AgingCare.com

What AgingCare.com does

AgingCare.com is a US-based senior care referral and information platform serving families caring for aging loved ones. Founded in 2008 and headquartered in Naples, Florida, the company operates as a consumer-facing brand under parent A Place For Mom (APFM), one of the largest senior care referral networks in the country. The platform combines a Care Needs Assessment quiz (covering mobility, hygiene, medication management, safety, memory loss, and social engagement) with searchable directories for in-home care, assisted living, memory care, nursing homes, hospice, and elder law attorneys. Additional offerings include a Caregiver Forum for peer support, an educational article library, downloadable Senior Care Guides (ebooks), and a free email newsletter. The technical foundation is a web-based self-serve platform with ZIP code-based provider search and toll-free phone support; no mobile app, API, or SDK is offered.

The business model is a transaction-fee referral marketplace. Families access the service at no cost; revenue is generated through referral fees paid by contracted senior living communities, structured as a percentage of the first month's standard rate for rent and care services, invoiced after the senior moves in. APFM handles the financial relationship with providers. Distribution occurs through three primary channels: the self-serve website, inside-sales toll-free phone advisors, and the contracted Participating Communities network. Marketing is content-led, relying on SEO-driven educational articles, the caregiver forum, ebooks, and email newsletters to attract top-of-funnel caregivers and convert them via the assessment tool into qualified leads routed to providers.

Name

AgingCare.com

Legal name

AgingCare.com

Website

https://AgingCare.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

AgingCare.com is a US-based senior care referral and information platform, operating under A Place For Mom (APFM), that connects families caring for elderly loved ones with vetted in-home care, assisted living, memory care, nursing, and hospice providers through free assessment tools, directories, and educational content.

Ownership category

akta.pro rank

Product category

Senior Care Referral Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Social Services (8300)

akta.pro primary industry

Senior Living & 55+ Community Brokerage (BPAJAAAH)

akta.pro secondary industries

Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB), Caregiving, Aging-in-Place & Home Safety Education (For seniors & family caregivers) (EDAAAMAL)

Keywords

• Senior care referrals
• Eldercare information platform
• Caregiver support resources
• Assisted living directory
• In-home care matching

Headquarters

HQ city

Naples

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Referral Fees from Senior Living Communities: AgingCare.com is paid by Participating Communities (senior living providers) on a referral basis. Some communities pay a percentage of the first month's standard rate for rent and care services selected by the family. Fees are invoiced after the senior moves in. Families are not charged any fee for the service.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

AgingCare.com is a senior care referral and information platform that connects families caring for elderly loved ones with in-home care agencies, assisted living facilities, memory care, nursing homes, and elder law attorneys. The platform is operated by A Place For Mom (APFM) and is offered free to families, with revenue generated from referral fees paid by contracted senior living communities after a senior moves in. Core offerings include a Care Needs Assessment quiz, location-based provider directories, educational content, and a peer Caregiver Forum.

Product overview

AgingCare.com is a senior care referral and information platform operated by A Place For Mom (APFM) that helps families caring for aging loved ones find appropriate care services. The platform combines a Care Needs Assessment tool that evaluates seniors across mobility, hygiene, medication, safety, memory, and social factors with directory services for in-home care, assisted living, memory care, nursing homes, and elder law attorneys. Additional offerings include a peer Caregiver Forum, educational articles and ebooks covering topics like Alzheimer's care and caregiver burnout, and a free newsletter. Revenue is generated through referral fees paid by care providers after seniors move in, allowing the service to remain free for families.

Differentiator

Problem solved

Functional benefit

Products and services

• AgingCare Care Needs Assessment An interactive online quiz that evaluates a senior's care requirements across mobility, hygiene, medication management, safety, memory, and social engagement, then recommends appropriate care options and connects the user with local senior living providers.
• In-Home Care Directory A searchable, location-based directory connecting families with local in-home care providers across major U.S. cities.
• Assisted Living Directory A searchable directory of assisted living communities and senior housing facilities organized by location, helping families find appropriate residential care.
• Elder Law Attorney Locator A directory that connects families with elder law attorneys for legal matters including Power of Attorney, living wills, and estate planning.
• Free Care Referral Service A complimentary referral service operated in partnership with A Place For Mom (APFM) that matches families with senior care providers including in-home care, assisted living, memory care, nursing homes, and hospice; the service is paid for by contracted care communities rather than families.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• A Place For Mom (APFM)coreStrategic or Co-development PartnerA Place For Mom (APFM) operates as the parent organization or core strategic partner for AgingCare.com. APFM collects family contact and health care information through AgingCare.com's platform and shares it with contracted senior living communities. APFM handles the financial relationship with providers, invoicing referral fees after seniors move in. AgingCare.com serves as a consumer-facing brand under the APFM network.
• Participating Senior Living CommunitiescoreChannel Partner/ Reseller/ DistributorA network of contracted senior living providers including in-home care agencies, assisted living communities, memory care facilities, nursing homes, and hospice providers. These providers pay referral fees to APFM (via AgingCare.com) when seniors move in. During the 12-month period prior to December 31, 2017, APFM toured 86.2% of participating communities with capacity for 20 or more residents in Washington State.

Recent moves5 records

Expansion highlights5 records

Direct peers

• Caring.com: Leading online resource and referral platform for senior living, in-home care, and family caregivers; directly competes with AgingCare.com in the same product category and customer base, monetizing via referral fees to senior care providers.
• A Place for Mom (APFM): APFM is the parent company of AgingCare.com and operates the same senior care referral model, connecting families with contracted senior living communities; it is the closest comparably-structured competitor and the platform through which AgingCare.com's referrals are monetized.
• Seniorly: Online senior care marketplace and referral platform focused on assisted living and senior housing referrals; competes for the same family caregiver demand and operates on a similar lead-generation model.
• AssistedLiving.org: Senior care referral and review platform focused on assisted living; shares the same lead-generation business model and similar caregiver-targeting content strategy as AgingCare.com.

Broad incumbents

• Care.com: Large online marketplace for caregiving services across child, elder, and pet care; overlaps with AgingCare.com in the senior care segment but serves a much broader caregiver market and offers different monetization (subscription + pay-per-lead).
• AARP: Large membership and advocacy organization for older adults that publishes caregiving content and resource directories; comparable in audience and editorial mission but does not monetize through referral fees for senior living placements.

Emerging players

• National Council on Aging (NCOA): National nonprofit providing educational resources, benefits navigation, and service referrals for older adults; overlaps with AgingCare.com's mission of educating and connecting caregivers to senior services, though NCOA is non-commercial and broader in scope.
• HelpAdvisor.com: Senior-focused content and resource site that publishes caregiver guides and connects visitors to senior services; competes for the same organic search traffic and caregiver audience, with overlapping content marketing approach.

Regional players

• Family Caregiver Alliance: National nonprofit offering caregiver resources, policy advocacy, and service navigation for families caring for elderly relatives; overlaps with AgingCare.com's caregiving information mission but operates as a non-commercial resource and support network.

Others

• WellSky: Healthcare technology company offering software and referral solutions for post-acute and aging care providers; tangential peer as an enabling technology provider that powers care coordination and referral workflows downstream of consumer referral sites like AgingCare.com.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AgingCare
• Facebookfacebook.com/AgingCare

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AgingCare.com