FrameSource
FrameSource is a Calgary-based custom picture framing specialist serving interior designers, artists, photographers, builders, and corporate clients through a single retail and workshop location offering quote-based, project-driven framing services.
- Company typePrivate
- Founded2005
- HeadquartersCalgary, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What FrameSource does
FrameSource Inc. is a Calgary-based custom picture framing specialist operating from a single retail and workshop location at 7805 Flint Road SE, Calgary, Alberta. The company designs and produces custom picture frames, matboards (including Crescent matboard and linen liners), specialty glass and glazing with UV-protection options, custom mirrors, art imagery and limited edition prints, and specialty shadow boxes for three-dimensional and unusual objects such as sports memorabilia, guitars, medals, and collectibles. It also offers a dedicated corporate framing service for offices, certificates, awards, and corporate memorabilia. The underlying technology is craft-based rather than platform-based — there is no proprietary software, digital configurator, or automation system documented; production relies on conventional framing workshop methods supported by a WordPress-based website (framesource.ca) that functions as portfolio, lead capture, and SEO presence.
The business model is project-based and quote-driven. Every order is a one-time, custom-tailored transaction with no recurring or subscription component; pricing is determined per project through in-person design consultation at the Calgary storefront, which operates Monday through Friday, 8:30 a.m. to 4:30 p.m. FrameSource serves five formally designated primary customer segments — interior designers, artists, photographers, home builders, and corporate clients — through a mix of walk-in retail and collaborative B2B relationships. The company is privately held, with no disclosed institutional investors, parent company, subsidiaries, or external funding, and management team information is not publicly available.
FrameSource firmographics
Firmographics- Name
- FrameSource
- Legal name
- FrameSource Inc.
- Website
- https://framesourcecanada.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FrameSource is a Calgary-based custom picture framing specialist serving interior designers, artists, photographers, builders, and corporate clients through a single retail and workshop location offering quote-based, project-driven framing services.
- Ownership category
- akta.pro rank
Where FrameSource is headquartered
LocationHeadquarters
- HQ city
- Calgary
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
FrameSource business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Custom Picture Framing Products and Services: FrameSource generates revenue through the sale of custom picture frames, mats, glass/glazing, mirrors, and related framing services. Each order is custom-tailored to customer specifications, involving consultation on frame style, matting, and glazing options. Revenue is derived from one-time product sales with no recurring subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom framing services with personalized consultation |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
FrameSource product offering
Product offeringCore offering
FrameSource is a Calgary-based custom picture framing specialist that designs and fabricates made-to-order frames, mats, glazing, mirrors, and shadow boxes for artworks, photography, memorabilia, jerseys, and other unique objects. The business also offers specialized corporate framing and collaborates with interior designers, home builders, and commercial clients on framing projects for residential and corporate spaces.
Product overview
FrameSource is a custom picture framing specialist offering a unified service model. Their core product portfolio includes Custom Picture Frames (available in various profiles including gold, silver, black, bronze, and wood), Custom Mats (Crescent matboard, linen liners), Glass/Glazing (with UV protection options), Custom Mirrors, Art Imagery (including limited edition prints), Shadow Boxes for unique objects (memorabilia, guitars, medals, sports items), and Corporate Framing services. They also offer design inspiration through their galleries. The company operates as a single-location Calgary business serving interior designers, artists, photographers, builders, and corporate clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Picture Framing Made-to-order framing service for artwork, photographs, prints, and similar wall decor, built to customer specifications with selected frame, mat, and glazing.
Companies that use FrameSource
Customer profileSegments5 records
Ideal customer profiles4 records
FrameSource technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
FrameSource partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
FrameSource competitors and assessment
Company assessmentDirect peers
- Framebridge: U.S.-based direct-to-consumer custom framing company that lets customers upload photos online and receive custom-framed prints by mail. Directly competes in custom picture framing with a more scalable digital model, providing the most relevant comp for FrameSource's offering.
- Frame Destination: Online supplier of custom-cut matboards, frame mouldings, and complete custom framing solutions for both consumers and professional framers. Comparable custom framing product line with a digital distribution model.
- Art to Frames: Online custom framing retailer offering made-to-order frames, mats, and glazing at transparent prices. Comparable product offering to FrameSource with a different (digital) distribution model.
- Level Frames: Online-first custom framing brand offering made-to-order frames with designer-curated styles. Competes in the same custom framing category with a digital, scalable model targeting the same aesthetic-conscious customer.
- Simply Framed: Direct-to-consumer custom framing service emphasizing modern design and easy online ordering with mail-in artwork. Comparable to FrameSource's core custom framing service with a digital distribution model.
- The Great Frame Up: U.S. custom-framing franchise offering in-store custom framing services for consumers and small businesses. Comparable service model to FrameSource with multi-location scale.
- FastFrame: Custom picture framing franchise with multiple North American locations offering similar in-store design consultation and custom frame assembly services as FrameSource.
Broad incumbents
- Joann: U.S. fabric and crafts retailer offering custom framing services alongside broader craft supplies. Broad incumbent competing for hobbyist and craft-oriented framing customers.
- Hobby Lobby: Large U.S. retail chain offering custom framing departments within its stores. Adjacent incumbent in the same custom framing category with mass-market scale rather than specialty craft positioning.
- Michaels: Large North American arts-and-crafts retailer that offers in-store custom framing services across hundreds of locations. Broad incumbent competing for the same end-customer framing spend, though its offering is less specialty than FrameSource's.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
FrameSource social profiles
Digital presenceFrameSource financial estimates
Financial estimateRevenue estimate
Valuation estimate
FrameSource leadership team
Management profileNumber of profiles
FrameSource funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FrameSource M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FrameSource
What does FrameSource do?
FrameSource is a Calgary-based custom picture framing specialist that designs and fabricates made-to-order frames, mats, glazing, mirrors, and shadow boxes for artworks, photography, memorabilia, jerseys, and other unique objects. The business also offers specialized corporate framing and collaborates with interior designers, home builders, and commercial clients on framing projects for residential and corporate spaces.
Is FrameSource a public or private company?
FrameSource is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FrameSource founded?
FrameSource was founded in 2005. It employs 11 to 50 people.
Where is FrameSource based?
FrameSource is headquartered in Calgary, Canada, in the North America region.
How does FrameSource make money?
One revenue line is on record: custom Picture Framing Products and Services.
Who are FrameSource's main competitors?
Direct peers on record are Framebridge, Frame Destination, Art to Frames, Level Frames, Simply Framed, The Great Frame Up and FastFrame. Broad incumbents are Joann, Hobby Lobby and Michaels.
Does FrameSource have an API?
No public API is recorded for FrameSource.