Think Jam
Think Jam is a social-first creative marketing agency specializing in fandom growth, franchise management, and social content production for major entertainment studios including HBO, Warner Bros., Disney, and Netflix. Founded in 2004, the 60-person globally distributed agency operates from a Los Angeles production studio.
- Company typePrivate
- Founded2004
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Think Jam does
Think Jam is a social-first creative marketing agency founded in 2004 and headquartered in Downtown Los Angeles, operating with a globally distributed team of approximately 60 staff across the US, UK, and continental Europe. The agency specializes in growing and managing fandoms for major entertainment franchises and studios, offering an integrated suite of services spanning social content strategy and production, community management, franchise growth planning, creator and talent partnerships, media production, format development, shoppable social content, and awards campaign production. Its core proprietary infrastructure includes the T-J 107 social content production studio (a 2,000 sq ft facility in Downtown LA opened in 2023) and a seamless 18-hour production window enabled by US and UK teams working across time zones.
The agency's products are delivered through long-tenure enterprise engagements with blue-chip entertainment clients. Named relationships include a 16-year engagement on the Wizarding World franchise (growing the community from tens of thousands to over 100 million fans), a 5+ year tenure as HBO's agency of record for Emmy For Your Consideration campaigns (producing 30,000+ ads and supporting 102 Emmy wins), retained agency work for Warner Bros. Consumer Products, the StemDrop artist discovery format co-developed with TikTok and Universal Music Group, and social strategy work for Amazon Studios, Disney, Netflix, Paramount, Sony Pictures, Universal Pictures, Lionsgate, and Legendary. The agency's notable commercial outcomes include 1.8X purchase intent on lifestyle-first content, 25% higher engagement versus competitors, and 400%+ more interactions on shoppable posts.
Think Jam operates as a private, bootstrapped, founder-led B2B professional services agency under Founder & CEO Daniel Robey. Revenue is generated through ongoing retainer fees and project-based creative production services with enterprise clients. The go-to-market is relationship-based, leveraging the agency's franchise portfolio, industry reputation, and CEO-level relationships with major entertainment companies. Client acquisition is driven primarily by direct engagement, industry reputation, and thought leadership in fandom management. There is no public pricing, no disclosed external investment, and no parent company or holding structure evidenced in the available materials.
Think Jam firmographics
Firmographics- Name
- Think Jam
- Legal name
- Think Jam
- Website
- https://thinkjam.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Think Jam is a social-first creative marketing agency specializing in fandom growth, franchise management, and social content production for major entertainment studios including HBO, Warner Bros., Disney, and Netflix. Founded in 2004, the 60-person globally distributed agency operates from a Los Angeles production studio.
- Ownership category
- akta.pro rank
Think Jam industry classification
Industry- Product category
- Entertainment Marketing Agency
- NAICS
- Broadcasting and Content Providers (516), Motion Picture and Sound Recording Industries (512)
- SIC
- Services-Allied To Motion Picture Production (7819), Services-Management Services (8741)
- akta.pro primary industry
- Brand Partnerships & Music Placement Services (Non-Exclusive Brand Deals) (MPAIALAM)
Keywords
Where Think Jam is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices11 records
Markets served
Think Jam business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Agency of Record Services: Think Jam serves as retained agency of record for major clients like HBO for FYC campaigns, producing thousands of pieces of content across multiple media buys and publishers. Revenue derived from ongoing retainer fees and project-based creative production services.
- Social Media Management: Ongoing management of social handles and communities for franchises, including daily content communication, growth strategy, and community management across 12+ social channels.
- Format Development & Production: Development and production of new entertainment formats (e.g., StemDrop) including creator engagement, content production, and global activation. Revenue from production partnerships with major brands and platforms.
- Shoppable Social Content: Creative production for consumer products social content, turning products into shoppable social content. Includes influencer management, custom shoots, and content delivery across official Warner Bros. channels.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Think Jam product offering
Product offeringCore offering
Think Jam is a B2B creative marketing agency that delivers social-first content strategy, community management, and franchise growth services for entertainment brands and fandoms. The agency operates as a retained partner producing social content, managing communities, developing entertainment formats, running awards For Your Consideration (FYC) campaigns, and creating shoppable social content for studios and franchise owners such as HBO, Warner Bros., Disney, Netflix, and Amazon Studios.
Product overview
Think Jam is a social-first entertainment marketing agency offering a comprehensive suite of services built around growing fandoms and managing franchises. The company operates as a unified service offering rather than a software platform, providing social content and strategy, franchise growth planning, community management, creator and talent partnerships, media production (including their T-J 107 studio in Downtown Los Angeles), format development, shoppable social content, and award campaign production. Their core products work in concert to deliver holistic brand and franchise management for entertainment clients, from social content creation to global activations. The company maintains a team of 60 and serves as agency of record for major entertainment brands including Warner Bros., HBO, Disney, Netflix, and Universal.
Differentiator
Problem solved
Functional benefit
Brands
- T-J 107: 2,000 sq ft dedicated social content production studio in Downtown Los Angeles opened in 2023 for shoots, content projects, and creative workshops.
Products and services
- Social Content & Strategy Social-first content strategy and production services for entertainment brands, managing official social channels and creating engaging content to grow fandoms and drive franchise awareness.
- Franchise Growth Strategy Holistic brand and franchise planning services focused on growing fandoms, welcoming superfans and new generations to entertainment franchises over multi-year horizons.
- Creator & Talent Partnerships Creator network management and talent partnership services, connecting brands with influencers for authentic fan-first content creation across social platforms.
- Community Management Daily community management services for entertainment brands across 12+ social channels, engaging with fans and building thriving fandoms through ongoing dialogue and moderation.
- Media Production Video, photo, and content production services for social platforms including TikTok, YouTube, and podcasts, delivered from the T-J 107 studio in Downtown Los Angeles.
- Format Development Development of new entertainment formats for digital platforms, including pitch development, partner coordination, and global launch execution (e.g., StemDrop on TikTok).
- Shoppable Social Content E-commerce enabled social content production that drives purchase intent and real-time ROI through shoppable posts and in-app engagement features.
Quantifiable outcome
- 100 million fans grown for Wizarding World social community over 16 years
- +6 more outcomes
Companies that use Think Jam
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles3 records
Think Jam technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Think Jam partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship and core.
- TikTokflagshipThink Jam developed StemDrop format alongside Simon Cowell and Tim Van Rongen, presenting to TikTok for platform buy-in. TikTok provided the platform and developed a bespoke 'stem player' for the musical stems. Think Jam serves as sole production partner for launching the format on TikTok.
- Universal Music GroupflagshipUniversal Music Group came on board as the releasing label for StemDrop, handling music distribution and artist relations. Part of the core partnership with TikTok and Think Jam to launch the new artist discovery format.
- SamsungcoreSamsung served as title brand sponsor across the global StemDrop activation. Their flagship store in Central London hosted the final live stream event featuring Jaden Smith and the 5 finalists.
- Max MartincoreMax Martin (25x Billboard No.1 records) served as the songwriter for StemDrop Drop001, 'RED LIGHTS'. Think Jam collaborated with Max Martin as part of the launch of the groundbreaking new format.
- Jaden SmithcoreJaden Smith served as ambassador and curator for StemDrop, helping curate artists who the community rallied behind. Hosted the final live stream event from Samsung's flagship store in London.
- SYCO Entertainment (Simon Cowell)flagshipSimon Cowell and Tim Van Rongen conceived the original StemDrop idea. Think Jam worked alongside the SYCO team to develop these core elements into a robust gen-z focused format for new artist discovery.
Scale indicators15 records
Recent moves6 records
Expansion highlights5 records
Think Jam competitors and assessment
Company assessmentEmerging players
- Partizan: Globally distributed creative production company producing films, branded content, music videos, and social content for entertainment and brand clients. Comparable cross-time-zone production model and entertainment client overlap.
- Collectively: Influencer and creator marketing agency serving brands and entertainment clients with strategy, talent management, and content production. Direct overlap with Think Jam's creator partnerships and shoppable social capabilities.
Direct peers
- Allied Global Marketing: Entertainment, sports, and lifestyle marketing agency providing social, influencer, and experiential services to studios, streaming platforms, and consumer brands. Comparable target customers and digital/social execution model.
- Ignition Creative: Creative agency specialized in film, TV, and streaming marketing — trailers, campaigns, AV, and digital content for major entertainment clients. Comparable franchise- and award-cycle-driven service offering.
- The Marketing Arm: Entertainment, sports, and lifestyle marketing agency delivering social, influencer, and experiential campaigns for major brands and rights holders. Overlaps with Think Jam's creator partnerships and shoppable social capabilities.
- BLT Communications: Specialist entertainment creative agency producing campaigns, content, and award-season materials for studios, streamers, and networks. Highly comparable service mix to Think Jam's HBO FYC and franchise social work.
- Trailer Park Group: Long-standing entertainment marketing agency producing AV content, campaigns, and creative for major studios and streaming platforms. Direct overlap with Think Jam's social content, franchise activation, and award-campaign work for entertainment IP holders.
Broad incumbents
- DKC Group: Communications and marketing group with deep entertainment practice providing PR, social, influencer, and integrated campaigns to studios, streamers, and consumer brands. Broader portfolio but materially overlapping entertainment client base.
- Publicis Entertainment: Entertainment arm of Publicis Groupe serving studios, streamers, and gaming clients with media, creative, and content production. Large-incumbent competitor with overlapping entertainment marketing capabilities.
- Havas Entertainment: Global network agency group covering entertainment, content, sports, and creator marketing at scale. Competes for the same studio and streaming clients but as part of a much larger full-service network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Think Jam social profiles
Digital presenceThink Jam financial estimates
Financial estimateRevenue estimate
Valuation estimate
Think Jam leadership team
Management profileNumber of profiles
Profiles12 records
Think Jam funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Think Jam M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Think Jam
What does Think Jam do?
Think Jam is a B2B creative marketing agency that delivers social-first content strategy, community management, and franchise growth services for entertainment brands and fandoms. The agency operates as a retained partner producing social content, managing communities, developing entertainment formats, running awards For Your Consideration (FYC) campaigns, and creating shoppable social content for studios and franchise owners such as HBO, Warner Bros., Disney, Netflix, and Amazon Studios.
Is Think Jam a public or private company?
Think Jam is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Think Jam founded?
Think Jam was founded in 2004. It employs 11 to 50 people.
Where is Think Jam based?
Think Jam is headquartered in Los Angeles, United States, in the North America region.
How does Think Jam make money?
Four revenue lines are on record. Agency of Record Services are the primary driver. The others are social Media Management, format Development & Production and shoppable Social Content.
Who are Think Jam's main competitors?
Emerging players on record are Partizan and Collectively. Direct peers are Allied Global Marketing, Ignition Creative, The Marketing Arm, BLT Communications and Trailer Park Group. Broad incumbents are DKC Group, Publicis Entertainment and Havas Entertainment.
Does Think Jam have an API?
No public API is recorded for Think Jam.
What industry is Think Jam in?
Think Jam's product category is Entertainment Marketing Agency. Its primary akta.pro industry code is MPAIALAM, Brand Partnerships & Music Placement Services (Non-Exclusive Brand Deals). Its NAICS code is 516 and its SIC code is 7819.