What SimplyRFID does

SimplyRFID, founded in 2002 and headquartered in Warrenton, Virginia, is a private, founder-owned provider of turn-key RAIN RFID (UHF Gen 2) inventory management systems. The company builds and sells an integrated stack: the Wave iOS application (running on iPhone/iPod paired with CSL CS108 RFID handhelds), the Pogi cloud-based data management server (hosted on AWS), and specialized vertical solutions including AIMS for eyewear retailers and NOX for DoD/FBI applications. SimplyRFID also manufactures and distributes a full line of RFID tags covering retail stickers (TR800, TR300), apparel hang tags (TI), jewelry loop tags (JT), flag tags (TF/Popsicle), durable metal-mount tags (TM4, TM7, TA454), and DoD-compliant XTravelers, with unit pricing ranging from $0.04 to $3.20 depending on type and volume.

The company serves 3,000+ customers across multiple verticals: 3,000+ Department of Defense suppliers requiring RFID, UID, and Military Shipping Labels for DLA supply chain compliance (where SimplyRFID claims #1 supplier status to the US military-industrial base), 3,500 eye doctors using the AIMS eyewear order management system, retailers implementing RFID for inventory accuracy and omnichannel fulfillment (with named customers including Walmart suppliers, Advance Apparels, and Warmkraft), jewelry stores, government/legal entities (e.g., State Attorney's Office Palm Beach County, IACP), and niche use cases like corporate art tracking. Revenue is generated through a mix of subscription software ($50-$299/month tiers), one-time hardware purchases (complete systems starting at $1,795-$2,990), RFID tag sales, and DoD compliance services with same-day shipment.

Distribution runs through direct website sales, Apple App Store self-serve, a channel partner program for resellers and systems integrators, and a dedicated DoD service bureau. The company leverages a distinctive founder-led marketing approach, with CEO Carl Brown maintaining an active TikTok presence (@carlbrownrfid) and hosting weekly retail roundtables, complemented by Shopify and QuickBooks integrations. SimplyRFID has remained bootstrapped with no disclosed venture capital or private equity investment.

Name

SimplyRFID

Legal name

SimplyRFID

Website

https://simplyrfid.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

SimplyRFID is a private, founder-owned provider of turn-key RAIN RFID inventory management systems serving 3,000+ customers across DoD defense contracting, optical retail, and general retail. Its integrated stack includes the Wave iOS app, Pogi AWS-hosted cloud server, AIMS eyewear platform, and a full line of RFID tags and handhelds.

Ownership category

akta.pro rank

Headquarters

HQ city

Warrenton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Operations

Revenue model

1. RFID Hardware and Handhelds: Sale of CS108 RFID handheld devices, CSL CS108 sled readers, and complete turn-key inventory systems. Starter kits include hardware rental with subscription.
2. Wave Software Subscription: Monthly subscription model at $299/month for Wave App, Pogi Server hosted on AWS, data backups, technical support, software upgrades, and CS108 handheld rental. Minimum 6-month agreement.
3. RFID Tags: Sale of RAIN RFID tags at various price points ($0.04-$3.20 per tag depending on type and volume). Tags include TR800, TR300, TA454, TI, TF (Popsicle), JT (Jewelry), TM4, TM7, and DoD PTX XTraveler tags.
4. WAVE2 Software Subscription: WAVE2 software with online storage available for $50/month starting July 2020. Premium tier with additional features.
5. DoD RFID Compliance Services: Same-day shipments of DoD RFID tags, UID labels, and Military Shipping Labels for DLA supply chain compliance. Services for 3,000+ DoD suppliers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

SimplyRFID sells turn-key RAIN RFID inventory management systems combining proprietary software (Wave iOS app, Pogi AWS cloud server, AIMS for eyewear, NOX for DoD) with distributed RFID hardware (CS108 handhelds and a full line of tags for retail, jewelry, apparel, metal-mount, and DoD-compliant applications). The company serves over 3,000 customers across retail, defense, eyewear, jewelry, and asset-tracking with subscription software ($299/month starter kit), per-unit tag sales, and DoD compliance services.

Product overview

SimplyRFID is a turn-key RFID inventory management company offering a platform-plus-modules architecture centered on RAIN RFID technology. The core product ecosystem consists of: Wave/Wave Enterprise mobile inventory app (iOS-based handheld RFID scanning), Pogi cloud-based data management server (AWS-hosted with REST API), and specialized vertical solutions including AIMS for eyewear inventory management and NOX for DoD/FBI applications. The company also offers a comprehensive line of RFID hardware including retail tags (TR800, TR300), apparel hang tags (TI), jewelry loop tags (JT), flag tags (TF/Popsicle), durable metal-mount tags (TM4, TM7, TA454), and DoD-compliant XTravelers. Products are sold via subscription ($299/month starter kit with CS108 handheld) or one-time purchase starting at $2,990. The company serves 3,000+ customers including major retailers, the US Department of Defense, eyewear retailers, and jewelry stores, positioning as the #1 supplier of RFID systems to the US defense industry.

Differentiator

Problem solved

Functional benefit

Brands

• Wave: Retail inventory management app for iOS
• Pogi
• AIMS
• NOX
• Hibernis

Products and services

• Wave / Wave Enterprise iOS-based RFID inventory management app that runs on iPhone/iPod with CSL CS108 handheld scanner, providing daily, accurate inventory counts in minutes vs. days and supporting up to 1,000,000 unique inventory items per location with multi-handheld and multi-store synchronization.
• Pogi Cloud Data Management Portal Cloud-based RFID data management server hosted on AWS with per-customer isolated instances; stores tag ID, asset ID, read date, tag state, and location data with dashboard, reporting, user management, and REST API access for integrations.
• AIMS Eyewear Order Management System Specialized inventory and order management system for optometrists and eyewear retailers integrating 17+ manufacturers for automated drop-shipping and one-click frame-and-lens orders.
• Wave: Audit RFID quality assurance app enabling manufacturers to one-click spot-check SGTIN RAIN RFID tagged shipments for accuracy and compliance verification with major retailers.
• RAIN RFID Tags (Full Line) Complete line of RAIN RFID tags including retail sticker tags (TR800, TR300), apparel hang tags (TI), jewelry loop tags (JT), popsicle flag tags (TF), durable metal-mount tags (TM4, TM7, TA454), and DoD-compliant XTravelers, priced from 3.6 cents to over $3 per tag depending on type and volume.
• CSL CS108 RFID Handheld System Complete turn-key RFID inventory system featuring the CSL CS108 RFID handheld reader sled working with the Wave app on iOS devices; available via $299/month starter kit (with 100 complimentary tags) or one-time purchase starting at $1,795.
• NOX DoD Management System Department of Defense management system integrating RFID readers with surveillance cameras to automatically create video records when monitored items are moved; serves DoD suppliers and law enforcement with same-day shipment of RFID, UID, and Military Shipping Labels.
• DoD RFID, UID, and Military Shipping Label Service Bureau Same-day shipment service for DoD RFID tags, UID labels, and Military Shipping Labels serving 3,000+ defense contractors for DLA supply chain compliance.
• Hibernis RFID Refrigerator System RFID add-on system for refrigerators tracking critical care pharmaceuticals; deployed 3,000 units to track millions of pharmaceutical items daily in healthcare environments.
• AI Kick-Start Service AI-powered service guiding retailers through RFID implementation and business process transformation, expected to deliver 4%-11% bottom-line revenue increase by helping move inventory accuracy from 70% to 99%.

Quantifiable outcome

• 99.8% inventory accuracy (up from 85%)
• +8 more outcomes

Named customers13 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability1 record

Feature6 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• RFID Journal (RFID Journal Live)minorGTM or Marketing Partner · 23 April 2023SimplyRFiD provides hands-on demonstrations and how-tos at RFID Journal Live. Showcases accurate retail inventory solutions to industry attendees.
• GDS (Retail Roundtables)minorGTM or Marketing Partner · 9 April 2023GDS hosts Transforming Inventory Accuracy Retail Roundtable events. Led by Carl Brown, SimplyRFiD President, the roundtable examines what's working in inventory optimization. Top results compared and analyzed.
• The Exchange (Eyewear Conference)minorGTM or Marketing Partner · 9 April 2023SimplyRFiD presented AIMS 2.0 at The Exchange 2023 - the largest gathering of forward-thinking independent eye doctors. AIMS available and on-display at the conference.
• Frame Source GroupcoreStrategic or Co-development Partner · 25 January 2023Frame Source and SimplyRFiD partner to bring eyewear order management to independent optometrists. Eye doctors use AIMS online system to drop-ship complete orders with prescription from catalog of 100,000+ frames from leading manufacturers.
• ShopifycoreTechnology or Integration · 12 January 2023SimplyRFiD brought Wave RFID Inventory to Shopify. Integration enables retailers to sync inventory automatically amongst stores and online ecommerce inventory. Retailers implementing Wave RFID see average increase in revenue of 10%.
• NRF (National Retail Federation)minorGTM or Marketing Partner · 4 January 2023SimplyRFiD exhibited at NRF Big Show. Brought RAIN RFID ROI data showing retailers implementing Wave RFID gain minimum 9.7% revenue improvement.
• Frame Source Group (FSG)coreStrategic or Co-development Partner · 17 May 2020Frame Source Group selected SimplyRFiD to build their eyewear tracking system destined for 1,600 eyeglass shops across the USA. SimplyRFiD worked with FSG team and modified the Wave app to meet custom needs in days. Partnership created AIMS - the only eyewear order management system integrating 17+ manufacturers.
• Apple (iOS)coreTechnology or Integration · 17 May 2020WAVE app runs on Apple iPhone and iPod devices using iOS. Early access to unreleased CS108 APIs gives monstrous capability. Using latest Apple hardware combined with CS108 sled creates most powerful handheld RFID inventory system. Requires iOS 14+.
• Amazon Web Services (AWS)coreTechnology or Integration · 17 May 2020Pogi cloud server runs on AWS enterprise-grade servers. Each customer's data is in its own AWS cloud instance and never comes near another customer's data set. AWS runs the world's premier data network.
• CSL (CS108)coreTechnology or Integration · 17 May 2020WAVE app works seamlessly with CSL CS108 RFID Handheld. SimplyRFiD leverages early access to unreleased CS108 APIs. Most powerful handheld RFID sled available. CS108 handheld replacement value is $1,095.
• Corporate Art Force (Art Force)minorImplementation/ SI/ Consulting Partner · 1 January 2009Corporate Art Force (now Art Force) provides art procurement and installation services. Uses SimplyRFiD's NoxVault software and RFID readers for SmartArt program tracking 13,000+ pieces of artwork across 100+ clients.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Impinj: Leading provider of RAIN RFID tag chips, readers, and endpoint ICs. Directly comparable to SimplyRFID at the RFID infrastructure and tag layer, serving the same retail, supply chain, and DoD-adjacent customers with RAIN UHF Gen 2 technology.
• Alien Technology: Manufacturer of RAIN RFID tags, inlays, and readers with significant retail and supply chain adoption. Competes with SimplyRFID in passive UHF tags and integrated RFID systems for inventory management.
• SML Group: End-to-end RFID solutions provider for retail apparel and brand owners, including source-tagging, inlays, and software. Directly comparable to SimplyRFID in retail item-level RFID and the Walmart/SGTIN mandate ecosystem.
• Mojix: Provider of RFID-based item-level inventory visibility solutions for retail, with a software-and-reader platform analogous to SimplyRFID's Wave/Pogi stack, often serving the same apparel and big-box retail accounts.
• Tageos: Manufacturer of RFID inlays and tags with strong retail and apparel customer base. Directly competes with SimplyRFID's tag and inlay business (TR800, TI apparel, JT jewelry) at the unit-pricing layer.

Broad incumbents

• Zebra Technologies: Enterprise RFID handheld readers, fixed readers, and integrated retail/inventory solutions. Competes with SimplyRFID in RFID handhelds and enterprise inventory deployments, but operates at much greater scale and across barcode, mobile computing, and location solutions.
• Sensormatic Solutions (Johnson Controls): Retail loss-prevention and inventory intelligence provider, including RFID-based source tagging and inventory visibility. Comparable to SimplyRFID's retail vertical solutions with substantially broader hardware and services scale.
• Avery Dennison: Largest global supplier of RFID inlays and tags (including the AD-series used in SimplyRFID's TA454 product). Overlaps with SimplyRFID's tag and label business and is a critical upstream supplier simultaneously.
• Checkpoint Systems: Retail RFID and Electronic Article Surveillance (EAS) provider owned by CCL Industries. Overlaps with SimplyRFID on retail inventory accuracy and loss-prevention use cases, but as part of a broader loss-prevention and labeling portfolio.

Regional players

• FEIG Electronics: German-based manufacturer of RFID readers, antennas, and identification solutions primarily serving European markets. Comparable to SimplyRFID at the hardware reader layer, with a different geographic footprint that limits direct head-to-head competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/simplyrfid-dev

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SimplyRFID