Cleana

What Cleana does

Cleana is a Boston-based design and manufacturing company that produces innovative restroom hardware, with its flagship offering being a self-lifting toilet seat. Founded in 2019 and operating as a private, for-profit business, the company employs between 11 and 50 people and sells through its website, cleana.co. The self-lifting seat targets hygiene and convenience improvements in both residential and commercial restroom environments, addressing long-standing complaints about manual seat handling.

The business is led by a three-person co-founding team — Kevin Tang (CEO), Andy Chang (CFO), and Max Pounanov (COO) — with a recently added Head of Growth (Caleb McGrath), signaling an emerging professionalization of the commercial motion. The company operates in a niche within the broader bathroom fixtures and sanitary hardware category, competing against established fixture manufacturers and emerging hygiene-focused startups. No disclosed patents, certifications, channel partnerships, or institutional funding rounds are present in the available data, indicating either an early-stage capital structure or limited public disclosure.

The revenue model is not documented in available sources. Likely mechanics include direct-to-consumer unit sales via cleana.co and potentially commercial/contract channels for facilities, hospitality, or office deployments, but no pricing, unit volume, or contract-value evidence is available to confirm the mix. Geographic scope and customer base are similarly undisclosed beyond the U.S. headquarters. The product is fundamentally mechanical rather than software-enabled, which implies a conventional hardware unit-economics model with manufacturing COGS, margin on finished goods, and channel-dependent go-to-market.

Name

Cleana

Website

https://cleana.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Cleana is a Boston-based design and manufacturing company founded in 2019 that produces innovative restroom hardware, including a self-lifting toilet seat, targeting hygiene and convenience in residential and commercial bathrooms.

Ownership category

akta.pro rank

Product category

Commercial Restroom Hardware

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Restroom & Hygiene Dispensing Systems (Commercial/Industrial) (IMAHALAH)

akta.pro secondary industry

Restroom Hygiene & Consumables Services (Supplies, Dispensers, Matting) (BPABABAI)

Keywords

• Restroom hardware
• Bathroom fixtures
• Self-lifting seat
• Commercial restroom products
• Hygiene hardware

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Core offering

Cleana is a design and manufacturing company that produces innovative restroom hardware, most notably a self-lifting toilet seat. The company develops and sells physical bathroom fixtures intended for use in commercial and institutional restroom environments, with the self-lifting seat positioned as a hands-free hygiene solution.

Product overview

No product information available. The source page (cleana.co) was in a loading/verification state and did not contain substantive product content.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Toto: Global leader in toilets and electronic/smart toilet seats, including washlet-style products. Comparable because it owns the premium, technology-enabled toilet-seat category Cleana is targeting with its self-lifting seat.
• Kohler: Diversified bathroom fixtures and kitchen brand with a full toilet-seat line. Comparable as a broad incumbent that controls residential and commercial restroom hardware channels that Cleana would need to reach end users.
• American Standard: Major bathroom and kitchen fixtures brand with strong commercial presence. Comparable as another broad incumbent with deep specification relationships in offices, hospitality, and institutional restrooms.
• Roca: Spanish-headquartered global bathroom fixtures brand with strong commercial and residential lines. Comparable as another broad incumbent in the international restroom hardware market Cleana could eventually target.
• Duravit: Premium European sanitaryware manufacturer with wide bathroom hardware range. Comparable as a design-forward broad incumbent serving hotel and residential restroom channels.
• LIXIL: Global building products and bathroom fixtures group (owner of INAX, American Standard overseas). Comparable as a diversified broad incumbent whose scale and channel reach dwarf early-stage hardware startups.

Direct peers

• Sloan Valve Company: A leading manufacturer of commercial restroom plumbing hardware, including flush valves and sensor-based fixtures. Comparable because Sloan dominates the commercial restroom specification channel that is Cleana's natural go-to-market.
• Bemis Manufacturing Company: One of the largest dedicated toilet-seat manufacturers in North America. Comparable because Bemis operates in the same core SKU Cleana is reinventing and competes on price, distribution, and material innovation.

Emerging players

• Brondell: Direct-to-consumer brand of electronic bidet seats and bathroom wellness products. Comparable as a smaller, innovation-focused player that has built a premium bathroom hardware brand through design-led marketing.
• Simplehuman: Design-led bathroom accessory brand known for sensor and motion-based fixtures (e.g., sensor trash cans, soap dispensers). Comparable on the design-plus-premium-channel approach to everyday restroom hardware.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/cleanaseat
• LinkedInlinkedin.com/company/cleana-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cleana