Flowers Hospital

What Flowers Hospital does

Flowers Hospital is a 235-bed acute care community hospital in Dothan, Alabama, founded in 1950 and serving the Wiregrass region with more than 428,000 patient encounters annually. It operates as part of the AllianceHealth Oklahoma network, with shared services delivered through CHSPSC, LLC (Community Health Systems Professional Services Corporation). Approximately 1,500 employees run a comprehensive clinical portfolio spanning emergency services, a Level IIB Neonatal ICU, cardiac care (the only Alabama hospital with the ACC Platinum Performance Achievement Award for Chest Pain – MI Registry), robotic and bariatric surgery, hyperbaric oxygen wound care, 3D screening mammography at a Breast Imaging Center of Excellence, orthopedics, neurology/stroke care, rehabilitation, sleep medicine, and women's health. Distribution is anchored on the single main campus at 4370 W Main Street, complemented by the PrimeCare Dothan urgent care site (4126 W Main Street), the Flowers Medical Group multi-specialty physician network, telehealth/virtual visits, and a graduate medical education residency program.

The underlying technology stack is conventional acute-care clinical infrastructure rather than proprietary software: computer-assisted robotic surgery platforms, hyperbaric oxygen chambers, advanced diagnostic imaging (3D mammography, CT, MRI, PET/CT, interventional radiology), and patient-facing digital tools (online self-scheduling, patient portal). Disclosed AI usage is limited to vendor-provided medical transcription and evidence-based clinical insight retrieval, with no proprietary models or in-house AI assets referenced. Quality infrastructure is evidenced by Joint Commission accreditation, seven consecutive Leapfrog "A" Hospital Safety Grades, and a documented 97% reduction in Serious Safety Event Rate (SSER).

The business model is a fee-for-service acute care hospital, reimbursed through commercial insurance, Medicare, Medicaid, and self-pay, with price transparency maintained per federal regulation. GTM is hybrid: direct-to-consumer patient acquisition through the website, online scheduling, social media, community events, and the Live Healthy e-newsletter, layered with physician-led referral networks via the Find a Doctor directory and quality-award-driven brand differentiation. Patient-facing digital channels (online scheduling, patient portal, telehealth) are bundled into the broader service offering rather than monetized as standalone products.

Name

Flowers Hospital

Legal name

Flowers Hospital

Website

https://flowershospital.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

251–500 employees

Short description

Flowers Hospital is a 235-bed acute care community hospital in Dothan, Alabama, delivering emergency, cardiac, surgical, maternity, and specialty services to Wiregrass-area residents as part of the AllianceHealth Oklahoma / CHS network.

Ownership category

akta.pro rank

Headquarters

HQ city

Dothan

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Patient Care Services: Acute care hospital providing inpatient, outpatient, medical, surgical, diagnostic, and emergency care services. Revenue generated through insurance billing, Medicare, Medicaid, and self-pay patient services
2. Telehealth/Virtual Visits: Many providers offer virtual telehealth visits as an additional care delivery channel

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Flowers Hospital is a 235-bed acute care community hospital providing inpatient, outpatient, medical, surgical, diagnostic and emergency care for the Dothan and Wiregrass area communities. It operates clinical service lines spanning heart care, maternity/neonatal (Level IIB NICU), women's health, orthopedics, neurology/stroke, wound care with hyperbaric oxygen therapy, bariatric weight loss, robotic surgery, and rehabilitation, delivered through its main campus, an urgent care location, an affiliated multi-specialty physician group, and telehealth.

Product overview

Flowers Hospital is a 235-bed acute care community hospital in Dothan, Alabama, offering inpatient, outpatient, medical, surgical, diagnostic, and emergency care services. The hospital operates as a single integrated facility with multiple clinical departments and service lines. Its core clinical services include Heart Care (nationally recognized with Platinum Performance Achievement Award), Surgical Services (including Robotic Surgery), Women's Health (with 3D Mammography at Breast Imaging Center of Excellence), Maternity Care (with Level IIB NICU), Wound Care (including Hyperbaric Oxygen Therapy), and Emergency Services. Patient-facing digital services include Online Scheduling for appointments (urgent care, primary care, mammography, telehealth) and a Patient Portal for accessing medical information. The hospital is part of the AllianceHealth Oklahoma network.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Services 24/7 emergency department at the main hospital campus providing immediate care for acute illnesses and injuries, with average wait times published online for community members in Dothan and the Wiregrass area.
• Heart Care Cardiac care service line for diagnosis, treatment, and prevention of heart conditions; Flowers Hospital is the only Alabama recipient of the Platinum Performance Achievement Award for Chest Pain - MI Registry from the American College of Cardiology.
• Maternity Care Services Comprehensive maternal care including childbirth education, labor and delivery, special care nursery, and Level IIB Neonatal ICU opened in June 2017 for premature and ill newborns.
• Surgical Services Comprehensive surgical service line including colorectal, gallbladder/biliary, gynecological, hernia, prostatectomy, and robotic-assisted surgery using computer-assisted technology.
• Robotic Surgery Minimally invasive surgery using computer-assisted robotic technology to aid surgical procedures, providing enhanced precision for patients.
• Women's Health Comprehensive women's health services including gynecological surgery, maternity care, and women's imaging such as 3D screening mammography at the Breast Imaging Center of Excellence.
• Bariatric Weight Loss Services Comprehensive bariatric weight loss program offering surgical procedures for patients struggling with obesity when traditional weight-loss options have failed.
• Wound Care Advanced wound treatment services including hyperbaric oxygen therapy, amputation prevention, and care for chronic non-healing wounds.
• Hyperbaric Oxygen Therapy (HBO) Treatment using pressurized oxygen chambers that increase oxygen in the blood to help wounds heal from the inside out, used for chronic non-healing wounds.
• Amputation Prevention Program Multidisciplinary program dedicated to preventing amputation through advanced wound healing treatments and vascular surgery.
• Diagnostic Imaging Advanced imaging services including CT scan, interventional radiology, MRI, nuclear medicine, PET/CT scan, ultrasound, and women's imaging.
• Neurology Neurological services including stroke care, diagnosis, and treatment of disorders affecting the brain and nervous system.
• Stroke Care Specialized acute care for stroke patients including recognition of warning signs and prevention programs.
• Orthopedic Services Bone and joint care including joint replacement, robotic joint replacement, and spine care.
• Rehabilitation Services Physical, occupational, and speech therapy services, including lymphedema therapy for recovery and improved function.
• Critical Care Medicine Intensive care services for patients with life-threatening conditions requiring constant monitoring and advanced medical intervention.
• Digestive Health Comprehensive gastroenterology services for diagnosis and treatment of digestive system disorders.
• Ear, Nose & Throat Care (Otolaryngology) Specialized ENT services including allergy care and treatment for conditions affecting the ears, nose, and throat.
• Respiratory Care Services for diagnosis and treatment of breathing and lung disorders.
• Sleep Medicine Diagnosis and treatment of sleep disorders in a specialized sleep care center.
• Vascular Medicine Diagnosis and treatment of blood vessel disorders and vascular conditions.
• Online Scheduling Free online self-scheduling platform for patients to book appointments for urgent care, primary care, mammography, and telehealth visits.
• Patient Portal Secure online portal allowing patients to view medical information and manage healthcare needs on demand.
• Telehealth / Virtual Visits Virtual telehealth visits offered by Flowers Medical Group providers for remote healthcare consultations.

Quantifiable outcome

• 97% reduction in Serious Safety Event Rate (SSER)
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• AllianceHealth OklahomacoreStrategic or Co-development PartnerFlowers Hospital is operated as an AllianceHealth Oklahoma hospital, part of a regional healthcare network providing integrated acute care services across Oklahoma and Alabama.
• CHSPSC, LLC (Community Health Systems Professional Services Corporation)coreStrategic or Co-development PartnerCHSPSC, LLC provides shared services including utilization management, joint quality improvement, and payment activities for affiliated covered entities including Flowers Hospital.
• Atlantic Coast Healthcare AllianceminorStrategic or Co-development PartnerFlowers Hospital participates in the Atlantic Coast Healthcare Alliance, a clinically integrated network of healthcare providers collaborating in quality assessment and improvement activities.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Southeast Alabama Medical Center: Acute care hospital based in Dothan, AL, and Flowers Hospital's primary direct competitor in the same Wiregrass service area. Offers comparable community hospital services including emergency, surgical, cardiac, and maternity care.

Regional players

• Medical Center Enterprise: Community acute care hospital in Enterprise, AL serving an overlapping Wiregrass regional market with comparable general medical, surgical, and emergency services to Flowers Hospital.
• Jackson Hospital: Montgomery, AL-based community hospital of similar scale, service mix, and not-for-profit/community orientation; a relevant Alabama regional comparable for community acute care delivery.
• Crestwood Medical Center: Huntsville, AL community acute care hospital offering comparable general medical, surgical, and emergency services in a similar mid-size Alabama market context.
• Andalusia Health: Small community hospital in Andalusia, AL within the broader Wiregrass/southern Alabama region, with overlapping rural acute care delivery model and similar service line breadth.
• Huntsville Hospital Health System: Large multi-hospital regional health system in northern Alabama with community hospital affiliates; relevant comparable for regional system growth, network-based care delivery, and ambulatory expansion strategy.

Broad incumbents

• Community Health Systems: Parent organization of Flowers Hospital through AllianceHealth Oklahoma and large for-profit hospital operator running 70+ facilities. Provides the strategic, financial, and operational framework for Flowers and is the most direct corporate-level comparable.
• HCA Healthcare: Largest US for-profit hospital operator with a broad Southeast footprint. Operates community and acute care hospitals across multiple states with similar service offerings at materially greater scale.
• Tenet Healthcare: Major for-profit hospital system operating acute care and specialty hospitals plus USPI ambulatory surgery across the US. Comparable in service mix, payor dynamics, and facility-level economics to Flowers' parent network.
• UAB Hospital: Academic medical center in Birmingham, AL that serves as the state's primary tertiary referral destination and potential competitor/draw for higher-acuity cases originating in Flowers' Wiregrass service area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flowers Hospital