What The Heart Foundation does

The Heart Foundation is a 501(c)(3) nonprofit organization headquartered at 31822 Village Center Road, Suite 208, Westlake Village, California, founded in 1996 as The Steven S. Cohen Heart Fund following the death of Steven S. Cohen at age 35 and renamed in 2004. Its mission is to reduce mortality from heart disease — described as the #1 cause of death in the U.S. and the cause of more than 380,000 deaths annually — through public education, promotion of early detection, and direct funding of cardiovascular research under Dr. P.K. Shah at the Cedars-Sinai Smidt Heart Institute. The organization serves individual donors, heart disease patients and families, survivors, and corporate sponsors, and operates with 1-10 employees. It supports the P.K. Shah Laboratory's work on atherosclerosis vaccines (active vaccine in pre-clinical stage, Orticumab passive vaccine in Phase 2), ApoA-1 Milano gene therapy, and novel diagnostic protocols for subclinical heart disease, and in 2015 established the Steven S. Cohen Endowed Fellowship in Atherosclerosis Research at Cedars-Sinai.

The organization's product surface is a digital health education platform anchored on theheartfoundation.org. Core products include the My Heart Health Quiz (an interactive online risk assessment that returns an estimated heart age, heart health score, and personalized tips for adults 30-75), the Vital Signs Log, the Family Health History Tree, and the Heart Health Accountability Tracker (all PDF-based self-reporting tools), plus supporting reference content (Heart Health Glossary, CPR Basics guide, Heart Disease Information Hub, Risk Reduction Guide). Distribution is digital-first via the website, social channels on Facebook, Instagram, and TikTok, and an active Heartbeat Blog, supplemented by in-person events including the annual Humanitarian Award Gala, CPR/AED certification courses through partner One Beat Medical & Training, and the flagship Galpin Motors Golf Classic.

The business model is 100% donation-funded: there are no products or services sold. Revenue streams include one-time and recurring individual donations (web, phone, mail), corporate sponsorships (Galpin Motors title sponsor, 1st Century Bank presenting sponsor, One Hope Wine), the annual Galpin Motors Golf Classic (now in its 28th year, $10M+ cumulatively since inception), vehicle donations processed through Vehicles for Charity, and streaming fundraisers on Twitch, Facebook, and YouTube via Tiltify. Go-to-market is community-led and event-driven, with no enterprise sales motion and no pricing model in the commercial sense. Tax ID 45-0471117. All contributions are tax-deductible to the fullest extent allowed by law.

Name

The Heart Foundation

Legal name

The Heart Foundation

Website

https://theheartfoundation.org

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

The Heart Foundation is a 501(c)(3) nonprofit that funds cardiovascular research at the Cedars-Sinai Smidt Heart Institute under Dr. P.K. Shah and educates the public on heart disease prevention and early detection. It operates in Westlake Village, California, raising funds through individual donations, the annual Galpin Motors Golf Classic, corporate sponsorships, and streaming fundraisers.

Ownership category

akta.pro rank

Product category

Heart Disease Research and Health Education Nonprofit

NAICS

Grantmaking Foundations (813211), Grantmaking and Giving Services (8132)

akta.pro primary industry

Private Foundations (BPAGAKAA)

akta.pro secondary industry

Health & Medical Research Grantmaking Foundations (BPAGAKAL)

Keywords

• Heart disease education
• Cardiovascular research funding
• Heart health assessment tools
• Nonprofit health awareness
• Early detection programs

Headquarters

HQ city

Westlake Village

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: One-time and recurring donations from individual supporters via website, phone (818-865-1100), and mail. Donors can set up monthly recurring gifts or one-time contributions. All donations are tax-deductible to the full extent allowed by law.
2. Annual Golf Classic Event: The Galpin Motors Golf Classic is the signature annual fundraising event, now in its 28th year. The 2017 event marked 20 years and had raised $10 million cumulative. Corporate sponsors include Galpin Motors (title sponsor) and 1st Century Bank (presenting sponsor).
3. Vehicle Donation Program: Partners with Vehicles for Charity to accept donations of cars, trucks, motorcycles, boats, and RVs. Provides an alternative giving channel for supporters who prefer non-cash contributions.
4. Streaming Fundraisers: Online fundraising through live streaming on Twitch, Facebook, and YouTube using Tiltify platform. Supporters create charity streams to raise funds for the organization.
5. Corporate Sponsorships: Partnerships with corporations like Galpin Motors, 1st Century Bank, and One Hope Wine that provide financial support and promotional reach in exchange for association with the heart health cause.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

The Heart Foundation is a 501(c)(3) nonprofit organization that educates the public about heart disease, promotes early detection through free interactive digital health tools, and funds cardiovascular research at the Cedars-Sinai Smidt Heart Institute under Dr. P.K. Shah. Its revenue depends entirely on individual donations, corporate sponsorships, and signature fundraising events such as the annual Galpin Motors Golf Classic. It does not sell products or services; all educational resources are offered free of charge to the public.

Product overview

The Heart Foundation operates as a nonprofit health organization offering a unified portfolio of educational and health-tracking resources focused on heart disease awareness, prevention, and early detection. The core offerings include interactive tools (My Heart Health Quiz for risk assessment), downloadable tracking resources (Vital Signs Log, Family Health History Tree, Heart Health Accountability Tracker), and comprehensive educational content (Heart Health Glossary, CPR Basics guide, Heart Disease Information Hub, Risk Reduction Guide). These products work together to support the organization's mission of saving lives through public education about heart disease and funding research at Cedars-Sinai.

Differentiator

Problem solved

Functional benefit

Products and services

• My Heart Health Quiz An interactive online quiz for adults aged 30-75 that provides an estimated heart age, heart health score, and personalized tips for reducing cardiac risk based on health and lifestyle inputs.
• Vital Signs Log A downloadable PDF tracker that enables users to record vital signs such as blood pressure, heart rate, cholesterol levels, and weight over time to detect health patterns and stay proactive about health measures.
• Family Health History Tree A downloadable PDF visual tool that helps users track family health conditions across generations to identify genetic predispositions to heart disease and other conditions.
• Heart Health Accountability Tracker A weekly wellness tracking tool that helps users monitor exercise, diet, and other heart-healthy behaviors to build heart-healthy habits over a one-week-of-wellness cycle.
• Heart Health Glossary A comprehensive A-to-Z reference guide defining medical terms related to heart disease, cardiovascular conditions, treatments, and health metrics.
• 4 Steps to Save a Life (CPR Basics) An educational guide and downloadable PDF outlining the four critical steps to administer CPR during cardiac arrest, including a QR code linking to a CPR pacing playlist.
• Heart Disease Risk Reduction Guide Educational guidance on lifestyle choices and medical interventions to reduce heart disease risk, covering exercise, diet, medication recommendations, and risk-factor management.

Quantifiable outcome

• Atherosclerosis vaccine demonstrated 30-65% reduction in arterial plaque in animal models
• +6 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor, flagship and core.

• One Beat Medical & TrainingminorStrategic or Co-development Partner · 1 January 2020Partnered with The Heart Foundation to provide CPR & AED certification courses, educating supporters on properly administering CPR and using AEDs during cardiac emergencies.
• Galpin MotorsflagshipGTM or Marketing Partner · 1 January 1995Title sponsor of the annual Galpin Motors Golf Classic, now in its 28th year. One of the organization's longest-standing partnerships, having contributed over $10 million to heart disease research since inception. Galpin Motors provides financial sponsorship, event venue (Sherwood Country Club), and promotional support.
• Cedars-Sinai Smidt Heart InstitutecoreStrategic or Co-development PartnerThe Heart Foundation's primary research partner, funding innovative heart disease research under Dr. P.K. Shah's direction at the Smidt Heart Institute. The institute is ranked #1 in California and #2 nationally for cardiology and heart surgery. Foundation funding has contributed to development of atherosclerosis vaccines, ApoA-1 Milano gene therapy, and helped secure $192 million+ in NIH grants.
• 1st Century BankcoreGTM or Marketing PartnerPresenting sponsor of the Galpin Motors Golf Classic events. Provides financial support and branding association with the annual fundraiser.
• One Hope WineminorGTM or Marketing PartnerWine partnership promoting heart health education. Purchases of One Hope Wine products help support The Heart Foundation's mission to save lives from heart disease.
• TiltifycoreTechnology or IntegrationFundraising platform partner enabling The Heart Foundation supporters to create charity streams on Twitch, Facebook, and YouTube. Tiltify provides the technology infrastructure for online fundraising campaigns.
• Vehicles for CharityminorChannel Partner/ Reseller/ DistributorVehicle donation program partner allowing donors to contribute cars, trucks, motorcycles, boats, and RVs. Vehicles for Charity handles the logistics of vehicle conversion to donation.
• MoserminorOthersProvider of the crystal Steven S. Cohen Humanitarian Award given annually to individuals who effect change in their communities.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WomenHeart: The National Coalition for Women with Heart Disease: National nonprofit focused on women and heart disease, providing education, advocacy, and patient support. Comparable mission of heart-disease awareness and support for affected populations.
• American Heart Association: The largest U.S. nonprofit focused on cardiovascular health, funding research, public education, and CPR training. Directly comparable mission and donor base, though far larger in scale and brand recognition.
• Mended Hearts: Nonprofit peer-support organization for heart disease patients, survivors, and families. Comparable mission of supporting heart patients and families through education and community, with a hospital-visit and chapter-based model.
• Cardiovascular Research Foundation: Nonprofit dedicated to advancing cardiovascular research and education through clinical trials and physician training. Comparable mission of funding cardiovascular research and supporting physician-researchers.
• Children's Heart Foundation: Nonprofit focused specifically on congenital heart defect research funding and family support. Comparable as a heart-disease research grantmaker, though it targets a pediatric sub-segment.

Others

• Million Hearts: National initiative co-led by CDC and CMS to prevent heart attacks and strokes. Comparable in mission of cardiovascular disease prevention and early detection, though as a government-led coalition rather than a private nonprofit.
• National Heart, Lung, and Blood Institute (NHLBI): U.S. government institute that funds and conducts cardiovascular research. Comparable as a major cardiovascular research funder, though operating under federal authority rather than private philanthropy.

Regional players

• British Heart Foundation: The UK's largest heart-research charity, funding cardiovascular research, prevention, and CPR education. Highly comparable operating model (grantmaking + public education + research), but serves the United Kingdom rather than the U.S.
• Heart Foundation (Australia): Australia's national heart-health charity, funding research, public education, and prevention programs. Comparable mission, structure, and brand positioning, though operating exclusively in Australia.

Broad incumbents

• Cedars-Sinai Smidt Heart Institute: The Heart Foundation's primary research partner and one of the largest academic cardiovascular centers in the U.S. Comparable in mission focus on cardiology and heart surgery research, though as a much broader hospital system rather than a grantmaking nonprofit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@theheartfoundation
• Facebookfacebook.com/331339103115
• Instagraminstagram.com/theheartfoundation
• TikToktiktok.com/@theheartfoundation
• Xx.com/TheHeartFdn
• LinkedInlinkedin.com/company/the-heart-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Heart Foundation