Inside Rx
Inside Rx is a free prescription savings platform providing discount cards accepted at 60,000 U.S. pharmacies, serving uninsured and underinsured consumers, pet owners, and vaccine recipients with revenue generated through anonymized data sharing with pharmaceutical manufacturers.
- Company typePrivate
- Founded2018
- HeadquartersFranklin Lakes, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Inside Rx does
Inside Rx is a U.S. prescription savings platform that provides free digital and printable prescription discount cards accepted at approximately 60,000 participating pharmacies across the United States and Puerto Rico, including CVS, Walgreens, Walmart, Costco, Publix, Safeway, HEB, HyVee, Giant Eagle, and Stop & Shop. The platform enables real-time price comparison across its pharmacy network via a website and a 4.8-star-rated iOS and Android mobile application, and operates without requiring user registration. Inside Rx is not insurance and explicitly cannot be combined with insurance benefits or used by Medicare, Medicaid, or Tricare beneficiaries on certain drugs. The company also operates dedicated sub-products for pet prescription savings (Inside Rx Pets) and vaccine discounts.
The underlying technology is a price-comparison and discount aggregation platform that ingests pricing data across the pharmacy network and serves it to consumers through web and mobile interfaces; the discount card functions as a coupon compliant with applicable laws rather than an insurance product. The platform is differentiated by its scale of pharmacy participation and its breadth of medication coverage, with reported savings of up to 80% on prescriptions, an average of 78% on generic medications, and 37% on select brand-name medications.
Inside Rx generates revenue entirely through B2B data monetization: it collects and aggregates consumer prescription and transaction data, then shares it in de-identified form with pharmaceutical manufacturers and data aggregators. End consumers pay nothing to use the platform, and distribution is self-serve through digital channels and app stores. Inside Rx, LLC is a wholly owned subsidiary of Express Scripts Strategic Development, Inc., which owns the INSIDE RX® trademark, anchoring the business within the Express Scripts/Cigna PBM ecosystem and providing brand credibility in the consumer healthcare market.
Inside Rx firmographics
Firmographics- Name
- Inside Rx
- Legal name
- Inside Rx, LLC
- Website
- https://insiderx.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Inside Rx is a free prescription savings platform providing discount cards accepted at 60,000 U.S. pharmacies, serving uninsured and underinsured consumers, pet owners, and vaccine recipients with revenue generated through anonymized data sharing with pharmaceutical manufacturers.
- Ownership category
- akta.pro rank
Inside Rx industry classification
Industry- Product category
- Prescription Savings Programs
- NAICS
- Pharmacies and Drug Retailers (456110), Pharmacies and Drug Retailers (45611), Pet and Pet Supplies Retailers (45991)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- PBM Technology Platforms (ePA/eRx/Real-Time Benefit Tools) (HLAEAKAL)
- akta.pro secondary industry
- Companion Animal Therapeutics (Rx) (HLAMAEAA)
Keywords
Where Inside Rx is headquartered
LocationHeadquarters
- HQ city
- Franklin Lakes
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Inside Rx business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Data Monetization: Inside Rx collects and aggregates consumer prescription and transaction data, which is then shared with third parties including data aggregators and pharmaceutical manufacturers in de-identified form. This data sharing arrangement generates revenue for the company.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free consumer discount card with up to 80% savings |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Inside Rx product offering
Product offeringCore offering
Inside Rx operates a free prescription savings program that provides digital and printable discount cards accepted at approximately 60,000 participating pharmacies across the United States and Puerto Rico. Consumers search medication prices online or via a mobile app, then present the discount card at checkout to receive savings up to 80% on generic and brand-name prescriptions. The service also includes a dedicated pet medication discount program (Inside Rx Pets) and a vaccine savings offering.
Product overview
Inside Rx is a prescription discount savings program administered by Inside Rx, LLC that provides a prescription discount card working like a coupon at over 60,000 participating pharmacies nationwide. The core product is the Inside Rx Prescription Discount Card, which offers savings up to 80% on brand and generic medications. The service also includes a Mobile App for on-the-go price comparison and card access, an Inside Rx for Pets sub-brand offering savings on pet medications (75% on generics), a comprehensive Drug Directory for browsing medications by name or condition, and a Vaccines service for discounted immunizations. Additional offerings include the Inside Scoop Blog for health and savings education. The company is affiliated with Express Scripts and Cigna, with administration located in St. Louis, MO.
Differentiator
Problem solved
Functional benefit
Brands
- Inside Rx Pets: A dedicated prescription discount card program for pet medications, offering an average of 75% savings on generic pet medications and 15% on brand medications.
Products and services
- Inside Rx Prescription Discount Card A free prescription discount card functioning like a coupon at over 60,000 participating pharmacy locations, offering savings up to 80% on generic and brand-name medications for uninsured, underinsured, and cash-paying consumers.
- Inside Rx Mobile App An iOS and Android mobile application (4.8 average star rating) that allows consumers to search drug prices, compare pharmacy costs, locate participating pharmacies, and present their digital prescription discount card directly from their phone at checkout.
- Inside Rx Pets A dedicated pet prescription discount card that provides savings on veterinarian-prescribed medications for pets at participating pharmacies, offering an average of 75% savings on generic pet medications and 15% on brand medications.
- Inside Rx Vaccines A vaccine savings service providing discounted prices on immunizations (flu, shingles, tetanus, hepatitis, etc.) plus administrative fees at participating pharmacies for uninsured and underinsured individuals.
Quantifiable outcome
- Save up to 80% on prescription medications
- +4 more outcomes
Companies that use Inside Rx
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Inside Rx technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Inside Rx partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, flagship and minor.
- CVS PharmacycoreCVS Pharmacy is a major participating pharmacy chain within the Inside Rx network, allowing Inside Rx cardholders to access discounted prescription prices at CVS locations nationwide.
- WalgreenscoreWalgreens is a key pharmacy partner in the Inside Rx network, enabling Inside Rx members to use their discount cards at Walgreens locations across the United States.
- Walmart PharmacycoreWalmart Pharmacy participates in the Inside Rx discount program, offering cardholders discounted prices on prescription medications at Walmart pharmacy locations.
- Costco PharmacycoreCostco Pharmacy is a participating partner in the Inside Rx network, providing Inside Rx cardholders access to discounted prescription pricing.
- PublixcorePublix pharmacy locations participate in the Inside Rx discount card program, offering prescription savings to Inside Rx members.
- SafewaycoreSafeway pharmacies are part of the Inside Rx participating pharmacy network, allowing cardholders to receive discounts on prescriptions.
- HEB PharmacycoreHEB Pharmacy is a participating pharmacy chain in the Inside Rx network, offering Inside Rx cardholders discounted prescription prices.
- HyVee PharmacycoreHyVee Pharmacy participates in the Inside Rx discount program, providing prescription savings to Inside Rx members.
- Giant Eagle PharmacycoreGiant Eagle Pharmacy is a regional pharmacy chain partner in the Inside Rx network, enabling Inside Rx cardholder discounts.
- Stop & Shop PharmacycoreStop & Shop Pharmacy participates in the Inside Rx network, offering prescription discounts to cardholders.
- Express Scripts Strategic Development, Inc.flagshipExpress Scripts Strategic Development, Inc. is the parent company that owns the INSIDE RX® trademark and licenses it to Inside Rx, LLC. Inside Rx, LLC is administered from St. Louis, MO.
- Pharmaceutical Manufacturers and Data AggregatorsminorInside Rx shares aggregated and de-identified consumer prescription data with third parties including pharmaceutical manufacturers and data aggregators, which may result in revenue to Inside Rx.
Scale indicators4 records
Recent moves1 record
Expansion highlights4 records
Inside Rx competitors and assessment
Company assessmentEmerging players
- Walmart Pharmacy (incl. $4 generics): Walmart's longstanding $4 generic program and own retail pharmacy pricing compete for the same cash-paying consumer at point of sale, sometimes at lower prices than Inside Rx's negotiated discount. Acts as a price-setting alternative within the same pharmacy footprint.
- Amazon Pharmacy: Amazon Pharmacy offers direct-to-consumer prescription fulfillment with Prime-linked pricing and discount features. Emerging disruptor that could disintermediate traditional discount cards and change pharmacy-side acceptance economics.
- Mark Cuban Cost Plus Drugs: Cost Plus Drugs offers transparent-cost prescription fulfillment with a flat markup model, increasingly accepted at retail pharmacies and shipped direct. Emerging competitor focused on price transparency — directly adjacent to Inside Rx's core value proposition.
- Walgreens Rx Savings Finder: Walgreens operates its own prescription savings program and discount card inside its pharmacy network, providing direct competition to Inside Rx specifically at Walgreens locations. Represents a captive, pharmacy-affiliated competitor within Inside Rx's own partner network.
Direct peers
- GoodRx: GoodRx is the leading direct competitor in prescription discount cards, offering comparable price comparison, free consumer discount cards, and a mobile app accepted across a large nationwide pharmacy network. Operates the same core business model — manufacturer-funded savings, data monetization, and freemium consumer experience.
- RxSaver (by RetailMeNot): RxSaver offers a free prescription discount card and price comparison across pharmacies, owned by RetailMeNot. Comparable product offering, consumer experience, and pharmacy acceptance footprint.
- Blink Health: Blink Health operates a prescription discount platform offering low advertised prices on generics and brand drugs via home delivery or pharmacy pickup. Competes for the same cash-paying consumer with similar manufacturer-funded economics.
- SingleCare: SingleCare provides a free prescription discount card accepted at major pharmacies, with a price comparison tool and manufacturer-partnered savings model. Direct overlap in target consumer (uninsured/underinsured), pharmacy network, and freemium pricing.
Broad incumbents
- CVS Caremark: CVS Caremark is the PBM arm of CVS Health, which also operates the nation's largest pharmacy chain and offers its own savings programs. Inside Rx is accepted at CVS pharmacies but CVS Caremark's captive programs represent overlapping capabilities for insured and uninsured consumers alike.
- OptumRx (UnitedHealth Group): OptumRx is a major PBM within UnitedHealth Group that offers member-facing pricing tools and discount programs as part of an integrated insurance/PBM/pharmacy stack. Broader incumbent with overlapping pharmacy benefit technology capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Inside Rx social profiles
Digital presenceInside Rx compliance and trust
Trust signalCompliance2 records
Inside Rx financial estimates
Financial estimateRevenue estimate
Valuation estimate
Inside Rx leadership team
Management profileNumber of profiles
Inside Rx funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Inside Rx M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Inside Rx
What does Inside Rx do?
Inside Rx operates a free prescription savings program that provides digital and printable discount cards accepted at approximately 60,000 participating pharmacies across the United States and Puerto Rico. Consumers search medication prices online or via a mobile app, then present the discount card at checkout to receive savings up to 80% on generic and brand-name prescriptions. The service also includes a dedicated pet medication discount program (Inside Rx Pets) and a vaccine savings offering.
Is Inside Rx a public or private company?
Inside Rx is a private company. It is classified as corporate owned and is currently operating.
When was Inside Rx founded?
Inside Rx was founded in 2018. It employs 11 to 50 people.
Where is Inside Rx based?
Inside Rx is headquartered in Franklin Lakes, United States, in the North America region.
How does Inside Rx make money?
One revenue line is on record: data Monetization.
Who are Inside Rx's main competitors?
Emerging players on record are Walmart Pharmacy (incl. $4 generics), Amazon Pharmacy, Mark Cuban Cost Plus Drugs and Walgreens Rx Savings Finder. Direct peers are GoodRx, RxSaver (by RetailMeNot), Blink Health and SingleCare. Broad incumbents are CVS Caremark and OptumRx (UnitedHealth Group).
Does Inside Rx have an API?
No public API is recorded for Inside Rx.
What industry is Inside Rx in?
Inside Rx's product category is Prescription Savings Programs. Its primary akta.pro industry code is HLAEAKAL, PBM Technology Platforms (ePA/eRx/Real-Time Benefit Tools), with a secondary code of HLAMAEAA, Companion Animal Therapeutics (Rx). Its NAICS code is 456110 and its SIC code is 5912.