What B23 does

B23 (Maple Grove Cycling) operates a single-location independent bicycle retail store at 13950 Grove Drive in Maple Grove, Minnesota, serving the Twin Cities metro area including Maple Grove, Plymouth, Rogers, Otsego, Elk River, Minneapolis, and surrounding communities. The business functions as an authorized Trek dealer and sells a broad cycling catalog spanning road, mountain, electric, comfort, cruiser, commuter, fitness, hybrid, kids, and fat bicycles, plus accessories, clothing, parts, helmets, car racks, shoes, and tires/tubes. Same-day bike service, maintenance and repairs, and trade-in/trade-up programs for both adult and children's bikes form the service attach layer, and the company runs community activities including MGC Group Rides, MGC Bicycling Club, and Light Up the Night events.

The technology footprint is a standard e-commerce retail platform with product catalog management, online checkout, account/wishlist functionality, and local pickup integration - there is no disclosed proprietary technology, AI capability, or custom platform. Revenue is generated through three streams: one-time product sales (bikes and accessories), professional service revenue from maintenance and repair, and a transaction fee/financing stream via the Trek financing program powered by Citizens Pay. Marketing is multi-channel but modest: website content and blog, organic social on Facebook/Twitter/Instagram/YouTube, SEO for local cycling search terms, email marketing, and in-person events. The company is privately held, employs 1-10 people, and operates a single retail footprint with no disclosed expansion, funding, or ownership milestones.

Name

B23

Legal name

Maple Grove Cycling

Website

https://b23.io

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Independent single-location bicycle retailer in Maple Grove, Minnesota. Authorized Trek dealer selling bikes, accessories, parts, and apparel, plus repair, trade-in, and community ride programs for Twin Cities area cyclists.

Ownership category

akta.pro rank

Product category

Data & Kubernetes Managed Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Enterprise Application Reporting, BI & Analytics Enablement (BPAEAGAK)

akta.pro secondary industries

Container Platforms & Orchestration (Kubernetes) (HDABADAF), Data Storytelling & Collaborative Analytics (HDAEAMAJ)

Keywords

• Competitive intelligence services
• Data management services
• Kubernetes management
• Managed cloud data
• Data analytics consulting

Headquarters

HQ city

Mclean

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations

Revenue model

1. Product Sales: Retail sales of bicycles, accessories, parts, clothing, helmets, car racks, and related cycling gear through physical store and e-commerce website
2. Service and Repair: Bicycle maintenance, repairs, and trade-in programs for both adult and children's bikes
3. Financing: Trek financing program powered by Citizens Pay offering installment payment options for bike purchases

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

B23 extracts competitive intelligence from data and manages data and Kubernetes services for its clients. The firm combines analytics over organizational data with operational management of Kubernetes infrastructure to deliver insights and platform reliability.

Differentiator

Problem solved

Functional benefit

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• TrekcoreChannel Partner/ Reseller/ DistributorAuthorized Trek dealer specializing in Trek brand bicycles and accessories. Offers full Trek electric bike lineup including new Rail+ and Powerfly+ models. Provides Trek financing program powered by Citizens Pay for customer purchases.
• Citizens PayminorGTM or Marketing PartnerFinancing partner powering the Trek financing program for installment payment options on bike purchases.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Palantir Technologies: Enterprise data analytics platform with deep government and commercial deployments. Comparable to B23 in the competitive intelligence-from-data positioning, but as a scaled product company rather than a services firm.
• Booz Allen Hamilton: McLean-headquartered federal and commercial consulting giant with deep data analytics, Kubernetes, and intelligence practice areas. Provides a large-scale incumbent benchmark against which a small McLean-based competitor must differentiate.
• CACI International: Reston/McLean-region federal IT and engineering services firm with significant data and cloud work for defense and intelligence customers. Comparable on location and target market rather than on size or specialization.
• Databricks: Major data and analytics platform with significant Kubernetes-friendly architecture and broad enterprise adoption. Comparable to B23's data management practice, but at vastly greater scale and as a platform vendor.

Emerging players

• Mode Analytics: Collaborative analytics and BI platform with a focus on data storytelling and self-service insight generation. Adjacent to B23's BI-flavored competitive intelligence work, particularly on the data storytelling dimension.
• Platform9: Managed Kubernetes platform targeting hybrid and multi-cloud deployments. Comparable to the Kubernetes services component of B23's offering, though as a product company rather than a consulting practice.

Direct peers

• Crayon: Competitive intelligence software company that aggregates market signals into actionable insights. Directly comparable to the 'competitive intelligence from data' component of B23's offering.
• Slalom: Boutique technology consultancy with a strong data, analytics, and cloud practice. Directly comparable to B23 in delivering data and Kubernetes-style services, though at much greater scale and with formal partner ecosystems.
• West Monroe Partners: Mid-sized consultancy specializing in technology and digital transformation, including data platforms and cloud-native services. Comparable to B23 as a delivery-focused, non-Big-Four alternative for technical engagements.
• Klue: Competitive intelligence platform focused on collecting, curating, and distributing competitor insights. Overlaps directly with B23's stated competitive intelligence focus, though delivered as product rather than services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/b23llc
• YouTubeyoutube.com/user/maplegrovecycle
• Facebookfacebook.com/MapleGroveCycling
• Instagraminstagram.com/maplegrovecycle
• LinkedInlinkedin.com/company/b23

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B23