Pro Seniore

Name

Pro Seniore

Legal name

Pro Seniore Consulting + Conception für Senioreneinrichtungen AG

Website

https://pro-seniore.de

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Senior Living and Residential Nursing Care

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Nursing Care Facilities (Skilled Nursing Facilities) (62311)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Large Campus / Multi-Building Assisted Living Communities (HLADABAG)

akta.pro secondary industries

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC), Senior Living Property Management (BPAJAGAI), Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)

Keywords

• Senior living care
• Assisted living services
• Dementia nursing care
• Residential elderly care
• Respite and day care

Headquarters

HQ city

Saarbrücken

HQ country

Germany

HQ region

Europe

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Assisted Living (Betreutes Wohnen): Monthly rental fees for apartments include rent, utilities, building insurance, maintenance, cleaning, communal areas, and 24-hour emergency system. Additional services like meals can be added. Example: €780/month base + €150/month for second occupant.
2. Stationary Nursing Care: Fees for full-time nursing care including accommodation, meals, and care services. Residents with care degrees 2-5 pay a uniform facility-specific co-payment (einrichtungseinheitlicher Eigenanteil) regardless of care level, plus accommodation and investment costs.
3. Short-term and Respite Care (Kurzzeit-/Verhinderungspflege): Temporary care services for up to 8 weeks per calendar year for individuals with care degrees 2-5, with a combined budget of max €3,539 per year.
4. Day and Night Care (Tages- und Nachtpflege): Day care services for dementia patients, typically offered 1-2 days per week with optional transport service.
5. Additional Care Services: A la carte services including hairdresser, manicure/pedicure, cosmetics, massage, aromatherapy, medical baths, guest accommodation, private celebrations, transport services, shopping services, and maintenance services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Pro Seniore operates a network of more than 100 senior residences across Germany delivering assisted living apartments, full-time nursing care, specialized dementia care, day and night care, vital/wellness care, short-term and respite care, and intensive family consultation services. Care is provided 24/7 by trained nursing staff, with a centralized Quality Management team (ZQM) ensuring consistent standards across facilities, and Pflegegrad-based subsidies or social welfare assistance available to offset costs.

Product overview

Pro Seniore operates as a senior living and care services company offering a comprehensive portfolio of residential care solutions across Germany. The core offering consists of assisted living apartments (Betreutes Wohnen) and full-time nursing care (Pflege), supplemented by specialized dementia care (Pflege bei Demenz), vital/wellness care (Vitalpflege), and day/night care (Tages- und Nachtpflege) services. The company operates over 100 facilities nationwide under the Victor's Group umbrella, providing approximately 17,000 beds with around 9,000 employees. Additional services include intensive consultation for families, centralized quality management through their ZQM team, and short-term/respite care options.

Differentiator

Problem solved

Functional benefit

Products and services

• Betreutes Wohnen (Assisted Living) Self-contained apartments for seniors who live independently but benefit from optional support services, an in-room 24-hour emergency call system, optional meal plans, social activities, and on-site residence advisor support. Pricing is a monthly subscription starting at approximately €780 for a single occupant plus €150 for a second occupant.
• Pflege (Full-time Nursing Care) 24/7 residential nursing care including accommodation, meals, and personal care for seniors with Pflegegrad 2-5 at uniform facility-specific co-payment regardless of care level, plus accommodation and investment costs. Pflegegrad 1 holders receive a €125/month relief amount.
• Pflege bei Demenz (Dementia Care) Specialized residential care for residents with Alzheimer's disease or other dementias, featuring structured daily routines, familiar environments, consistent caregivers, sensory therapy, and secure supervised surroundings. Some residences include dedicated nursing oases for end-stage dementia.
• Vitalpflege (Vital / Wellness Care) Active, wellness-oriented care services focused on maintaining physical health, mobility, and vitality through guided exercise programs, rehabilitation therapies, and lifestyle activities for residents.
• Tages- und Nachtpflege (Day and Night Care) Day care offered typically 1-2 days per week (often Tuesday and Thursday) for dementia patients or seniors needing supervised activity while family caregivers work or rest, with optional transport service. Sessions run 9am-4pm or 10am-6pm and include meals, with financing through health insurance available.
• Spezialpflege (Specialized Care) Specialized nursing care for complex medical conditions requiring clinical expertise beyond standard residential care, delivered by trained specialist staff within Pro Seniore residences.
• Kurzzeit- und Verhinderungspflege (Short-term and Respite Care) Temporary residential care for up to 8 weeks per calendar year for individuals with care degrees 2-5, covering post-hospitalization recovery or family caregiver respite. Combined annual budget of up to €3,539 is available for short-term and respite care together.

Quantifiable outcome

• 40+ years of market experience since founding in 1977
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Victor's GroupcoreOthersPro Seniore operates as a member of Victor's Group, a German healthcare and senior living conglomerate. Victor's Group provides centralized services including HR (career portal), IT infrastructure, quality management oversight (ZQM team), and brand management across all Pro Seniore facilities. The group also operates Victor's Residenz-Hotels.
• MEDIQminorGTM or Marketing PartnerCooperation with MEDIQ, a healthcare products or services provider. Nature of partnership appears to be operational or marketing-related cooperation.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Clariane (formerly Korian): Clariane (formerly Korian) is one of Europe's largest operators of senior care facilities with substantial Germany operations. It offers stationary nursing, assisted living, and dementia care across the continent, directly competing with Pro Seniore's multi-tier senior care portfolio in Germany.
• Michaelis Pflegegruppe: Michaelis Pflegegruppe is a regional German senior care operator with multiple facilities. Smaller than Pro Seniore, but offers comparable stationary nursing, dementia care, and assisted living services to overlapping resident segments.
• Azurit Group: The Azurit Group operates stationary nursing care homes and assisted living residences across multiple German states. It matches Pro Seniore's core offerings in residential care, dementia specialization, and subsidized Pflegegrad-financed services.
• Cura Seniorenresidenzen: Cura is a German private operator of senior residences providing stationary nursing care, dementia programs, and assisted living. Direct overlap with Pro Seniore's product mix and target residents in Germany.
• Alloheim Senioren-Residenzen: Alloheim is one of Germany's largest private senior care operators, with a national multi-state network of stationary care and assisted living facilities. It competes head-to-head with Pro Seniore in Germany-wide residential care services and dementia support.
• Dorea Family: Dorea is a German-based senior care provider operating stationary care facilities and assisted living residences. Operates in the same Pflegegrad/pflegeversicherung-financed market as Pro Seniore.
• EMVIA Living: EMVIA Living operates a network of residential care homes and assisted living facilities in Germany, offering stationary nursing care and dementia services. Strong overlap with Pro Seniore's care model and resident segments.
• Orpea Deutschland: Orpea (now operating in Germany under its brand) is a major French-listed senior care operator with a meaningful German footprint of stationary care facilities and assisted living. Comparable to Pro Seniore across stationary nursing, dementia care, and multi-state national scale.

Others

• MEDIQ Deutschland: MEDIQ Deutschland is a healthcare products/services provider with whom Pro Seniore maintains an operational cooperation. While not a direct competitor, it serves the wider care ecosystem Pro Seniore operates in and is referenced explicitly as a co-branded partner on Pro Seniore's homepage.

Broad incumbents

• Victor's Group (parent): Victor's Group is the parent conglomerate of Pro Seniore, providing centralized HR, IT, quality management, and shared services. It also operates adjacent senior hospitality (Victor's Residenz-Hotels), making it a sibling ecosystem rather than a direct rival, but a critical strategic enabler for Pro Seniore.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@victors-group
• Facebookfacebook.com/victorskarriere
• LinkedInlinkedin.com/company/pro-seniore-residenz-oberau
• Instagraminstagram.com/victorskarriere

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Seniore