Business Travel Show Europe

What Business Travel Show Europe does

Business Travel Show Europe is an annual B2B trade show and conference for the European corporate travel industry, held at Excel London in late June each year (2026 edition on 24-25 June; 2027 edition on 23-24 June). The event connects corporate travel managers and procurement officers on the buyer side with travel management companies (TMCs), travel technology providers, hotels, airlines, rail, ground transport operators, and expense management platforms on the supplier side, through a mix of exhibition stands, a hosted buyer programme with pre-scheduled appointments, conference programming with 310+ speakers, networking events, and the Innovation Faceoff startup competition.

The underlying technology is a standard event platform: an online registration portal, the Ezone login for exhibitor management, and an Exhibitor Appointment Tool that enables pre-arranged meetings between buyers and exhibitors, supported by an Exhibitor Profile System with company information, stand locations, products/services, and downloadable resources. A third-party AI-based facial recognition tool (GetPica) is used for post-event photo retrieval. The event is presented by the BTN Group — the largest media brand covering the business travel industry — which publishes BTN Europe (Businesstravelnewseurope.com, 50,000+ monthly unique visitors) and a daily email newsletter (14,000+ opt-in subscribers), and the wider group is owned by Northstar Travel Media, LLC.

BTSE monetises through three streams: (1) exhibitor and sponsorship revenue from stand rental, sponsorship packages, and non-exhibiting supplier tickets; (2) ticket sales for buyer, hosted buyer, and standard visitor registrations; and (3) media and content licensing via the BTN Group's publications and media pack. Pricing is not publicly disclosed — interested parties are routed to the sales team — which is consistent with enterprise event-sales economics. The organisation is small (11-50 employees) and operates as a brand within Northstar Travel Media, LLC, with a registered office at Mazars, 30 Old Bailey, London, EC4M 7AU (Company Number 11676745).

Name

Business Travel Show Europe

Legal name

Northstar Travel Media, LLC

Website

https://businesstravelshoweurope.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Business Travel Show Europe is an annual B2B trade show and conference held at Excel London, connecting corporate travel buyers with TMCs, travel technology providers, airlines, hotels, and ground transport suppliers through exhibitions, hosted buyer meetings, conference sessions, and an innovation competition.

Ownership category

akta.pro rank

Product category

Business Travel Trade Shows & Events

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

Keywords

• Business travel trade show
• Corporate travel exhibition
• Hosted buyer programme
• Travel industry conference
• Business travel events

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Exhibitor and Sponsorship Revenue: Revenue generated from companies renting exhibition space, sponsoring sessions, and purchasing supplier tickets to attend the show as non-exhibiting suppliers
2. Ticket Sales: Revenue from buyer and hosted buyer registrations to attend the conference and exhibition
3. Media and Content Licensing: BTN Group publications and media pack sales to the business travel industry

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Business Travel Show Europe is an annual B2B trade show and conference held at Excel London, connecting corporate travel buyers with travel management companies, technology providers, hotels, ground transportation, and other travel suppliers. The event features an exhibitor showcase, conference programme with 310+ speakers, a hosted buyer programme with pre-scheduled appointments, and the Innovation Faceoff competition for travel-tech startups.

Product overview

Business Travel Show Europe is an annual trade show event for the business travel industry, held at Excel London. The event serves as a platform connecting corporate travel buyers with travel management companies, technology providers, hotels, ground transportation services, and other travel suppliers. The show features a conference programme with industry speakers, exhibitor showcases, and the Innovation Faceoff competition. The event is presented by the BTN Group, the largest source of information and research in the business travel industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Travel Show Europe (Annual Trade Show & Conference) An annual two-day B2B trade show and conference event held at Excel London, featuring exhibitor showcases, conference sessions, networking opportunities, and the Innovation Faceoff competition for travel technology companies. Designed for corporate travel buyers, travel management companies, and travel suppliers.
• Hosted Buyer Programme A curated programme that connects qualified corporate travel buyers with exhibitors through pre-scheduled one-on-one appointments at the annual trade show, enabling efficient supplier discovery and lead generation.
• Innovation Faceoff Competition An annual startup competition held within Business Travel Show Europe that showcases travel-tech innovation, awarding Business Travel Innovator and People's Choice prizes to participating startups.
• Conference Programme Annual conference programme with 310+ speakers covering business travel management, sustainability, technology, procurement, and related topics, running alongside the exhibition.
• BTN Group Media & Content The presenting organization and largest source of information, research, and updates in the business travel industry, publishing BTN Europe and related reports including Europe's Leading TMCs, Travel Manager Salary & Job Satisfaction Survey, and Hotlist.

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• BTN GroupcoreStrategic or Co-development PartnerThe presenting organisation and parent company of Business Travel Show Europe. Part of Northstar Travel Media, the largest source of information, research and updates in the business travel industry. Publishes BTN Europe, The Beat, and operates the annual conference.
• Northstar Travel Media, LLCcoreStrategic or Co-development PartnerParent company of BTN Group and Business Travel Show Europe. Registered office at Mazars, 30 Old Bailey, London EC4M 7AU.

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• ITB Berlin: World's largest travel trade show in Berlin with a strong corporate travel attendee base; overlaps with BTSE for European TMC, airline, hotel and tech exhibitors and hosted buyer programmes.
• IBTM World: Annual Barcelona-based global events industry trade exhibition with corporate travel content tracks, directly competing for hosted-buyer attendees and travel-tech exhibitors.
• GBTA Convention: Annual convention of the Global Business Travel Association, the world's largest corporate travel association, serving the same corporate travel buyer and procurement audience as BTSE's hosted buyer programme.
• WTM London (World Travel Market): Premier annual B2B travel trade exhibition held annually at ExCeL London, directly competing with BTSE for European corporate and leisure travel exhibitor and buyer registrations in the same venue and calendar slot.
• Phocuswright Conference: Premier travel industry research and investor conference pairing travel suppliers and tech innovators with corporate travel decision-makers, comparable in buyer-supplier curation model to BTSE.
• IMEX Frankfurt: Major European meetings, incentive and business travel trade show, attracting corporate travel buyers, agencies and suppliers under a hosted-buyer programme structurally similar to BTSE's.
• Connections (Travel Industry Conference): Private, hosted-buyer B2B travel industry conference pairing senior travel buyers with suppliers on pre-scheduled appointments — the closest US comparator to BTSE's hosted-buyer format.
• ACTE Forum (Association of Corporate Travel Executives): Annual corporate travel executive conference targeting travel managers and procurement buyers with education tracks parallel to BTSE's conference programme.

Broad incumbents

• Reed Exhibitions (RX): World's largest exhibition organiser (RX Global) operating a portfolio of travel and events trade shows; competes for travel exhibitor wallet share but across a much wider vertical mix rather than focused on corporate travel.
• Informa Markets: Major global exhibitions group running travel, meetings and hospitality events (including IBTM and Arabian Travel Market); broad incumbent with overlapping buyer and exhibitor relationships to BTSE but a significantly wider events portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BTShowEu
• Facebookfacebook.com/businesstravelshoweurope
• LinkedInlinkedin.com/company/business-travel-show-europe

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Business Travel Show Europe