xeomed

What xeomed does

xeomed GmbH is a Nürnberg-headquartered strategy and implementation boutique founded in 2010, serving pharmaceutical, MedTech and healthcare companies in the DACH market. The firm operates a structured three-tier portfolio: strategic programs (Digital Shaping OTC/Rx, KI Deep Dive for AI/GEO, Digital Go-to-Market), implementation services (Performance Marketing, SEO & GEO, Medical Content & UX, KPI dashboards, websites, health portals), and proprietary event platforms (Digital Health Lunch monthly webinars, KI Pharma Day and Digital Health Day annual conferences). The company positions itself as a strategic advisor before an executor, with a stated emphasis on pharmaceutical and healthcare regulatory constraints that limit unqualified competitors.

The business model is project-based professional services sold direct to enterprise and mid-market pharma and healthcare buyers, typically structured as multi-year consulting engagements with custom scoping and no publicly disclosed pricing. GTM is sales-led via an initial 30-minute consultation (Erstgespräch) followed by program-level engagements; marketing is anchored on thought-leadership content, the newsletter, and the firm's own event IP rather than paid acquisition. xeomed runs a team of approximately 25–30 across strategy, content, performance, data and implementation, led by Managing Partner Tino Niggemeier alongside Managing Directors Verena Holzapfel (Consulting) and Kristin Mann (Organisation & Communication). The company reports 30+ ongoing clients, 150+ projects per year and 15+ years of operating history, with no disclosed external funding, no M&A activity, and no proprietary software platform; monetization relies entirely on billable advisory and execution capacity.

Name

xeomed

Legal name

xeomed GmbH

Website

https://xeomed.de

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

xeomed is a Nürnberg-based strategy and implementation boutique serving pharmaceutical, MedTech and healthcare companies in DACH with structured consulting programs, execution services and proprietary industry events.

Ownership category

akta.pro rank

Headquarters

HQ city

Nürnberg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Consulting & Advisory Services: Project-based strategic consulting for Pharma and Healthcare companies, including Digital Shaping programs (OTC, Rx), KI Deep Dive, and Go-to-Market strategy development.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

xeomed is a strategy consulting and implementation firm serving pharmaceutical and healthcare companies in the DACH region. The firm offers structured consulting programs including Digital Shaping (OTC/Rx), KI Deep Dive for AI visibility, and Digital Go-to-Market, alongside implementation services such as performance marketing, SEO/GEO, medical content and UX, KPI dashboards, website development, and health portals. Engagements are custom-scoped projects delivered to enterprise pharma, MedTech, and OTC/Rx brand teams navigating compliance-heavy digital transformation.

Product overview

xeomed is a strategic consulting and implementation partner for pharmaceutical and healthcare companies operating in the German-speaking market. The company offers a structured portfolio of consulting programs and operational services organized in three tiers: (1) Strategic Programs including Digital Shaping (available in OTC and Rx variants), KI Deep Dive for AI/GEO strategy, and Digital Go-to-Market for product launches; (2) Implementation Services covering Performance Marketing, SEO & GEO, Medical Content & User Experience, Reports & KPI-Dashboards, Websites & Digital Platforms, and Gesundheitsportale & Digitale Ratgeber; and (3) Event Platforms including Digital Health Lunch (monthly webinars), KI Pharma Day (annual AI conference), and Digital Health Day (annual conference). The offering functions as a consulting-led service portfolio rather than a unified software platform, with each program designed to address specific strategic or operational challenges in digital healthcare marketing.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Shaping Strategic consulting program that analyzes pharmaceutical and healthcare brands' digital ecosystems to identify optimization opportunities and develop actionable digital strategies along the customer journey. Designed for pharma and healthcare brand teams seeking strategic clarity before investment.
• Digital Shaping OTC Specialized Digital Shaping program for over-the-counter pharmaceutical brands, analyzing digital customer journey, brand presence, channels, digital point-of-sale, and tracking/reporting to address visibility challenges in e-commerce and platform environments.
• Digital Shaping Rx Strategic consulting program for prescription pharmaceutical brands addressing digital targeting, HCP communication, and physician reach challenges in a landscape where field visits are declining.
• KI Deep Dive Intensive one-day consulting program analyzing AI visibility and GEO (Generative Engine Optimization) opportunities, examining how brands appear in AI systems like ChatGPT and Perplexity, with focus on AI search fundamentals, brand analysis, and roadmap development.
• Digital Go-to-Market Strategic launch planning program for product introductions covering customer journey mapping, brand positioning, channel strategy, digital POS for OTC, and measurement/reporting frameworks.
• Performance Marketing Digital advertising service including search engine, social media, and display campaigns with KPI-based budget steering and real-time performance optimization along the customer journey, targeted at pharmaceutical and healthcare brands.
• SEO & GEO Search engine optimization and generative engine optimization services to improve visibility in traditional search and AI-based search systems like ChatGPT and Perplexity, for healthcare and pharma clients.
• Medical Content & User Experience Content creation and UX design service combining medical accuracy with clear structure and trust-building experiences for patients and healthcare professionals.
• Reports & KPI-Dashboards Performance measurement and reporting service providing KPI dashboards for tracking marketing effectiveness and business outcomes for pharma and healthcare clients.
• Websites & Digitale Plattformen Website and digital platform development service for healthcare brands requiring medically accurate content and compliant user experiences.
• Gesundheitsportale & Digitale Ratgeber Health portal and digital guide development service for patient education and engagement platforms in the healthcare sector.
• Digital Health Lunch (DHL) Monthly online lunch webinar series for pharma and healthcare executives discussing digital health trends, AI in pharma marketing, and market developments. Free to attend and includes Q&A sessions.
• KI Pharma Day Annual in-person conference held in Munich, focused exclusively on artificial intelligence in pharma marketing, covering strategy, compliance, and operational implementation with paid attendance.
• Digital Health Day Annual digital health conference featuring expert discussions, recaps, and networking for healthcare decision-makers.

Quantifiable outcome

• +20-35% more qualified inquiries

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Partnerships

Two partnerships are on record, tiered minor.

• Amazon AdsminorGTM or Marketing PartnerTechnology/marketing partner for advertising capabilities. Listed in the partner/network section of the website.
• Proliance GmbHminorOthersExternal data protection officer provider as required by GDPR.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Blue Latitude Health: Strategic consultancy focused on healthcare and pharma commercial strategy, digital transformation, and customer experience. Comparable to xeomed as a healthcare-vertical strategy + implementation partner serving similar enterprise pharma buyers, though operating primarily from the UK.
• Oxford PharmaGenesis: Independent healthcare communications and consultancy serving pharma clients across strategy, medical communications, and digital. Comparable to xeomed in serving pharma buyers with specialized strategy-led services, though broader in scientific communications scope.
• GCI Health: Healthcare-specialist public relations and communications agency serving pharma, MedTech, and consumer health clients. Comparable to xeomed in vertical focus on healthcare and integrated communications/strategy engagement model for enterprise pharma buyers.

Broad incumbents

• Inizio Evoke: Global health communications and marketing platform (part of Inizio) offering brand strategy, medical communications, and patient engagement for pharma. Comparable to xeomed in serving enterprise pharma with strategy-led engagements, but at substantially larger scale and global reach.
• Real Chemistry (formerly W2O Group): Large healthcare marketing and communications firm offering data-driven marketing, communications, and advisory services to pharma and healthcare. Comparable to xeomed's digital marketing and content offerings, but at materially greater scale and with broader geographic reach.
• Ogilvy Health: Global network agency's healthcare practice offering strategy, advertising, medical communications, and digital transformation for pharma and health brands. Comparable to xeomed's strategic + digital implementation offering, but with global scale and broader service portfolio.
• McCann Health: Global healthcare marketing network within McCann Worldgroup, offering creative, medical communications, and digital transformation for pharma and wellness brands. Comparable to xeomed in serving enterprise pharma digital strategy needs, but as part of a large global holding-company network.
• Havas Health & You: Global healthcare communications network providing creative, media, digital, and consulting services to pharma and consumer health clients. Comparable to xeomed in pharma digital strategy + execution services, but with significantly larger media and content capabilities.
• Syneos Health Communications: Large clinical and commercial services organization with a dedicated communications and advertising practice serving pharma across the product lifecycle. Comparable to xeomed in offering digital pharma marketing and strategy, but bundled within a broader CRO/clinical services platform.

Regional players

• Serviceplan Health: DACH-based healthcare marketing agency within the Serviceplan Group, offering brand strategy, creative, digital, and media services to pharma and healthcare clients. Most directly comparable German-market competitor to xeomed, sharing DACH geographic focus and pharma vertical specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCKKpp-WvZzGyfNnTL2iTi7A
• Facebookfacebook.com/xeomed
• LinkedInlinkedin.com/company/xeomed-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about xeomed