AssistedLiving.org

What AssistedLiving.org does

AssistedLiving.org is a U.S.-based content and referral platform (headquartered in Charlotte, NC) that publishes research-driven guides, product reviews, and a searchable directory of assisted living, memory care, independent living, nursing home, respite, and care-home communities across all 50 states. The platform monetizes primarily through affiliate and referral fees earned when users click through to recommended providers, products, and financial services — explicitly disclosed on the site ("We earn a referral fee for some of the services we recommend on this page"). It does not charge end consumers and instead captures intent via SEO-optimized editorial content covering a broad set of senior-care topics and demographic-specific guides (veterans, LGBTQIA+ seniors, multiple faith and ethnic communities, Parkinson's, dementia, disabilities, obesity, and others). The platform's conversion pathway funnels organic traffic into a free Family Advisor telephone consultation service (844-425-1962), which then refers callers to downstream facilities and product partners.

Underlying the editorial product is a structured community-evaluation methodology applied to 3,000+ senior living communities, with weights of 40% facility features, 40% residential quality, and 20% location; this dataset also powers the directory and ranking pages. The site carries curated product reviews across roughly two dozen senior care product categories (walkers, mobility scooters, electric wheelchairs, walk-in tubs, medical alert systems, bed rails, hearing aids, blood pressure monitors, etc.), with affiliate links to retailers including Amazon and Home Depot. There is no disclosed proprietary technology stack, no API, and no mobile app — the product is fundamentally a web-based content-and-lead-gen asset rather than a SaaS or technology platform.

Customer segments center on two primary personas — aging adults and the family/caregiver decision-makers acting on their behalf — with secondary use cases around veterans with service-connected conditions and seniors with disabilities requiring specialized facilities and benefits navigation. Reported cumulative scale is 180,000+ seniors helped and 3,000+ communities analyzed, with editorial input from more than 10 industry experts. The company is listed as a non-profit with 251–500 employees, though its operational revenue model is affiliate/lead-gen rather than philanthropy, suggesting the actual revenue-generating activity sits in an adjacent operating entity; revenue figures are not publicly disclosed.

Name

AssistedLiving.org

Legal name

AssistedLiving.org

Website

https://assistedliving.org

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

AssistedLiving.org is a U.S.-based content and referral platform that publishes SEO-driven senior-care guides, facility directories, and product reviews, then routes users to a free Family Advisor phone line and downstream affiliate partners for monetization.

Ownership category

akta.pro rank

Product category

Senior Care Advisory Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Other Individual and Family Services (624190), Home Health Care Services (62161), Continuing Care Retirement Communities (623311)

SIC

Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industries

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC), Luxury / High-End Assisted Living Communities (HLADABAD), Conversation, Cognitive Stimulation & Activity Facilitation (HSABAAAB)

Keywords

• Senior care advisory
• Assisted living referral
• Eldercare consulting
• Senior living directory
• Caregiver resources

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Affiliate/Referral Fees: The company earns referral fees from recommending services and products on their platform. This includes financial assistance programs, medical equipment recommendations, and potentially assisted living facility referrals. The site explicitly states: 'We earn a referral fee for some of the services we recommend on this page.'

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

AssistedLiving.org operates a free online content and advisory platform that publishes research-driven guides, expert-reviewed product reviews, and a searchable directory of more than 3,000 senior living communities across the United States. It supplements the on-site content with a free telephone-based Family Advisor consultation service that helps seniors, caregivers, and family members make assisted living placement decisions.

Product overview

AssistedLiving.org is a content/information platform offering research-driven guides, product reviews, and a facility directory to help seniors, caregivers, and industry professionals. The core platform provides educational resources while sub-products include curated product reviews (walkers, tablets, walk-in tubs, medical alert systems) and a state/city-based assisted living facility directory. A free Family Advisor consultation service (844-425-1962) provides personalized guidance.

Differentiator

Problem solved

Functional benefit

Products and services

• AssistedLiving.org Content Platform An online content platform that publishes research-driven guides, expert-reviewed articles, and educational resources covering assisted living, memory care, independent living, financial assistance, and specialized senior care topics for aging adults, caregivers, and senior care industry professionals.
• Senior Living Facility Directory A searchable directory of assisted living communities organized by state and city across the United States, enabling seniors and family members to find nearby senior living facilities.
• Free Family Advisor Consultation A free telephone consultation service connecting families with Family Advisors who provide personalized guidance about assisted living options in the caller's area.
• Senior Product Reviews and Recommendations Curated product recommendations and expert-reviewed comparison content for senior care equipment including walkers, tablets, walk-in tubs, medical alert systems, mobility scooters, hearing aids, and other assistive devices, with specifications, pricing, and financial assistance information.

Quantifiable outcome

• Platform has helped over 180,000 seniors
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• A Place for Mom: Largest U.S. senior care referral network connecting families with assisted living, memory care, and independent living communities via a phone-based advisor model — directly overlaps AssistedLiving.org's content-plus-advisor playbook and facility-network monetization.
• Caring.com: Senior care content and referral platform offering reviews, cost data, and a directory of assisted living, memory care, and home care providers — competes in the same SEO-driven, affiliate-monetized category.
• Seniorly: Online marketplace and resource site for assisted living, memory care, and independent living communities in the U.S., with localized search and family advisor support — comparable facility-directory and lead-generation model.
• SeniorLiving.org: Sibling-style content and referral site covering assisted living, independent living, memory care, and senior lifestyle — same content-plus-affiliate monetization and target audience.
• AgingCare.com: Caregiver-focused information community and resource hub that also connects families to senior care services — overlaps heavily on caregiver decision-making content and referral monetization.
• Where You Live Matters: Non-profit senior living referral and education resource operated in partnership with LeadingAge — non-profit/advisory positioning and facility directory comparable to AssistedLiving.org's positioning.

Broad incumbents

• Care.com: Broader marketplace for senior, child, and pet care services with subscription-based matching — adjacent category leader with senior-care vertical that overlaps AssistedLiving.org's home-care and caregiver audiences.
• WellSky: Large healthcare technology provider serving post-acute and aging services with software for home health, hospice, and senior living operators — adjacent infrastructure provider rather than direct competitor.

Others

• HelpGuide.org: Non-profit consumer health and wellness content publisher covering aging, mental health, and caregiving — comparable non-profit content mission but no referral/affiliate monetization at AssistedLiving.org's scale.
• SilverAssist: Referenced via AssistedLiving.org's footer for privacy and terms, suggesting a shared-corporate or affiliate operating relationship — a possibly related entity in the senior services space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/assistedliving

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AssistedLiving.org