SouthTech

What SouthTech does

SouthTech, doing business as Thrive (legal entity: Thrive Operations LLC), is a NextGen Managed Services Provider founded in 1994 and headquartered in Sarasota, Florida, delivering outsourced IT infrastructure, cybersecurity, cloud, and compliance services to mid-market and enterprise clients across the USA, Canada, and the UK. The core of the offering is the Thrive Platform, a ServiceNow-powered unified IT management platform extended by proprietary modules including TransformIT (ITSM), Service Bridge (multi-environment visibility), and a stack of managed detection and response (MDR, EDR, NDR) security services. The company supplements its managed services portfolio with Microsoft 365 platform management (Office 365, SharePoint, Teams, Power Platform, Copilot, Teams Phone, Purview), cloud and disaster recovery services, networking (SD-WAN, global network management), advisory services (vCISO, vCIO, Enterprise TAM), and compliance services spanning HIPAA, GLBA, CMMC, GDPR, SEC, CJIS, DORA, and Cyber Essentials frameworks.

The business operates a subscription-recurring managed services model with professional services overlay for consulting and compliance engagements, priced on a quote-based, customized basis for enterprise clients. Distribution is primarily direct enterprise sales supplemented by a channel partner program and content-led demand generation. Thrive serves customers across financial services, government, healthcare, education, legal, life sciences, retail, aerospace and defense, and social housing, with a concentrated focus on regulated verticals — financial services, government, and healthcare are designated as primary. Core strategic partnerships include ServiceNow and Microsoft at the core tier, plus a GSA Schedule contract enabling U.S. federal delivery. At scale the company reports 2,500+ customers, 180,000+ end users supported, and 325,000+ devices managed, with 900+ technical certifications held by team members.

Leadership consists of Paul Hoffman (Chief Executive Officer), Chad Goble (Chief Technology Officer and VP of Infrastructure Solutions), and Nathan Bailey (COO and CEO). Notable 2025 third-party recognition includes the MSP 501, CRN Triple Crown, Cloud Services Provider of the Year, SEC Cybersecured Award, and Better Biz Journal Fast50. The company offers an outcomes-based Managed AI Services line, integrating Microsoft Copilot and AI-assisted security tooling into its managed stack, though primary AI capabilities rely on embedded third-party platforms rather than proprietary models.

Name

SouthTech

Legal name

Thrive Operations LLC

Website

https://southtech.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

SouthTech (operating as Thrive) is a NextGen Managed Services Provider delivering outsourced IT infrastructure, cybersecurity, cloud, and compliance services to mid-market and enterprise clients across the USA, Canada, and UK, anchored on a ServiceNow-powered platform.

Ownership category

akta.pro rank

Product category

Managed IT Services

NAICS

Computer Facilities Management Services (541513), Computer Systems Design Services (541512), Other Computer Related Services (541519)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Backup, Disaster Recovery & Business Continuity (BCDR) Services (BPAEABAH)

akta.pro secondary industry

Cybersecurity Operations Outsourcing (SOC / SecOps) (BPAEAMAG)

Keywords

• Managed IT services
• Cybersecurity services
• Cloud infrastructure
• IT compliance
• Microsoft 365 management

Headquarters

HQ city

Sarasota

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Managed IT Services: Recurring managed services including help desk, support, equipment-based managed services, and data center services
2. Cybersecurity Services: Comprehensive security services including MDR, EDR, NDR, vulnerability management, penetration testing, firewall management, dark web monitoring, email security, and security awareness training
3. Cloud Services: Managed cloud services including disaster recovery as a service, colocation, and cloud infrastructure management
4. Microsoft 365 Platform Services: Managed services for Office 365, SharePoint, Teams, Power Platform, Copilot, Teams Phone, and Purview
5. Advisory Services: vCISO, vCIO, and Enterprise TAM (Technical Account Management) services providing strategic technology leadership
6. Compliance Services: IT compliance and regulatory services for various frameworks including HIPAA, GLBA, CMMC, GDPR, SEC, CJIS, DORA, and Cyber Essentials
7. Consulting Services: Digital transformation, assessments, and IT strategy consulting engagements

Distribution channels3 records

Marketing channels6 records

Core offering

SouthTech, operating as Thrive, provides outsourced NextGen managed IT services for mid-market and enterprise clients. Its core offerings include managed cybersecurity (MDR/EDR/NDR), managed cloud and disaster recovery, Microsoft 365 platform management, IT compliance services, and advisory (vCISO/vCIO), all delivered through its proprietary ServiceNow-powered Thrive Platform with Service Bridge for unified visibility across hybrid environments.

Product overview

Thrive (SouthTech) is a NextGen Managed Services provider offering a platform-plus-modules architecture. The core is the Thrive Platform, powered by ServiceNow, which provides unified IT management across hybrid environments. This platform is augmented by specialized modules including TransformIT (ServiceNow-based ITSM), Service Bridge (multi-environment visibility), and purpose-built security services (MDR, EDR, NDR, vulnerability management, autonomous penetration testing). The company delivers comprehensive managed services for Microsoft 365 ecosystem (Office 365, SharePoint, Teams, Power Platform, Copilot, Teams Phone, Purview), cloud services including disaster recovery and colocation, networking solutions (global network management, SD-WAN), managed IT with help desk support, AI services, and advisory services (vCISO, vCIO, Enterprise TAM). Security offerings include email security, DNS web filtering, dark web monitoring, security awareness training, incident response, and compliance services spanning HIPAA, GLBA, CMMC, GDPR, and other regulatory frameworks. The portfolio serves financial services, government, healthcare, education, legal, life sciences, and retail industries.

Differentiator

Problem solved

Functional benefit

Brands

• Thrive Platform: AI-driven platform powered by ServiceNow enabling IT teams to deliver better service with less time and effort
• TransformIT
• Service Bridge
• Threat Detection and Response
• MDR
• EDR
• NDR

Products and services

• Thrive Platform

Quantifiable outcome

• 2,500+ customers served
• +2 more outcomes

Named customers9 records

Segments10 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ServiceNowcoreTechnology or IntegrationServiceNow is the foundational platform powering the Thrive Platform and TransformIT ITSM solution. Thrive leverages ServiceNow for IT service management, workflow automation, and multi-environment visibility through Service Bridge.
• MicrosoftcoreTechnology or IntegrationThrive is a Microsoft partner providing comprehensive services for Microsoft 365, Azure, Teams, SharePoint, Power Platform, Copilot, Teams Phone, and Purview. Security services specifically cover Microsoft 365 and Azure environments.
• American Heart AssociationminorOthersThrive is proud to support the American Heart Association as their 2026 charity of choice as part of their greater impact initiative.
• GSA (General Services Administration)coreStrategic or Co-development PartnerThrive Operations LLC holds GSA Contract 47QTCA18D005E, enabling them to provide services to government clients through the GSA Schedule program.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rackspace Technology: Public multi-cloud managed services and security provider serving mid-market and enterprise customers with recurring managed cloud, security, and data services. Directly comparable to Thrive on platform-plus-managed-services delivery, hybrid/multi-cloud portfolio, and SOC/security operations.
• Dataprise: Mid-market-focused MSP with deep cybersecurity, cloud, and Microsoft 365 practice, recognized on CRN/MSP 500 lists. Closest direct comparable to Thrive on target customer (mid-market/enterprise), Microsoft-and-security-led service stack, and US regional footprint.
• Ntiva: US-based managed IT, cybersecurity, and cloud services provider serving SMB through mid-market. Comparable to Thrive in scope of managed IT + SOC + cloud services, Microsoft 365 specialization, and recurring revenue model.
• Converge Technology Solutions: IT solutions and managed services provider with cybersecurity and cloud practices serving enterprise and mid-market. Comparable to Thrive via similar hybrid managed services model, systems integration capability, and cybersecurity emphasis.
• Accudata Systems: Mid-market-focused IT managed services and cybersecurity provider in the US. Comparable to Thrive on managed IT + SOC/MSP positioning, Microsoft ecosystem orientation, and regulated vertical depth (financial services, healthcare).

Broad incumbents

• Kyndryl: Large public IT infrastructure services provider spun out of IBM, managing mission-critical environments for enterprise and government clients. Comparable to Thrive on managed infrastructure, cybersecurity, and multi-vendor service delivery, though significantly larger and more enterprise-focused.
• DXC Technology: Global IT services and consulting firm offering managed services, security, and modern workplace delivery. Comparable to Thrive on managed IT, security operations, and cloud services delivery, but operates at enterprise scale across much broader geographies.
• SHI International: Large IT solutions and services provider with managed services, cloud, and security practices. Comparable to Thrive on Microsoft 365 ecosystem expertise and mid-market/enterprise customer base, though much larger and more diverse portfolio.
• Insight Enterprises: Global IT solutions integrator with hardware, software, cloud, and managed services. Comparable to Thrive via managed services, cloud infrastructure, and Microsoft 365 practice, though primarily a hardware/software distributor with services as an overlay.
• ePlus Technology: Public IT solutions provider combining technology sourcing, managed services, and cybersecurity. Comparable to Thrive on managed services, security practice, and regulated customer mix (government, healthcare, financial services).

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SouthTechSolutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SouthTech