Rocapoint Partners
RocaPoint Partners is a privately held, Atlanta-based real estate investment and development firm that master-develops large-scale mixed-use projects in joint venture with municipal partners across the Southeastern United States, anchoring projects with civic, hospitality, retail, and corporate tenants.
- Company typePrivate
- Founded-
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Rocapoint Partners does
RocaPoint Partners is a privately held real estate investment and development firm headquartered in Atlanta, Georgia, focused on large-scale mixed-use development across the Southeastern United States. The firm operates with a lean corporate team of 1-10 employees led by Principals Phil Mays and Patrick Leonard, with Adam Flatto (CEO of The Georgetown Company) as Chairman. Its portfolio consists of six active or completed projects: the 135-acre Halcyon mixed-use village in Forsyth County, GA; the 187,000-square-foot PGA Tour Global Home headquarters in Ponte Vedra Beach, FL (2020); the 165,000-square-foot PGA Tour Studios media production facility in Ponte Vedra Beach, FL (2025); the $1.1 billion, 37-acre Greenville County Square redevelopment in Greenville, SC; the $2 billion, 75-acre Downtown Pompano Beach redevelopment in Pompano Beach, FL; and the 12.8-acre Campus 244 adaptive reuse campus in Atlanta, GA, which includes a 145-room Element by Westin hotel and roughly 380,000 square feet of office space leased to tenants such as Transportation Insight and Insight Global.
RocaPoint's development approach centers on master-developing urban and suburban districts in joint venture with municipal partners and assembling work-class design and tenant teams — Foster + Partners serves as the architectural partner across multiple flagship projects, and anchor tenants include Morgan Stanley (Halcyon), Whole Foods/Pottery Barn/Williams Sonoma (Greenville County Square), Element by Westin (Campus 244), and the PGA Tour (Ponte Vedra). Projects range from adaptive reuse to greenfield mixed-use villages, with completed build-outs covering several million square feet of combined office, retail, residential, hotel, civic, and public space.
Revenue is generated through project-level development economics — development fees, equity participation, asset sales, and rental income from owned commercial properties — rather than a software or subscription model. GTM is relationship-driven enterprise field sales targeting municipalities, government entities, property owners, and institutional tenants, with brand visibility sustained through a digital presence (LinkedIn, Facebook, Twitter) and earned media coverage in outlets such as Urbanize Atlanta, Greenville News, and Upstate Business Journal.
Rocapoint Partners firmographics
Firmographics- Name
- Rocapoint Partners
- Legal name
- RocaPoint Partners
- Website
- https://rocapoint.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RocaPoint Partners is a privately held, Atlanta-based real estate investment and development firm that master-develops large-scale mixed-use projects in joint venture with municipal partners across the Southeastern United States, anchoring projects with civic, hospitality, retail, and corporate tenants.
- Ownership category
- akta.pro rank
Rocapoint Partners industry classification
Industry- Product category
- Real Estate Development
- SIC
- Investors, Nec (6799), Real Estate Dealers (For Their Own Account) (6532), Land Subdividers & Developers (No Cemeteries) (6552)
- akta.pro primary industry
- Commercial Real Estate Asset Management (BPAJAMAB)
- akta.pro secondary industry
- Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support) (BPAJANAC)
Keywords
Where Rocapoint Partners is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rocapoint Partners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Real Estate Development and Investment: Revenue generated through development fees, property sales, and leasing activities from mixed-use development projects. The firm invests capital in development projects and generates returns through successful project completion and monetization.
- Property Leasing: Commercial office space leasing at properties like Campus 244, generating recurring rental income from tenants including Element by Westin hotel, Transportation Insight, and Insight Global.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Rocapoint Partners product offering
Product offeringCore offering
RocaPoint Partners is a privately held real estate investment and development firm headquartered in Atlanta, Georgia that develops large-scale mixed-use properties including corporate headquarters, mixed-use villages, urban redevelopment projects, and adaptive reuse campuses. The firm acts as master developer, investing capital and partnering with municipalities and architects like Foster + Partners to deliver projects ranging from 12.8 to 135 acres that combine office, retail, hotel, residential, civic and public space. Revenue is generated through development fees, property sales, and commercial leasing of completed assets.
Product overview
RocaPoint Partners is a privately held real estate investment and development firm based in Atlanta, Georgia, specializing in mixed-use development. The company's portfolio consists of six major development projects: Halcyon (135-acre mixed-use village in Forsyth County, GA), PGA Tour Global Home (187,000 SF corporate headquarters in Ponte Vedra Beach, FL), PGA Tour Studios (165,000 SF media production facility in Ponte Vedra Beach, FL), Downtown Pompano Beach ($2 billion, 75-acre mixed-use redevelopment in FL), Greenville County Square ($1.1 billion, 37-acre mixed-use redevelopment in SC), and Campus 244 (12.8-acre adaptive reuse campus in Atlanta, GA). These projects range from corporate headquarters and media production facilities to large-scale mixed-use village and urban redevelopment initiatives.
Differentiator
Problem solved
Functional benefit
Products and services
- Halcyon
Quantifiable outcome
- Over 2 million visitors annually at Halcyon
- +3 more outcomes
Companies that use Rocapoint Partners
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Rocapoint Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Rocapoint Partners partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Greenville CountycoreJoint venture partnership for the $1.1 billion, 37-acre Greenville County Square redevelopment project. RocaPoint serves as master developer for 3 million square feet of Class A office, retail, hotel, residential, and public space including the new Greenville County Administrative Building.
- City of Pompano BeachcoreJoint venture with the City of Pompano Beach for the $2 billion redevelopment of 75 acres. RocaPoint serves as master developer for 4 million square feet of dynamic spaces including retail, residential, office, hotel, civic and public space, anchored by a new City Hall.
- Foster + PartnerscoreLondon-based architectural firm serving as design partner for multiple flagship projects including PGA Tour Global Home (187,000 sq ft headquarters), PGA Tour Studios (165,000 sq ft), and Greenville County Administrative Building (262,000 sq ft).
Scale indicators8 records
Recent moves5 records
Expansion highlights5 records
Rocapoint Partners competitors and assessment
Company assessmentOthers
- The Georgetown Company: Privately-held real estate investment and development firm led by Adam Flatto (RocaPoint's Chairman) with 20M+ sq ft of commercial and residential assets. Comparable as a sister platform with overlapping investment strategy, scale, and leadership, though it is not a direct competitor given the related-party relationship.
- Midtown Athletic Clubs / Clancy Group (mixed-use affiliates): Hospitality-anchored mixed-use developer with adaptive reuse expertise across the eastern US. Comparable to RocaPoint in adaptive reuse and wellness-anchored placemaking, though operating at a different scale and asset class.
Direct peers
- Howard Hughes Corporation: NYSE-listed master-planned community and mixed-use developer operating large-scale, mixed-use projects (e.g., The Woodlands, Ward Village). Directly comparable to RocaPoint in master-developing civic-adjacent, multi-phase mixed-use destinations where Adam Flatto also serves as a director.
- Crescent Communities: Southeast US-based mixed-use and master-planned community developer active across GA, FL, and the Carolinas. Directly comparable to RocaPoint given overlapping geography, mixed-use product focus, and similar project scale (multiple millions of sq ft per development).
- North American Properties: Atlanta-based mixed-use developer with a portfolio of retail-anchored town centers and live-work-play communities across the Southeast. Closely comparable to RocaPoint in product type, geographic focus, and emphasis on community-scale placemaking.
- Sterling Bay: Chicago-based large-scale mixed-use and office developer behind projects like Lincoln Yards and the Google Fulton Market campus. Comparable as a similarly sized private developer executing adaptive reuse and master-planned mixed-use campuses with corporate anchor tenants.
- Trammell Crow Company: One of the largest commercial real estate developers in the US (a CBRE subsidiary), executing large-scale office, mixed-use, and master-planned projects nationwide. Comparable in product category and project scale, though materially larger and broader in scope than RocaPoint.
- South Street Partners: Charlotte-based real estate private equity firm focused on multifamily, mixed-use, and master-planned communities across the Southeast US. Comparable as a similarly sized private investment and development platform with overlapping Southeast geographic focus.
Broad incumbents
- Related Companies: National large-scale developer of mixed-use, affordable housing, and master-planned projects (e.g., Hudson Yards). Comparable in mixed-use development focus and civic-partnering model, though Related is dramatically larger and more diversified than RocaPoint's boutique footprint.
Regional players
- RDA Ventures (Real Estate Development Associates): Atlanta-based boutique real estate investment and development firm operating across the Southeast with adaptive reuse and mixed-use projects. Closely comparable to RocaPoint in size, geography, and boutique development model serving similar municipal and corporate clients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Rocapoint Partners social profiles
Digital presenceRocapoint Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rocapoint Partners leadership team
Management profileNumber of profiles
Profiles3 records
Rocapoint Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rocapoint Partners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rocapoint Partners
What does Rocapoint Partners do?
RocaPoint Partners is a privately held real estate investment and development firm headquartered in Atlanta, Georgia that develops large-scale mixed-use properties including corporate headquarters, mixed-use villages, urban redevelopment projects, and adaptive reuse campuses. The firm acts as master developer, investing capital and partnering with municipalities and architects like Foster + Partners to deliver projects ranging from 12.8 to 135 acres that combine office, retail, hotel, residential, civic and public space. Revenue is generated through development fees, property sales, and commercial leasing of completed assets.
Is Rocapoint Partners a public or private company?
Rocapoint Partners is a private company. It is classified as management employee owned and is currently operating.
When was Rocapoint Partners founded?
Rocapoint Partners was founded in -1. It employs 1 to 10 people.
Where is Rocapoint Partners based?
Rocapoint Partners is headquartered in Atlanta, United States, in the North America region.
How does Rocapoint Partners make money?
Two revenue lines are on record. Real Estate Development and Investment is the primary driver. The others are property Leasing.
Who are Rocapoint Partners's main competitors?
Others on record are The Georgetown Company and Midtown Athletic Clubs / Clancy Group (mixed-use affiliates). Direct peers are Howard Hughes Corporation, Crescent Communities, North American Properties, Sterling Bay, Trammell Crow Company and South Street Partners. Related Companies is listed as a broad incumbent. RDA Ventures (Real Estate Development Associates) is listed as a regional player.
Does Rocapoint Partners have an API?
No public API is recorded for Rocapoint Partners.
What industry is Rocapoint Partners in?
Rocapoint Partners's product category is Real Estate Development. Its primary akta.pro industry code is BPAJAMAB, Commercial Real Estate Asset Management, with a secondary code of BPAJANAC, Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support). Its SIC code is 6799.