DYODE

What DYODE does

DYODE Inc. is an operator-led eCommerce agency headquartered in Fullerton, Orange County, California, founded in 2016 by two former eCommerce VPs (Tim Katz and George Mikhail). The firm delivers strategy, design and development, digital marketing, and AI services to established and emerging lifestyle brands at growth inflection points, spanning apparel, beauty, consumer goods, food and beverage, home and furniture, gaming, and health and wellness verticals. Its core technical stack is built around certified partnerships with Shopify Plus, BigCommerce, Klaviyo, Google Ads, Recharge, Rebuy, and AfterSell, enabling custom theme development, headless commerce implementations, checkout extensibility, B2B/wholesale functionality, subscription program builds, lifecycle marketing, and AI-assisted operations. The agency has engaged 200+ brands and manages over $1B in aggregate client revenue across its book of business, with named enterprise relationships including Bandai Namco, WYZE, AG Jeans, Z Gallerie, Cratejoy, and TB12.

Name

DYODE

Legal name

DYODE Inc.

Website

https://dyode.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

DYODE is an operator-led eCommerce agency in Orange County, California, founded in 2016 by two former eCommerce VPs. It delivers strategy, development, digital marketing, and AI services to 200+ lifestyle and DTC brands, leveraging certified expertise across Shopify Plus, BigCommerce, Klaviyo, and other major commerce platforms.

Ownership category

akta.pro rank

Headquarters

HQ city

Brea

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Agency Consulting & Professional Services: Strategy consulting, interim leadership, audits, technology RFPs, and fractional eCommerce leadership engagements. Revenue generated through project-based consulting fees and retainer arrangements with established and scaling DTC brands.
2. Fixed-Scope Service Packages: Productized engagements including The Game Plan ($10,000), The Speed Pass ($7,495), The Prototype ($3,495), and others. Delivered at fixed prices with defined scopes and timelines, targeting specific use cases like strategy roadmaps, site speed optimization, and Shopify test drives.
3. Development & Implementation Services: Custom Shopify Plus and BigCommerce builds, migrations, theme development, custom app development, headless commerce implementations, and platform migrations. Revenue generated through project-based engagements and ongoing retainer relationships.
4. Digital Marketing Management: Managed paid search, paid social, email/SMS programs, and subscription management services. Revenue derived from media management fees and percentage of ad spend, with retention-focused engagements generating recurring value.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

DYODE is an operator-led eCommerce agency that delivers strategy, design & development, digital marketing, and AI services for direct-to-consumer and lifestyle brands. Core work includes Shopify Plus and BigCommerce builds and migrations, Klaviyo email/SMS programs, paid media management, subscription commerce, and productized fixed-scope engagements (audits, roadmaps, replatforming RFPs, AI reporting) sold at transparent fixed prices.

Product overview

DYODE is an operator-led eCommerce agency offering strategy, design & development, digital marketing, and AI services as consultative engagements and fixed-scope packages. Their core offering is not a single software product but a portfolio of service categories—Strategy (interim leadership, audits, technology RFPs, data & analytics), Design & Development (site builds, custom apps, CRO/UX, headless commerce), Digital Marketing (paid search/social, email/SMS, organic social), and AI Services (AI Playbook, AI Reporting & BI Buildout, AI-assisted ops). These services are delivered through named productized packages including The Game Plan ($10,000 strategy roadmap), The Speed Pass ($7,495 site speed), The Subscription Buildout ($14,995), The Cart Upsell Sprint ($2,000-$4,000), The LTV Engine ($7,995 Klaviyo audit), The AI Playbook ($7,995), The AI Reporting & BI Buildout ($12,995), and others. They are certified partners of Shopify Plus, BigCommerce, Klaviyo, Google Ads, Recharge, Rebuy, and AfterSell.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Services Hands-on eCommerce leadership and roadmaps covering interim leadership and consulting, in-depth audits, technology evaluations and RFPs, and data and analytics with BI dashboards, sold to DTC and lifestyle brands needing strategic direction.
• Design & Development Shopify Plus and BigCommerce site builds, custom Shopify app development, CRO and UX, and headless commerce implementations targeting brands that need a scalable commerce platform.
• Digital Marketing Ecosystem approach to paid search, paid social, email and SMS (Klaviyo), and organic social channels, with media management fees and percentage of ad spend for DTC brands seeking full-funnel marketing performance.
• AI Services AI-powered products and tools designed to improve speed, reduce cost, and increase quality. Includes AI Playbook strategy engagements, AI Reporting & BI Buildout, and AI-assisted operations for eCommerce teams.
• The Game Plan: Ecommerce Strategy Roadmap A 30-day eCommerce strategy engagement covering business operations, marketing (paid ads, email, SMS), website usability, site speed, and ADA accessibility, capped with a prioritized 90-day roadmap and executive presentation. Priced at $10,000.
• The Speed Pass: Site Speed Optimization A site speed optimization engagement including full performance audit with Lighthouse and WebPageTest, Core Web Vitals optimization (LCP, CLS, INP), image compression, third-party script optimization, and theme code cleanup. Priced at $7,495.
• The Prototype: 4-Day Shopify Test Drive A 4-day engagement delivering a functional Shopify storefront prototype with up to 10 products, brand-aligned theme, basic catalog setup, and strategy brief on full buildout. Priced at $3,495.
• The Accessibility Pass: ADA Compliance Audit A focused ADA compliance audit for Shopify stores. Includes full accessibility analysis, prioritized fix list with effort estimates, top 5 fixes shipped to production, and WCAG AA conformance documentation. Priced at $6,495.
• The UX Spot Check A 20-hour preliminary site audit with senior UX review across home, top-traffic PDPs, PLP, cart, and checkout. Delivers written list of best-practice gaps and quick fixes ranked by effort. Priced at $3,000.
• The Usability Audit A full usability audit with 20 live user sessions (10 mobile, 10 desktop). Includes site analysis, page annotations, user journey mapping, wireframe solutions for top fixes, and prioritized roadmap. Priced at $8,900.
• The Cart Upsell Sprint: AOV Lift Buildout A cart and upsell engagement using Aftersell or Rebuy. Basic tier ($2,000) includes smart cart implementation, branding, free shipping progress bar, cart upsells, and GWP. Premium tier ($4,000) adds PDP merchandising and theme element matching.
• The Acquisition and Retention Reset: Full Marketing Audit A digital marketing audit identifying issues and opportunities across paid search, paid social, email, SMS, SEO, and GA4 reporting. Delivers a 60-day reset playbook with restructured account blueprints. Priced at $6,495.
• The Platform Verdict: Replatforming RFP A replatforming evaluation comparing up to three platforms against functional requirements. Documents TCO, scores and compares options, and delivers a written verdict with board-ready recommendation. Priced at $9,495.
• The LTV Engine: Klaviyo Audit A Klaviyo and subscription audit with written retention roadmap. Diagnoses revenue leakage across email, SMS, post-purchase, and subscription, prioritizing fixes by impact. Includes subscription program review and post-purchase journey mapping. Priced at $7,995.
• The Subscription Buildout A full subscription program implementation on Recharge, Skio, Ordergroove, or Shopify native. Includes platform setup, custom subscriber portal, widget integration, churn-reduction flows, analytics dashboard, and team training. Starting at $14,995.
• The AI Playbook A 4-week AI commerce strategy engagement. Includes AEO and agentic-search exposure audit, AI-assisted ops opportunity map, vendor landscape evaluation (5-7 vendors), written 12-month AI roadmap, and board-ready deck. Priced at $7,995.
• The AI Reporting & BI Buildout A custom AI-powered reporting and BI application that overlays forecast, marketing calendar, and daily actuals. Includes data ingestion from Shopify, GA4, ESP, and forecast spreadsheet; daily pulse dashboard; AI-generated commentary; and PIN-gated access. Priced at $12,995.

Quantifiable outcome

• 99.9% uptime across Shopify Plus stores
• +12 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability5 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core.

• Shopify PluscoreTechnology or IntegrationCertified Shopify Plus partner with 75+ stores launched and $300M+ revenue managed on platform. Specializes in custom theme development, migrations, checkout extensibility, headless commerce with Hydrogen, and custom app development.
• BigCommercecoreTechnology or IntegrationBigCommerce Elite Partner with $150M+ revenue managed, B2B & B2C multi-storefront expertise, and enterprise catalog complexity capabilities. Handles headless implementations, B2B & wholesale functionality, and platform migrations.
• KlaviyocoreTechnology or IntegrationKlaviyo Master Partner managing 50+ Klaviyo accounts with 35% average revenue from email/SMS and 68% average open rate improvement. Delivers flow architecture, advanced segmentation, SMS strategy, and deliverability optimization.
• GooglecoreTechnology or IntegrationGoogle Premier Partner (top 3% globally) managing $50M+ annual ad spend with 4.2x average blended ROAS and 32% average CPA reduction. Capabilities include Search, Shopping, Performance Max, YouTube, and Demand Gen campaigns.
• RechargecoreTechnology or IntegrationRecharge Elite Partner with 20+ implementations, 40% average churn reduction, $50M+ subscription revenue managed, and 85% average subscriber retention. Specializes in subscription program design, custom portals, churn reduction, and migration support.
• RebuycoreTechnology or IntegrationRebuy Certified Partner with 25+ implementations, 18% average AOV increase, 12% average conversion lift, and 3.5x average upsell ROI. Delivers in-cart upsells, product page cross-sells, post-purchase offers, and smart cart experiences.
• AfterSell by RoktcoreTechnology or IntegrationAfterSell Certified Partner with 20+ funnels launched, 10-15% average AOV lift, and <2 weeks typical launch time. Specializes in post-purchase funnels, thank-you page experiences, and offer strategy.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dyode

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DYODE