Brondell
Brondell is a San Francisco-based manufacturer and direct-to-consumer retailer of healthy home products — bidets, water filtration systems, air purifiers, and water-efficient showerheads — sold via brondell.com, Costco, Home Depot, Lowe's, and 5,900+ US retail stores.
- Company typePrivate
- Founded2003
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Brondell does
Brondell is a privately held manufacturer and direct-to-consumer retailer founded in 2003 in San Francisco by Dave Samuel. The company designs, markets, and distributes a unified portfolio of healthy home products organized under four pillars: Flush (bidets and toilet seats), Drink (water filtration systems), Breathe (air purifiers), and Bathe (water-efficient showerheads and shower filters). Brondell sells through its own e-commerce storefront at brondell.com, a 16-year Costco partnership, distribution across more than 5,900 US retail stores and 600+ Canadian stores, and additional shelf placement at Home Depot and Lowe's. The product ecosystem spans the core Brondell line, the acquired Nebia shower brand, the Omigo travel-bidet sub-brand, and Aurabeat-based commercial air purification technology. Its customer base is primarily residential consumers, augmented by a Brondell Pro commercial / small-business program and accessibility-focused buyers served through partnerships with Walter Reed, Liftseat, and senior living organizations.
The company's technology stack rests on patented Nebia spray technology (claimed to deliver up to 40% water savings and 75% greater spray force), AG+ sanitizing technology used in the Brondell Pro air purifier (independently tested at MRIGlobal to eliminate ≥99.9% of SARS-CoV-2 within 15 minutes with zero ozone), and Water Quality Association Gold Seal-certified filtration media on under-counter and reverse osmosis systems. Hardware products use recycled materials (65% recycled ABS plastic in bidet attachments; 10% in bidet seats; recycled ocean plastics in the Nebia Corre dock). Pricing tiers span from entry-level non-electric bidet attachments under $50 to the Sutro Integrated Smart Bidet Toilet at $2,199.99, supporting horizontal price segmentation across each product category.
Brondell generates revenue predominantly through one-time hardware sales of bidets, filtration systems, air purifiers, and showerheads, supplemented by a consumables-based recurring revenue layer from replacement filters and accessories tied to the installed base. The company accepts HSA/FSA payments on eligible products, operates a loyalty rewards and Give $20 Get $20 referral program, and runs an affiliate program through Impact.com. Sustainability positioning (1% for the Planet membership, ForestNation tree planting, Seatrees kelp restoration) and accessibility / community programs (Walter Reed, SF Meals on Wheels, Bridges Global Missions, City of Newark) are central to brand identity rather than primary revenue drivers.
Brondell firmographics
Firmographics- Name
- Brondell
- Legal name
- Brondell Inc.
- Website
- https://brondell.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Brondell is a San Francisco-based manufacturer and direct-to-consumer retailer of healthy home products — bidets, water filtration systems, air purifiers, and water-efficient showerheads — sold via brondell.com, Costco, Home Depot, Lowe's, and 5,900+ US retail stores.
- Ownership category
- akta.pro rank
Brondell industry classification
Industry- Product category
- Home Wellness Hardware
- NAICS
- Toilet Preparation Manufacturing (32562), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Small Electrical Appliance Manufacturing (335210), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Electric Housewares & Fans (3634), Household Appliances (3630), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)
- akta.pro primary industry
- Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers) (CRADAKAI)
- akta.pro secondary industries
- Water & Home System Care (Water Softeners, Septic Treatments, Drain/Openers, Appliance Cleaners) (CRADAKAK), Bathroom-Specific Air Care & Toilet Rim/Drop-In Deodorizers (CRAJAEAI)
Keywords
Where Brondell is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Brondell business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations, Infrastructure
Revenue model
- Hardware Product Sales: Brondell's primary revenue stream is one-time hardware sales of bidets, bidet toilet seats, bidet attachments, hand-held bidet sprayers, travel bidets, water filtration systems (countertop, under-counter, reverse osmosis), air purifiers, showerheads, shower filters, kitchen faucets, and accessories. Products are sold direct-to-consumer via Brondell.com and through major retail channels including Costco, Home Depot, and Lowe's.
- Replacement Filters and Accessories: Recurring revenue from replacement filters, parts, and accessories for installed water filtration systems, air purifiers, and bidet products. Replacement filters represent a consumables-based recurring revenue component tied to the installed base of products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level non-electric bidet seats and basic attachments |
| One time/ perpetual license | Pay-as-you-go | Mid-range electronic bidet seats and attachments with advanced features |
| One time/ perpetual license | Pay-as-you-go | Premium luxury bidet seats with full feature sets |
| One time/ perpetual license | Pay-as-you-go | High-tech integrated smart bidet toilets |
| One time/ perpetual license | Pay-as-you-go | Water filtration systems across all tiers |
| One time/ perpetual license | Pay-as-you-go | Air purifiers for residential and commercial use |
| One time/ perpetual license | Pay-as-you-go | Water-efficient showerheads and shower filters |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Brondell product offering
Product offeringCore offering
Brondell manufactures and distributes an ecosystem of healthy home products spanning four categories: bidet toilet seats, bidet attachments, and travel bidets (Flush); countertop, under-counter, and reverse osmosis water filtration systems (Drink); HEPA-type and commercial air purifiers (Breathe); and water-efficient showerheads and shower filters under the Nebia brand (Bathe), plus kitchen faucets and accessories. Products are sold directly to consumers through Brondell.com and through major retail partners including Costco, Home Depot, and Lowe's, with a secondary commercial channel (Brondell Pro) for healthcare, senior living, and small business customers.
Product overview
Brondell offers a unified ecosystem of home wellness products organized around four pillars: Flush (bidets and toilet seats), Breathe (air purifiers), Drink (water filtration systems), and Bathe (shower products). The portfolio spans bidet toilet seats including the Swash series and non-electric models, bidet attachments under the FreshSpa/EasySpa/SimpleSpa brands, travel bidets under the Omigo sub-brand, air purifiers including the Horizon, Brondell Pro (featuring Aurabeat technology), and commercial units, countertop and under-sink water filtration systems including reverse osmosis models, and water-efficient showerheads under the acquired Nebia brand. The company also offers kitchen faucets and accessories like bamboo bidet towels. Products range from entry-level non-electric options to luxury smart bidet toilets with prices from under $20 to over $2,000.
Differentiator
Problem solved
Functional benefit
Brands
- Nebia: Water-efficient shower products acquired by Brondell, featuring patented spray technology for sustainable showering with up to 40% water savings.
- Omigo
- Aurabeat
Products and services
- Swash 1400 Luxury Bidet Toilet Seat
Quantifiable outcome
- Over 1.388 million trees saved based on bidet sales
- +7 more outcomes
Companies that use Brondell
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Brondell technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Brondell partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and supporting.
- 1% for the PlanetcoreBrondell joined 1% for the Planet in 2022. One percent of sales on select bidet attachments (FreshSpa Comfort+, EasySpa, PureSpa, SimpleSpa Eco Essential, SimpleSpa Eco Advanced) supports vetted environmental nonprofits. Brondell staff volunteer at 1% for the Planet events annually.
- SeatreescoreMarch/World Water Day partnership. Kelp the Planet campaign: qualifying purchases funded planting of 1 square foot of crayweed kelp per order off the coast of Sydney, Australia. Restored 2,000 square feet of kelp forest in 2024, supporting marine biodiversity and CO2 reduction.
- ForestNationcoreSpring Plant-A-Tree program: for each qualifying purchase in April, ForestNation plants a tree in Tanzania, East Africa. Seed packets also sent with qualifying orders for local planting. Over 8,900 trees planted in the Brondell Forest in Tanzania.
- Feeding AmericasupportingSeptember Hunger Action Month partnership. $1 from most Brondell.com purchases donated to fight food insecurity in the San Francisco Bay Area.
- Alameda County Community Food Bank (ACCFB)supportingSeptember Hunger Action Month partnership alongside Feeding America. Brondell employee volunteers pack food at ACCFB warehouse for distribution to 400+ food pantries and meal programs.
- Breast Cancer Prevention Partners (BCPP)supportingOctober Breast Cancer Awareness Month partnership through 1% for the Planet. Awareness campaign plus free pink travel bidet with every bidet toilet seat purchase.
- Walter Reed Military Medical CentersupportingDonated bidet seats for use in the Center's rehabilitation apartments to support wounded veterans' accessible hygiene and independence.
- LiftseatsupportingPartnership with Liftseat to provide accessible hygiene solutions for wounded veterans at home, combining bidet technology with accessible seating.
- Mission Plus OnesupportingDonated bidet seats to provide injured veterans with options for accessible hygiene at home.
- Senior Living ForesightsupportingPartner connecting with local senior living communities for programs focused on health, hygiene, and independence in the bathroom.
- San Francisco Meals on WheelssupportingDonated air purifiers to seniors impacted by wildfire smoke, partnered with SF LGBT Center for wildfire relief air purification.
- Werner HousesupportingDonated air purifiers, water filtration systems, and bidets to support aging in place at this state-of-the-art home.
- SF LGBT CentersupportingPartnered with SF LGBT Center to provide air purification systems at no cost during Northern California wildfire smoke events.
- Bridges Global MissionssupportingDonated thousands of GoSpa Travel Bidets to Bridges Global Missions for sanitation solutions for women in Haiti and the Philippines.
- City of Newark, NJsupportingDonated thousands of Coral Under Sink Carbon Block Water Filtration Systems to families during the 2019 Newark drinking water crisis.
- California Native Plant Society (CNPS)supportingAnnual Earth Day volunteer partnership with CNPS and Visitacion Valley Greenway (GOAL) to maintain McLaren Park Native Plant Garden in San Francisco, planting native greenery and removing debris.
- AurabeatcoreBrondell Pro Sanitizing Air Purifier powered by Aurabeat AG+ technology, independently tested at MRIGlobal. Aurabeat technology is used in hospitals, universities, and hotels worldwide.
- Costcocore16-year retail partnership. Swash CL150 Non-Electric Bidet launched at Costco locations nationwide and online at Costco.com. Represents one of Brondell's longest-standing retail channel relationships.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Brondell competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Brondell social profiles
Digital presenceBrondell compliance and trust
Trust signalCompliance1 record
Brondell financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brondell leadership team
Management profileNumber of profiles
Profiles6 records
Brondell subsidiaries and ownership
Company hierarchySubsidiaries1 record
Brondell funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brondell M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brondell
What does Brondell do?
Brondell manufactures and distributes an ecosystem of healthy home products spanning four categories: bidet toilet seats, bidet attachments, and travel bidets (Flush); countertop, under-counter, and reverse osmosis water filtration systems (Drink); HEPA-type and commercial air purifiers (Breathe); and water-efficient showerheads and shower filters under the Nebia brand (Bathe), plus kitchen faucets and accessories. Products are sold directly to consumers through Brondell.com and through major retail partners including Costco, Home Depot, and Lowe's, with a secondary commercial channel (Brondell Pro) for healthcare, senior living, and small business customers.
Is Brondell a public or private company?
Brondell is a private company. It is classified as venture growth investor backed and is currently operating.
When was Brondell founded?
Brondell was founded in 2003. It employs 11 to 50 people.
Where is Brondell based?
Brondell is headquartered in San Francisco, United States, in the North America region.
How does Brondell make money?
Two revenue lines are on record. Hardware Product Sales are the primary driver. The others are replacement Filters and Accessories.
Does Brondell have an API?
No public API is recorded for Brondell.
What industry is Brondell in?
Brondell's product category is Home Wellness Hardware. Its primary akta.pro industry code is CRADAKAI, Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers), with a secondary code of CRADAKAK, Water & Home System Care (Water Softeners, Septic Treatments, Drain/Openers, Appliance Cleaners). Its NAICS code is 32562 and its SIC code is 3634.