What Symmetry Electronics does

Symmetry Electronics, founded in 1998 in El Segundo, California, and rebranded to Braemac Americas effective January 2, 2025, is an authorized global distributor of electronic components focused on wireless connectivity, sensors, semiconductors, and embedded solutions. The company distributes products from over 50 premier manufacturers — including Nordic Semiconductor, Silicon Labs, Digi International, Qorvo, u-blox, Kingston Technology, TDK InvenSense, and Sensirion — across 14 product categories spanning circuit protection, connectors, electromechanical components, embedded modules, enclosures, optoelectronics, passives, power, semiconductors, sensors, test and measurement, thermal management, tools and supplies, and wire and cable. Its line card targets protocols including Bluetooth LE, UWB, Zigbee, Z-Wave, Thread, Wi-Fi, and cellular (LTE/LTE-M/NB-IoT/5G).

The business model combines traditional authorized distribution with value-added engineering services. Hardware sales generate the majority of revenue through quote-based enterprise pricing and volume-tier unit pricing (e.g., Nordic nRF52840 dropping from $6.35 to $3.35 per unit at 1,000+ quantities). Value-added services — turnkey design, assembly/sub-assembly, customization, kitting and logistics, pre-shipment programming, and BGA/CSP re-balling for defense and aerospace — function as a margin-accretive services overlay and as a customer-acquisition lever for design-in wins. Distribution is executed through a direct sales organization supported by phone, email, and an e-commerce storefront with Request-a-Quote functionality, complemented by go-to-market partnership with sister companies TTI Inc. and Mouser Electronics under the Berkshire Hathaway-owned Exponential Technology Group (XTG).

The customer base is weighted toward industrial IoT (manufacturing, robotics, asset tracking), smart cities infrastructure, and healthcare and medical technology, with secondary exposure to smart home/consumer IoT, automotive and EV, and defense and aerospace. The company has received sector recognition such as Digi International's 2023 North America OEM Demand Creation Partner of the Year, holds ISO 9001:2015 and ISO 26000 certifications, and supports markets from its Fort Worth, Texas operational base as a division of Braemac within the global XTG network.

Name

Symmetry Electronics

Legal name

Exponential Technology Group, Inc.

Website

https://symmetryelectronics.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Authorized global distributor of electronic components focused on wireless connectivity, sensors, semiconductors, and embedded solutions from 50+ premier manufacturers, serving industrial IoT, smart cities, healthcare, and defense OEMs through direct sales and value-added engineering services as Braemac Americas within Berkshire Hathaway's XTG.

Ownership category

akta.pro rank

Product category

Electronic Component Distribution

NAICS

Other Electrical Equipment and Component Manufacturing (3359), Electrical Equipment Manufacturing (33531), Other Communications Equipment Manufacturing (334290)

SIC

Wholesale-Electronic Parts & Equipment, Nec (5065), Electronic Components & Accessories (3670), Electronic Coils, Transformers & Other Inductors (3677), Instruments For Meas & Testing Of Electricity & Elec Signals (3825)

akta.pro primary industry

Electronic Components (Resistors, Capacitors, Inductors) Retail (CRACAKAA)

akta.pro secondary industries

EMI/EMC & Filtering Components (Common-mode chokes, filters, shielding materials) (IMAGAJAN), Enclosures, Boxes & DIN-Rail Hardware (junction boxes, cabinets, panel enclosures, DIN rail, gland plates) (IMAGAEAH), Military Power Supplies, RF/Microwave Components & Ruggedized Electronics (IMABAGAJ)

Keywords

• Electronic component distribution
• Wireless connectivity modules
• Semiconductor distribution
• Embedded IoT solutions
• Value-added engineering services

Headquarters

HQ city

El Segundo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Electronic Component Distribution: Distribution of electronic components including semiconductors, sensors, wireless modules, connectors, passive components, power management ICs, and embedded solutions. Revenue generated through product sales with quote-based pricing for most enterprise customers.
2. Value-Added Services: Engineering services encompassing turnkey design, assembly/sub-assembly, customization, kitting and logistics, programming, and re-balling services. These services enhance the core distribution business and provide additional revenue streams while differentiating the company from commodity distributors.
3. Technical Engineering Support: In-house engineering expertise that acts as an extension of suppliers' technical teams, providing design consultation and support services integrated with product sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Symmetry Electronics (now Braemac Americas) is an authorized global distributor of electronic components and systems, reselling semiconductors, sensors, wireless modules, connectors, passive and power components, embedded solutions, and related products from over 50 manufacturers. It complements component distribution with engineering-led value-added services — turnkey design, assembly/sub-assembly, customization, kitting and logistics, programming, and BGA re-balling — supporting customers from concept through production in IoT, industrial, medical, smart-home, automotive, and defense applications.

Product overview

Symmetry Electronics (now rebranded to Braemac) is an authorized global distributor of electronic components and systems, offering an extensive portfolio of semiconductors, sensors, wireless modules, connectors, power components, and embedded solutions from over 50 premier manufacturers including Nordic Semiconductor, Digi International, Silicon Labs, u-blox, Kingston Technology, TDK InvenSense, Qorvo, and Sensirion. The company's product portfolio spans 14 major categories: Circuit Protection, Connectors, Electromechanical, Embedded Solutions, Enclosures, Optoelectronics, Passive Components, Power, Semiconductors, Sensors, Test & Measurement, Thermal Management, Tools & Supplies, and Wire & Cable. Beyond component distribution, Symmetry Electronics offers comprehensive value-added services including turnkey design, assembly/sub-assembly, customization, kitting and logistics, programming, and re-balling—enabling support from concept through production. The company operates as a division of Braemac under the Exponential Technology Group (XTG), alongside TTI Inc. and Mouser Electronics, providing technical engineering support and serving markets including industrial IoT, smart cities, healthcare, robotics, and automotive.

Differentiator

Problem solved

Functional benefit

Products and services

• Semiconductors Authorized distribution of active filters, amplifier ICs, audio ICs, chipsets, clock and timer ICs, communication/networking ICs, data converter ICs, discrete semiconductors, driver ICs, embedded processors and controllers, interface ICs, logic ICs, memory ICs, multimedia ICs, power management ICs, security/authentication ICs, switch ICs, and wireless/RF integrated circuits from premier manufacturers including Semtech, Silicon Motion, Silicon Labs, and GigaDevice. Sold to engineers and OEMs building electronic products.
• Sensors Authorized distribution of audio sensors, capacitive touch sensors, current sensors, environmental sensors, flow sensors, liquid level sensors, magnetic sensors, motion and position sensors, optical sensors, pressure sensors, temperature sensors, and sensor hardware from manufacturers including TDK InvenSense and Sensirion. Used by product engineers building IoT, industrial, medical, and consumer devices.
• Embedded Solutions Authorized distribution of audio modules, computing modules, display modules, engineering tools, Ethernet and communication modules, interface modules, memory and data storage, sensor modules, wireless and RF modules, and software for embedded system development. For OEMs and engineers developing connected products.
• Connectors Authorized distribution of audio/video connectors, board-to-board and mezzanine connectors, card edge connectors, D-Sub connectors, headers and wire housings, memory connectors, modular/Ethernet connectors, RF interconnects, terminal blocks, and USB connectors for electronics assembly and integration.
• Passive Components Authorized distribution of antenna accessories, antennas, audio/signal transformers, capacitors, EMI filters and suppression components, frequency control and timing devices, inductors/chokes/coils, and signal conditioning products for electronic circuit design.
• Power Components Authorized distribution of batteries, battery chargers, battery holders/clips/contacts, DC/DC converters, power conditioning equipment, power supplies, and transformers for powering electronic systems.
• Circuit Protection Components Authorized distribution of ESD suppressors/TVS diodes, surge protective devices (SPD), thermistors, and varistors for protecting electronic circuits from overvoltage and transient events.
• Electromechanical Components Authorized distribution of audio devices, encoders, hardware, I/O modules, industrial automation equipment, and relays for mechanical and electrical interface applications.
• Optoelectronics Authorized distribution of cameras and accessories, displays, fiber optics, infrared data communications, LED lighting, optical detectors and sensors, optical switches, and optocouplers/photocouplers for optical and lighting subsystems.
• Test and Measurement Equipment Authorized distribution of analyzers, calibration/warranties/service plans, datalogging and acquisition equipment, and test equipment accessories for electronics development and manufacturing.
• Thermal Management Products Authorized distribution of heat sinks and thermal interface products for managing heat dissipation in electronic systems.
• Wire and Cable Products Authorized distribution of cable assemblies, coaxial cables, FFC/FPC jumper cables, and wire/cable management products for electronic interconnection.
• Enclosures Authorized distribution of enclosures, boxes, and cases plus racks and cabinets for protecting and housing electronic equipment.
• Tools and Supplies Authorized distribution of accessories, maker/DIY and educational products, prototyping products, and tools for electronics development and manufacturing.
• Digi XBee Wireless Modules Digi International's XBee family of wireless modules supporting protocols including Bluetooth LE, Zigbee, 802.15.4, and cellular for IoT connectivity applications. For OEMs building connected products.
• Nordic Semiconductor Wireless SoCs Nordic Semiconductor's nRF52 and nRF54L series wireless SoCs supporting Bluetooth LE, Thread, Zigbee, and 2.4GHz proprietary protocols for ultra-low power IoT applications. For OEMs building connected devices.
• Silicon Labs Wireless Solutions Silicon Labs' EFR32 wireless SoCs and Z-Wave 800 series modules for Bluetooth, Zigbee, Thread, Z-Wave, and Matter smart home applications. For OEMs building smart home and IoT devices.
• u-blox Positioning and Wireless Modules u-blox modules for GPS/GNSS positioning and wireless communication, including AWS IoT ExpressLink modules for simplified cloud connectivity. For OEMs building positioning- and connectivity-enabled products.
• Kingston Technology Industrial Storage Kingston's industrial-grade SATA and NVMe solid-state drives (SSDs) for demanding applications requiring high-reliability data storage. For OEMs building industrial, automotive, and embedded systems.
• Turnkey Design Services Design services, assembly, and testing of complete customized electronic solutions from concept to production. For OEMs and product teams needing end-to-end engineering support alongside component sourcing.
• Assembly and Sub-Assembly Services Turnkey box-build solutions integrating PCBA, cables, power supplies, displays, and single-board computers into enclosures. For OEMs needing finished sub-assemblies rather than loose components.
• Customization Services Tailored solutions including logo customization for power adapters, connector changes, serial port additions, and custom loom bundling with Box PCs. For OEMs needing product-level customization beyond standard catalog offerings.
• Kitting and Logistics Services Component sourcing with broad manufacturer portfolio, Bill-of-Materials (BOM) management, and vendor-managed inventory (VMI) for timely shipments. For OEMs and contract manufacturers managing multi-line BOMs.
• Programming Services Pre-shipment programming of parts, enhancing security and saving time in high-volume production environments. For OEMs that need devices shipped pre-flashed with firmware, credentials, or configuration.
• Re-Balling Services Re-balling for Ball Grid Array (BGA), Chip Scale Packages (CSP), and similar packages, replacing lead-free solder balls with leaded ones for Defense and Aerospace applications. For aerospace and defense electronics programs needing leaded-solder compliance.

Quantifiable outcome

• Supporting over 30 million IoT devices with Virtual Antenna technology
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

13 partnerships are on record, tiered core and standard.

• Gateworks CorporationcoreChannel Partner/ Reseller/ Distributor · 6 November 2024Strategic distribution agreement for high-quality ARM-based single board computers (SBCs) for embedded and industrial applications. Gateworks provides rugged, industrial-grade products with long life availability and USA-made quality, manufactured in their AS9100D/ISO 9001:2015 certified California facility.
• Digi InternationalcoreChannel Partner/ Reseller/ Distributor · 9 August 2024Authorized distributor for Digi International's IoT connectivity products, services, and solutions including Digi XBee modules, AnywhereUSB Plus, and Digi X-ON edge-to-cloud IIoT platform. Awarded 2023 North America OEM Demand Creation Partner of the Year.
• Silex TechnologycoreChannel Partner/ Reseller/ Distributor · 17 July 2024Strategic distribution agreement for reliable wireless connectivity solutions for medical, industrial, and commercial clients. Silex offers diverse range of embedded wireless solutions and external box products, providing comprehensive hardware and software support from design to manufacturing.
• u-bloxcoreChannel Partner/ Reseller/ Distributor · 12 July 2024Distribution of AWS IoT ExpressLink modules including NORA-W2 (Wi-Fi) and SARA-R510AWS (Cellular), enabling simplified cloud connectivity for IoT device developers. u-blox provides semiconductor chips, modules, and IoT services for positioning and connectivity.
• IgnionstandardChannel Partner/ Reseller/ Distributor · 26 June 2024Distribution of Virtual Antenna technology products including NN02 and NN03 mXTEND antenna series supporting LTE, 5G, GNSS, Bluetooth, Wi-Fi protocols. Ignion's Oxion platform provides AWS-powered antenna design tools.
• Efinix, Inc.standardChannel Partner/ Reseller/ Distributor · 10 June 2024Distribution agreement to fortify FPGA solutions for customers, expanding product portfolio to include Efinix's FPGA technology alongside existing semiconductor offerings.
• SparkFun ElectronicsstandardChannel Partner/ Reseller/ Distributor · 5 June 2024Distribution agreement with open-source manufacturer SparkFun Electronics, expanding reach to maker and hobbyist markets alongside enterprise-focused offerings.
• VIA Technologies, Inc.standardChannel Partner/ Reseller/ Distributor · 15 May 2024Strategic distribution agreement with intelligent solutions provider VIA Technologies, Inc. for embedded computing and connectivity solutions.
• Silicon LabscoreChannel Partner/ Reseller/ DistributorAuthorized distributor for secure and intelligent semiconductors, software, and system solutions for IoT. Co-hosting Works With virtual summit and supporting smart home, industrial IoT, and smart cities markets.
• Connected DevelopmentcoreStrategic or Co-development PartnerEngineering design services firm specializing in M2M, IoT, and wireless solutions. Designed the IoT Reference Platform combining pre-certified reference design with cloud-based solutions. Partners with Symmetry within Exponential Technology Group.
• KopisstandardStrategic or Co-development PartnerCloud-based IoT solutions provider partnered with Connected Development's IoT Reference Platform, enabling successful product prototyping and deployment for landfill leachate monitoring and other industrial IoT applications.
• Zipit Wireless, Inc.standardStrategic or Co-development PartnerCellular connectivity and subscription platform provider integrated into the IoT Reference Platform for cellular IoT solutions. Joint case study on leachate monitoring solution.
• Exponential Technology Group (XTG)coreOthersSymmetry Electronics is a division of Braemac within XTG, alongside industry leaders TTI Inc. and Mouser Electronics. Together they provide a united global supply chain solution with shared mission of simplifying engineering and accelerating time to market.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Mouser Electronics: Sister company under the Exponential Technology Group (XTG); both authorized electronic component distributors serving OEMs with similar franchise lines including Nordic Semiconductor, Silicon Labs, and others. Mouser is a much larger direct competitor in the same core business of authorized distribution of semiconductors and wireless modules.
• Digi-Key Electronics: One of the largest global authorized electronic component distributors, with deep overlap in wireless, sensor, and embedded product lines. Directly competes for the same OEM design-in and production-volume business that Symmetry/Braemac Americas targets.
• Future Electronics: One of the largest privately held global authorized electronic component distributors, with strong overlap in wireless/connectivity, sensors, and embedded product lines, and a similar end-market focus on industrial, IoT, and automotive OEM customers.
• Farnell / element14: Global authorized electronic component distributor (part of Premier Farnell / Avnet) selling semiconductors, passives, connectors, and wireless modules to engineers and OEMs. Overlaps directly with Symmetry's product portfolio and customer base.
• RS Components / RS Americas: Global authorized electronic component and industrial product distributor serving engineers and industrial OEMs. Competes with Symmetry on passives, sensors, wireless modules, and tools, with similar transactional and quote-based pricing models.
• Richardson RFPD: Specialty distributor focused on RF, wireless, and microwave components — a more direct niche overlap with Symmetry's wireless/connectivity line card (Qorvo, u-blox, Ignion antennas). Both serve design engineers in IoT, defense, and communications.
• RFMW: Specialty distributor of RF/microwave components and semiconductors, with a tightly overlapping supplier base (Qorvo and similar RF/wireless principals) and comparable focus on design-in support for wireless engineers.

Broad incumbents

• Arrow Electronics: Global broad-line electronic component distributor and broad incumbent offering a wider portfolio and value-added services (including engineering and supply-chain) than Symmetry. Competes head-to-head on the same semiconductor franchise lines and is a much larger alternative for enterprise customers.
• Avnet: Global broad-line distributor of electronic components and embedded solutions, with a sizable design-chain and supply-chain services business that directly overlaps with Symmetry's value-added services offering. A long-standing broad incumbent competitor.
• TTI Inc. Direct parent organization within the Exponential Technology Group; a Berkshire Hathaway-owned specialist in passive, connector, electromechanical, and discrete semiconductor distribution. While more specialized in discretes, TTI shares the XTG platform and a number of overlapping customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/Symmetryelectronics
• Facebookfacebook.com/symmetryelectronics
• LinkedInlinkedin.com/company/symmetry-electronics
• Xx.com/symmetryelec

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Symmetry Electronics