Days Inn

What Days Inn does

Days Inn is an economy-tier hotel brand and franchise network operating as part of Wyndham Hotels & Resorts. Founded in 1970 and headquartered in Parsippany, New Jersey (under the Days Inns Worldwide, Inc. entity), the brand offers room accommodations at independently franchised and managed properties worldwide, with operating geographies including the United States, Canada, and the United Kingdom and a broader global footprint claim. Core product is the Days Inn by Wyndham room night, bundled with free WiFi, free breakfast items at participating properties, and integration into the Wyndham Rewards loyalty program.

The technology layer is provided by Wyndham and consists of a unified booking platform (daysinn.com and Wyndham Hotels & Resorts mobile app on iOS and Android), mobile check-in and checkout at select hotels, a Road Trip Planner feature, and the Wyndham Rewards member account system. The company does not disclose proprietary AI, APIs, or differentiated technology stacks at the Days Inn brand level; technology differentiation is framed as ease-of-use rather than technical novelty.

Days Inn's business model is a franchise and licensing model. Wyndham earns initial franchise fees, ongoing royalty fees, and marketing fund contributions from independently owned properties operating under the Days Inn brand, while individual guests pay for room nights (with pricing varying by location, date, and member status) and franchisees additionally participate in Wyndham Rewards and corporate programs such as Wyndham Business. Distribution spans direct brand channels, the Wyndham app, online travel agencies, travel advisors, and bundled travel packages (hotel + flight, car, cruise, tours), targeting leisure travelers (primary), business travelers, AAA/AARP association members, and group/meeting customers.

Name

Days Inn

Legal name

Days Inns Worldwide, Inc.

Website

https://daysinn.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Days Inn is an economy-tier hotel franchise brand operating under Wyndham Hotels & Resorts, offering value accommodations with free WiFi and breakfast at independently franchised properties worldwide for leisure travelers, business travelers, association members, and groups.

Ownership category

akta.pro rank

Product category

Economy Hotel Lodging

NAICS

Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Franchised/Chain Motels (THAGAFAM)

akta.pro secondary industry

Budget/Economy Motels (THAGAFAC)

Keywords

• Economy hotel rooms
• Hotel franchise brand
• Value accommodations
• Leisure travel lodging
• Hotel loyalty program

Headquarters

HQ city

Parsippany

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Hotel Room Bookings: Days Inn generates revenue through guest room bookings at franchised and managed properties. Revenue is earned through room night sales with pricing varying by location, season, and member status. Franchisees pay fees to the brand while guests pay for accommodations.
2. Franchise Fees: Hotels operating under the Days Inn brand pay franchise fees to Wyndham Hotels & Resorts. These include initial franchise fees, ongoing royalty fees, and marketing fund contributions.
3. Wyndham Rewards Program: Loyalty program that drives repeat bookings and customer retention. Members earn points on stays that can be redeemed for free nights. The program supports member acquisition and retention for franchise properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Days Inn by Wyndham is an economy-tier hotel brand that franchises and operates value-oriented lodging properties worldwide. The brand sells guest room accommodations (with free WiFi and a free breakfast item at participating locations) through its website, mobile app, and a global network of independently owned franchised hotels, backed by the Wyndham Rewards loyalty program.

Product overview

Days Inn by Wyndham is an economy-tier hotel brand operating as part of the Wyndham Hotels & Resorts portfolio. The product consists of a unified booking platform accessible via the main website and mobile app, offering hotel room reservations at independently franchised and managed locations globally. The offering includes Wyndham Rewards loyalty program integration, Wyndham Business corporate travel tools, and travel bundle packages (hotel + flight, car rental, cruises). Member benefits include free WiFi, free breakfast at participating properties, and Wyndham Rewards points earning/redemption. The brand targets budget-conscious travelers, families, and business travelers seeking value accommodations.

Differentiator

Problem solved

Functional benefit

Products and services

• Days Inn by Wyndham hotel room reservations Economy-tier hotel room accommodations at independently franchised and managed Days Inn properties worldwide, including free WiFi and a free breakfast item at participating locations, bookable through the brand website, mobile app, and Wyndham reservations.
• Wyndham Rewards Loyalty Program Free-to-join loyalty program that lets members earn points on stays at Wyndham hotels (including Days Inn) redeemable for free nights, with members receiving the lowest available price guarantee when booking direct and access to exclusive offers.
• Wyndham Business (corporate travel program) Corporate travel program providing negotiated rates, managed travel tools, and project/group booking capabilities for small and mid-size businesses, including access to Days Inn and other Wyndham brands.
• Wyndham Travel Bundles (Hotel + Flight, Car, Cruise, Tours) Bundle booking platform that lets travelers combine Days Inn hotel stays with flights, car rentals, cruises, all-inclusive vacations, tours/activities, and transfers through a single Wyndham booking experience.
• Days Inn Meetings and Groups room blocks Booking service for small meetings, sports teams, tour groups, and other group gatherings needing flexible room blocks and meeting space at participating Days Inn properties.
• Wyndham Hotels & Resorts Mobile App Mobile app (iOS and Android) for booking Days Inn and other Wyndham hotels faster, accessing Road Trip Planner, mobile check-in/checkout at select hotels, and managing Wyndham Rewards membership.

Quantifiable outcome

• Access to over a thousand Hotels by Wyndham locations worldwide

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Airlines (via Travel Bundles)minorGTM or Marketing PartnerDays Inn, through Wyndham Hotels & Resorts, partners with airlines to offer bundled Hotel + Flight packages. Travelers can book combined hotel and flight deals through the Wyndham travel packages platform.
• Cruise Lines (via Travel Bundles)minorGTM or Marketing PartnerPartnership with cruise operators to offer vacation packages combining hotel stays with cruises. Available through Wyndham travel packages booking platform.
• Car Rental Companies (via Travel Bundles)minorGTM or Marketing PartnerCar rental partnerships integrated into Wyndham travel bundles, allowing travelers to bundle hotel, flights, and car rental for complete travel packages.
• Tour Operators (via Travel Bundles)minorGTM or Marketing PartnerPartnerships with tour operators for activities and experiences bundled with hotel stays through the Wyndham travel packages platform.
• Wyndham Rewards Credit Card IssuerscoreGTM or Marketing PartnerCo-branded credit card partnerships with Wyndham Rewards Earner Cards (Visa). Card issuers partner to offer credit cards that earn Wyndham Rewards points on purchases, driving member acquisition and hotel bookings.
• AAA (American Automobile Association)coreGTM or Marketing PartnerAAA membership discount program offering 15% off 2+ consecutive nights at participating Days Inn hotels. AAA members receive dedicated discount rates and member benefits.
• AARPcoreGTM or Marketing PartnerAARP membership discount program offering 15% off 2+ consecutive nights at participating Days Inn hotels. AARP members receive dedicated discount rates and member benefits.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Econo Lodge (Choice Hotels): Choice Hotels' economy-tier franchised motel brand, positioned as an economy alternative with a similar roadside/budget profile. Competes on franchise terms, loyalty (Choice Privileges), and price-conscious travelers.
• Super 8 by Wyndham: Direct sister brand under Wyndham Hotels & Resorts, also positioned in the economy/motel tier with similar franchise model, guest profile, and technology stack. Closest comparable because of shared platform and overlapping customer base within Wyndham Rewards.
• Travelodge by Wyndham: Wyndham's value-tier franchise brand with similar limited-service offerings and franchise economics, sharing platforms and customer overlap with Days Inn. Direct intra-portfolio comparison.
• Red Roof Inn: Red Roof is a leading U.S. budget/economy lodging chain offering similar value proposition (free WiFi, pet-friendly, roadside locations) targeting cost-sensitive leisure and business travelers — a direct competitor for the same customer wallet share.
• Rodeway Inn (Choice Hotels): Another Choice Hotels economy brand focused on budget accommodations with limited services. Comparable in scale, franchise model, and target customer.
• Microtel by Wyndham: Wyndham's newer-build economy chain, designed as a cost-efficient franchise alternative to Days Inn and Super 8. Competes for franchise recruitment and end-customer share within the same technology and loyalty ecosystem.
• Howard Johnson by Wyndham: Another Wyndham franchise brand in the economy/midscale tier with similar American roadside heritage and Wyndham Rewards integration. Closely comparable operating model and brand positioning, just one tier up in some markets.
• Motel 6 / Studio 6: Operated by G6 Hospitality, Motel 6 is the prototypical budget economy chain motel, competing head-to-head with Days Inn on price, roadside locations, and value-conscious travelers. Studio 6 extends the concept into extended stay, directly competitive with Days Inn's extended-stay options.

Broad incumbents

• Best Western Hotels & Resorts: Member-based hotel referral company with a wide portfolio including economy-tier (SureStay) and midscale brands, competing directly for the same value-conscious guests and franchisees. Larger and more diversified than Days Inn but overlapping in target segment.
• Comfort Inn / Quality Inn (Choice Hotels): Choice Hotels' midscale/economy tier brands with franchise model and loyalty (Choice Privileges). Adjacent competitive set that sometimes competes with Days Inn for the same traveler booking the next tier up.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/daysinn
• Facebookfacebook.com/DaysInn
• Instagraminstagram.com/daysinn
• TikToktiktok.com/@daysinnbywyndham
• Xx.com/daysinn
• LinkedInlinkedin.com/company/days-inn

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Days Inn