Experitest
Experitest, founded 2009 in Netanya, Israel, provides the SeeTest mobile and web application testing platform, now sold as the Continuous Testing sub-brand inside Digital.ai's ALM suite. It serves enterprise DevOps and QA teams across financial services, insurance, automotive, healthcare, and public sector.
- Company typePrivate
- Founded2009
- HeadquartersNetanya, Israel
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Experitest does
Experitest, founded in 2009 and headquartered in Netanya, Israel, builds the SeeTest mobile and web application testing platform, which is positioned as one of the established tools in the mobile DevOps quality assurance category. The platform supports manual and automated functional testing across real iOS and Android mobile devices and across major desktop browsers (Chrome, Firefox, Safari, Edge, Opera), with additional capabilities in performance testing, accessibility testing (VoiceOver, TalkBack, gestures, Deque Axe scans), and functional testing of security-hardened applications. Deployment options span SaaS, On-Premise, and Hybrid configurations, plus dedicated and shared device labs and emulator/simulator use cases, addressing enterprise and regulated-customer requirements.
Since its integration into Digital.ai, Experitest now operates as the Continuous Testing sub-brand inside Digital.ai's broader Application Lifecycle Management suite, which also includes Application Security, Deploy, Agility, Intelligence, Release, and TeamForge. The company has packaged its testing offering into industry-specific solutions for FinServe, Insurance, Automotive (including Android Auto and CarPlay in-car app testing), MedTech, and Public Sector, with customers such as Groupe BPCE referenced in 2024 enterprise case studies. AI appears as a feature layer for reporting and root-cause analytics rather than as a core product differentiator.
The revenue model is enterprise SaaS / subscription for the cloud tier and on-premises licensing for self-hosted deployments, sold into DevOps and QA organizations; pricing is not publicly disclosed and go-to-market appears to be sales-led with named customer case studies as the primary demand-generation vehicle. Leadership comprises founders Guy Arieli (CTO) and Tal Barmeir (CEO), with Ami Ein-Dor as CFO; the organization sits in the 101–250 employee range.
Experitest firmographics
Firmographics- Name
- Experitest
- Legal name
- Digital.AI
- Website
- https://experitest.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Experitest, founded 2009 in Netanya, Israel, provides the SeeTest mobile and web application testing platform, now sold as the Continuous Testing sub-brand inside Digital.ai's ALM suite. It serves enterprise DevOps and QA teams across financial services, insurance, automotive, healthcare, and public sector.
- Ownership category
- akta.pro rank
Experitest industry classification
Industry- Product category
- Mobile Application Testing Software
- NAICS
- Testing Laboratories and Services (541380), Testing Laboratories and Services (54138)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- App Testing, QA & Beta Distribution Platforms (BPAMADAK)
- akta.pro secondary industries
- Performance Engineering & Scalability Testing (BPAEAKAK), Enterprise Application Testing & QA Services (BPAEAGAI)
Keywords
Where Experitest is headquartered
LocationHeadquarters
- HQ city
- Netanya
- HQ country
- Israel
- HQ region
- Middle East
Markets served
Experitest business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Experitest product offering
Product offeringCore offering
Experitest provides a continuous testing platform for mobile DevOps, enabling enterprises to perform functional manual and automated testing across real mobile devices and desktop browsers. The platform is offered via SaaS, On-Prem, and Hybrid deployment models and supports capabilities such as manual testing, automated testing, mobile device testing, cross-browser testing, performance testing, accessibility testing, testing of hardened apps, and analytic insights.
Differentiator
Problem solved
Functional benefit
Brands
- Continuous Testing: Platform for functional manual and automated testing across real mobile devices and desktop browsers
- Application Security
- Deploy
- Agility
- Intelligence
- Release
- TeamForge
Products and services
- Digital.ai Continuous Testing (Experitest mobile DevOps testing platform)
Companies that use Experitest
Customer profileIdeal customer profiles1 record
Experitest technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Experitest partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights4 records
Experitest competitors and assessment
Company assessmentDirect peers
- BrowserStack: Largest pure-play cloud testing platform for web and mobile apps on real devices and browsers. Directly competes with Experitest/SeeTest across manual, automated, and cross-browser testing for enterprise customers.
- Sauce Labs: Cloud-based continuous testing platform for mobile and web apps, including real-device and cross-browser testing. Closely overlapping capabilities with Experitest's Continuous Testing product line.
- LambdaTest: Cloud-based cross-browser and mobile app testing platform serving enterprise engineering teams. Competes head-to-head in manual and automated functional and visual testing.
- Perfecto (Perforce): Mobile and web app testing cloud with real-device labs, AI-driven analytics, and enterprise focus. Direct rival to Experitest in mobile DevOps QA for regulated industries.
- Kobiton: Mobile testing platform offering real-device cloud and on-prem labs with AI-driven scriptless automation. Competes in the same mobile DevOps QA category as Experitest.
- HeadSpin: Mobile app performance and testing platform with globally distributed real devices, including audio/video/network condition testing. Overlaps with Experitest's performance and real-world condition testing capabilities.
Emerging players
- Applitools: AI-powered visual and end-to-end testing platform. Complements/competes with Experitest's accessibility and visual validation capabilities via AI-driven visual regression.
- pCloudy: Cloud-based mobile and web app testing platform with real devices and codeless automation. Targets similar mobile DevOps QA buyers as Experitest, particularly in mid-market.
Broad incumbents
- SmartBear: Broad software quality portfolio including TestComplete, BitBar, and CrossBrowserTesting for mobile/web testing. Overlaps with Experitest as a wider-stack incumbent in QA tooling.
- Tricentis: Enterprise continuous testing platform (Tosca, qTest) covering functional, performance, and API testing. Competes for the same enterprise QA budget that Experitest targets within Digital.ai.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
Experitest social profiles
Digital presenceExperitest financial estimates
Financial estimateRevenue estimate
Valuation estimate
Experitest leadership team
Management profileNumber of profiles
Profiles3 records
Experitest funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Experitest M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Experitest
What does Experitest do?
Experitest provides a continuous testing platform for mobile DevOps, enabling enterprises to perform functional manual and automated testing across real mobile devices and desktop browsers. The platform is offered via SaaS, On-Prem, and Hybrid deployment models and supports capabilities such as manual testing, automated testing, mobile device testing, cross-browser testing, performance testing, accessibility testing, testing of hardened apps, and analytic insights.
Is Experitest a public or private company?
Experitest is a private company. It is classified as corporate owned and is currently operating.
When was Experitest founded?
Experitest was founded in 2009. It employs 101 to 250 people.
Where is Experitest based?
Experitest is headquartered in Netanya, Israel, in the Middle East region.
Who are Experitest's main competitors?
Direct peers on record are BrowserStack, Sauce Labs, LambdaTest, Perfecto (Perforce), Kobiton and HeadSpin. Emerging players are Applitools and pCloudy. Broad incumbents are SmartBear and Tricentis.
Does Experitest have an API?
No public API is recorded for Experitest.
What industry is Experitest in?
Experitest's product category is Mobile Application Testing Software. Its primary akta.pro industry code is BPAMADAK, App Testing, QA & Beta Distribution Platforms, with a secondary code of BPAEAKAK, Performance Engineering & Scalability Testing. Its NAICS code is 541380 and its SIC code is 7372.