Stribling Equipment
Family-owned authorized John Deere heavy equipment dealership operating 20+ locations across Mississippi, Tennessee, and Arkansas, selling, renting, parts-and-servicing construction, forestry, and compact equipment for regional construction and forestry contractors.
- Company typePrivate
- Founded1944
- HeadquartersJackson, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Stribling Equipment does
Stribling Equipment is a family-owned, authorized John Deere heavy equipment dealership operating 20-plus locations across Mississippi (10), Tennessee (2) and Arkansas (8). Founded as Stribling Equipment, Inc. in 1983 through the acquisition of Hughes/Henry Equipment Company and built atop Roger Stribling's earlier Ford and Caterpillar dealership heritage (dating to 1925 and 1944 respectively), the company sells, rents, and services John Deere construction equipment (excavators, wheel loaders, crawler dozers, motor graders, articulated dump trucks, backhoe loaders), John Deere forestry equipment (feller bunchers, harvesters, forwarders, skidders, knuckleboom loaders), and John Deere compact equipment (skid steers, compact track loaders, compact excavators). It complements the John Deere line with Wirtgen Group brands (Wirtgen, Hamm, Vogele, Kleemann road construction and crushing products) exclusive to Arkansas, plus Harlo rough-terrain forklifts across the network.
The business operates five revenue streams: new equipment sales, used equipment sales (pre-owned inventory across Biloxi, Brookhaven, Jackson, Memphis, Monticello, Natchez, Richland, Springdale, Texarkana and Winona), short- and long-term equipment rentals, genuine John Deere parts, and service (in-shop plus dispatched field service trucks with diagnostic, lubrication and overhead-lift capabilities). Pricing is quote-based with configuration, financing and trade-in variables, and financing is facilitated through John Deere Financial including an online credit application. Underlying technology platforms include SmartGrade factory-integrated grade control (Topcon 3D-MC2 combined with Deere load-sensing) on dozers and graders, JD Link Connected Support for remote diagnostics and uptime management, and integration partnerships with Leica Geosystems and Topcon Positioning.
The go-to-market motion is enterprise field sales through physical dealerships, with the stated objective that customers remain within one hour of a location. Customer segments span construction contractors, forestry/timber operators and compact-equipment buyers (landscapers, utility contractors, residential builders). The company sits within the Greener & Swanson Enterprises holding structure alongside sister company Empire Truck Sales, shares several facilities with that entity (Meridian, Columbus, Hattiesburg), and jointly recruits technicians from Hinds Community College's Diesel Technology Academy. CEO and principal shareholder Jerry Swanson, alongside co-shareholder Sherry Greener and their families, has overseen a roll-up strategy of 17+ dealer acquisitions since 1983, the largest being the 2012 acquisition of seven John Deere stores across Arkansas.
Stribling Equipment firmographics
Firmographics- Name
- Stribling Equipment
- Legal name
- Stribling Equipment LLC
- Website
- https://striblingequipment.com
- Company type
- Private
- Founded year
- 1944
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Family-owned authorized John Deere heavy equipment dealership operating 20+ locations across Mississippi, Tennessee, and Arkansas, selling, renting, parts-and-servicing construction, forestry, and compact equipment for regional construction and forestry contractors.
- Ownership category
- akta.pro rank
Stribling Equipment industry classification
Industry- Product category
- Heavy Equipment Dealership
- NAICS
- Agriculture, Construction, and Mining Machinery Manufacturing (3331), Construction Machinery Manufacturing (33312)
- SIC
- Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082)
- akta.pro primary industry
- Excavators (IMAHAAAA)
- akta.pro secondary industries
- Backhoe Loaders (IMAHAAAB), Skid Steer & Compact Track Loaders (IMAHAAAE), Material Handling & Loader Attachments (Front Loaders, Telehandlers, Bale Handlers, Forks) (AFAAAAAC)
Keywords
Where Stribling Equipment is headquartered
LocationHeadquarters
- HQ city
- Jackson
- HQ country
- United States
- HQ region
- North America
Offices20 records
Markets served
Stribling Equipment business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- New Equipment Sales: Sale of new heavy equipment including construction equipment (excavators, wheel loaders, crawler dozers, motor graders, backhoe loaders, articulated dump trucks), forestry equipment (feller bunchers, forwarders, harvesters, skidders), and compact equipment (skid steers, compact track loaders, compact excavators). Primary brand is John Deere with Wirtgen Group products in Arkansas.
- Used Equipment Sales: Pre-owned heavy equipment sales with inventory available across multiple locations including Biloxi, Brookhaven, Jackson, Memphis, Monticello, Natchez, Richland, Springdale, Texarkana, and Winona.
- Equipment Rentals: Rental equipment available for short-term and long-term needs across the dealership network.
- Parts Sales: Genuine John Deere filters, parts, and accessories. Corporate Parts & Service Managers overseeing parts operations across regions.
- Service and Repair: Full-service maintenance and repair including in-house shop services and field maintenance. Well-trained technicians with continuous training investments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Equipment sales - pricing varies by model and configuration |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Stribling Equipment product offering
Product offeringCore offering
Stribling Equipment is an authorized John Deere heavy equipment dealership selling new and used construction, forestry, and compact equipment. The company also represents Wirtgen Group road construction brands and Harlo rough-terrain forklifts (in Arkansas). It operates 20+ dealership locations across Mississippi, Tennessee, and Arkansas offering sales, rentals, genuine parts, in-shop and field service, and John Deere Financial financing.
Product overview
Stribling Equipment operates as a heavy equipment dealer offering a comprehensive portfolio of products and services across construction, forestry, and compact equipment segments. The core offering centers on John Deere equipment (construction, forestry, and compact lines), complemented by Wirtgen Group brands (Wirtgen, Hamm, Vogele, Kleemann) for road construction and material processing, and Harlo forklifts. The product range spans from large-scale construction machinery like excavators, wheel loaders, and motor graders to specialized forestry equipment and compact construction machines, all supported by a full suite of services including parts, service, rental, and financing. SmartGrade technology provides factory-integrated grade control for dozers and motor graders. The company serves Mississippi, Tennessee, and Arkansas through 20 dealership locations.
Differentiator
Problem solved
Functional benefit
Products and services
- John Deere Construction Equipment
- John Deere Forestry Equipment
- John Deere Compact Equipment
- Wirtgen Group Products
- Hamm Compaction Equipment
- Vogele Paving Equipment
- Kleemann Crushing Equipment
- Harlo Forklifts
- Parts Department
- Service Department
- Equipment Rental
- Used Equipment
- John Deere Connected Support (JD Link)
Companies that use Stribling Equipment
Customer profileSegments3 records
Ideal customer profiles4 records
Stribling Equipment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Stribling Equipment partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- John DeerecoreAuthorized John Deere dealer for construction, forestry, and compact equipment. Offers full line of John Deere products including excavators, wheel loaders, crawler dozers, motor graders, backhoe loaders, articulated dump trucks, feller bunchers, harvesters, forwarders, skidders, and compact equipment. Major acquisition of John Deere stores in 2012 covering Arkansas.
- Wirtgen GroupcoreAuthorized dealer for Wirtgen Group products including Wirtgen surface miners, cold milling machines, Vogele pavers, Kleemann crushers, and Hamm compaction equipment. Products offered exclusively at Arkansas locations.
- Harlo ProductsminorAuthorized dealer for Harlo rough terrain forklifts including HP5000, HP6500, and HP8500 models.
- Hinds Community College - Diesel Technology AcademycorePartnership with Hinds Community College Diesel Technology Academy for technician recruitment and training. Stribling Equipment and sister company Empire Truck Sales recruit graduates from the program. Hinds works with companies to ensure students learn skills needed in today's high-tech equipment service environment.
- Empire Truck SalescoreSister company under Greener & Swanson Enterprises holding company. Both companies share facilities in some locations (e.g., Meridian, Columbus with Empire Truck Sales) and jointly recruit from Hinds Diesel Technology Academy.
Scale indicators3 records
Recent moves11 records
Expansion highlights6 records
Stribling Equipment competitors and assessment
Company assessmentDirect peers
- RDO Equipment Co. One of the largest authorized John Deere construction and forestry dealers in North America, operating a multi-state dealership network with new/used equipment, parts, service, and technology solutions. Closely comparable to Stribling in OEM alignment, business model, and scale.
- Thompson Machinery: Authorized Caterpillar dealer serving Tennessee and surrounding states with new/used heavy equipment, parts, service, and rental. Directly comparable to Stribling in dealership model and direct geographic overlap in Tennessee.
- Greenway Equipment: Authorized John Deere dealer operating across Arkansas and Missouri, offering construction, forestry, and agricultural equipment with parts and service. Direct competitor in the Arkansas territory that Stribling entered via its 2012 acquisition.
- Stotz Equipment: Multi-state authorized John Deere construction and agricultural equipment dealer with full-line new/used sales, parts, service, and rental. Highly comparable operating model and OEM relationship to Stribling.
- Papé Group: Authorized John Deere construction and forestry dealer across the Pacific Northwest and Western U.S., with full-line equipment, parts, service, and rental offerings. Comparable multi-state John Deere dealership model, though geographically distant.
- 4 Rivers Equipment: Authorized John Deere construction and forestry dealer operating across Texas, Oklahoma, Kansas, and Colorado with new/used equipment, parts, service, and technology solutions. Direct comparable as a multi-state John Deere dealer.
Broad incumbents
- Sunbelt Rentals: Largest equipment rental company in North America with a broad fleet including heavy construction equipment, aerial work platforms, and specialty machines. Competes with Stribling's rental business and represents an alternative channel for fleet operators.
- United Rentals: Largest equipment rental company in the world with a comprehensive heavy-equipment and aerial fleet. Competes with Stribling on the rental side and increasingly offers used-equipment sales that overlap with dealership offerings.
- Caterpillar Inc. Dominant global OEM of construction, mining, and forestry equipment competing head-to-head with John Deere product lines. Indirectly comparable via the dealer ecosystem and end-customer relationships Stribling competes for.
Regional players
- Holt Cat: Largest Caterpillar dealer in the U.S., serving Texas with new/used construction equipment, parts, service, and rental. Comparable full-line heavy-equipment dealership model outside Stribling's three-state footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Stribling Equipment social profiles
Digital presenceStribling Equipment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stribling Equipment leadership team
Management profileNumber of profiles
Profiles28 records
Stribling Equipment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stribling Equipment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stribling Equipment
What does Stribling Equipment do?
Stribling Equipment is an authorized John Deere heavy equipment dealership selling new and used construction, forestry, and compact equipment. The company also represents Wirtgen Group road construction brands and Harlo rough-terrain forklifts (in Arkansas). It operates 20+ dealership locations across Mississippi, Tennessee, and Arkansas offering sales, rentals, genuine parts, in-shop and field service, and John Deere Financial financing.
Is Stribling Equipment a public or private company?
Stribling Equipment is a private company. It is classified as family owned and is currently operating.
When was Stribling Equipment founded?
Stribling Equipment was founded in 1944. It employs 501 to 1,000 people.
Where is Stribling Equipment based?
Stribling Equipment is headquartered in Jackson, United States, in the North America region.
How does Stribling Equipment make money?
Five revenue lines are on record. New Equipment Sales are the primary driver. The others are used Equipment Sales, equipment Rentals, parts Sales and service and Repair.
Who are Stribling Equipment's main competitors?
Direct peers on record are RDO Equipment Co., Thompson Machinery, Greenway Equipment, Stotz Equipment, Papé Group and 4 Rivers Equipment. Broad incumbents are Sunbelt Rentals, United Rentals and Caterpillar Inc.. Holt Cat is listed as a regional player.
Does Stribling Equipment have an API?
No public API is recorded for Stribling Equipment.
What industry is Stribling Equipment in?
Stribling Equipment's product category is Heavy Equipment Dealership. Its primary akta.pro industry code is IMAHAAAA, Excavators, with a secondary code of IMAHAAAB, Backhoe Loaders. Its NAICS code is 3331 and its SIC code is 5082.