaaS-native competitive threat against WhatsUp Gold's traditional on-premises heritage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
WhatsUp Gold social profiles
Digital presenceWhatsUp Gold financial estimates
Financial estimateRevenue estimate
Valuation estimate
WhatsUp Gold leadership team
Management profileNumber of profiles
Profiles2 records
WhatsUp Gold funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WhatsUp Gold M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WhatsUp Gold
What does WhatsUp Gold do?
WhatsUp Gold is a unified IT infrastructure monitoring platform that provides network visibility, performance analytics, traffic analysis, and AI-driven threat detection across hybrid-cloud environments. It offers automated discovery, interactive Layer 2/3 network mapping, log management, configuration management, and network detection and response capabilities sold as software subscriptions with tiered device-count pricing.
Is WhatsUp Gold a public or private company?
WhatsUp Gold is a private company. It is classified as corporate owned and is currently operating.
When was WhatsUp Gold founded?
WhatsUp Gold was founded in 1991. It employs 251 to 500 people.
Where is WhatsUp Gold based?
WhatsUp Gold is headquartered in Lexington, United States, in the North America region.
How does WhatsUp Gold make money?
Three revenue lines are on record. Software Licenses and Subscriptions are the primary driver. The others are support and Maintenance Renewals and professional Services.
Who are WhatsUp Gold's main competitors?
Direct peers on record are Auvik Networks, Paessler PRTG, SolarWinds, LogicMonitor and ManageEngine OpManager. Emerging players are ExtraHop and Nagios. Broad incumbents are Splunk, Dynatrace and Datadog.
Does WhatsUp Gold have an API?
Yes. WhatsUp Gold offers a REST API that enables developers to automate network monitoring tasks, query network data, and integrate with external systems. The API supports scripting via the WhatsUp Gold PS PowerShell module for PowerShell-based automation and scripting. Developer documentation is at docs.progress.com/category/whatsupgold-documentation.
What industry is WhatsUp Gold in?
WhatsUp Gold's product category is Network Monitoring Software. Its primary akta.pro industry code is HDADAIAD, IT Risk Management (ITRM). Its NAICS code is 518210.