One Beat Medical & Training

What One Beat Medical & Training does

One Beat Medical & Training is a US-based specialty distributor of Automated External Defibrillators (AEDs) and supporting emergency-response equipment, now operating as an acquired brand inside AEDSuperstore, which is itself owned by Sarnova. The company sells AED hardware from every major manufacturer (Philips, ZOLL, Cardiac Science, Defibtech, HeartSine, Physio-Control) in both new and pre-owned configurations, alongside replacement batteries, electrode pads, cabinets, cases, and rescue products such as CPR masks, bleeding-control kits, emergency oxygen, and first aid kits.

Beyond hardware, the business is a dual-licensed training provider — authorized by the American Heart Association for ECC course materials (BLS, ACLS, PALS, PEARS, Heartsaver) and a Licensed Training Provider for the American Red Cross — and has stated it has trained 50,000+ individuals. Training is reinforced through the sale of AED training units, CPR manikins across multiple brands, and instructor course packages. Two service add-ons extend the model into recurring revenue: Arch Medical Direction and Program Management, providing medical oversight and compliance management for customer AED programs, and AED Sentinel, a remote-monitoring solution that tracks device readiness, battery life, and pad expiration in deployed units.

Revenue is generated through e-commerce direct sales (aedsuperstore.com), phone-based inside sales at 800-544-0048, a reseller/partner program, and GSA/VA government procurement. The business targets a diversified set of verticals — business/corporate, schools, federal/state/local government, first responders/EMS, healthcare facilities, churches, households, sports organizations, and aviation — with pre-configured vertical AED packages. Pricing is unit-based with free shipping on orders over $199, and a quote-based system for larger configurations.

Name

One Beat Medical & Training

Legal name

AEDSuperstore

Website

https://onebeatmedical.com

Company type

Private

Founded year

2002

Operating status

Acquired

Headcount range

11–50 employees

Short description

One Beat Medical & Training is a US distributor and training provider of AED equipment, accessories, and CPR/resuscitation training products, serving businesses, schools, government, first responders, and consumers — now operating as an acquired brand within AEDSuperstore under Sarnova.

Ownership category

akta.pro rank

Product category

Emergency Medical Equipment Distribution and CPR/AED Training

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Professional and Management Development Training (611430)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ)

akta.pro secondary industries

EMS Education, Training & Simulation Centers (HLAFANAL), Cardiac Rhythm Management (Pacemakers, ICDs, CRT) (HLAHAFAC), First Aid & Wound Care (Bandages, Dressings, Antiseptics, Burn Care) (CRADAMAB)

Keywords

• AED distribution
• CPR training services
• Emergency medical equipment
• AED accessories supply
• Cardiac emergency preparedness

Headquarters

HQ city

Miramar Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. AED Hardware Sales: Sale of automated external defibrillator devices and related equipment including new and pre-owned AED units.
2. AED Accessories and Consumables: Recurring revenue from replacement batteries, electrode pads, cases, cabinets, and other AED accessories that require periodic replacement.
3. CPR and AED Training Services: Training classes and course materials for American Heart Association (AHA) and American Red Cross certification programs, including BLS, ACLS, PALS, and Heartsaver courses.
4. AED Program Management: Medical direction and oversight services including Arch program management and AED Sentinel monitoring for compliance and maintenance.
5. Training Products: Sale of training equipment including AED training units, CPR manikins, course materials, and accessories for instructional purposes.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

One Beat Medical & Training distributes Automated External Defibrillators (AEDs), AED accessories (batteries, pads, cases, cabinets, signs), and emergency rescue products (CPR masks, bleeding control kits, emergency oxygen, first aid kits) across major brands. The company also supplies CPR/AED training equipment (manikins, AED training units) and AHA/Red Cross course materials, and delivers certified CPR/AED training classes as a licensed provider for both the American Heart Association and the American Red Cross.

Product overview

One Beat Medical & Training, now part of AEDSuperstore, operates as a specialized medical device retailer and training services provider. The company's product portfolio centers on Automated External Defibrillators (AEDs) and related emergency medical equipment, complemented by comprehensive training solutions. The core offering includes AEDs across major brands (Cardiac Science, Defibtech, HeartSine, Philips, Physio-Control, ZOLL) and their accessories (batteries, pads, cases, cabinets). The business expands into rescue products (CPR masks, first aid kits, emergency oxygen) and full training ecosystems comprising AHA and American Red Cross course materials, AED training units, and CPR manikins. Value-added services include Arch Medical Direction for program compliance and AED Sentinel for remote monitoring of deployed devices. The portfolio is organized as a unified e-commerce platform with bundled packages targeting specific verticals (schools, corporations, healthcare facilities, sports organizations).

Differentiator

Problem solved

Functional benefit

Brands

• One Beat Medical: Medical equipment and training services brand, now integrated into AEDSuperstore

Products and services

• Automated External Defibrillators (AEDs) Automated External Defibrillators (AEDs) for cardiac emergencies sold across multiple brands including Cardiac Science, Defibtech, HeartSine, Philips, Physio-Control, and ZOLL, with options for new and pre-owned units, intended for businesses, schools, government, healthcare, first responders, and households.
• AED Accessories Replacement and supplementary components for AEDs including batteries, electrode pads, carrying cases, wall cabinets, signs, decals, posters, and refresh packs sold to AED owners requiring periodic consumable replacement.
• Rescue Products Emergency medical supplies including AED & CPR rescue kits, bag valve masks, bleeding control kits, choking rescue aids, CPR masks/shields/barriers, emergency oxygen, first aid kits, first responder supplies, and pulse oximeters for emergency response providers and general consumers.
• American Heart Association ECC Course Materials AHA Emergency Cardiovascular Care training materials including current (2025) and prior (2020) guidelines for Heartsaver, BLS, ACLS, PALS, PEARS, and Neonatal Resuscitation Program (NRP) courses, plus digital products and instructor packages sold to instructors, training centers, healthcare facilities, and schools.
• AED Training Units Training devices for AED education across brands including Cardiac Science, Defibtech, HeartSine, Laerdal, Philips, Physio-Control, PRESTAN, WNL, and ZOLL sold to CPR/AED instructors and training organizations.
• CPR Manikins CPR training manikins and accessories from brands including Act+Fast, Ambu, Brayden, CAE Healthcare, CPR Prompt, Laerdal, Life/Form, Nasco Healthcare, PRESTAN, Simulaids, and WNL sold to CPR instructors, healthcare training programs, and schools.
• CPR and AED Training Classes In-person AED and CPR training classes taught by certified instructors, available to individuals and organizations seeking CPR/AED certification.
• American Red Cross Training Services Official American Red Cross training programs covering CPR, first aid, and related emergency response skills, delivered by a licensed Red Cross training provider for individuals and organizations.
• Arch Medical Direction and Program Management Medical direction, oversight, and AED program management service providing protocol authorization and compliance monitoring for organizations operating AED programs.
• AED Sentinel Remote Monitoring Remote monitoring solution for AED units providing real-time status tracking, readiness alerts, battery and pad expiration notifications, and program management for deployed AED devices across customer sites.
• AED Packages Pre-configured AED bundles organized by use case including Business, School, Corporate, Complete, Mobile Responder, Aviation, Church, Home, and Sports packages that combine an AED with appropriate accessories and signage for the target environment.

Quantifiable outcome

• 50,000+ individuals trained through American Red Cross programs

Named customers1 record

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• American Red CrosscoreStrategic or Co-development PartnerOfficial licensed training provider for American Red Cross training services. The company offers American Red Cross training programs and has trained over 50,000 individuals. This partnership enables delivery of official certification courses.
• American Heart Association (AHA)coreStrategic or Co-development PartnerAuthorized provider of AHA ECC (Emergency Cardiovascular Care) course materials including BLS, ACLS, PALS, PEARS, and Heartsaver training materials. The company sells AHA 2020 and 2025 guideline products.
• SarnovacoreOthersParent company. One Beat Medical is now part of AEDSuperstore, which is owned by Sarnova. Careers and company information reference sarnova.com as the parent organization.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• AEDSuperstore: Parent brand into which One Beat was integrated in 2024. Operates the same e-commerce storefront, sells the same AED brands and accessories, and offers the same AHA/Red Cross training services—essentially the closest functional peer.
• Bound Tree Medical: Distributor of emergency medical equipment, supplies, and training products to first responders, EMS agencies, and hospitals. Overlaps with One Beat in AED accessories, CPR training products, and emergency response gear distribution.
• Emergency Medical Products (EMP): Online distributor of EMS, first responder, and emergency preparedness supplies including AEDs, CPR equipment, and training manikins. Directly comparable catalog and customer base to One Beat's rescue products and training lines.
• AED.us (Heart Tech Plus): Online AED specialist retailer selling devices, accessories, and training products across all major AED brands. Directly competes with One Beat's core AED hardware and consumables catalog in the same SMB and organizational buyer segment.
• AED Brands: AED-focused e-commerce retailer carrying Philips, ZOLL, HeartSine, Defibtech, and Cardiac Science units plus accessories and training products. Closely comparable e-commerce-first AED distribution model.

Broad incumbents

• Henry Schein Medical: Large-scale medical and dental supply distributor serving physicians, practices, and healthcare facilities. While much broader in scope, it overlaps in AED distribution, CPR training products, and emergency preparedness supplies for medical and corporate buyers.
• Medline Industries: One of the largest medical supply manufacturers and distributors globally. Provides AEDs, first aid supplies, and emergency preparedness products to hospitals, schools, and government buyers—overlapping with One Beat's customer verticals and product lines.
• ZOLL Medical (Asahi Kasei): Major AED manufacturer (ZOLL AED Plus, AED 3) and resuscitation equipment company. Both a supplier of products One Beat resells and a competitive threat if ZOLL prioritizes direct enterprise sales over distribution partners.
• Philips HeartStart: AED manufacturer (HeartStart OnSite, FRx, FR3) and broader medical device company. Sells through distributors like One Beat but also operates direct channels for hospitals and large enterprises, making it both supplier and competitor.

Emerging players

• American Red Cross Training Services: Licensor and direct provider of CPR/First Aid/AED certification training. While One Beat is an authorized licensed training partner of Red Cross, the Red Cross also runs direct training programs that compete for the same students and corporate training contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OneBeatMedical
• Facebookfacebook.com/OneBeatMedical
• LinkedInlinkedin.com/company/onebeatmedical

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about One Beat Medical & Training