Careit
- Company typePrivate
- Founded2021
- HeadquartersChattanooga, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Careit firmographics
Firmographics- Name
- Careit
- Legal name
- Careit Co.
- Website
- https://careit.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Careit industry classification
Industry- Product category
- Food Recovery Software
- NAICS
- Community Food Services (624210), Community Food Services (62421), Emergency and Other Relief Services (62423)
- SIC
- Refuse Systems (4953)
- akta.pro primary industry
- Food Assistance & Nutrition Relief (Emergency Feeding) (BPAGAAAD)
- akta.pro secondary industries
- Food Assistance & Safety Nets (In-Kind, Vouchers, Cash Transfers) (BPADAJAA), Food & Nutrition Assistance Programs (BPAIAKAF)
Keywords
Where Careit is headquartered
LocationHeadquarters
- HQ city
- Chattanooga
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Careit business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Marketplace Transaction Fee (5% Platform Fee): Careit charges sellers a 5% marketplace application/platform fee on paid marketplace sales of surplus grocery items. The fee covers secure payments, listing tools, scheduling, and buyer support. There is no monthly cost to list surplus. If a marketplace order is refunded, Careit's fee follows proportionally. Available for non-taxable grocery items in Washington and California.
- Subscription Plans - Food Mover Lite & Pro: Food recovery agencies and regional operators can upgrade to paid plans: Food Mover Lite at $199/month for core run coordination, recurring pickup scheduling, driver management, Freshcue access, donor tax receipts, and basic reporting; Food Mover Pro at $499/month for full regional rescue operations including fleet management, driver training tools, and advanced exports.
- Free Donor-to-Nonprofit Donation Listings: Free platform for food donors (restaurants, grocers, venues) to post donations and for nonprofits to claim them. Revenue generation is indirect — supported by paid Food Mover plans, marketplace transaction fees, and enterprise corporate/municipal subscriptions. Food donors can upgrade to corporate programs for multi-location oversight.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free donation platform for food donors and nonprofits |
| Subscription | Monthly | Food Mover Lite - Core food run coordination |
| Subscription | Monthly | Food Mover Pro - Full regional rescue operations |
| Transaction based/ take rate | Pay-as-you-go | Careit Marketplace - 5% platform fee on paid sales |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels8 records
Careit product offering
Product offeringCore offering
Careit operates a cloud-based food recovery software platform, available on iOS, Android, and web, that connects commercial food donors (restaurants, grocers, caterers, venues) with nonprofit food recovery organizations (food banks, shelters, pantries, community kitchens) to coordinate surplus food pickups, generate donor tax receipts, and track impact metrics. Revenue is generated through Food Mover Lite ($199/month) and Pro ($499/month) subscription plans for recovery agencies, a 5% take-rate on paid Careit Marketplace transactions for surplus grocery items, and direct-sales enterprise programs for multi-location corporations and municipal governments that include SB 1383 compliance dashboards.
Product overview
Careit operates as a food recovery software platform connecting donors, nonprofits, food movers, corporations, and municipalities. The core Careit App serves businesses and nonprofits for donation coordination; the Freshcue consumer app enables individuals to rescue surplus food. The Careit Marketplace enables buying and selling surplus food wholesale. Corporate and Municipal Dashboards provide multi-location management and compliance tools. Food Mover Lite and Pro offer tiered operational plans for food recovery agencies. The platform collectively tracks over 375M lbs of food donated, 315M+ meals served, and operates across all 50 US states and Canada with 12,500+ food donors and 3,400+ nonprofit partners.
Differentiator
Problem solved
Functional benefit
Brands
- Freshcue: Consumer mobile app powered by the Careit platform that helps individuals reduce food waste at home by tracking expiration dates, sending timely reminders, and suggesting recipes based on ingredients on hand. Available on iOS and Android. Currently available for students at partner universities with public access expanding.
Products and services
- Careit App Primary cross-platform (iOS, Android, web) food recovery application for restaurants, grocers, caterers, venues, and food service businesses to post surplus food donations, and for nonprofit food banks, shelters, pantries, and community kitchens to discover, claim, and coordinate pickup of those donations. Includes donation history, donor tax receipt generation, recurring pickup schedules, and impact reporting.
- Freshcue App Consumer-facing iOS and Android application, initially available to students at partner universities, that lets individuals discover and claim surplus food offers from local restaurants at reduced or no cost and provides at-home food waste reduction tools (expiration tracking, reminders, recipe suggestions).
- Careit Marketplace Wholesale marketplace for businesses and nonprofits to buy and sell surplus grocery items, with Stripe-processed payments, seller ratings, refund policy, dispute support, food-safety handling, and a 5% platform fee deducted from seller settlements. Available in Washington and California.
- Corporate Dashboard Enterprise tier of the Careit platform providing multi-location visibility, partner management, ESG reporting, donor tax receipt generation, recurring pickup scheduling, non-donating location reports, and AI-assisted listing creation for multi-location restaurant, grocery, hospitality, venue, and retail corporations.
- Municipal Dashboard Executive dashboard solution for cities, counties, and regional agencies running municipal food recovery programs, with geozone-aware organization management, FRO and EFG inspections, NOVs, penalty workflows, contact logs, structured exports for annual reporting, and community-wide impact monitoring.
- Food Mover (subscription plans) Tiered subscription offering for food recovery agencies and regional operators that coordinate donors, recipients, drivers, and pickups. Includes Food Mover Lite ($199/month) with food run coordination, recurring pickup schedules, driver and volunteer management, Freshcue access, donor tax receipts, and basic reporting, and Food Mover Pro ($499/month) adding vehicle fleet management, driver training and onboarding, and advanced exports and operational reporting.
Quantifiable outcome
- 375M+ lbs of food documented; 315M+ meals served; 818K+ tons CO₂e avoided; 23.5B+ gallons water saved; 200K+ successful donations
- +6 more outcomes
Companies that use Careit
Customer profileNamed customers48 records
Segments6 records
Ideal customer profiles6 records
Careit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature14 records
Careit partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- ReGen Monterey and Salinas Valley RecyclescoreReGen Monterey and Salinas Valley Recycles manage a grant program supporting food recovery organizations in Monterey County, California. Careit collaborates with these organizations to help combat hunger, prevent food waste, and connect surplus food to California communities in need. The grant program helps food recovery organizations hire staff and purchase equipment to expand operations and reduce food waste, spurred by California SB 1383 requirements.
- Clean Memphis (Project Green Fork)coreCareit serves as the rescue software partner for Clean Memphis' Project Green Fork surplus food donation program. The partnership enables Clean Memphis to streamline donation coordination, track food rescue data, and scale operations across Memphis. Since August 2023, the partnership has facilitated the rescue of 250,000+ lbs of surplus food, providing 200,000+ meals. The organizations are also exploring new rescue pilot programs to connect donations directly to individuals and families experiencing food insecurity.
- Sprouts Farmers MarketcoreSprouts Farmers Market partnered with Careit in August 2022 to power its food donation program. Sprouts uses Careit to track more than 30 million pounds of food donated to 216 independent nonprofits across the U.S. The partnership enables Sprouts to reduce food waste, support local communities, and track ESG impact, aligning with Sprouts' sustainability goals. Careit helps onboard nonprofit partners, manage compliance, and provide donation logistics coordination.
Scale indicators23 records
Recent moves5 records
Expansion highlights5 records
Careit competitors and assessment
Company assessmentDirect peers
- 412 Food Rescue: Pittsburgh-based nonprofit operating a digital food recovery platform that matches surplus food from donors to hunger-relief organizations. Direct functional peer to Careit's donor-to-nonprofit matching marketplace with similar last-mile logistics model.
- OLIO: UK-based food-sharing app connecting neighbors and businesses to redistribute surplus food. Directly comparable to Careit's consumer-side Freshcue experience and its marketplace routing logic.
- Food Donation Connection: Long-established food donation logistics coordinator working with restaurant chains to donate surplus prepared food to local nonprofit partners. Functional peer in restaurant food recovery that Careit competes against for chain accounts such as Chili's, Denny's, and Popeyes.
- FoodCloud: Ireland-headquartered technology business operating a surplus food redistribution platform connecting retailers and food businesses with charities across the UK, Ireland, and additional markets. Closest international peer to Careit's marketplace-plus-nonprofit model.
Others
- ReFED: Nonprofit focused on reducing U.S. food waste through data, insights, and capital. Careit's environmental impact methodology is explicitly ReFED-derived, making ReFED both an ecosystem thought leader and a potential partner/competitor in food-waste analytics.
- Feeding America: Largest U.S. domestic hunger-relief charity and food bank network. Not a software peer, but a key nonprofit-side counterparty that competitors (and Careit) must integrate with in many markets, given its role in donor-recipient match flows.
Emerging players
- Leanpath: Commercial food-waste prevention and tracking technology serving foodservice operators. Adjacent to Careit on the prevention-vs-recovery spectrum and a likely integration or RFP counterpart for sustainability programs.
- Winnow: AI-driven food waste analytics platform for commercial kitchens. Comparable to Careit's data/ESG reporting layer for hospitality operators, though focused on prevention KPIs inside kitchens rather than post-surplus redirection.
Broad incumbents
- Imperfect Foods: Subscription grocery retailer that sells surplus and 'imperfect' food direct to consumers. Adjacent value-recovery model to Careit's marketplace take-rate approach, though D2C subscription rather than B2B redistribution.
- Too Good To Go: Well-capitalized surplus-meal marketplace operating a B2C app that sells surplus restaurant food at discounted prices. Competes in the same surplus-food value-recovery category as Careit's Marketplace and Freshcue consumer app, with a much larger international footprint and consumer brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Careit social profiles
Digital presenceCareit financial estimates
Financial estimateRevenue estimate
Valuation estimate
Careit leadership team
Management profileNumber of profiles
Profiles2 records
Careit subsidiaries and ownership
Company hierarchySubsidiaries2 records
Careit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Careit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Careit
What does Careit do?
Careit operates a cloud-based food recovery software platform, available on iOS, Android, and web, that connects commercial food donors (restaurants, grocers, caterers, venues) with nonprofit food recovery organizations (food banks, shelters, pantries, community kitchens) to coordinate surplus food pickups, generate donor tax receipts, and track impact metrics. Revenue is generated through Food Mover Lite ($199/month) and Pro ($499/month) subscription plans for recovery agencies, a 5% take-rate on paid Careit Marketplace transactions for surplus grocery items, and direct-sales enterprise programs for multi-location corporations and municipal governments that include SB 1383 compliance dashboards.
Is Careit a public or private company?
Careit is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Careit founded?
Careit was founded in 2021. It employs 1 to 10 people.
Where is Careit based?
Careit is headquartered in Chattanooga, United States, in the North America region.
How does Careit make money?
Three revenue lines are on record. Marketplace Transaction Fee (5% Platform Fee) is the primary driver. The others are subscription Plans - Food Mover Lite & Pro and free Donor-to-Nonprofit Donation Listings.
Who are Careit's main competitors?
Direct peers on record are 412 Food Rescue, OLIO, Food Donation Connection and FoodCloud. Others are ReFED and Feeding America. Emerging players are Leanpath and Winnow. Broad incumbents are Imperfect Foods and Too Good To Go.
Does Careit have an API?
Yes. Careit offers backend capability to integrate with popular kitchen and inventory software platforms. Partners can connect with platforms that want to make donation logging part of their sustainability toolkit.
What industry is Careit in?
Careit's product category is Food Recovery Software. Its primary akta.pro industry code is BPAGAAAD, Food Assistance & Nutrition Relief (Emergency Feeding), with a secondary code of BPADAJAA, Food Assistance & Safety Nets (In-Kind, Vouchers, Cash Transfers). Its NAICS code is 624210 and its SIC code is 4953.