Collectively
Collectively is a women-founded, AI-powered creator marketing agency delivering influencer strategy and campaign management for global enterprise brands including Dove, Salesforce, Nike, and Tiffany & Co. As a Brandtech Group subsidiary, it operates a vetted creator network, proprietary AI tooling including Chorus, and official partner status with TikTok, Meta, and LinkedIn.
- Company typePrivate
- Founded2013
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Collectively does
Collectively, Inc. is a women-founded creator marketing agency founded in 2013 that operates as a wholly-owned subsidiary of The Brandtech Group, a 7,000-person global marketing technology conglomerate. The firm provides end-to-end influencer and creator marketing services—including Influencer & Creator AOR, AI-powered campaign management, affiliate and performance creator programs, creator relationship management, and social and cultural listening—to global enterprise brands across beauty, luxury, athletic, technology, financial software, healthcare, consumer packaged goods, and apparel categories. Named customers include Dove, Tiffany & Co., Nike, Salesforce, Delta Airlines, Converse, Armani Beauty, Intuit QuickBooks, Sensodyne, Seventh Generation, TRESemmé, Haleon, and Apple TV+, with several multi-year anchor partnerships spanning hundreds of campaigns and thousands of creators.
The company's core technology stack centers on three proprietary or partner-built assets: Chorus, an AI-powered tool launched in July 2025 and built on Jellyfish's Share of Model platform, which measures how large language models (ChatGPT, Google Gemini) perceive brands relative to competitors and translates those signals into creator marketing strategy; the Gen AI Creator Residency Program (launched July 2024) that trains agency teams on generative AI tools in partnership with parent Brandtech; and an internal AI-powered operating system that centralizes campaign workflows, client collaboration, and insights and has reportedly reduced campaign setup time. Collectively holds official Marketing Partner status with TikTok, Meta, and LinkedIn and uses CreatorIQ for influencer relationship management.
Collectively generates revenue through professional services fees tied to managed creator campaigns; pricing is custom and quote-based with no public rates disclosed. The company employs an enterprise field sales model targeting large brands through dedicated account teams, supplemented by a creator application portal that funnels self-serve applicants into a vetted influencer network. Revenue figures are not publicly disclosed, and the firm operates as a privately held entity with no known venture funding rounds, with growth appearing to be organic or supported by its parent. With offices in San Francisco (HQ) and London, Collectively runs as a remote-first global team and was recognized by Adweek in 2025 as a Top Fastest Growing, Top Medium, and Top Women-Led agency in North America.
Collectively firmographics
Firmographics- Name
- Collectively
- Legal name
- Collectively, Inc.
- Website
- https://collectivelyinc.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Collectively is a women-founded, AI-powered creator marketing agency delivering influencer strategy and campaign management for global enterprise brands including Dove, Salesforce, Nike, and Tiffany & Co. As a Brandtech Group subsidiary, it operates a vetted creator network, proprietary AI tooling including Chorus, and official partner status with TikTok, Meta, and LinkedIn.
- Ownership category
- akta.pro rank
Collectively industry classification
Industry- Product category
- Influencer Marketing Services
- NAICS
- Advertising Agencies (541810), Public Relations Agencies (541820)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Influencer Marketing Agencies (BPAFAHAA)
- akta.pro secondary industries
- Creator Partnerships & Sponsorship Sales (Brand Partnerships) (MPAAAHAK), Affiliate & Performance Creator Programs (BPAFAHAG)
Keywords
Where Collectively is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Collectively business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Creator Marketing Services: Full-service influencer/creator marketing agency providing strategy, content creation, campaign management, and performance measurement for enterprise brands. Revenue derived from service fees for managing creator campaigns across platforms.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Collectively product offering
Product offeringCore offering
Collectively is a professional services agency that plans and executes creator-led marketing campaigns for enterprise brands across TikTok, Instagram, YouTube, and other platforms. The agency delivers Influencer & Creator AOR services, AI-powered campaign management, affiliate and performance creator programs, creator relationship management, and social and cultural listening, supported by proprietary AI tools such as Chorus for brand perception analysis in large language models.
Product overview
Collectively is a women-founded, AI-powered creator marketing company and subsidiary of The Brandtech Group. The company offers a comprehensive suite of services centered on connecting brands with creators for marketing campaigns. Key offerings include Chorus, an AI-powered tool built on Jellyfish's Share of Model Platform that analyzes how LLMs perceive brands; the Gen AI Creator Residency Program for generative AI training; and core services including Influencer & Creator AOR, AI-Powered Campaign Management, Affiliate & Performance Creator Programs, Creator Relationship Management, and Social & Cultural Listening. The company combines AI capabilities with human expertise to help brands win social-first through authentic creator partnerships.
Differentiator
Problem solved
Functional benefit
Products and services
- Influencer & Creator AOR Services Always-on influencer and creator marketing agency-of-record services for enterprise brands, including predictive budget and performance planning, strategic creator partnerships, and enterprise marketing strategy. Designed for iconic brands seeking sustained creator-led marketing programs.
- AI-Powered Campaign Management Campaign management services that leverage Collectively's AI-powered infrastructure for precision and speed, including social-first strategy and creative development and real-time measurement and reporting. Built for enterprise brands running creator-led campaigns at scale.
- Affiliate & Performance Creator Programs Performance-driven creator marketing programs that convert inspiration into commerce through affiliate partnerships, shopper and commerce strategy, and social selling initiatives for enterprise brands.
- Creator Relationship Management Multi-year creator relationship management and smart segmentation services for enterprise brands, including AI-driven performance audits and insights to optimize long-term creator partnerships.
- Social & Cultural Listening Real-time social and cultural listening services including dynamic share-of-voice tracking and content development at the speed of algorithms, helping enterprise brands win share of voice.
- Chorus An AI-powered tool built on Jellyfish's Share of Model platform that gives brands visibility into how large language models perceive them compared to competitors and translates insights into targeted creator marketing strategies. It measures creator content effectiveness and aligns it to brand attributes that LLMs cite when recommending products, designed for enterprise brands and marketing teams.
Quantifiable outcome
- 434.7M impressions and 27.8M engagements for QuickBooks annual partnership
- +3 more outcomes
Companies that use Collectively
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles2 records
Collectively technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability9 records
Feature3 records
Collectively partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, program participant, parent company, key platform and supporting.
- JellyfishcoreChorus tool is built on Jellyfish's Share of Model© Platform. This partnership enables brands to understand LLM brand perception and translate insights into creator marketing strategies.
- Salma Aboukarprogram participantLondon-based Gen AI product photographer participating in the Gen AI Creator Residency Program, exploring new creative frontiers using technology.
- Ryan Phillipsprogram participantAI director participating in the Gen AI Creator Residency Program, continuing to push boundaries of AI artistry in marketing applications.
- The Brandtech Groupparent companyCollectively is a subsidiary of The Brandtech Group, a 7,000-person global marketing technology company. The Brandtech Group provides infrastructure and resources for Collectively's operations and AI initiatives.
- TikTokkey platformOfficial TikTok Marketing Partners Program member. Core platform for creator marketing campaigns and content distribution.
- Meta (Facebook/Instagram)key platformOfficial Meta marketing partner. Core platforms for creator marketing campaigns and paid amplification.
- LinkedInkey platformLinkedIn creator marketplace partner. Supports B2B influencer marketing campaigns including LinkedIn #InItTogether.
- CreatorIQsupportingCreatorIQ platform used for influencer relationship management and campaign execution. Governed by CreatorIQ's privacy policy when used.
- James Gerdeprogram participantSeattle-based filmmaker and AI animator, inaugural masterclass presenter for Gen AI Creator Residency Program. Created real-time animation blending The Brandtech Group logo with his distinct style.
Scale indicators7 records
Recent moves5 records
Expansion highlights6 records
Collectively competitors and assessment
Company assessmentDirect peers
- Moburst: Full-service digital and influencer marketing agency with enterprise clients; offers creator marketing, app growth, and media — a direct competitor in the premium agency segment.
- HireInfluence: Influencer marketing agency providing strategy, campaign execution, and content creation for enterprise brands; comparable service scope to Collectively's AOR offerings.
- The Goat Agency: Global influencer marketing agency serving enterprise brands with social-first creator campaigns, brand strategy, and content production; one of the most direct global competitors to Collectively.
- IZEA Worldwide: Influencer marketing technology and services company operating a creator marketplace plus managed services; overlaps with Collectively's campaign management and creator network businesses.
- Obviously: Full-service influencer and creator marketing agency working with major consumer brands on strategy, talent, and content — a closely comparable peer to Collectively in services, scale, and brand portfolio.
- Captiv8: Creator marketing platform and agency connecting brands with influencers for paid social campaigns; offers creator discovery, campaign management, and measurement — directly comparable to Collectively's enterprise AOR services.
- Whalar Group: Creator marketing agency group with talent management and brand partnership services; competes head-to-head with Collectively for enterprise creator-led brand campaigns globally.
Others
- Jellyfish: Global digital marketing agency whose Share of Model platform underpins Collectively's Chorus tool; a technology partner and broader digital agency competitor for enterprise marketing budgets.
Emerging players
- CreatorIQ: Enterprise influencer marketing platform used by Collectively itself for creator relationship management; competes as a SaaS layer but also enables agency competitors to scale — a partial overlap and ecosystem counterpart.
Broad incumbents
- Tinuiti: Large independent performance and digital marketing agency with growing creator marketing capabilities; competes for the same enterprise brand-marketing dollars as Collectively from a broader paid-media foundation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Collectively social profiles
Digital presenceCollectively financial estimates
Financial estimateRevenue estimate
Valuation estimate
Collectively leadership team
Management profileNumber of profiles
Profiles5 records
Collectively funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Collectively M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Collectively
What does Collectively do?
Collectively is a professional services agency that plans and executes creator-led marketing campaigns for enterprise brands across TikTok, Instagram, YouTube, and other platforms. The agency delivers Influencer & Creator AOR services, AI-powered campaign management, affiliate and performance creator programs, creator relationship management, and social and cultural listening, supported by proprietary AI tools such as Chorus for brand perception analysis in large language models.
Is Collectively a public or private company?
Collectively is a private company. It is classified as corporate owned and is currently operating.
When was Collectively founded?
Collectively was founded in 2013. It employs 1 to 10 people.
Where is Collectively based?
Collectively is headquartered in San Francisco, United States, in the North America region.
How does Collectively make money?
One revenue line is on record: creator Marketing Services.
Who are Collectively's main competitors?
Direct peers on record are Moburst, HireInfluence, The Goat Agency, IZEA Worldwide, Obviously, Captiv8 and Whalar Group. Jellyfish is listed as an others. CreatorIQ is listed as an emerging player. Tinuiti is listed as a broad incumbent.
Does Collectively have an API?
No public API is recorded for Collectively.
What industry is Collectively in?
Collectively's product category is Influencer Marketing Services. Its primary akta.pro industry code is BPAFAHAA, Influencer Marketing Agencies, with a secondary code of MPAAAHAK, Creator Partnerships & Sponsorship Sales (Brand Partnerships). Its NAICS code is 541810 and its SIC code is 7311.