Immaculate Baking

What Immaculate Baking does

Immaculate Baking Company is a baked-goods producer founded in 1993 by Scott Blackwell in Minneapolis, Minnesota. The company produces and sells baked goods — primarily cookie doughs and related baking products — to a diversified mix of foodservice and retail customers, including restaurants, airlines, supermarkets, and club stores. The firm operates as a wholly-owned brand within General Mills' portfolio of 100+ brands, specifically within the parent company's Baking category, which contains five brands.

The company was acquired by General Mills circa 2010 (consistent with a recorded funding round of $4,300,000 on 2010-09-07, which likely reflects the acquisition price) following an earlier 2006 investment from Sherbrooke Capital. As a wholly-owned subsidiary of a publicly traded parent (NYSE: GIS), Immaculate Baking benefits from General Mills' distribution infrastructure spanning 30+ countries across Asia, Europe, North America, South America, and Oceania, as well as shared procurement and manufacturing scale across the Baking category.

The company is small in scale, with 11-50 employees, and operates as a maintained niche brand within a large, mature parent portfolio. No public revenue figure for Immaculate Baking is disclosed, and there are no public customer logos, pricing details, or technology platforms available in the input data. Day-to-day operational autonomy versus integration into General Mills' baking operations is not specified.

Name

Immaculate Baking

Legal name

General Mills Inc.

Website

https://immaculatebaking.com

Company type

Public

Founded year

1866

Operating status

Operating

Headcount range

11–50 employees

Short description

Immaculate Baking Company, founded 1993 in Minneapolis by Scott Blackwell, produces and sells baked goods to foodservice (restaurants, airlines) and retail (supermarkets, club stores) channels. It operates as a wholly-owned sub-brand within General Mills' portfolio of 100+ brands.

Ownership category

akta.pro rank

Product category

Commercial Bakery Products

NAICS

Bread and Bakery Product Manufacturing (31181)

SIC

Bakery Products (2050)

akta.pro primary industry

Baking Mixes, Doughs & Batters Manufacturing (AFAKAAAE)

akta.pro secondary industries

Refrigerated & Frozen Doughs and Batters Manufacturing (AFAKACAM), Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF), Baking Ingredients & Desserts (Flour, Mixes, Frosting, Gelatin) (CRADAAAD)

Keywords

• Baked goods manufacturing
• Commercial baking
• Cookie dough
• Foodservice bakery
• Retail baking products

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Core offering

Immaculate Baking Company produces and sells baked goods for distribution through foodservice channels (restaurants and airplanes) and retail channels (supermarkets and club stores). Operating as a baking brand within General Mills' portfolio of 100+ brands, the company focuses on commercial baking production out of Minneapolis, USA.

Differentiator

Problem solved

Functional benefit

Products and services

• Immaculate Baking baked goods

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Direct peers

• Duncan Hines: Duncan Hines (owned by Conagra) is one of the largest U.S. baking mix brands, spanning cake mixes, frostings, and brownie mixes. It is a direct competitor to Immaculate Baking in shelf-stable baking mixes sold through supermarkets and club stores.
• King Arthur Baking Company: King Arthur is an employee-owned baking brand spanning flour, baking mixes, and prepared baked goods distributed through grocery, foodservice, and club stores. Its mix of premium ingredients and broad bakery channel reach makes it a direct peer to Immaculate Baking.
• Krusteaz: Krusteaz is a privately held U.S. baking mix producer (pancakes, muffins, cookies) sold in grocery and club channels. It is a direct competitor to Immaculate Baking in baking mixes, sharing similar supermarket and club-store distribution patterns.
• Bob's Red Mill: Bob's Red Mill produces baking mixes, flours, and grains for retail and foodservice channels with a strong natural/organic position. Its overlapping product range (baking mixes, doughs) and foodservice presence makes it a closely comparable peer to Immaculate Baking.

Broad incumbents

• Bisquick: Bisquick is another wholly-owned General Mills brand focused on baking mixes. As a sister brand in the same baking-mix subcategory, it offers a relevant benchmark for positioning, pricing, and channel strategy versus Immaculate Baking.
• Pillsbury: Pillsbury is General Mills' flagship baking brand offering refrigerated doughs, baking mixes, and ready-to-bake goods. As a direct sister brand under General Mills and the dominant player in refrigerated dough, it is the closest large-incumbent comparable for Immaculate Baking's baking mix and refrigerated dough business.
• Betty Crocker: Betty Crocker is a wholly-owned General Mills baking brand focused on baking mixes and decorating supplies. It competes with Immaculate Baking on the same retail shelves for baking-mix occasions, making it the most directly comparable sister-brand peer.
• Nestlé Toll House: Nestlé Toll House (under Nestlé) is a leading U.S. chocolate-chip cookie and baking-mix brand sold through supermarkets and club stores. As a top-three national baking brand, it competes head-to-head with Immaculate Baking for cookie-baking occasions.

Regional players

• Annie's (General Mills): Annie's is a wholly-owned General Mills brand focused on organic and natural food products including baking mixes. While its portfolio is broader than baked goods, its baking-mix SKUs and natural/organic positioning are directly comparable to where Immaculate Baking could move.

Emerging players

• Simple Mills: Simple Mills is a fast-growing better-for-you baking-mix and cracker brand sold in natural and mainstream grocery. It is an emerging peer that is pulling share in the natural baking-mix segment that Immaculate Baking could expand into.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/immaculatebkng
• Facebookfacebook.com/91394656618

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries20 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Immaculate Baking