Business Station

What Business Station does

Business Station is an Australian non-profit business development organization founded in 2002 and headquartered in Gosnells, Western Australia, with a secondary incubator in Joondalup. It delivers enterprise-grade and small business growth services including multi-month cohort programs (Thrive Program, a 3-month business builder; Thrive Lite, a 6-week condensed version), one-on-one Business Coaching, a Women In Small Business mentoring track, a Supplier Development Program for government tenders and contracts, and a categorized workshop curriculum spanning Leadership, Sales and Customer Experience, Business Development and Networking, Finance, AI and Productivity, Marketing and Productivity, Government/Tenders/Grants, and Strategy and Improvement. Underlying delivery combines in-person workshops, live facilitated online sessions with breakout discussions and digital workbooks, and a YouTube content library of 353+ small business videos.

The company also operates physical business incubators (Gosnells at The Agonis Building and Joondalup via ECU) offering private offices, virtual office services, virtual reception, and ad-hoc meeting rooms. Business Station states it has served 22,500+ small business owners over 24 years across Western Australia, Queensland, and the Northern Territory. Its technology footprint is minimal; the organization is a service and training provider, with the only disclosed AI usage being AI-drafted testimonials generated from workshop feedback forms and AI-literacy training delivered to clients.

Business Station makes money through a mix of subsidized government and council program delivery, fee-based Thrive/Thrive Lite/Coaching program enrollment, paid event tickets, and incubator workspace rentals. Pricing is low-ticket and accessible ($25-$49 for most workshops) with a freemium layer (free workshops and events) used for top-of-funnel acquisition. Go-to-market is community-led: partnerships with local councils (City of Cockburn, City of Joondalup, City of Stirling, City of Gosnells, City of Albany), Edith Cowan University, the Government of Western Australia, and business.gov.au referrals drive program enrollment, with workshops, blog content, and events as the primary demand generation channels.

Name

Business Station

Legal name

Business Station

Website

https://businessstation.com.au

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Business Station is an Australian non-profit founded in 2002 that delivers business growth programs, coaching, and workshops to small business owners in Western Australia, Queensland, and the Northern Territory, supplemented by co-working incubators in Gosnells and Joondalup and partnerships with local councils and the WA Government.

Ownership category

akta.pro rank

Product category

Small Business Support Services

NAICS

Administrative Management and General Management Consulting Services (541611), Office Administrative Services (5611)

SIC

Services-Facilities Support Management Services (8744), Services-Management Services (8741)

akta.pro primary industry

Workplace & Office Support Services (Reception/Mailroom/Porterage/Helpdesk) (IMAIAAAD)

akta.pro secondary industry

Meeting & Events Support Services (Room Setup, AV Coordination, Hospitality) (IMAIALAE)

Keywords

• Small business support
• Business training programs
• Business coaching services
• Business incubator workspaces
• Small business workshops

Headquarters

HQ city

East Perth

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Business Programs and Workshops: Revenue generated from fee-based business programs (Thrive Program, Thrive Lite, Business Coaching) and workshops. Some programs appear subsidized through government partnerships. Events have varying ticket prices ($25-$49 for paid events, free options available).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Business Station is a non-profit enterprise development organization that delivers business growth programs, practical workshops, 1:1 coaching, and incubator workspace solutions to small business owners across Western Australia, Queensland, and the Northern Territory. Its structured offerings include the 3-month Thrive Program, the 6-week Thrive Lite, the Supplier Development Program for government tenders, and the Women In Small Business mentoring track, complemented by physical incubator spaces at Gosnells (The Agonis Building) and Joondalup.

Product overview

Business Station is a business growth support organization operating across Western Australia, Queensland, and the Northern Territory. The company offers a comprehensive portfolio of programs and services including the Thrive Program (3-month) and Thrive Lite (6-week) business builder programs, one-on-one Business Coaching, Women In Small Business mentoring, and the Supplier Development Program for government contracts. Their practical workshop offerings span eight categories: Leadership, Sales and Customer Experience, Business Development and Networking, Finance, AI and Productivity, Marketing and Productivity, Government/Tenders/Grants, and Strategy and Improvement. Additionally, they provide physical workspace solutions through business incubators in Gosnells (The Agonis Building) and Joondalup (ECU partnership), offering private offices, virtual office addresses, virtual reception services, and ad-hoc meeting rooms. The organization also maintains a video library and blog resources for ongoing business education.

Differentiator

Problem solved

Functional benefit

Products and services

• Thrive Program A 3-month intensive business builder program that helps small business owners grow their businesses through strategy, skill development, and structured mentorship. Designed for SMB operators seeking structured guidance.
• Thrive Lite A condensed 6-week business builder program offering accelerated growth strategies for small businesses needing shorter-term structured engagement.
• Business Coaching One-on-one business mentorship service providing personalized guidance and support for small business owners seeking individual attention for their business challenges.
• Women In Small Business Tailored programs, mentoring, and community support specifically designed for women building and growing small businesses. Recognized with the Telstra Accelerating Women-WA award.
• Supplier Development Program A tenders and contracts program helping small businesses understand government procurement and compete for contracts across Western Australia.
• Practical Business Workshops Short-format practical workshops delivered in person and online, spanning eight categories: Leadership, Sales and Customer Experience, Business Development and Networking, Finance, AI and Productivity, Marketing and Productivity, Government/Tenders/Grants, and Strategy and Improvement. Tickets are free or paid (e.g., $25-$49 per event).
• Gosnells Business Incubator Business incubation facility at The Agonis Building, 2232B Albany Hwy, Gosnells, WA 6110, offering private offices (10-20m²), virtual office, virtual reception, and ad-hoc meeting rooms combined with hands-on incubator support.
• Joondalup Business Incubator Business incubation workspace in Joondalup partnered with Edith Cowan University Business and Innovation Centre, offering private offices and hands-on support services for early-stage businesses.
• Flexible Office Spaces (Agonis Building) Street-facing leased offices in the Agonis Building, Gosnells, ranging from 10m² to 20m² with month-to-month flexibility, high-speed internet, shared meeting rooms, and kitchen facilities.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• City of CockburncoreStrategic or Co-development PartnerPartnership to deliver the Thrive Business Growth Program for local small businesses in the Cockburn region.
• City of JoondalupcoreStrategic or Co-development PartnerCo-branded partner supporting business incubator services and programs in the Joondalup area.
• City of StirlingcoreStrategic or Co-development PartnerPartner supporting small business development in the Stirling council area.
• City of GosnellscoreStrategic or Co-development PartnerPrimary host and partner for Business Station headquarters at The Agonis Building. Supports delivery of business support services, programs and initiatives.
• Edith Cowan University (ECU)coreStrategic or Co-development PartnerECU Business and Innovation Centre partner providing workshop and event venues and collaborative opportunities.
• Government of Western AustraliacoreStrategic or Co-development PartnerGovernment partner providing support and funding for small business development programs.
• City of AlbanyminorStrategic or Co-development PartnerRegional government partner for small business support services.
• Accelerating Women-WAcoreStrategic or Co-development PartnerWomen-focused business acceleration initiative partnered with Telstra award recognition.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Business Foundations: Australian SMB advisory and business support provider. Closely comparable to Business Station as both deliver structured programs, mentoring, and growth support to Australian small business owners, though Business Foundations operates on a for-profit basis.
• Inspiring Rare Birds: Australian organization dedicated to supporting women in business through programs, mentoring, and community. Highly comparable to Business Station's award-winning Women in Small Business offering.
• Fishburners: Australia's largest startup founder community and coworking operator. Comparable on the workspace + community support bundle for early-stage businesses, though skewed toward tech-enabled startups rather than Main Street SMBs.
• Lighthouse Business Innovation Centre: Australian business incubator and innovation support provider offering workspace, mentoring, and programs for early-stage businesses. Directly comparable on the incubator/workspace + business support bundle Business Station offers at Gosnells and Joondalup.

Broad incumbents

• AusIndustry: Australian federal government agency supporting business growth, innovation, and commercialization. Comparable as a higher-level incumbent that overlaps with Business Station on government-backed SME support, but operates federally and at a different scale.
• Startmate: Leading Australian startup accelerator and talent platform. Comparable as an early-stage business support organization, but focused on venture-scale tech startups rather than the broader SMB and Main Street segment Business Station serves.
• Muru-D: Telstra-backed startup accelerator operating in Australia and Singapore. Comparable as a corporate-backed entrepreneur support program and connects thematically to Business Station's Telstra-recognized Women in Business initiative.
• Small Business Development Corporation (SBDC WA): Western Australian government agency providing advisory, workshops, and resources to small businesses. Direct overlap with Business Station's mission in WA, but as a government body it competes on price (subsidized/free) and breadth rather than premium programs.

Regional players

• The Business Centre: Queensland-based business advisory and capacity-building organization supporting small businesses and NFPs. Comparable services (coaching, workshops, capability programs) but geographically concentrated in QLD rather than WA.

Emerging players

• Stone & Chalk: Australian innovation hub providing workspace, programs, and community for emerging technology and fintech companies. Partial overlap with Business Station's incubator model but a different vertical focus (deep tech/fintech vs generalist SMB).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@businessstation
• Xx.com/BizStationInc
• Facebookfacebook.com/BizStationInc
• LinkedInlinkedin.com/company/business-station-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Business Station