Wiregrass Medical Center

What Wiregrass Medical Center does

Wiregrass Medical Center is a county-owned community hospital system headquartered in Geneva, Alabama, operated by the Geneva County Healthcare Authority, Inc. Founded in 1955 as Geneva County Hospital and rebranded to its current name after the 1967 renaming to Wiregrass Hospital, it serves as the sole provider of inpatient and outpatient general medical and surgical services in Geneva County, Alabama, and draws patients from adjacent communities in northwest Florida. The system operates three facilities on or near the Geneva campus: an acute-care hospital with a 24/7 emergency department, the 86-bed Wiregrass Rehabilitation Center and Nursing Home (rebranded from Wiregrass Nursing Home in July 2008), and a Senior Care Unit, with an additional primary care clinic in Samson, AL (Samson Rural Health Clinic).

The hospital offers a comprehensive set of acute and post-acute service lines including emergency medicine, diagnostic imaging (X-ray, CT, ultrasound, mammography, bone density, nuclear medicine), a full-service laboratory, inpatient and outpatient surgery (two operating suites, one special procedures room, two endoscopy suites, and an 8-bed outpatient surgery department), respiratory care, physical/occupational/speech therapy, a swing-bed skilled nursing program, and clinical resource management for care coordination. Its technology stack is standard for a rural community hospital, supported by board-certified physicians and credentialed technical staff, with a third-party MyCareCorner/FastHealth patient portal providing digital access to records and results.

Wiregrass generates revenue through fee-for-service billing for inpatient, outpatient, emergency, and ancillary services, accepting insurance and providing financial assistance to eligible patients. Pricing is not publicly disclosed and is delivered through individual billing rather than published rate sheets. Its go-to-market is sales-led and community-driven, relying on physician referrals, local reputation, and word-of-mouth rather than digital or outbound marketing. The system supports operations through the Rural Hospital Investment Program, a community donation initiative, and is governed by a board appointed by the Geneva County Commission.

Name

Wiregrass Medical Center

Legal name

Wiregrass Medical Center

Website

https://wiregrassmedicalcenter.org

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

251–500 employees

Short description

Wiregrass Medical Center is a county-owned community hospital in Geneva, Alabama, serving as the sole inpatient and outpatient general medical/surgical provider for Geneva County and adjacent northwest Florida communities. It operates an acute hospital, an 86-bed rehabilitation and nursing home, and a Samson rural health clinic.

Ownership category

akta.pro rank

Headquarters

HQ city

Geneva

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Patient Care Services: Wiregrass Medical Center generates revenue through fee-for-service billing for medical care provided to inpatients, outpatients, and emergency department patients. Services include general medical and surgical care, diagnostic imaging, laboratory services, rehabilitation, nursing home care, and rural clinic visits. The facility accepts insurance and provides financial assistance to eligible patients.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Wiregrass Medical Center operates an acute care community hospital providing inpatient, outpatient, and 24/7 emergency medical and surgical services. The system includes Wiregrass Rehabilitation Center and Nursing Home (86-bed skilled nursing and rehabilitation) and Samson Rural Health Clinic (family medicine with on-site lab and radiology), serving as the sole provider of general medical and surgical services for Geneva County, Alabama.

Product overview

Wiregrass Medical Center is a healthcare system consisting of Wiregrass Medical Center (main hospital), Wiregrass Rehabilitation Center and Nursing Home, and Samson Rural Health Clinic. The system offers a comprehensive range of medical services including emergency care, imaging, laboratory/pathology, surgery (inpatient and outpatient), respiratory care, and rehabilitation therapy services. Related facilities include a swing bed program for short-term skilled care and clinical resource management for care coordination. The system serves Geneva County, Alabama and surrounding areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Wiregrass Medical Center (Hospital) The main acute care hospital providing general medical and surgical care for inpatient, outpatient, and emergency room patients. Services available 24/7.
• Wiregrass Rehabilitation Center and Nursing Home Long-term care facility offering residential services, short-term rehabilitation stays, and respite care with physical, occupational, and speech therapy services. Adjacent to the main hospital campus with 86 skilled nursing beds.
• Samson Rural Health Clinic Family medicine clinic in Samson, AL providing primary care services with experienced providers, on-site lab, and radiology.
• Emergency Department Emergency care services available 24 hours a day, 7 days a week, staffed by skilled support staff and qualified physicians.
• Imaging Services Comprehensive imaging services including Diagnostic X-ray, CT Scan, LOGIQ Ultrasound, Pristina Via Mammography, Bone Density (DEXA), and Nuclear Medicine.
• Laboratory/Pathology Services Full-service laboratory offering Chemistry, Hematology, Urinalysis, Coagulation, Microbiology, and Transfusion Services for inpatients and outpatients.
• Surgery Services Surgical care with 2 full operating suites, 1 special procedures room, 2 endoscopy suites, and 8-bed dedicated outpatient area. Includes laparoscopic surgery and anesthesia services.
• Outpatient Surgery 8-bed outpatient surgery department providing minor surgery with the safety of a full-service hospital without overnight stay requirements.
• Respiratory Care Respiratory therapy services including Pulmonary Function testing, therapeutic and diagnostic modalities, and Pre/Post Bronchodilation Studies.
• Therapy and Wellness Inpatient therapy services including balance/falls prevention, physical therapy, occupational therapy, and speech-language pathology for rehabilitation.
• Swing Bed Program Short-term skilled healthcare services providing skilled nursing and rehabilitation care within the hospital setting for recovery after hospitalization.
• Clinical Resource Management Care coordination services assisting patients with post-discharge services including home health, hospice, inpatient rehab services, home medical equipment, and long-term care.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Dale Medical Center: A community hospital in Ozark, Alabama — neighboring Dale County — providing comparable general medical, surgical, and emergency services to a similar rural southeast Alabama population. Closest comparable in scope, scale, and governance structure (county-owned, similar bed count), making it the strongest direct peer.
• Andalusia Health: A community hospital serving Andalusia in Covington County, Alabama, offering comparable general acute care, surgical, and emergency services to a similar rural south Alabama population. Similar in scale and service breadth to Wiregrass.
• Medical Center Enterprise: A community hospital in Enterprise, Alabama (Coffee County) providing general medical, surgical, and emergency services to a similar southeast Alabama population. Comparable rural community-hospital profile and service breadth.
• LV Stabler Memorial Hospital: A small community hospital in Greenville, Alabama (Butler County) providing general acute care, surgical, and emergency services to a similar rural Alabama population. Comparable in scale and community-hospital model.
• Mizell Memorial Hospital: A small community hospital in Opp, Alabama (Covington County) offering general acute care, surgical, and emergency services to a similar rural south Alabama population. Closely comparable in size, scope, and rural community-hospital mission.
• Troy Regional Medical Center: A community hospital in Troy, Alabama (Pike County), providing general medical, surgical, and emergency services to a similar rural southeast Alabama population. Comparable in bed count, scope, and community-hospital profile.

Regional players

• Flowers Hospital: A larger community/regional hospital in Dothan, Alabama, providing broader specialty and tertiary care in the same regional market. Competes for referrals and higher-acuity cases originating in Geneva County.
• Southeast Health: A larger regional referral hospital (formerly Southeast Alabama Medical Center) in nearby Dothan, AL. Operates broader specialty and tertiary services in the same regional catchment, partially competing with Wiregrass for higher-acuity cases while serving as a natural referral destination.

Broad incumbents

• Community Health Systems: A large for-profit operator of community hospitals, including many in the rural Southeast. Provides broad-incumbent comparison for service-line breadth, capital structure, and operating economics relevant to standalone community hospitals like Wiregrass.
• LifePoint Health: A large for-profit operator of community and rural hospitals across the US. Provides a relevant comparison for the operating model, scale economics, and strategic positioning of rural community hospitals like Wiregrass, though Wiregrass itself is government-owned rather than LifePoint-operated.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wiregrass Medical Center